Pitch’d is a UK-based B2B software company focused on improving how brands search for, evaluate and appoint marketing agencies. The platform is designed to address common issues in traditional agency pitching, including wasted time, unpaid speculative work, bias in evaluation and poor auditability. Pitch’d provides a structured, governance-aligned approach to agency selection that supports proportional decision-making rather than default full-scale pitches. Pitch’d combines structured workflows, transparent evaluation criteria and AI-assisted matching to help organisations identify suitable agencies, manage selection processes and document decisions in a consistent and defensible way. The company’s approach is informed by practical experience in marketing procurement and focuses on improving fairness, efficiency and decision quality for both brands and agencies.