# Best SMS Marketing Software

## How Many SMS Marketing Software Products Does G2 Track?

**Total Products under this Category:** 531

### Category Stats (Aug 2026)

- **Average Rating:** 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Textellent (+6.25%) - Among all products in this category, Textellent recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank SMS Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,600+ Authentic Reviews
- 531+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for SMS Marketing Software
 ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=18815&focus%5B%5D=124128&focus%5B%5D=22329)

Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, Textedly, HighLevel, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=textedly&focus%5B%5D=highlevel&focus%5B%5D=klaviyo)

**Sponsored**

### Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-08-09T10%3A43%3A42Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fopen_modal_url%3D%252Fproducts%252Fpony-express-hq%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsms-marketing%2526source%253Dcategory&secure%5Btoken%5D=227a1215470b8517b4827d21e9d1a53ed503cf6ddd6b3a89d2e2edc68ae8f0c9&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url)

### [Attentive](https://www.g2.com/products/attentive/reviews)

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,473

#### How Do G2 Users Rate Attentive?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Attentive?

- **Seller:** [Attentive](https://www.g2.com/sellers/attentive)
- **Company Website:** attentive.com
- **Year Founded:** 2016
- **HQ Location:** New York, New York, United States
- **Twitter:** @attentivehq  
9,682 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,508 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Director
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 56% Small, 33% Medium

#### What Do G2 Reviewers Say About Attentive?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication.
- Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents.
- Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management.
- Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support.
- Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team.

##### Cons

- Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management.
- Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval.
- Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation.
- Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities.
- Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms.

#### What Are Recent G2 Reviews of Attentive?

**["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)**

**Rating:** 5.0/5.0 stars

_— Daniel M._

[Read full review](https://www.g2.com/survey_responses/attentive-review-11817313)

**["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)**

**Rating:** 5.0/5.0 stars

_— Jess J._

[Read full review](https://www.g2.com/survey_responses/attentive-review-13130314)

### [Insider One](https://www.g2.com/fr/products/insider-one/reviews)

Insider One est la plateforme numéro 1 qui réunit tout ce dont les équipes de marketing et d'engagement client ont besoin en un seul endroit pour atteindre leur potentiel maximal et devenir inarrêtables. Avec l'IA en son cœur et une plateforme de données client intégrée (CDP), Insider One unit les données, la personnalisation et l'orchestration des parcours à travers l'ensemble le plus étendu de canaux pris en charge nativement, y compris WhatsApp, SMS, Email, Web, Application et Recherche sur site. Insider One offre l'expérience ultime de fournisseur, prouvée dans quinze industries et plus de 30 pays depuis plus d'une décennie, pour aider les équipes à être les premières, à être concentrées et à être progressistes, redéfinissant ce que signifie diriger dans l'engagement client. Fié par plus de 2 000 clients, y compris certaines des marques les plus appréciées au monde comme Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines et GAP, pour accélérer la croissance, construire l'amour des clients et devenir un leader du marché. Apprécié par les clients, reconnu par les analystes, Insider One est le seul fournisseur reconnu comme le leader numéro 1 dans toutes les capacités dont les équipes de marketing et d'engagement client ont besoin, y compris l'IA, la gestion des données clients, l'orchestration des parcours multi-canaux et la personnalisation, offrant aux marques une excellence produit inégalée au sein d'une plateforme consolidée unique. Les distinctions incluent : Leader dans l'IDC MarketScape : Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Leader 2025 dans le Gartner Magic Quadrant for Personalization Engines Choix du client numéro 1 : 2025 Gartner Voice of the Customer for Personalization Engines Leader dans le Forrester Wave for Experience Optimization Platforms, Q4 2024 Le choix des clients de Gartner pour les hubs de marketing multicanal en 2025 Le leader numéro 1 de G2 dans 11 catégories, y compris CDP, moteurs de personnalisation, marketing mobile, analyse des parcours clients, marketing SMS, marketing WhatsApp, recherche eCommerce et personnalisation eCommerce, avec un score de satisfaction utilisateur parfait de 100/100. Aujourd'hui, Insider One est alimenté par plus de 1 500 membres d'équipe représentant plus de 50 nationalités à travers plus de 30 bureaux. L'entreprise a été fondée par une femme et est majoritairement détenue par des femmes, avec 70 % des postes de direction senior, y compris le PDG, le CMO, le CHRO et le CFO, occupés par des femmes. Grâce à des initiatives telles que 100 Cities, 100 Projects, Young Engineers Club, SheCodes et SheLeads, Insider One continue d'étendre son impact positif à travers les communautés mondiales, en favorisant les opportunités, l'inclusion, l'éducation et l'équité pour cette génération et les générations futures.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,398

#### How Do G2 Users Rate Insider One?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.1/10)
- **Rapports:** 9.4/10 (Category avg: 8.4/10)
- **Intégration d’API:** 9.4/10 (Category avg: 8.5/10)
- **Automatisation du marketing:** 9.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Insider One?

- **Vendeur:** [Insider One](https://www.g2.com/fr/sellers/insider-one)
- **Site Web de l'entreprise:** useinsider.com
- **Année de fondation:** 2012
- **Emplacement du siège social:** Global
- **Twitter:** @insiderone  
1 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,530 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Spécialiste en marketing numérique, Responsable Marketing
- **Top Industries:** Détail, Habillement et mode
- **Company Size:** 46% Medium, 28% Small

#### What Do G2 Reviewers Say About Insider One?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent que la **facilité d'utilisation** d'Insider One est bénéfique, permettant des modifications rapides des campagnes et une amélioration de l'engagement client.
- Les utilisateurs soulignent les **stratégies améliorées d'engagement client** d'Insider One, facilitant des interactions personnalisées et opportunes à travers les canaux.
- Les utilisateurs apprécient les **fonctionnalités de personnalisation** d'Insider One, améliorant l'engagement des clients et stimulant les conversions efficacement.
- Les utilisateurs apprécient les **capacités d'engagement élevées** d'Insider One grâce à des messages personnalisés et des recommandations de produits opportunes.
- Les utilisateurs louent le **soutien proactif** de l'équipe Customer Success d'Insider, améliorant leur expérience et fournissant des insights stratégiques.

##### Cons

- Les utilisateurs trouvent la **en raison des nombreuses fonctionnalités, rendant la configuration initiale et l'optimisation difficiles.**
- Les utilisateurs rencontrent une **expérience d'apprentissage difficile** en raison de la configuration complexe et de la courbe d'apprentissage abrupte d'Insider One.
- Les utilisateurs trouvent que le **processus d'installation chronophage** pour les campagnes et les enquêtes est un inconvénient majeur.
- Les utilisateurs rencontrent une **courbe d'apprentissage élevée** avec Insider One, nécessitant du temps pour se familiariser avec ses fonctionnalités.
- Les utilisateurs signalent que les **problèmes d'intégration** avec Insider One nécessitent un temps, des ressources et une expertise technique considérables pour être résolus.

