# Precisely PlaceIQ Reviews **Vendor:** Precisely **Category:** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 13 ## About Precisely PlaceIQ PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better outcomes for marketers, analysts, and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes. ## Precisely PlaceIQ Pros & Cons **What users like:** - Users value the **effective geo-targeting** of PlaceIQ, enhancing decision-making and optimizing marketing strategies for business growth. (4 reviews) - Users value the **location-based analytical data** from PlaceIQ, enhancing decision-making and optimizing marketing strategies effectively. (4 reviews) - Users commend the **data accuracy** of PlaceIQ, enhancing their ability to analyze consumer needs effectively. (2 reviews) - Users appreciate the **performance and accuracy** of PlaceIQ for easy and convenient data analysis across locations. (1 reviews) - Users appreciate the **ease of use** of PlaceIQ, finding it convenient for analyzing data across various locations. (1 reviews) - Useful (1 reviews) **What users dislike:** - Users are concerned about **privacy risks and data inaccuracies** with PlaceIQ, affecting trust and long-term data utilization. (2 reviews) - Users express disappointment with the **inaccurate geolocation** of PlaceIQ, resulting in outdated and unreliable data usage. (2 reviews) - Users express worries about **inaccurate location data** impacting their experience and potentially compromising privacy. (1 reviews) - Users find the **learning curve challenging** , which can be overwhelming for beginners trying to master the platform. (1 reviews) - Users find the **limited data access** of PlaceIQ challenging for effective long-term CRM utilization and insights. (1 reviews) - Outdated Information (1 reviews) - Poor Customer Support (1 reviews) ## Precisely PlaceIQ Reviews ### 1. Navigating the Data Landscape: A Critical Insight into PlaceIQ's Geo-Intelligence Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian C G. | Administrative Assistant to Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2023 **What do you like best about Precisely PlaceIQ?** PlaceIQ is at the forefront of location-based intelligence, transforming raw data into actionable insights for businesses. Whether it's retail, marketing, or urban planning, PlaceIQ's platform has something to offer. I love, love how PlaceIQ provides deep insights into consumer behavior and trends based on location data. **What do you dislike about Precisely PlaceIQ?** Sadly, and I hate to bring this up, the platform's sophisticated features may be overwhelming for beginners, requiring a learning curve, which for people like me, it not necessarily a bad thing. I just like to learn fast. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Understanding Consumer Behavior: Problem: Traditional marketing analytics may lack the depth needed to understand where consumers spend their time and how they interact with different locations. Solution: PlaceIQ analyzes location data to provide detailed insights into consumer behavior. Benefit: This understanding allows businesses to create more targeted and effective marketing strategies, potentially increasing ROI. ### 2. PlaceIQ is a wonderful thing to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Sheikh R. | Customer Care Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Precisely PlaceIQ?** Using PlaceIQ has really been a wonderful and amazing experience. It provides details that helps in taking the strategic decisions by providing all the necessary details that are happening in the market. **What do you dislike about Precisely PlaceIQ?** As far I know about PlaceIQ there is nothing to dislike about as the benefits as well as advantages of using PlaceIQ are extremely more. I really enjoy using PlaceIQ and there is really nothing to dislike about. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** PlaceIQ has really been a wonderful and amazing experience to use. It has been proven a wonderful thing. By using PlaceIQ I personally have reached to the right customers and it has really helped me to increase the submissions and business accordingly. It has really a wonderful feature of understanding the customer needs and according it is very easy to analyse what actually the need is. ### 3. PlaceIQ help us measure foot traffic to give measurable results for restaurant clients **Rating:** 3.5/5.0 stars **Reviewed by:** Ken W. | Senior Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Precisely PlaceIQ?** Ability to track foot traffic within the Trade Desk to help us gauge the impact of DOOH campaigns. Integration was easy and seamless with the platform. **What do you dislike about Precisely PlaceIQ?** Would like estimates/benchmarks for different DOOH banenrs **What problems is Precisely PlaceIQ solving and how is that benefiting you?** PlaceIQ helps us to quantify foot traffic for DOOH placements which are placements that are traditionally hard to measure success from. ### 4. Exceptional business data analyzer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Precisely PlaceIQ?** While having huge amout of users consuming products at various geographical locations, it is crutial to understand the needs and the status of it. Thats where PlaceIQ come into picture and help analysing these data very easily and convinently. I like the performance and accuracy delivered by PlaceIQ. **What do you dislike about Precisely PlaceIQ?** We use PlaceIQ for our business needs and it provides satisfactory outcomes, hence I dont see any specific to be disliked about PlaceIQ. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Considering the number of audience and worldwide use of products, we were seeking for a solution where the data regarding usage and status of growth in consumption based on the location with convenient easy to implement and good customer support manner. PlaceIQ solved this problem for us. ### 5. Comprehensive location intelligence platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Precisely PlaceIQ?** PlaceIQ has been really helpful for our marketing team. It gives us data and information that helps us reach the people we want to reach better. Their location-based information has helped us find new chances and make our marketing better. **What do you dislike about Precisely PlaceIQ?** Sometimes I become very disappointed with the accuracy of PLaceIQ's data. The information was outdated and incorrect, which made it difficult to use. Also, customer support is not that helpful in these cases. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** It is helping me in understanding and reaching out the target audience by leveraging real-world location data and insights. Also helping me in making smart marketing decisions, measuring the effectiveness of campaigns, and ultimately drive better business outcomes for my marketing team ### 6. PlaceIQ is best to use and intelligent product **Rating:** 3.5/5.0 stars **Reviewed by:** Krishna J. | System Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Precisely PlaceIQ?