--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Jessica M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica M.") JM Jessica M. Blogger Small-Business (50 or fewer emp.) 5/19/2021 "Influencer: Miss Moore Style review of Pop Pays" 5/5 What do you like best about Popular Pays? I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too. I think the brands on pop pays are great and the rates are some of the most fair of any platforms out there. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Not being able to edit my applications after submitting them. I also don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular pays helps me solve the problem of finding paid work! The benefit is that it is so easy and user friendly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Matt S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt S.") MS Matt S. Senior Digital Producer Mid-Market (51-1000 emp.) 7/16/2020 "Good customer service, quickly found creators for campaign, successful launch" 5/5 What do you like best about Popular Pays? We partnered with Popular Pays on a large campaign following the COVID Pandemic and a second campaign focused on minority businesses. Their software made it quick and easy to connect and collaborate with influencers. We tasked influencers with creating unique content for our campaign. The platform allowed for great control over the creative, and once the brief went live on Popular Pays we were able to go live with our first social post within a week - which was crucial. Overall it was a huge success and generated the results we were looking for. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Nothing! Popular Pays has a great team readily available to you and your campaign. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: If you're considering popularpays, they are certainly worth a try. Although they may be smaller than the bigger companies, their team will help you find the right content creators for any given campaign. Their platform is really the area that shines the most. Many at the agency who were working within the platform loved the easy control and communication options with creators. It certainly helps get campaigns to market quickly. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Our biggest problem was launching quality content creators quickly. PopularPays helped us identify a mid-level influencer as well as multiple micro influencers to help our campaigns launch. Overall the client was very happy and the launch was successful. Review collected by and hosted on G2.com. Show More 5/5/2021 Validated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 12/10/2021 "Great Platform and Customer Service" 4/5 What do you like best about Popular Pays? Popular Pays is an easy platform to use. It's been designed with the brand and influencer in mind. Great customer service and an excellent resource database for information on the industry and trends. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The negotiation feature is great but not super adaptive. For example, if an influencer decides to post a video instead of a photo, the platform isn't able to capture that data. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Finding influencers who can bring awareness to our brand. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 5/24/2021 "A Great App For Creators!" 5/5 What do you like best about Popular Pays? Popular Pays really values and the creator - they respect their craft & their rates, which I really appreciate! Review collected by and hosted on G2.com. What do you dislike about Popular Pays? It would be helpful to be able to negotiate rates & talk to the brand beforehand. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: I would be patient and keep applying to campaigns! Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? I sometimes have problems uploading content. I've realized that they really value our rates. Review collected by and hosted on G2.com. Show More 10/17/2021 Current UserValidated ReviewerSource: Organic GY Gerlyn Y. Social Media Manager Mid-Market (51-1000 emp.) 12/7/2021 "Does the work" 4/5 What do you like best about Popular Pays? I like to see the insights with the platform! Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Need more insights on bloggers since we didn't get any initial feedback on them in the platform. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Vetting influencers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Gabby G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabby G.") GG Gabby G. Social Media Strategist Enterprise (\> 1000 emp.) 6/14/2021 "Helpful service reps and awesome platform to use" 5/5 What do you like best about Popular Pays? I think the platform is relatively easy to navigate and I like how the reps help you along every step of the way. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I wish you could combine an Instagram and Tik Tok brief into one, I don't love how they need to be two separate briefs. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We are solving the problem of finding people to represent the Boys Town brand. We've realized how helpful it is to grow our Instagram. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 5/21/2021 "Popular Pays Review!" 3.5/5 What do you like best about Popular Pays? The user experience on the platform is great. I love having all of my assets from creators in one place. It's also really easy to find and add people to my campaign (even if not all accept). Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I am not getting desktop or email notifications in real-time when I receive a new message from my creators. I've missed things a few times because I usually rely on email communications. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: Give it a try. I find it hard to use influencer tracking software because I've always used my systems, but this one makes my life easier as a social media manager! Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Keeping better track of creator content, better track of performance/analytics, connecting more easily with influencers in our space. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![karen H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "karen H.") KH karen H. Photographer Small-Business (50 or fewer emp.) 5/21/2021 "I find this platform to be the easiest app to apply/connect to companies." 4/5 What do you like best about Popular Pays? I enjoy the recent feature you've added that allows clients to direct message us. It's made a huge difference with the type of content I produce. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? With payment arriving net 30, I was hopeful that meant rates would increase, but it didn't. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? With the new net 30, I have to pay for prop out of pocket. It's not the end of the world, but it wasn't something I expected when I originally joined the app. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jon Michael Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jon Michael Z.") JZ Jon Michael Z. Digital Solutions & IoT Specialist | Product Owner Enterprise (\> 1000 emp.) 6/11/2021 "Forget having to dial up an agency, Popular Pays has them beat" 5/5 What do you like best about Popular Pays? PopularPays has a solution that fit our business like a glove. They are solving many of our internal headaches in working with influencers and generating timely and measurable User Generated Content. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I wish we would have onboarded them sooner. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? One of the biggest issues they are solving is facilitating 1:1 agreements with influencers. Their solution allows us to quickly customize agreements with influencers - so that we get our deliverables and the creatives get their compensation. What is great is that their software has helpful benefits throughout the process like free product tracking, content and deliverable review, and performance metrics. Review collected by and hosted on G2.com. Show More 6/11/2022 Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 10/18/2021 "pretty good option for discovery" 3/5 What do you like best about Popular Pays? I like how easy it is to navigate. I also like how you can toggle the filters to refine your search. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? That you can't filter by audience location, age, interests for precise targeting - nor by the creator's category, interests, content type, engagement or conversion rates. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Discovery of TikTok creators. The benefits are more refined searches and less wasted time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)