#### What Are Recent G2 Reviews of Insider One?

**["Insider One unifie les données et les canaux avec une orchestration de parcours vraiment fluide"](https://www.g2.com/fr/survey_responses/insider-one-review-13037392)**

**Rating:** 5.0/5.0 stars

_— Gabriel A._

[Read full review](https://www.g2.com/fr/survey_responses/insider-one-review-13037392)

**["Les voyages et recommandations d'initiés ont augmenté notre CTR à 11 % et nous ont aidés à générer plus de 10 000 prospects."](https://www.g2.com/fr/survey_responses/insider-one-review-13213232)**

**Rating:** 5.0/5.0 stars

_— Jamal eddine Z._

[Read full review](https://www.g2.com/fr/survey_responses/insider-one-review-13213232)

#### What Are G2 Users Discussing About Insider One?

- [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/fr/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment
- [Pouvons-nous décider quelles campagnes doivent être prioritaires lorsque les utilisateurs sont éligibles pour plusieurs parcours et peuvent recevoir plusieurs messages ?](https://www.g2.com/fr/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment
- [Insider propose-t-il des segments prédictifs pour cibler les utilisateurs ?](https://www.g2.com/fr/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment
- [Est-il possible d'envoyer des recommandations de produits personnalisées via les notifications push web ?](https://www.g2.com/fr/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment
- [Comment Insider peut-il aider à personnaliser les expériences tout en respectant la vie privée des clients ?](https://www.g2.com/fr/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,070

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting:** 9.1/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

**["We Came Back to Birdeye for a Reason"](https://www.g2.com/survey_responses/birdeye-review-13192521)**

**Rating:** 5.0/5.0 stars

_— Terry Lind S._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-13192521)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

### [SlickText](https://www.g2.com/fr/products/slicktext/reviews)

SlickText est une solution complète de marketing par SMS conçue pour aider les entreprises à établir et à entretenir des relations précieuses avec leur audience grâce à des messages texte personnalisés et ciblés. Cette plateforme offre une gamme d'outils qui permettent aux utilisateurs de communiquer efficacement avec leurs clients, stimulant l'engagement et favorisant la fidélité. En tirant parti de la puissance des SMS, les entreprises peuvent atteindre leur audience directement sur leurs appareils mobiles, garantissant des interactions opportunes et pertinentes. Le public cible de SlickText comprend des entreprises de toutes tailles, des startups cherchant à développer leur base de clients aux entreprises établies souhaitant améliorer leurs stratégies marketing. La plateforme s'adresse à divers secteurs, notamment les restaurants, le commerce de détail, les églises, les communications internes, les organisations à but non lucratif, les créateurs, le commerce électronique, les lieux d'événements, les entreprises de services, la santé, et plus encore. Les cas d'utilisation spécifiques de SlickText incluent l'envoi d'offres promotionnelles, de rappels d'événements, d'enquêtes clients et de confirmations de rendez-vous, qui peuvent tous améliorer considérablement l'engagement et la satisfaction des clients. Les fonctionnalités clés de SlickText incluent des outils de marketing conviviaux qui simplifient le processus de création et de gestion des campagnes SMS. La plateforme propose des flux de travail automatisés qui permettent aux entreprises de configurer des déclencheurs pour les messages en fonction du comportement des clients, garantissant une communication opportune sans besoin d'une saisie manuelle constante. De plus, SlickText fournit des analyses avancées qui permettent aux utilisateurs de suivre la performance de leurs campagnes, permettant des décisions basées sur les données qui peuvent améliorer les efforts marketing futurs. SlickText offre également plus d'intégrations natives que la plupart des plateformes de marketing par SMS, vous aidant à connecter les SMS avec les outils que votre entreprise utilise déjà sans dépendre de Zapier pour chaque connexion. Les intégrations natives incluent ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, et Zapier. Pour tout ce qui n'est pas listé, vous pouvez également utiliser Zapier ou Make pour connecter SlickText à des milliers d'applications supplémentaires. L'un des avantages remarquables de SlickText est sa capacité à aider les entreprises à développer efficacement leurs listes d'abonnés. Avec des fonctionnalités conçues pour capturer et conserver les informations des clients, les utilisateurs peuvent étendre leur portée et augmenter leur potentiel de conversions. L'accent mis par la plateforme sur la messagerie personnalisée permet aux entreprises d'adapter leurs communications pour répondre aux besoins et préférences spécifiques de leur audience, conduisant finalement à des taux d'engagement plus élevés et à de meilleurs résultats en termes de revenus. L'engagement de SlickText envers le support client le distingue davantage dans le paysage du marketing par SMS. Avec une équipe dédiée à assister les utilisateurs à chaque étape de leur parcours marketing, les entreprises peuvent se sentir confiantes dans leur capacité à naviguer sur la plateforme et à maximiser ses fonctionnalités. Cette approche centrée sur le client garantit que les utilisateurs ont non seulement accès à des outils de marketing puissants, mais reçoivent également les conseils dont ils ont besoin pour atteindre efficacement leurs objectifs.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,878

#### How Do G2 Users Rate SlickText?

- **the product a-t-il été un bon partenaire commercial?:** 9.7/10 (Category avg: 9.1/10)
- **Rapports:** 8.6/10 (Category avg: 8.4/10)
- **Intégration d’API:** 9.0/10 (Category avg: 8.5/10)
- **Automatisation du marketing:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SlickText?

- **Vendeur:** [SlickText](https://www.g2.com/fr/sellers/slicktext)
- **Site Web de l'entreprise:** www.slicktext.com
- **Année de fondation:** 2012
- **Emplacement du siège social:** Nashville, TN and Jamestown, NY
- **Twitter:** @SlickText  
683 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e896ed0d40ad9e17646f48d3ab1f3ed4b29d416611a2b3de174613dfc2a7f35&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslicktext%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Gestion d'organisations à but non lucratif, Détail
- **Company Size:** 67% Small, 19% Medium

#### What Do G2 Reviewers Say About SlickText?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs soulignent la **facilité d'utilisation** de SlickText, ce qui le rend simple pour envoyer des mises à jour importantes sans effort.
- Les utilisateurs louent le **service client utile** , notant des réponses rapides et une gestion de campagne fluide pour leurs besoins commerciaux.
- Les utilisateurs trouvent le **support client utile** inestimable pour créer et envoyer facilement des campagnes de texte réussies.
- Les utilisateurs trouvent SlickText **incroyablement facile à utiliser** , appréciant son interface intuitive et son processus d'intégration fluide.
- Les utilisateurs apprécient les **fonctionnalités de communication faciles** de SlickText, permettant une messagerie et une interaction simples avec les clients et les équipes.

