--- title: Popular Pays Reviews meta_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 272 scale: '5' date_modified: '2026-08-09' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews **Vendor:** Popular Pays **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 272 ## About Popular Pays Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. ## Popular Pays Pros & Cons **What users like:** - Users find Popular Pays to be **intuitive and easy to use** , enhancing their overall experience and satisfaction. (22 reviews) - Users laud the **helpful staff** at Popular Pays, consistently providing exceptional and timely support throughout their experience. (15 reviews) - Users appreciate the **exceptional customer support** of Popular Pays, enhancing their experience with onboarding and ease of use. (12 reviews) - Users find Popular Pays to be **extremely intuitive and easy to use** , simplifying the campaign creation process significantly. (11 reviews) - Users appreciate the **exceptional communication** from Popular Pays, highlighting responsiveness and support throughout their experience. (9 reviews) - Users appreciate the **helpfulness** of the Popular Pays team, ensuring a seamless and efficient campaign experience. (9 reviews) - Users value the **quick response** from support and team, enhancing collaboration and campaign effectiveness. (9 reviews) - Users value the **ease of launching campaigns** with Popular Pays, enhancing productivity and creator connections across industries. (8 reviews) - Users value the **diverse pool of influencers** and excellent support from Popular Pays for effective campaigns. (8 reviews) - Client Interaction (7 reviews) **What users dislike:** - Users encounter **creator issues** with inactive profiles, poor vetting, and communication difficulties, impacting campaign effectiveness. (9 reviews) - Users struggle with **inefficient vetting** processes, leading to complications and poor returns on investment from creators. (4 reviews) - Users experience **limited collaboration options** with Popular Pays, hindering effective communication and influencer connections across platforms. (4 reviews) - Users report **technical issues** with bugs, search limitations, and a clunky review process affecting their experience. (4 reviews) - Users face **brand challenges** with improperly vetted creators, leading to concerns over fake followers and return on investment. (3 reviews) - Candidate Issues (3 reviews) - Learning Difficulty (3 reviews) - Low Quality (3 reviews) - Communication Issues (2 reviews) - Users find the **navigation confusing** due to limited creator options and a clunky review process affecting campaign flow. (2 reviews) ## Popular Pays Reviews ### 1. PopPays through the Meta MBA. Programs have been organized & completed to my expectations. **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlin C. | Director of Brand Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Popular Pays?** How organized the process is - everything seems to flow nicely. I also feel that the support our team gives us is really great. Any requests to extend the talent pool are handled well. I also feel like the the talent options have been great and we appreciate all the tools that speak to the creators follower demographics. **What do you dislike about Popular Pays?** The only thing I can think of is the level of talent sometimes doesn't feel super "luxe" which is what our client is looking for! **What problems is Popular Pays solving and how is that benefiting you?** It is solving our lack of creative assets! ### 2. Popular Pays makes the often tumultuous experience of working with influencers easy and effective. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeb S. | Associate Connections Planning, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Popular Pays?** The representatives are incredibly responsive and helpful. They share knowledge excitedly and give exceptional insights. **What do you dislike about Popular Pays?** If there is a downside, I have yet to find it. **What problems is Popular Pays solving and how is that benefiting you?** Influencer marketing for client campaigns ### 3. The most intuitive and helpful platform for social media influencer teams **Rating:** 5.0/5.0 stars **Reviewed by:** Patrycja M. | Media Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Popular Pays?** We've had an incredible experience using the Popular Pays platform for our campaigns. From the start, their **customer service team** has been nothing short of exceptional—always responsive, helpful, and ready to provide solutions whenever needed. Whether it's technical support or strategic advice, they've been a true partner every step of the way. One of the best aspects of Popular Pays is how **user-friendly** the platform is. Setting up and running campaigns is a breeze, even for those who may not be as tech-savvy. The intuitive interface makes it easy to navigate, track progress, and manage every aspect of a campaign with minimal effort. Working with creators on this platform has been an absolute pleasure. The **creators are talented, professional, and bring such creative energy** to each collaboration. They truly understand how to connect with audiences in authentic ways, making the content more engaging and impactful. The platform has also been a game changer in helping us **reach a new audience of users** that we couldn't have connected with through traditional methods. The combination of creator talent and data-driven targeting has allowed us to expand our reach and grow our brand in ways that simply weren't possible with other platforms. Overall, we highly recommend Popular Pays for anyone looking to elevate their campaigns and tap into new audiences with ease. **What do you dislike about Popular Pays?