Verified User in Health, Wellness and Fitness
IH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Fast, Reliable Feedback from a Targeted Audience"
5/5
What do you like best about PickFu?

It’s impressive how quickly I can get reliable feedback from a targeted audience. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Possibly the cost of refining your target audience. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
"Intuitive Insights Tool with Exceptional Support"
4.5/5
What do you like best about PickFu?

Pickfu is so intuitive and easy to use to generate quick & sound shopper insights specific to our categories. The team is also super responsive and collaborative-Pickfu added in some audience traits we needed with quick turnaround. We love how reliable and vetted their panel is plus how fast results come back. It has become a really critical insight tool in our ecommerce analytics suite. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

It is challenging to not have the ability to use a screener question to target the exact audience you are looking for (but we hear that is coming VERY soon!). Review collected by and hosted on G2.com.

DS
David S.
Expert Brand Manager
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"This software is worth every penny, I've used it a handful of times and it's so valuable and helpful"
5/5
What do you like best about PickFu?

I like where I can compare my product to competitors in almost a search on Amazon. I can keep modifying my image and launching new campaigns and testing until my product get's more clicks than the competitors. This also gives me valuable insights from these people to understand how to modify my image and make it more appealing. It's super easy to set up and use and integrate into what you already have working. I use it a couple times a week. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

I like everything about this software, it does everything I would want it to and is very easy to use and navigate. Review collected by and hosted on G2.com.

Zakhar I.
ZI
Zakhar I.
Director
Retail
Small-Business (50 or fewer emp.)
"Good for A/B Testing"
3.5/5
What do you like best about PickFu?

Being able to get real people to look at different main product images and rank them takes the guesswork out of which designs to move forward with. Instead of relying on personal preferences or internal opinions, you get actual consumer feedback before committing to a direction.

The templates they provide are super helpful for setting up tests quickly. They've clearly thought through common testing scenarios and made it easy to get started. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

But they're falling into the trap of overcomplicating what should be a straightforward service. They keep adding workflows and features that feel unnecessary for what most people actually need - which is simply showing options to real people and getting ranked feedback. Review collected by and hosted on G2.com.

Jarie B.
JB
Jarie B.
Executive Strategist
Small-Business (50 or fewer emp.)
"Effortless Poll Creation with Instant Results"
5/5
What do you like best about PickFu?

How easy it is to launch a poll and how quickly the results come in. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Picking the segments can be cumbersome since I don't know what all is available. Review collected by and hosted on G2.com.

DG
Dann G.
Owner
Small-Business (50 or fewer emp.)
"Great way to test"
5/5
What do you like best about PickFu?

It was very easy to navigate. Very straight forward on how to conduct polls. The results were not what I expected and help me make a change before launch. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Nothing that I have found so far, I found everything that I needed Review collected by and hosted on G2.com.

Jatre U.
JU
Jatre U.
Director
Small-Business (50 or fewer emp.)
"Affordable Game-Changer for Market Research and Decision-Making"
4.5/5
What do you like best about PickFu?

"Daily Mini Polls" is a free feature on PickFu that provides quick insights before running a full poll. It's a fantastic option that helps us test ideas and gather initial feedback without any cost. A smart move by PickFu. What I love most is the speed and quality of responses. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

While I really appreciate PickFu’s powerful features, there are a few areas where I think it could be even better:

It would be great if subscribers had the option to participate in answering other users’ polls and earn credits in return. This could make the platform more interactive and rewarding for regular users.

Currently, running surveys targeted at a UK audience costs almost double compared to US respondents. A more balanced pricing model or special discounts for subscribers would be greatly appreciated.

Lastly, I’d love to see more training resources, like tutorial videos on YouTube or other platforms. This would make it easier to fully understand and utilize all the features PickFu offers, especially for new users. Review collected by and hosted on G2.com.

EcoTrend C.
EC
EcoTrend C.
Brand manager
Small-Business (50 or fewer emp.)
"Great Value for product development"
4.5/5
What do you like best about PickFu?

It's easy to get targeted market insights before launching the products. The result comes out quickly. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Some feedback is not clear for product development. Review collected by and hosted on G2.com.

DJ
Dean J.
Head of Brand Strategy
Small-Business (50 or fewer emp.)
"Intuitive, seamless, valuable"
5/5
What do you like best about PickFu?

PickFu allowed our agency to jump right in and get going when it comes to consumer research and testing. No hoops and barriers - just an easy-to-navigate interface, great flexibility, and transparent pricing. The turnaround time is excellent, and the insights are extremely valuable and handily formatted snd summarised. Overall I rate PickFu extremely easy to use, with a great number of features. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

There's nothing I dislike about the PickFu platform. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Verified User in Consulting
Small-Business (50 or fewer emp.)
"Easy and Quick Consumer Research Data"
5/5
What do you like best about PickFu?

PickFu makes getting both quantitative and qualitative data extremely easy and fast. As a user, I've been able to help answer complex business questions with the help of consumer feedback that would have been much more costly and timely if done through traditional marketing research. Review collected by and hosted on G2.com.

What do you dislike about PickFu?

Additional costs for extra options/choices and demographics. Depending on the complexity of the business question, it can get costly as those extras add up quickly. Still, this option is so much cheaper than traditional market research, so really I'm just nitpicking. Review collected by and hosted on G2.com.