##### Cons

- Les utilisateurs sont frustrés par les **coûts élevés** et les limitations sur l'utilisation des messages avec SlickText, ce qui impacte leur satisfaction globale.
- Les utilisateurs expriment leur confusion au sujet du **système de coût des messages** , s'appuyant souvent sur le support pour clarifier leurs limites de messages.
- Les utilisateurs trouvent que la plateforme manque de **fonctionnalités d'automatisation avancées** , ce qui limite la flexibilité dans les flux de travail à plusieurs étapes et les intégrations.
- Les utilisateurs trouvent que les **fonctionnalités limitées** de SlickText restreignent leur capacité à suivre les analyses et à personnaliser les résultats efficacement.
- Les utilisateurs sont confrontés à une **courbe d'apprentissage abrupte** avec le tableau de bord et la terminologie de SlickText, ce qui complique le processus de configuration initiale.

#### What Are Recent G2 Reviews of SlickText?

**["Simple, robuste, capable et bien soutenu."](https://www.g2.com/fr/survey_responses/slicktext-review-12666409)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/fr/survey_responses/slicktext-review-12666409)

**["Envoi de SMS de masse sans effort et campagnes de mots-clés intelligentes avec SlickText"](https://www.g2.com/fr/survey_responses/slicktext-review-12927767)**

**Rating:** 4.0/5.0 stars

_— Nitin V._

[Read full review](https://www.g2.com/fr/survey_responses/slicktext-review-12927767)

#### What Are G2 Users Discussing About SlickText?

- [À quoi sert SlickText ?](https://www.g2.com/fr/discussions/what-is-slicktext-used-for) - 3 comments

## FAQs About SMS Marketing Software

Generated using AI

Last updated: June 3, 2026

### Which SMS marketing service integrates with my CRM

Based on G2 reviews, these products are commonly used when buyers want SMS tools that connect customer data, campaigns, and follow-up workflows.

- [Attentive](https://www.g2.com/products/attentive) — Shopify-focused SMS with app integrations.
- [Insider One](https://www.g2.com/products/insider-one) — trigger-based journeys across multiple channels.
- [HighLevel](https://www.g2.com/products/highlevel) — built-in CRM for calls and texts.
- [Birdeye](https://www.g2.com/products/birdeye) — two-way chat with integrated tools.

### What's the best service for SMS marketing

Based on G2 reviews, these products are frequently highlighted for usability, campaign management, and customer communication workflows in SMS marketing.

- [Attentive](https://www.g2.com/products/attentive) — segmented campaigns and journey automation.
- [SlickText](https://www.g2.com/products/slicktext) — simple bulk texting and workflows.
- [Textedly](https://www.g2.com/products/textedly) — mass messaging with scheduling features.
- [Podium](https://www.g2.com/products/podium) — texting, reviews, and customer engagement.

### Most reliable SMS marketing platform for retailers

Based on G2 reviews, these products are often associated with dependable campaign execution, audience targeting, and retail-focused customer messaging.

- [Attentive](https://www.g2.com/products/attentive) — product launches, sales, and back-in-stock.
- [Insider One](https://www.g2.com/products/insider-one) — multichannel retail journeys and segmentation.
- [Birdeye](https://www.g2.com/products/birdeye) — text campaigns with client outreach.
- [Podium](https://www.g2.com/products/podium) — customer texting and review capture.

### What should buyers look for in sms marketing companies

According to verified users, buyers often look first at how easy the platform is to launch and manage. Across recent reviews, common evaluation points include campaign setup, audience segmentation, automation for recurring messages, reporting visibility, and support responsiveness. Integration strength also shows up repeatedly, especially for ecommerce stores, CRM tools, and email platforms. Buyers also pay close attention to whether messaging can be managed in one place across channels, and whether the product supports targeted outreach like reminders, promotions, or lifecycle campaigns. Review themes also suggest checking how well the platform handles workflows without requiring constant manual intervention.

### What features define modern SMS marketing

According to verified users, modern SMS marketing is defined by a mix of speed, targeting, and automation. Recent reviews repeatedly mention segmentation, campaign scheduling, triggered journeys, analytics dashboards, and real-time messaging as core expectations. Buyers also seem to value AI assistance for copy creation, testing, or workflow setup, along with the ability to manage email and SMS together. Integration support is another recurring theme, especially with ecommerce platforms, customer data tools, and CRM systems. Many reviewers also highlight reporting, audience management, and the ability to personalize messages based on behavior or lifecycle stage as important features in current SMS marketing platforms.

### [Podium](https://www.g2.com/products/podium/reviews)

Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,026

#### How Do G2 Users Rate Podium?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 8.2/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Podium?

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ  
4,178 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,569 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, General Manager
- **Top Industries:** Automotive, Retail
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Podium?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend Podium for its **user-friendly design** , ensuring easy navigation and effective customer management.
- Users commend Podium for its **fantastic support and user-friendly features** , ultimately enhancing business operations and customer engagement.
- Users appreciate Podium's **unified communication capabilities** , seamlessly integrating messages across various platforms into one intuitive dashboard.
- Users find **easy communication** with Podium vital for real-time customer engagement and access to previous messages.
- Users praise the **excellent customer support** from Podium, enhancing business operations and increasing customer satisfaction seamlessly.

##### Cons

- Users experience **messaging issues** in Podium, struggling to manage large volumes and retrieve past correspondence efficiently.
- Users note the **lack of additional features** in Podium, affecting their service offerings and customer interaction experience.
- Users find Podium has **limited features** , making it challenging to manage large message volumes and lacking integration with Hubspot.
- Users find Podium's pricing to be **excessive** , particularly for small businesses seeking advanced features.
- Users are frustrated with **poor customer support** , facing delays and unnecessary hurdles during the cancellation process.

#### What Are Recent G2 Reviews of Podium?

**["Podium Transformed Our Agency Communication with Seamless on Demand Integrations"](https://www.g2.com/survey_responses/podium-review-12909019)**

**Rating:** 5.0/5.0 stars

_— Kenya A._

[Read full review](https://www.g2.com/survey_responses/podium-review-12909019)

**["Fees less like a review collection tool and more like a digital front desk"](https://www.g2.com/survey_responses/podium-review-12877946)**

**Rating:** 4.0/5.0 stars

_— Neelakshi S._

[Read full review](https://www.g2.com/survey_responses/podium-review-12877946)

#### What Are G2 Users Discussing About Podium?

- [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments
- [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments
- [What is podium app?](https://www.g2.com/discussions/what-is-podium-app)

### [HighLevel](https://www.g2.com/products/highlevel/reviews)

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial!

