I appreciate Pi Datametrics for being the SEO tool of choice for Shell, which speaks volumes about its credibility and effectiveness. The product's setup process was smooth and hassle-free because of excellent cap management support, which included a dedicated team member from Pi Datametrics to assist us. I find the tool incredibly valuable for educating third-party marketeers across approximately 50 licensee markets about website optimization, an area they might otherwise overlook. Pi Datametrics allows me to demonstrate improvements and optimization potential through features like share of voice, page ranking, and keyword tracking. This capability is pivotal during crucial campaigns, such as launching a new fuels product or a loyalty program. The tool enables proactive collaboration with marketeers, ensuring they recognize the advantages of optimizing their websites, thereby enhancing traffic and demonstrating value. Review collected by and hosted on G2.com.

I don't think its a limitation of PI but a limitation we put on ourselves, which is that external users can't log in. You have to have a company email address. And as we work with Licensees they are all 3rd party companies and don't have share the same email address so we have to use a workaround to give access which is extra effort. Review collected by and hosted on G2.com.

Seing our visiblity in AI Overviews over the last months has been eye opening and really useful.

I am really enjoying the new content optimisation feature and the feature visibility timeline. The content optimisation tool gives me so many new ideas for our blog strategy. Additionally, it is a lot easier to analyse traffic losses/gains with the feature visbility tool. Also the daily reporting we have is crucial to our strategy. Review collected by and hosted on G2.com.

I would love for the cannibalisation report to be less difficult to read once exported to Google sheets

It would be great if we could look at previous versions of reports. Sometimes, if I forget to screenshot the competitor discovery table one month, it's lost forever and I struggle to compare performance. Review collected by and hosted on G2.com.

The Pi Datametrics platform is incredibly powerful to provide clear and in-depth reporting at all levels. From super broad multi-market level metrics all the way down to individual keywords, you can see how well your site performs against the wider market, and who your true organic search competitors are.

The range of metrics covers your typical SEO must-haves like visibility, keyword rankings and traffic, but goes beyond the norm with market share and revenue-based metrics that help to visualise where the opportunity is for your site. They've also recently implemented tracking for AI overviews and plan to expand this to cover ChatGPT, which is great news as it means I can keep all of my clients reporting in one place.

A special mention has to go to the customer support function at Pi. Every customer gets a CSM for account health, and a search expert to look at the data and find key insights and focus areas, with options to add-on consultancy. They also have a platform support team based in the Brighton office, who are on hand for any platform queries or if you find any bugs. The whole function is super efficient. Review collected by and hosted on G2.com.

It's not the most user-intuitive platform, but the company provide training sessions to ensure you can be onboarded effectively.

You can't connect Google Search Console to it. Review collected by and hosted on G2.com.

Pi Datametrics gives very detail data around how our target keywords are ranking on the day to day basis. This is very easily to see with their amazing UI and their team supports you very closely which provides amazing user experience. They have added new features like tracking AI Overview which are also very handy. I use it on a daily basis to check my rankings. The basic features are very ease to use even if you are new users. Review collected by and hosted on G2.com.

There are quite a lot of functions that you can use which can be overwhelming but the Pi Datametrics team are always there to support you. Review collected by and hosted on G2.com.

It's really easy to use, and it gives accurate results. Reports can be custom-built and are tailored to what you need, which means no sifting through useless information that you aren't looking for. The responsive chat help is an added bonus too. Review collected by and hosted on G2.com.

Sometimes takes a while to generate reports but other than that, nothing Review collected by and hosted on G2.com.

Huge range of features, ability to assess AI platform performance, intuitive interface once you learn how to use it. Also love the large number of users who can use it without additional cost. Review collected by and hosted on G2.com.

Different type of interface than many SEO platforms which can take a short time to get used to. Review collected by and hosted on G2.com.

1. It's a good tool for tracking positions on a daily basis, and easy to export that data to CSV

2. They've got metrics like share of voice that seem to track closely to overall performance

3. The insights allow you to basically save a view for specific keywords, for a specific market, so you can quickly jump to a precise look and don't need to put in the filters every time. Review collected by and hosted on G2.com.

1. I think it hasn't always been the easiest to navigate (they've actually just updated the menu so hopefully this is improved).

2. It can feel a bit clunky at times, as in the way you intuitively want to use the tool isn't always available, or data isn't displayed in a way that best suits it.

3. It can feel like they are a bit behind on certain features, like tracking AI overviews. Review collected by and hosted on G2.com.

PI makes it easy to understand the current SEO landscape in terms of keywords and visibility, being able to see keyword cross over from a competitor and a on site view is extremely helpful Review collected by and hosted on G2.com.

sometimes the interview can take some time to navigate Review collected by and hosted on G2.com.

What I appreciate most about Pi is its ability to deliver actionable, in-depth search intelligence in a way that’s both comprehensive and accessible. The platform’s keyword tracking is second to none—being able to monitor changes every two hours is a huge advantage in fast-paced markets. I especially value the clear visualisations and the Share of Voice analysis, which makes it easy to communicate progress to stakeholders. The onboarding and customer support are outstanding; the team is knowledgeable and always ready to help. Pi has genuinely empowered us to uncover new opportunities, benchmark against competitors, and drive measurable improvements in organic visibility. Review collected by and hosted on G2.com.

While Pi Datametrics is a powerhouse, there’s a bit of a learning curve with the interface, especially for new users. That said, the regular training sessions and helpful support team more than make up for it. Also, while the investment is significant, the ROI and value delivered are absolutely worth it for any organization serious about SEO. Review collected by and hosted on G2.com.

The position summary tool is very useful, I like that it updates daily Review collected by and hosted on G2.com.

Lack of historical data, can't see previous weeks/months Review collected by and hosted on G2.com.