** It has been the best product for me as it has geotargeting and it is reliable. It has vast variety of features that can be overwhelming but overall great product. **What do you dislike about Precisely PlaceIQ?** Its UI could be more simpler yet intuitive. For me sometimes I feel overwhelmed with all the options I get in the UI. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** It has been key to our company's business growth with its geotargeting and it gives us lot of insights to enhance our marketing strategies. ### 7. For location intelligence products **Rating:** 5.0/5.0 stars **Reviewed by:** Roelie O. | CAD Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Precisely PlaceIQ?** PlaceIQ specialize in offering geotargeting, reliable consumer data and efficient advertising techniques which positions them as a leader in the location based marketing industry. **What do you dislike about Precisely PlaceIQ?** I have some concerns includes privacy risks due to their data collection methods, possible inaccuracies in location data and the importance of management to ensure ethical use of customer information in marketing campaigns. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Its particularly beneficial, for me as it enables me to see ads at the moment and enhances both the brand and overall purchasing experience. ### 8. I really like using PlaceIQ. **Rating:** 5.0/5.0 stars **Reviewed by:** Jon V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2023 **What do you like best about Precisely PlaceIQ?** Initially the advanced features may seem a bit overwhelming. For someone, like me whos curious its a great learning opportunity. **What do you dislike about Precisely PlaceIQ?** It could benefit from enhancement in its customer support especially when dealing with issues. UI could be intuitive to cater to users who may find it overwhelming. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** It has completely revolutionized our marketing strategy by providing insights into consumer behavior and preferences. As a result we can now efficiently reach our target audience. ### 9. PlaceIQ - An invention for business tracking and optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Precisely PlaceIQ?** PlaceIQ provides us exactly what we expect in case of continuous growth of business. Since it provides us the location based analytical data we can make decisions accordingly ultimately optimizing processes and products. **What do you dislike about Precisely PlaceIQ?** PlaceIQ is an outstanding technology so far hence not specific dislikes about it. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** For the products that's being used world wide, placeIQ provided expected and error free data to use for decision making. ### 10. Best Location Intelligence Tool for Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Precisely PlaceIQ?** It was very helpful to be able to locate our exact audiences in locations that indicated the strongest purchase intent signals through PlaceIQ media buys. They have the ability to drill down to the category level which is impressive. **What do you dislike about Precisely PlaceIQ?** Downsides of PlaceIQ are more about the ability for brands to see granular level data as it is still a bit of a black box as to what is provided and how to utilize the data long term in our CRM. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Reaching consumers in a place where their purchase affinity is highest based on their location. We know where our customers are and what the scope of that audience looks like. ### 11. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Manish K. | Desktop Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Precisely PlaceIQ?** It is very useful and which provides critical business insights placeIQ platform has something to offer. **What do you dislike about Precisely PlaceIQ?** The platform sophisticated features may be overwhelming for beginners and it is not bad **What problems is Precisely PlaceIQ solving and how is that benefiting you?** It's has been proven a wonderful thing and it has really a wonderful feature of understanding the costume ### 12. Review_PlaceIQ **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj T. | Consultant, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Precisely PlaceIQ?** It is an excellent automatic platform which provides critical business insights. It is a perfect platform for customer and client success. Invoice Management, Vendor pay and spend management are some functions. **What do you dislike about Precisely PlaceIQ?** There is nothing to dislike about this product. I recommend it for business success. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Vendor integration and its management have become easy. Spend management and its analysis and invoice management have become very easy with this fantastic product. ### 13. Ace Location Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2022 **What do you like best about Precisely PlaceIQ?** Access to insight on your location targeting helps confirm hypotheses on the target audience and guides retargeting efforts. **What do you dislike about Precisely PlaceIQ?** Still assessing the platform, and I have no dislikes so far. **What problems is Precisely PlaceIQ solving and how is that benefiting you?** Access to blogs and case studies on the site provides insights and understanding on location-based audience targeting within the privacy rules - [View Precisely PlaceIQ pricing details and edition comparison](https://www.g2.com/products/precisely-placeiq/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-21+12%3A13%3A26+-0500&secure%5Bsession_id%5D=0e346a35-bad4-4585-9ea3-57d889fdf784&secure%5Btoken%5D=48eee0bb0fb1c1df38079ebaceb1c76163f849df1ee4addf9364f05d6427e80b&format=llm_user) ## Precisely PlaceIQ Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Cartography** - Map Design - Vector Mapping - Data Visualization - Overlaying **Reporting** - Visit Tracking - Visitor Retention - Visitor Engagement - Segmentation - Dashboards **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Analysis** - Predictive Analysis - Distance Analysis - Spatial Analysis - Data Stream **Administration** - Integration - Performance and Reliability - User, Role, and Access Management **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Data Transformation - WYSIWYG Design - API Integrations **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Breadth of Partner Applications ## Top Precisely PlaceIQ Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,598 reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - 4.4/5.0 (3,544 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) - 4.4/5.0 (761 reviews)