**Average Rating:** 4.6/5.0

**Total Reviews:** 636

#### How Do G2 Users Rate HighLevel?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)
- **API Integration:** 8.6/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HighLevel?

- **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel)
- **Company Website:** gohighlevel.com
- **Year Founded:** 2018
- **HQ Location:** Dallas, Texas
- **Twitter:** @gohighlevel  
8,862 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,407 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Consulting
- **Company Size:** 64% Small, 3% Medium

#### What Do G2 Reviewers Say About HighLevel?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **flexibility and affordability** of HighLevel, praising its comprehensive features and seamless integrations.
- Users appreciate the **efficiency and customer service** of HighLevel, enjoying comprehensive options without extra costs.
- Users appreciate the **excellent customer support** of HighLevel, which enhances overall satisfaction and functionality.
- Users value the **extensive features** of HighLevel, applauding the innovative tools that enhance their marketing capabilities.
- Users value the **intuitive automation** capabilities of HighLevel, enhancing functionality and streamlining client management effortlessly.

##### Cons

- Users find the **learning curve challenging** , as the complexity and constant updates can be overwhelming.
- Users desire **more features** in HighLevel, particularly for email marketing and live streaming integrations.
- Users find a **steep learning curve** with HighLevel, which can be challenging for those unprepared for extensive training.
- Users find HighLevel to be **not intuitive** , facing confusion due to its complexity and extensive information.
- Users express frustration over **poor customer support** , often receiving unhelpful, vague responses to their inquiries.

#### What Are Recent G2 Reviews of HighLevel?

**["Outstanding C \*\*\*\*\* 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"](https://www.g2.com/survey_responses/highlevel-review-12853292)**

**Rating:** 5.0/5.0 stars

_— Joe G._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292)

**["Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"](https://www.g2.com/survey_responses/highlevel-review-13050560)**

**Rating:** 5.0/5.0 stars

_— Marque C._

[Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560)

#### What Are G2 Users Discussing About HighLevel?

- [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote
- [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment
- [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote
- [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment
- [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote

### [Textedly](https://www.g2.com/fr/products/textedly/reviews)

Textedly est la plateforme de marketing et de communication par SMS alimentée par l'IA, leader de l'industrie, qui permet aux organisations de se connecter sans effort avec leurs audiences grâce à la puissance des SMS, des messages MMS et de l'IA de nouvelle génération. En tant que solution logicielle de messagerie complète, Textedly aide les équipes de marketing, de support client et de vente des PME et des entreprises mondiales à livrer des campagnes hautement personnalisées, des notifications opportunes et des interactions bidirectionnelles automatisées. En combinant des agents vocaux et de messagerie IA avancés avec une création de campagnes robuste et une gestion des contacts, Textedly sert de centre de commande tout-en-un ultime pour l'engagement client. Caractéristiques clés et avantages : • Agents vocaux et de messagerie IA puissants : Élevez vos communications avec une IA conversationnelle intelligente. Déployez des agents textuels et vocaux autonomes pour gérer le support client 24/7, répondre aux FAQ, qualifier les prospects et stimuler l'engagement à grande échelle sans intervention humaine. • Messagerie SMS et MMS en masse : Envoyez des messages texte à haut volume (400 000) et des messages multimédias riches avec des identifiants d'expéditeur personnalisables, garantissant que votre marque se démarque et livre instantanément du contenu personnalisé. • Boîte de réception de messagerie bidirectionnelle : Centralisez les réponses et les conversations d'équipe dans une boîte de réception partagée et en temps réel pour un engagement client fluide et de haute qualité. • Planification automatisée et campagnes goutte à goutte : Construisez des flux de messages sophistiqués. Créez des séquences goutte à goutte uniques, récurrentes ou complexes avec des fenêtres de livraison précises optimisées pour les fuseaux horaires de votre audience. • Segmentation des contacts et gestion des listes : Construisez des listes dynamiques et hautement ciblées basées sur des champs personnalisés, des balises et des sources d'importation pour garantir que le bon message atteint toujours le bon utilisateur. • Enrichissement des contacts Signal AI : Débloquez une intelligence d'audience inégalée avec Signal AI. Enrichissez instantanément vos profils de contact lorsque cela est possible, en récupérant les prénoms et noms de famille, les adresses e-mail vous permettant d'hyper-personnaliser votre approche et de vous connecter avec votre audience à un niveau plus profond. Points de valeur supplémentaires : • Traitement des paiements intégré : Transformez les conversations en conversions. Collectez des paiements en toute sécurité avec votre propre compte marchand de carte de crédit et envoyez des liens de paiement mobile directement dans les fils de SMS pour rationaliser considérablement les transactions. • Gestion de la réputation et avis Google : Accélérez la croissance de votre marque avec des outils intégrés conçus pour demander, gérer et optimiser automatiquement vos avis en ligne. • Bibliothèque de modèles et jetons de personnalisation : Lancez des campagnes plus rapidement en utilisant une bibliothèque de modèles préconstruits et des champs intelligents dynamiques (par exemple, {{FirstName}}) pour maximiser la pertinence des messages et les taux de conversion. Pourquoi choisir Textedly ? En unifiant la messagerie en masse évolutive, les agents vocaux et textuels IA intelligents, les campagnes goutte à goutte automatisées et le traitement des paiements sans faille, Textedly va bien au-delà du marketing textuel traditionnel. Nous fournissons un écosystème de pointe, riche en fonctionnalités, pour les organisations qui exigent une communication innovante, efficace et automatisée avec leurs audiences.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,386

#### How Do G2 Users Rate Textedly?

- **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.1/10)
- **Rapports:** 8.1/10 (Category avg: 8.4/10)
- **Intégration d’API:** 8.0/10 (Category avg: 8.5/10)
- **Automatisation du marketing:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Textedly?

- **Vendeur:** [Textedly](https://www.g2.com/fr/sellers/textedly)
- **Site Web de l'entreprise:** www.textedly.com
- **Année de fondation:** 2015
- **Emplacement du siège social:** Los Angeles, CA
- **Twitter:** @textedly\_  
400 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Propriétaire, PDG
- **Top Industries:** Gestion d'organisations à but non lucratif, Immobilier
- **Company Size:** 66% Small, 28% Medium

#### What Do G2 Reviewers Say About Textedly?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent Textedly pour son **support client réactif** , les aidant à naviguer dans le marketing par SMS avec aisance et confiance.
- Les utilisateurs trouvent Textedly remarquablement **facile à utiliser** , avec une interface intuitive qui simplifie la planification et le suivi des messages en masse.
- Les utilisateurs apprécient le **service client utile** de Textedly, qui résout rapidement les problèmes et assure des expériences de marketing par SMS fluides.
- Les utilisateurs apprécient les **capacités de communication faciles** de Textedly, améliorant ainsi l'engagement des clients et les taux de réponse de manière significative.
- Les utilisateurs adorent **l'efficacité de la messagerie texte** avec Textedly, économisant du temps et améliorant les confirmations de rendez-vous.

