--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 12/3/2021 "Seamless Content Creation" 5/5 What do you like best about Popular Pays? I love the ease of communicating with creators, reviewing/viewing content and ensuring that once everything looks good on our side that we can mark those as complete Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Would love to have a way to see how many videos were submitted and an easier way to access each without scrolling through a feed. Noticed that some creators were submitting more than the requested number of videos so would've been helpful to have an easier way to flip through all those + any edits that came in Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: Would definitely recommend. The team and the platform are great and make things very seamless and simple to use and work with. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Figuring out how to pay for any reshoot requests, etc. were problems I was working with Popular Pays to solve. Benefits-wise I noticed that the team was very accommodating and handled a lot of those conversations on our behalf on the back-end which was enormously beneficial Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") AP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 5/23/2022 "Scaling Content Creation" 4/5 What do you like best about Popular Pays? Relationship managers are very responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? When using the platform for pure content creation (and not for influencer purposes), you're taking a big gamble that the creators you select to work with will work out. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Scaling original, made-for-social content that can be used across brand channels. Using creators helps to ensure content is high quality and reflective of diverse individuals, scenes, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 11/8/2021 "Great experience exceptional customer service" 5/5 What do you like best about Popular Pays? Seriously having someone be able to help me and respond to gazillion questions is the best. The platform is very user-friendly but you still end up with questions and it's nice to have someone that can help. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? So far I haven't been able to find anything that I really dislike. I didn't like that some influencers signed up and then never responded even after I had shipped products. I'm hoping there's a way to leave feedback for other brands so that they don't have the experience I did. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: This is the second platform I use for influencers and what I like about PopPays is that if you have a question your account manager will respond and help you with any questions you have! Sounds simple but I didn't have that experience prior. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Finding new influencers that are eager to work for a brand. Working with some great influencers that can provide some good photography and create long relationships. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Reinier F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reinier F.") RF Reinier F. Social Media Associate Enterprise (\> 1000 emp.) 12/21/2021 "Robust in several ways" 5/5 What do you like best about Popular Pays? I like that each dashboard is robust. Throughout every campaign, the software is easy to navigate. Very user friendly. Additionally, I like how the metrics for each applicant are displayed in a way that is easy on the eye. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The amount of email notifications I receive when applicants pursue the campaign comes more frequently than I prefer. Not too sure how the application process is as an influencer, but going through user applications, some applicants barely wrote within each field. It can be smart to include a character count. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? It is our first time launching an influencer campaign. This application has allowed the process of finding influencers that align with our brand to be relatively easy. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kiersten J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kiersten J.") KJ Kiersten J. Marketing Analyst Mid-Market (51-1000 emp.) 12/13/2021 "Working with Pop Pays has been a positive experience!" 5/5 What do you like best about Popular Pays? Working with Kenisha has been fantastic! She has been accommodating and helpful in answering all of our questions. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Something we dislike about PopPays is the lack of revenue tracking. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? With PopPays, we are getting content generated for us and exposure to different audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Enterprise (\> 1000 emp.) 6/2/2022 "I enjoy Popular Pays because it has great features" 3/5 What do you like best about Popular Pays? Being able to message an influencer easily Review collected by and hosted on G2.com. What do you dislike about Popular Pays? the formatting of how feedback shows upp Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? helping me connect with influencers and find reputable ones more easily Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") EC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 4/25/2022 "Easy Simple Process to Create Brand Awareness" 4.5/5 What do you like best about Popular Pays? Process is simple and quick, Popular Pays influencers met the brands' creative needs Review collected by and hosted on G2.com. What do you dislike about Popular Pays? N/A, process was easy and simple, enjoyed the experience Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Leveraging influencers to build brand awareness around key selling periods, influencers do a great job with content creation Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/22/2022 "Project manager for creative intelligence platform" 5/5 What do you like best about Popular Pays? I love being able to collaborate with a pool of different UGC creators and get their ideas on concepts. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The platform isn't super user friendly and could be consolidated in a simpler fashion. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? I don't think I'm solving any problems using Popular Pays but when I have an issue with the platform or creator, I can email the alias of Pop Pays employees and they're super helpful. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nesrin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nesrin D.") ND Nesrin D. Social Photographer Small-Business (50 or fewer emp.) 5/11/2021 "One of the best influencer to brand platforms out there." 5/5 What do you like best about Popular Pays? I've been on Pop Pays ince 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners, and the access to amazing campaigns and long term partnerships I've formed. Truly one of the best influencer platforms available. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I think feedback on why you're not selected for a campaign would be very helpful. Also, lately there have been more campaigns with small/no budget, which I don't love because it devalues the work of creators and I have less options to choose from when applying to campaigns. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Pop Pays has connected me with some awesome brand partners I would have never had access to otherwise. They play a great role in getting creators who don't have management in front of brands & agencies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Fine Art](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Fine Art") UF Verified User in Fine Art Small-Business (50 or fewer emp.) 1/6/2022 "Good platform, wish there were more creators" 3.5/5 What do you like best about Popular Pays? Easy to use. The user interface is very friendly. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I wish there was a bigger pool of influencers who are using this platform. And it's pricy compared to the competition Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? No problems per se, but I'd continue using platforms like TikTok Creator marketplace and aspireIQ at this point. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)