** Nothing at all we love everything about the platform **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays has been instrumental in helping us **quickly and efficiently create high-quality UGC (user-generated content)** and hire influencers for our brand. The platform streamlines the process of finding, vetting, and collaborating with creators, allowing us to generate authentic content that resonates with our audience in a fraction of the time it used to take. With its robust network of influencers and seamless workflow, we can easily manage multiple campaigns, ensuring that our brand stays relevant and engaging. The speed and ease of finding influencers who align with our brand values have been a huge advantage, allowing us to scale our marketing efforts effectively. ### 4. An Organized Platform for Sourcing Influencer Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Mallory G. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Popular Pays?** What I like best about Popular Pays is how organized and streamlined the platform is, the ability to chat with support and an actual human being instantly, and the ease of finding your next influencer campaign. **What do you dislike about Popular Pays?** The least helpful thing about Popular Pays is that a lot of users take their time in answering messages, or may not answer at all. If there was a method of communication like text or email that we'd be able to connect to them right away, perhaps it would help ease the initial collaboration process. **What problems is Popular Pays solving and how is that benefiting you?** Find the right influencer for our hotel marketing strategies and seasonal campaigns. **Official Response from Joshua Brook:** > Thank you for your feedback! We're pleased to hear about your positive experience on our platform. We understand the importance of efficient communication and will explore options to improve this aspect of our service. ### 5. Social Community Coordinator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Popular Pays?** Love how simple and easy it is to put together a campaign brief, aesthetically pleasing and the team at PopPays is extremely helpful. Implementing our previous campaigns has been extremely easy as well. This is my first time using popular pays and I am wowed by the amount of features/capabilities it has as well as how easy it is to integrate into my current workstreams **What do you dislike about Popular Pays?** There is not much that I currently dislike but I have yet to be fully immersed in the Popular Pays experience. Thus far, very pleased with it all! **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps ease the recruitment process, UGC process, and overall influencer marketing process. Overall, all of these processes can be lengthy and time consuming. Popular Pays definitely lowers the workload by providing an smooth and simplified process with also a ton of help from their team! **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're always glad to hear how our platform truly supports our users' needs. Thank you for choosing Popular Pays! ### 6. Social Media Specialist **Rating:** 4.0/5.0 stars **Reviewed by:** Molly G. | Associate Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** I like how user friendly it is to use. Being able to communicate with influencers, request edits and more is very efficent. Our consultants are also really helpful and supportive of all of our campaign wants, needs and switches. **What do you dislike about Popular Pays?** As of right now, there are not many things I dislike about Popular Pays. I recently started using the platform, so no call outs as of now. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps our agency with Influencer budgeting costs, ensuring we stay within our targeted budget and reaching out to influecners to negotiate budgets. This is helpful and ensures that we can continue working on what we need to as an agency, while Popular Pays works on the numerical logistics on the back end for us. **Official Response from Joshua Brook:** > Thank you for sharing your positive experience with Popular Pays. We're glad to hear that the platform is meeting your agency's needs and look forward to continue working together. ### 7. Worth Trying Out **Rating:** 4.0/5.0 stars **Reviewed by:** Zsanelle L. | Social Community Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** I like that Pop Pays offers a concierge to guide you through each campaign and help support finding talent. Betty was fantastic and very helpful at keeping content creators on chat. **What do you dislike about Popular Pays?** Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly, I might add) a creator only to discover that majority of his followers were fake. Not a good ROI. **What problems is Popular Pays solving and how is that benefiting you?** Pop pays helps curate creators that align with our campaigns without us having to do outreach on our own. **Official Response from Joshua Brook:** > Thank you for sharing your experience with Popular Pays. We're glad to hear that Betty provided excellent support during your campaign. We understand your concerns about fake followers and we are continuously working to streamline our vetting process to ensure a better ROI for our clients. ### 8. Easy to Use Influencer Tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** Clean UI, very intuitve. Like the creator application flow and their customer support is top notch. Onboarding was smooth and Popular Pays is particulary well set up for agency business with ways to house and organize several campaigns for different clients. **What do you dislike about Popular Pays?** Would love to see more variety in creator marketplace - B2B influencers for example are lacking. Additional APIs with other platforms like YouTube and LinkedIn would be good so we can see reporting in real-time. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps us with both influencer sourcing/identification and campaign management. **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're delighted to hear that you find our platform well-suited for agency business and that the onboarding process was smooth for you. We appreciate your suggestions for more variety in the creator marketplace and additional APIs, and we'll certainly keep that in mind as we continue to enhance our platform. Thank you for choosing Popular Pays! ### 9. Easy to use UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Popular Pays?