##### Cons

- Les utilisateurs trouvent que les tarifs de Textedly sont **chers** , surtout avec des frais pour des fonctionnalités qui devraient être incluses dans les plans de base.
- Les utilisateurs sont déçus par les **fonctionnalités manquantes** telles que le stockage de listes de texte et des prix plus élevés que prévu pour des capacités supplémentaires.
- Les utilisateurs expriment des préoccupations concernant les **problèmes de SMS** tels que l'expiration des messages, le comptage des caractères et la fonctionnalité limitée de l'application.
- Les utilisateurs trouvent que la **courbe d'apprentissage est difficile** avec la configuration et les processus initiaux étant complexes et peu clairs.
- Les utilisateurs trouvent que les **fonctionnalités de messagerie limitées** de Textedly restreignent leur efficacité et leur flexibilité en matière de communication.

#### What Are Recent G2 Reviews of Textedly?

**["Textedly est facile à utiliser avec un support client vraiment de premier ordre."](https://www.g2.com/fr/survey_responses/textedly-review-13041290)**

**Rating:** 5.0/5.0 stars

_— Bethany V._

[Read full review](https://www.g2.com/fr/survey_responses/textedly-review-13041290)

**["Textedly a rendu notre marketing tellement plus facile"](https://www.g2.com/fr/survey_responses/textedly-review-13098157)**

**Rating:** 4.5/5.0 stars

_— Team S._

[Read full review](https://www.g2.com/fr/survey_responses/textedly-review-13098157)

#### What Are G2 Users Discussing About Textedly?

- [What is Textedly used for?](https://www.g2.com/fr/discussions/what-is-textedly-used-for) - 1 comment
- [What are the features of SMS?](https://www.g2.com/fr/discussions/textedly-what-are-the-features-of-sms)
- [Combien coûte Textedly ?](https://www.g2.com/fr/discussions/how-much-does-textedly-cost) - 2 comments
- [Comment utilisez-vous Textedly ?](https://www.g2.com/fr/discussions/how-do-you-use-textedly) - 3 comments
- [What is Textedly?](https://www.g2.com/fr/discussions/what-is-textedly) - 2 comments

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,314

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.8/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Makes Email Marketing Much Easier"](https://www.g2.com/survey_responses/klaviyo-review-13223904)**

**Rating:** 5.0/5.0 stars

_— Suraj J._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-13223904)

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [Braze](https://www.g2.com/products/braze/reviews)

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,665

#### How Do G2 Users Rate Braze?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)
- **API Integration:** 7.9/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Braze?

- **Seller:** [Braze](https://www.g2.com/sellers/braze)
- **Company Website:** www.braze.com
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @Braze  
16,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,297 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, CRM Specialist
- **Top Industries:** Financial Services, Marketing and Advertising
- **Company Size:** 54% Medium, 27% Large

#### What Do G2 Reviewers Say About Braze?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs.
- Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns.
- Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization.
- Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable.
- Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels.

##### Cons

- Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features.
- Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities.
- Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage.
- Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks.
- Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging.

#### What Are Recent G2 Reviews of Braze?

**["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)**

**Rating:** 5.0/5.0 stars

_— Ákos V._

[Read full review](https://www.g2.com/survey_responses/braze-review-8154150)

**["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)**

**Rating:** 4.0/5.0 stars

_— Verified User in Health, Wellness and Fitness_

[Read full review](https://www.g2.com/survey_responses/braze-review-7258144)

### [Omnisend](https://www.g2.com/products/omnisend/reviews)

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,210

#### How Do G2 Users Rate Omnisend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)
- **API Integration:** 8.5/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Omnisend?

- **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend)
- **Company Website:** www.omnisend.com
- **Year Founded:** 2014
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @omnisend  
3,916 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website)  
265 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 86% Small, 9% Medium

#### What Do G2 Reviewers Say About Omnisend?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations.
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources.
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend.
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively.
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement.

##### Cons

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform.
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities.
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts.
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns.
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation.

#### What Are Recent G2 Reviews of Omnisend?

**["Rock-Solid Reliability and a Smooth Migration"](https://www.g2.com/survey_responses/omnisend-review-13230117)**

**Rating:** 5.0/5.0 stars

_— Aaron F._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13230117)

**["Simple, Intuitive Omnisend—Professional Campaigns and Smooth Automation"](https://www.g2.com/survey_responses/omnisend-review-13230084)**

**Rating:** 4.5/5.0 stars

_— Joseph T._

[Read full review](https://www.g2.com/survey_responses/omnisend-review-13230084)

#### What Are G2 Users Discussing About Omnisend?

- [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for)
- [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment, 1 upvote
- [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment
- [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 3 comments
- [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment

### [Sinch Engage](https://www.g2.com/fr/products/sinch-engage/reviews)

Sinch Engage (anciennement MessageMedia) est une plateforme de messagerie tout-en-un puissante qui aide les entreprises à se connecter avec leurs clients plus rapidement, de manière plus personnelle et à grande échelle. Soutenue par plus de 20 ans d'expérience de Sinch dans la messagerie d'entreprise et approuvée par plus de 40 000 entreprises dans le monde entier, la plateforme combine une fiabilité de niveau entreprise avec un design convivial pour que des équipes de toutes tailles puissent offrir des conversations qui inspirent confiance et génèrent des résultats. Avec Sinch Engage, les entreprises peuvent gérer tous leurs canaux de messagerie dans un espace de travail centralisé, y compris SMS, MMS, WhatsApp, RCS, et plus encore. Que vous envoyiez des campagnes marketing, des mises à jour transactionnelles ou que vous fournissiez un support client en temps réel, vous pouvez atteindre vos clients là où ils se trouvent, sur les appareils qu'ils utilisent tous les jours. La plateforme facilite l'extension de la portée personnalisée avec des fonctionnalités telles que : - Boîte de réception d'équipe unifiée pour une collaboration sans faille - Messagerie bidirectionnelle pour résoudre les demandes rapidement - Modèles partagés et assistant d'écriture IA pour des réponses plus rapides - Réponses automatisées et segmentation pour des flux de travail plus intelligents - Analyses et rapports de livraison pour suivre les performances - Gestion sécurisée des données avec une délivrabilité de pointe Sinch Engage s'intègre également directement avec plus de 85 outils populaires, y compris HubSpot, Salesforce, Zoho CRM et NetSuite, afin que vous puissiez rationaliser les flux de travail sans ajouter de complexité. Les entreprises peuvent choisir parmi des numéros virtuels, des codes courts ou des numéros sans frais et s'étendre à travers les régions en toute confiance, soutenues par une sécurité et une conformité à 100%. Commencer est simple. Avec des tarifs transparents, aucun développeur requis, et un essai gratuit de 14 jours, les équipes peuvent être opérationnelles en quelques minutes. Des détaillants et marques de fitness aux startups et entreprises mondiales, des milliers d'organisations utilisent Sinch Engage pour envoyer des campagnes, gérer des conversations bidirectionnelles et fournir un support axé sur le mobile sans systèmes de billetterie compliqués. Que votre objectif soit d'augmenter l'engagement, d'améliorer le support client ou de stimuler la fidélité à long terme, Sinch Engage simplifie la connexion avec les clients de manière personnelle, fiable et percutante.

