[ Placester Reviews ](https://www.g2.com/products/placester/reviews) [ Placester Reviews ](https://www.g2.com/products/placester/reviews) # Placester Features ##### ## Platform Features (10) Contact & Account Management Store and retrieve information associated with customer contacts and properties. Track brokerage communication and information about contacts and properties. Email Marketing Send email to contacts in bulk. Common features include: pre-built email templates, social media integration, Subscriber list management, sign up forms, success rate reports, A/B testing and auto-responders. Lead Management Allows users to manage and track leads through a process. The lead process typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification. Workflow Management Create, design and manage workflows for repetitive tasks Template Management Create, save, and re-purpose templates for emails, forms, etc. Appointment Management Manage various aspects of appointments including booking, rescheduling, canceling Client Management Manage contact details and communication with clients Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Commission Management Tracking, calculating, and paying commissions and earnings to employees Calendar Management Track and manage schedules and meetings via an integrated calendar Show More ##### ## Operations (1) Real Estate Software Integration For effectiveness, provides or facilitates integration with property management, real estate marketing, real estate CRM, and MLS software Show More ##### ## Agent Effectiveness (2) Pipeline Management Builds and maintains inventory of listings, property information, and client contact information Real-Estate Specific RM Provides an industry-specific CRM module that is tailored to the workflows and needs of brokers Show More ##### ## Relationship Management (3) Lead Generation Captures and generates real estate leads from the website and other forms of engagement Social Media Integration Integrates with social media channels, simplifies posting and sharing CRM Integration Connects with existing CRM to leverage client information Show More ##### ## Presentation (4) Website Builder Supports the creation and maintenance of a non-IDX website to further agent-client relationship MLS Integration Facilitates the integration of real estate listings from the MLS database to created website SEO Strategization Enforces or guides website content to fit desired SEO strategy IDX Website Provides a customizable IDX website to present polished listings to clients Show More ##### ## Client Management (2) Contact Management Streamlines the input and management of contacts into the database Lead Generation Nurtures and generates leads from a variety of lead capture sources Show More ##### ## Task Management (2) Marketing Automation Facilitates the setting up, dispersal, and automation of email marketing strategies Third-Party Integration Easily integrates with third-party solutions for more comprehensive functionality Show More ##### ## Platform Branding (2) Operability Connects to external systems and applications as needed to complete team workflows. Brand Management Manage the overall brand of the real estate agent or agency and be able to create, edit or share advertisements for external brand. Show More ##### ## Platform Content (4) Social Media Management Capable of managing the social media posts, profiles and overall social brand. Communication Management Has the ability to communicate with clients via business instant messaging, text, calls, or email. Website Management Creation of an IDX website or Real estate specifc web builder that is customizable that aids the efforts of agency marketing. Campaign Building Manage and track the marketing campaigns that may contain focuses on social media, email marketing, flyer creation, or website marketing. Show More ##### ## Platform Additional Functionality (1) Reporting Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. Show More ##### ## Platform Integrations (3) Integration with Real Estate CRM Integration capabilities with Real Estate CRM products for a comprehensive platform to manage real estate processes. Integration with Virtual Tour Integration capabilities with Virtual Tour products for a platform to manage tours of real estate properties Integration with Real Estate Activities Management Integration capabilities with Real Estate Activities Management products for a platform to manage douments, financials and more for a real estate agency Show More ##### ## Agentic AI - Real Estate CRM (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Brokerage Management (3) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (29) Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Interaction Tracking Track interaction history by documenting conversations for contacts Access Controls/Permissions Define levels of authorization for access to specific files or systems Real-Time Data Receive data and information in real time Segmentation Group leads or contacts based on their specific characteristics Data Import/Export Import and export data to and from software applications Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Mobile Access Access software remotely via mobile devices Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Distribution Route and distribute your leads to third party buyers Lead Capture Automatically identify and save contact information of potential customers Property Database Centralized database to track details of properties (including lease, tenant, and owner information) AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reminders Timed notification for any upcoming task, deadline, appointment, or activity For Real Estate For realtors, real estate investors, property managers, and other real estate professionals. Client/Property Matching Match clients or tenants with suitable properties based on their specific requirements, preferences and budget Email Templates Pre-made examples and templates for emails Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Lead Nurturing Engage with a lead throughout the sales process by actively providing information Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases Referral Tracking Log and store the source of contacts/leads Customizable Fields Customize data fields to support various needs and use cases Email Tracking Track delivered, received, and opened emails Activity Tracking Track and document all activities across devices, networks, and other systems Omnichannel Outreach Using different methods or channels to connect with customers Show More ## Top-Rated Alternatives [ ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader") Market Leader 3.2/5(258) ](https://www.g2.com/products/market-leader/reviews) [ View All Alternatives ](https://www.g2.com/products/placester/competitors/alternatives) Placester Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5f0475e8381f6df4405145e8e7d0611/real-geeks.png "Product Avatar Image") Real Geeks 4.5/5(109) [ Compare Now ](https://www.g2.com/compare/placester-vs-real-geeks) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3cef00cdcedb79e91ce3ef55236c410e/market-leader.jpg "Product Avatar Image") Market Leader 3.2/5(258) [ Compare Now ](https://www.g2.com/compare/market-leader-vs-placester) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0435c19447ab8dcf32e39b33f58b6351/boomtown.png "Product Avatar Image") BoomTown 4.7/5(588) [ Compare Now ](https://www.g2.com/compare/boomtown-vs-placester) ##### Categories on G2 [ Real Estate Marketing ](https://www.g2.com/categories/real-estate-marketing)[ Real Estate CRM ](https://www.g2.com/categories/real-estate-crm)[ Brokerage Management ](https://www.g2.com/categories/brokerage-management) ##### Explore More [ Which mobile app lets technicians view work instructions on tablets on the shop floor without needing a Wi-Fi connection the whole time? 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