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Poplar

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(3)4.0/5

Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Run multivariate tests against different creative, format & postage options. Utilize a full range of retargeting and CRM options. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever.

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