**Average Rating:** 4.5/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Sinch Engage?

- **the product a-t-il été un bon partenaire commercial?:** 9.5/10 (Category avg: 9.1/10)
- **Rapports:** 8.1/10 (Category avg: 8.4/10)
- **Intégration d’API:** 8.1/10 (Category avg: 8.5/10)
- **Automatisation du marketing:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Sinch Engage?

- **Vendeur:** [Sinch](https://www.g2.com/fr/sellers/sinch)
- **Site Web de l'entreprise:** www.sinch.com
- **Année de fondation:** 2008
- **Emplacement du siège social:** Stockholm, Sweden
- **Twitter:** @wearesinch  
3,648 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website)  
4,371 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About Sinch Engage?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **réactivité rapide** de Sinch Engage, garantissant une assistance en temps opportun dans les situations urgentes.
- Les utilisateurs louent le **support client efficace** de Sinch Engage, résolvant les problèmes urgents rapidement et de manière satisfaisante.
- Les utilisateurs apprécient la **facilité d'utilisation** de Sinch Engage, appréciant les résolutions rapides et les processus d'installation simples.
- Les utilisateurs apprécient la **configuration facile** de Sinch Engage, ce qui le rend efficace pour résoudre rapidement les situations urgentes.
- Les utilisateurs apprécient l' **efficacité** de Sinch Engage, résolvant les problèmes urgents rapidement et assurant une configuration fluide.

##### Cons

- Les utilisateurs trouvent que la fonctionnalité **d'informations insuffisantes** limite l'identification des destinataires, ce qui entraîne une confusion dans la communication.
- Les utilisateurs rencontrent des **problèmes d'identification** avec Sinch Engage, car les destinataires ne peuvent pas facilement reconnaître les appelants par leur nom ou leur numéro.
- Les utilisateurs ont du mal avec les **fonctionnalités de messagerie limitées** dans Sinch Engage, ce qui rend difficile pour les destinataires de les reconnaître.
- Les utilisateurs trouvent les **problèmes de lien** frustrants car les destinataires ne peuvent pas les identifier facilement par leur numéro de travail ou leur nom.
- Les utilisateurs rencontrent des **problèmes de messagerie** car les destinataires ont du mal à identifier les expéditeurs par leurs numéros de travail ou leurs noms.

#### What Are Recent G2 Reviews of Sinch Engage?

**["Solution SMS simple, efficace et fiable"](https://www.g2.com/fr/survey_responses/sinch-engage-review-12462537)**

**Rating:** 4.0/5.0 stars

_— Hazel d._

[Read full review](https://www.g2.com/fr/survey_responses/sinch-engage-review-12462537)

**["Support Exceptionnellement Utile, Configuration Sans Effort"](https://www.g2.com/fr/survey_responses/sinch-engage-review-12407794)**

**Rating:** 5.0/5.0 stars

_— Madeline A._

[Read full review](https://www.g2.com/fr/survey_responses/sinch-engage-review-12407794)

#### What Are G2 Users Discussing About Sinch Engage?

- [À quoi sert l'API/Passerelle SMS de MessageMedia ?](https://www.g2.com/fr/discussions/what-is-messagemedia-sms-api-gateway-used-for)
- [What are platforms for communication?](https://www.g2.com/fr/discussions/what-are-platforms-for-communication)
- [What is the importance of messenger?](https://www.g2.com/fr/discussions/what-is-the-importance-of-messenger)
- [What is Messenger communication?](https://www.g2.com/fr/discussions/what-is-messenger-communication)
- [Is Messenger a communication Platform?](https://www.g2.com/fr/discussions/is-messenger-a-communication-platform)

### [MoEngage](https://www.g2.com/products/moengage/reviews)

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

**Average Rating:** 4.5/5.0

**Total Reviews:** 510

#### How Do G2 Users Rate MoEngage?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting:** 8.7/10 (Category avg: 8.4/10)
- **API Integration:** 8.8/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MoEngage?

- **Seller:** [MoEngage](https://www.g2.com/sellers/moengage)
- **Company Website:** www.moengage.com
- **Year Founded:** 2014
- **HQ Location:** San Francisco, California
- **Twitter:** @moengage  
2,530 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website)  
956 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Online Media
- **Company Size:** 56% Medium, 24% Small

#### What Do G2 Reviewers Say About MoEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system.
- Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities.
- Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights.
- Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes.
- Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively.

##### Cons

- Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues.
- Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential.
- Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality.
- Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience.
- Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features.

#### What Are Recent G2 Reviews of MoEngage?

**["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/moengage-review-12502802)

**["Powerful multi-channel CRM with strong product analytics"](https://www.g2.com/survey_responses/moengage-review-13211900)**

**Rating:** 5.0/5.0 stars

_— Abhijeet K._

[Read full review](https://www.g2.com/survey_responses/moengage-review-13211900)

#### What Are G2 Users Discussing About MoEngage?

- [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote
- [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments

### [Close](https://www.g2.com/products/close/reviews)

Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity.

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,049

#### How Do G2 Users Rate Close?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Reporting:** 9.0/10 (Category avg: 8.4/10)
- **API Integration:** 9.1/10 (Category avg: 8.5/10)
- **Marketing Automation:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Close?

