PlugDialog is AI that works directly inside Instagram Direct. It replies to messages in seconds, understands natural language, answers questions, asks for details, and guides clients from the first message to booking or payment, without any complicated flows or chatbot scripts. Instead of acting like a bot, PlugDialog behaves like a smart front-desk presence. It handles pricing questions, availability checks, service recommendations, cancellations and follow-ups, and it can pass the conversation to a human whenever personal attention is needed. Businesses such as salons, spas, fitness studios, clinics, coaches, consultants and local brands use PlugDialog to reduce response times, avoid missed messages, increase bookings and provide consistent 24/7 customer service in the channel where their clients already are: Instagram Direct.