** I liked their UI and the fact that it's very flexible. They have an AI option to help you write. I also liked the customer success manager that helped me onboard. **What do you dislike about Popular Pays?** There isn't much to dislike. I haven't run into any problems yet. **What problems is Popular Pays solving and how is that benefiting you?** It is solving the way I find and communicate with Influencers. It makes it easy because I don't have to go out and find them, I can have them apply to my posting. **Official Response from Joshua Brook:** > Thank you for the positive feedback! We're always striving to provide a seamless experience for our users. ### 10. Vic President, Digital Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Popular Pays?** PopPays support is always helpful and available to answer questions. They constantly try to improve the platform's UX through client feedback. Variety of creators **What do you dislike about Popular Pays?** Would like some additional vetting by PopPays - maybe you get something if you reiew creators in a campaign after it is completed, and PopPays could reference those to note summary of feedback in the platform. **What problems is Popular Pays solving and how is that benefiting you?** findings and seamlessly working with creators for advocacy campaigns **Official Response from Joshua Brook:** > We're happy to hear that you appreciate our support and the variety of creators on our platform. Thank you for your feedback on the vetting process, we recently launched a new tool, SafeCollab which makes vetting influencers fast and efficient. ### 11. Senior Strategist **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Popular Pays?** The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their service can be matched. **What do you dislike about Popular Pays?** The creator pool can feel a little shallow at times and the content can lag a bit depending on who you work with, but it gets better as you get more familiar with which creators are better than others. **What problems is Popular Pays solving and how is that benefiting you?** Generating content for my brands that's authentic **Official Response from Joshua Brook:** > We're glad to hear that our account service has been exceptional for you. We're committed to addressing the challenges you've mentioned and continuously improving our creator pool and content quality to better serve your needs. ### 12. Useful Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2024 **What do you like best about Popular Pays?** It's easy to view applicants' portfolio / content. Oh the customer support is incredible. Mel is always on top of it. **What do you dislike about Popular Pays?** Selection of creators isn't always the greatest. **What problems is Popular Pays solving and how is that benefiting you?** Being able to comb through creators without seeking them out **Official Response from Joshua Brook:** > Thank you for the positive feedback! We're thrilled that you find our platform easy to use and that you've had a great experience with our customer support, especially with Mel. We understand the importance of having a diverse and high-quality selection of creators, and we are actively working to enhance this aspect of our platform. ### 13. Great Experience With Popular Pays **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Popular Pays?** The quality of influencers and their hands on Customer Support. I've worked with Emma and Tyler at two different companies and they are incriebely knowledge in the influencer space and about Popular Pays Platform. Its a very user friendly platform. **What do you dislike about Popular Pays?** The Process of finding the right influencers. I think a lot of this comes back to making sure the brief is tight. **What problems is Popular Pays solving and how is that benefiting you?** Seamless Access to thousands of high quality influencers. **Official Response from Joshua Brook:** > Thank you for your positive feedback! We're glad to hear that you've found our platform user-friendly and have had a great experience with our customer support team. We understand the importance of finding the right influencers and are continuously working to streamline the process for our users. ### 14. PopPays makes things POP! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Popular Pays?** The customer service from my contacts and ease of use. **What do you dislike about Popular Pays?** I always get emails regarding other brand campaigns **What problems is Popular Pays solving and how is that benefiting you?** sourcing creators in a timely manner **Official Response from Joshua Brook:** > We're delighted to hear that you've had a positive experience with our customer service team and find our platform user-friendly. We understand your concern about receiving emails regarding other brand campaigns and will work to ensure that our communications are more targeted to your needs. Thank you for sharing your feedback with us. ## Popular Pays Discussions - [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for) - [Is there a way we can contact brands beforehand for negotiation purposes, or show a range of our rate that we’re willing to work for?](https://www.g2.com/discussions/is-there-a-way-we-can-contact-brands-beforehand-for-negotiation-purposes-or-show-a-range-of-our-rate-that-we-re-willing-to-work-for) - 1 upvote - [View Popular Pays pricing details and edition comparison](https://www.g2.com/products/popular-pays/reviews?filters%5Bsentiment_snippet%5D=1800033&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+22%3A32%3A15+-0500&secure%5Bsession_id%5D=852d5a41-4085-489f-bf10-0e9d9a23669a&secure%5Btoken%5D=dd77c5a3dd2b1633319709b9f8b6bc742b594c5b1861aaf84582a6bec4953f59&format=llm_user) ## Popular Pays Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods ## Top Popular Pays Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (420 reviews)