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close  
6,592 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website)  
213 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 76% Small, 20% Medium

#### What Do G2 Reviewers Say About Close?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Close to be **very user-friendly** , with seamless integrations that streamline processes and enhance productivity.
- Users appreciate the **user-friendly interface** of Close, enabling smooth workflows for both inside and outside sales teams.
- Users praise the **comprehensive communication features** of Close, enhancing efficiency in managing client interactions effortlessly.
- Users praise the **intuitive interface** of Close, making lead management and follow-ups incredibly smooth and efficient.
- Users love the **intuitive dashboard design** of Close, appreciating its streamlined features and user-friendly experience.

##### Cons

- Users find that **missing features** on the mobile app limit functionality compared to the desktop version.
- Users often face **call issues** like disconnects from devices, affecting their overall experience with Close.
- Users find the **limited features** of Close frustrating, especially for B2C needs and when needing more operational options.
- Users find the **limited customization** options frustrating, hindering advanced reporting and personalized dashboard creation.
- Users find the **learning curve challenging** due to merging complexities and limited customization options in Close.

#### What Are Recent G2 Reviews of Close?

**["Easy Setup, Seamless Email Integration, and Responsive Support"](https://www.g2.com/survey_responses/close-review-13148546)**

**Rating:** 4.5/5.0 stars

_— Stefano M._

[Read full review](https://www.g2.com/survey_responses/close-review-13148546)

**["Productive Communication, Needs Better Data Visibility"](https://www.g2.com/survey_responses/close-review-13143531)**

**Rating:** 4.0/5.0 stars

_— Mateo A._

[Read full review](https://www.g2.com/survey_responses/close-review-13143531)

#### What Are G2 Users Discussing About Close?

- [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments
- [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment

### [Salesmsg](https://www.g2.com/products/salesmsg/reviews)

𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg.

**Average Rating:** 4.7/5.0

**Total Reviews:** 409

#### How Do G2 Users Rate Salesmsg?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Reporting:** 8.2/10 (Category avg: 8.4/10)
- **API Integration:** 8.1/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Salesmsg?

- **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg)
- **Company Website:** www.SalesMessage.com
- **Year Founded:** 2017
- **HQ Location:** Delray Beach, FL
- **Twitter:** @salesmsg  
148 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Sales
- **Top Industries:** Health, Wellness and Fitness, Real Estate
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Salesmsg?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Salesmsg, finding it intuitive and convenient for patient communication.
- Users find Salesmsg to facilitate **easy communication** , allowing effective interaction without disturbing patients too much.
- Users value the **easy integration** with HubSpot, enhancing communication and workflow efficiency in their sales processes.
- Users value the **seamless integration** of Salesmsg with HubSpot, enhancing communication and support efficiency.
- Users value the **responsive customer support** of Salesmsg, enhancing their overall experience and resolution of issues.

##### Cons

- Users desire a **dark mode** and the ability to upload **large images** , noting these missing features improve usability.
- Users experience **messaging issues** with delivery and limitations, impacting their overall texting experience.
- Users experience **sending issues** with blank panels and lack of feedback on message delivery, impacting usability.
- Users report **SMS delivery issues** that can delay message viewing and cause unexpected calls during outgoing texts.
- Users find the **slow loading** of the mobile app frustrating, often leading to reliance on the desktop version.

#### What Are Recent G2 Reviews of Salesmsg?

**["Salesmsg’s Intuitive Interface Makes Getting Started Effortless"](https://www.g2.com/survey_responses/salesmsg-review-12949481)**

**Rating:** 4.0/5.0 stars

_— Hannah G._

[Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481)

**["Easy-to-Navigate Platform with Regular Updates and Standout Support"](https://www.g2.com/survey_responses/salesmsg-review-12509445)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445)

#### What Are G2 Users Discussing About Salesmsg?

- [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for)

### [EZ Texting](https://www.g2.com/products/ez-texting/reviews)

Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today.

**Average Rating:** 4.5/5.0

**Total Reviews:** 728

#### How Do G2 Users Rate EZ Texting?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Reporting:** 8.5/10 (Category avg: 8.4/10)
- **API Integration:** 7.5/10 (Category avg: 8.5/10)
- **Marketing Automation:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind EZ Texting?

- **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting)
- **Company Website:** www.eztexting.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @EzTexting  
2,611 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e87889cb5501796f1ddab1b84b967e54ba6f46cb1d581524fb62b558a2f313d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1439495%2F&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Non-Profit Organization Management, Real Estate
- **Company Size:** 65% Small, 29% Medium

#### What Do G2 Reviewers Say About EZ Texting?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of EZ Texting, finding it simple for communication and onboarding new users.
- Users appreciate the **user-friendly interface** of EZ Texting, making communication and management effortless and efficient.
- Users appreciate the **easy communication** with tenants, allowing for quick updates and effective information sharing.
- Users praise the **intuitive and easy setup** of EZ Texting, making communication management effortless for their businesses.
- Users love the **ease of managing contacts and personalizing messages** with EZ Texting's effective features.

##### Cons

- Users find the **cost of EZ Texting** escalates quickly, especially for newcomers and high-volume users.
- Users find the app **not intuitive** , making it difficult to navigate and use effectively on mobile devices.
- Users struggle with **SMS issues** like group messaging and handling attachments, complicating their texting experience.
- Users struggle with the **sending issues** in EZ Texting, affecting their ability to communicate effectively.
- Users find the **reporting issues** in EZ Texting challenging, hindering effective tracking and analysis of campaigns.

#### What Are Recent G2 Reviews of EZ Texting?

**["It is in fact EZ"](https://www.g2.com/survey_responses/ez-texting-review-10940577)**

**Rating:** 5.0/5.0 stars

_— Matt ._

[Read full review](https://www.g2.com/survey_responses/ez-texting-review-10940577)

**["Prioritized Notifications"](https://www.g2.com/survey_responses/ez-texting-review-4482196)**

**Rating:** 4.0/5.0 stars

_— Jim D._

[Read full review](https://www.g2.com/survey_responses/ez-texting-review-4482196)

#### What Are G2 Users Discussing About EZ Texting?

- [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) - 2 comments
- [What technology is used to send texts?](https://www.g2.com/discussions/what-technology-is-used-to-send-texts)
- [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) - 1 comment
- [What are the common features of text messaging?](https://www.g2.com/discussions/ez-texting-what-are-the-common-features-of-text-messaging)
- [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) - 1 comment

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[Browse SMS Marketing Themes](/categories/sms-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 14, 2026

SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty.

SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses.

