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# Pipl Discussions

Pipl is an identity intelligence company built on 20+ years of data spanning 5 billion unique identities. Our Elephant large risk model combines identity, payment, behavioral, and device signals to help businesses approve more good customers, reduce fraud, and cut manual review. Pipl serves fraud prevention, identity resolution, and background check use cases across industries worldwide.

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[Nitzan A.](https://www.g2.com/users/a6e727a5-673d-4167-8126-b1a2aeb86fce "Nitzan A.")

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almost 6 years ago

Head of Fraud

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[
## in what region where do you find pipl most efective
](/discussions/37682-in-what-region-where-do-you-find-pipl-most-efective)
different regions have a different level of coverage that might affect the service

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