### Core capabilities of SMS marketing software

To qualify for inclusion in the SMS Marketing category, a product must:

- Reach mobile users via SMS messaging
- Provide an opt-in opportunity for new subscribers
- Track interaction data related to each SMS campaign
- Provide analytics or insights into SMS marketing efforts

### Common use cases for SMS marketing software

- Sending promotional messages, discounts, and limited-time offers to drive immediate customer action
- Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates
- Delivering personalized reminders for appointments, reservations, renewals, or order pickups
- Supporting two-way customer communication for inquiries, feedback collection, and service interactions
- Sending transactional alerts such as order confirmations, shipping updates, and payment notifications
- Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging
- Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights
- Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach
- Re-engaging inactive customers through personalized follow-up messages or win-back campaigns

### How SMS marketing software differs from other tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")](https://www.g2.com/products/attentive/reviews)[Attentive](https://www.g2.com/products/attentive/reviews)[4.5/5(1,483)](https://www.g2.com/products/attentive/reviews) | Ecommerce SMS retention campaigns | "Exceptional Lead Generation and Intuitive Design" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image")](https://www.g2.com/products/insider-one/reviews)[Insider One](https://www.g2.com/products/insider-one/reviews)[4.8/5(1,415)](https://www.g2.com/products/insider-one/reviews) | Omnichannel journey orchestration | "Insider One unifies data and channels with a truly fluid Journey Orchestration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg "Product Avatar Image")](https://www.g2.com/products/birdeye/reviews)[Birdeye](https://www.g2.com/products/birdeye/reviews)[4.7/5(4,202)](https://www.g2.com/products/birdeye/reviews) | Review-driven customer texting | "Reputation Management Life Saver!" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7441fc8f40f32dff95af4e9a83e1a038/slicktext.png "Product Avatar Image")](https://www.g2.com/products/slicktext/reviews)[SlickText](https://www.g2.com/products/slicktext/reviews)[4.8/5(1,891)](https://www.g2.com/products/slicktext/reviews) | Simple SMS campaign setup | "Simple, robust, capable, and well-supported." |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8adaf9cae4d6226e062076492066232e/podium.png "Product Avatar Image")](https://www.g2.com/products/podium/reviews)[Podium](https://www.g2.com/products/podium/reviews)[4.5/5(2,109)](https://www.g2.com/products/podium/reviews) | Local business text-first communication | "Fees less like a review collection tool and more like a digital front desk" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d905f0162fb0e2f776fba47437283c20/highlevel.png "Product Avatar Image")](https://www.g2.com/products/highlevel/reviews)[HighLevel](https://www.g2.com/products/highlevel/reviews)[4.6/5(651)](https://www.g2.com/products/highlevel/reviews) | Agency CRM and SMS automation | "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_78157590672afd10e3d32913f02518ca/textedly.png "Product Avatar Image")](https://www.g2.com/products/textedly/reviews)[Textedly](https://www.g2.com/products/textedly/reviews)[4.6/5(1,398)](https://www.g2.com/products/textedly/reviews) | Bulk texting for periodic outreach | "Textedly Is Easy to Use with truly Top-Tier Customer Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")](https://www.g2.com/products/klaviyo/reviews)[Klaviyo](https://www.g2.com/products/klaviyo/reviews)[4.6/5(1,360)](https://www.g2.com/products/klaviyo/reviews) | Ecommerce email and SMS segmentation | "Klaviyo Makes Email Automation Simple, Powerful, and Reliable" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image")](https://www.g2.com/products/braze/reviews)[Braze](https://www.g2.com/products/braze/reviews)[4.5/5(1,688)](https://www.g2.com/products/braze/reviews) | Personalized customer engagement at scale | "Smooth sailing" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9bc9585e6c663c9e8193123c3c89d203/omnisend.gif "Product Avatar Image")](https://www.g2.com/products/omnisend/reviews)[Omnisend](https://www.g2.com/products/omnisend/reviews)[4.6/5(1,254)](https://www.g2.com/products/omnisend/reviews) | Ecommerce SMS and email automation | "Simple, Intuitive Omnisend—Professional Campaigns and Smooth Automation" |

* * *

Show More

### SMS Marketing Topics

- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

[
### SMS Marketing Topics
Expand/Collapse ](#)
- [SMS Marketing Software buying insights at a glance](#sms-marketing-software-buying-insights-at-a-glance)
- [What are the top-reviewed SMS Marketing Software on G2?](#what-are-the-top-reviewed-sms-marketing-software-on-g2)
- [What I Often See in SMS Marketing Software](#what-i-often-see-in-sms-marketing-software)
- [My Expert Takeaway on SMS Marketing Software in 2026](#my-expert-takeaway-on-sms-marketing-software-in-2026)
- [SMS Marketing Software FAQs](#sms-marketing-software-faqs)
- [Sources](#sources)

## Learn More About SMS Marketing Software

### SMS Marketing Software buying insights at a glance

[SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing))

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

#### Top 5 FAQs from software buyers:

- What is the best sms marketing software for high-volume campaigns?
- How do sms marketing platforms handle compliance and opt-in management?
- Which sms marketing solutions integrate with CRM and ecommerce tools?
- How quickly can I launch campaigns using sms marketing software?
- What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews).

### What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

- [**Attentive**](https://www.g2.com/products/attentive/reviews)
- Number of Reviews: 1,275
- Satisfaction: 99
- Market Presence: 95
- G2 Score: 97
- [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews)
- Number of Reviews: 1,298
- Satisfaction: 50
- Market Presence: 94
- G2 Score: 72
- [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews)
- Number of Reviews: 725
- Satisfaction: 77
- Market Presence: 67
- G2 Score: 72
- [**BirdEye**](https://www.g2.com/products/birdeye/reviews)
- Number of Reviews: 3,900
- Satisfaction: 82
- Market Presence: 88
- G2 Score: 85
- [**Podium**](https://www.g2.com/products/podium/reviews)
- Number of Reviews: 2,066
- Satisfaction: 79
- Market Presence: 95
- G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports))

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports))

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

### What I Often See in SMS Marketing Software

**Feedback Pros: What Users Consistently Appreciate**

**Easy campaign setup with intuitive dashboards and message scheduling workflows**

- _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_

**High message delivery rates with reliable real time customer engagement tracking**

- _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_

**Seamless integrations with crm ecommerce platforms streamline marketing automation processes**

- _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_

**Cons: Where Many Platforms Fall Short**

**Limited message customization options restrict advanced segmentation and personalization capabilities**

- _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_

**Pricing structures become expensive quickly with high volume messaging campaigns**

- _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review

**Occasional delays or delivery inconsistencies impact time sensitive campaign performance**

- _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_

### My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

### SMS Marketing Software FAQs

#### What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features.
- [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability.
- [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams.

#### What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

- [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance.
- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows.

#### What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

- [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging.
- [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale.
- [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases.

#### What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

#### Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data.
- [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM.
- [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows.

### Sources

1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software
2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions).

**Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.)

**Last Updated on:** March 19, 2026