--- title: Phrase Reviews meta_title: 'Phrase Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1304 reviews by the users' company size, role or industry to find out how Phrase works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1304 scale: '5' date_modified: '2026-07-21' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Phrase Reviews **Vendor:** Phrase **Category:** [Translation Management Software](https://www.g2.com/categories/translation-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,304 ## About Phrase Phrase is a leader in Language Intelligence. Its enterprise platform automates, manages, and delivers multilingual content, helping organizations build deeper customer connections and accelerate business growth. Thousands of global brands use Phrase across hundreds of languages to reduce time to market and deliver consistent brand experiences worldwide. The Phrase Platform brings together translation management, software localization, multimedia localization, machine translation, workflow automation, and language AI in a single integrated environment. From marketing campaigns and product interfaces to apps, audio and video, customer support, and technical documentation, teams manage multilingual content in a single platform. Phrase enables organizations to operationalize AI across multilingual content workflows while maintaining governance, quality control, and brand consistency. Built for complex and fast-moving organizations, Phrase connects directly to the systems where content is created and published. Marketing teams launch global campaigns faster, product teams deliver localized software continuously within development workflows, and customer experience teams provide consistent multilingual support across channels. This open ecosystem architecture allows localization to operate as part of broader content, product, and customer experience workflows. Core capabilities of the Phrase Platform include: - AI-powered translation workflows with secure large language model integrations and adaptive machine translation - Multimedia localization with AI-powered subtitling, dubbing, transcription, AI voice generation, and captioning - AI agent orchestration for context-aware translation and automated post-editing - A broad integration ecosystem connecting CMS platforms including Contentful and Optimizely, customer support platforms including Salesforce, marketing automation systems, developer tools, and design environments including Figma - Native integrations with repositories including GitHub, GitLab, Bitbucket, and Azure DevOps - Over-the-air localization and SDKs for iOS and Android applications - Translation Memory and terminology management to maintain linguistic and brand consistency - Automated quality evaluation and quality performance scoring - In-context preview and visual review tools for faster review cycles - Advanced workflow automation with Phrase Orchestrator, a no-code interface for building and managing approval processes - Vendor management for in-house teams, language service providers, and marketplace partners - Open API, CLI, and webhooks for extensibility and automation - Reporting and analytics to monitor quality, cost efficiency, and performance - Scalable architecture designed for enterprise content volumes Phrase supports global organizations across industries including technology, gaming, retail, manufacturing, automotive, travel, and life sciences. These organizations use Phrase to accelerate global product launches, scale international marketing, and deliver consistent multilingual customer experiences across every market. Enterprise readiness sits at the core of the Phrase Platform. Phrase is ISO 27001 certified and provides robust security, governance, and compliance capabilities including SSO, role-based permissions, granular access controls, and secure cloud infrastructure designed for global organizations. Trusted by leading global brands including Uber, AWS, Volkswagen, and Zendesk, Phrase ensures multilingual content is delivered at scale while maintaining quality, consistency, and control. Learn more at phrase.com. ## Phrase Pros & Cons **What users like:** - Users highlight the **intuitive and easy-to-use interface** of Phrase, enhancing their project management and collaboration experience. (114 reviews) - Users appreciate the **intuitive interface** of Phrase, making it accessible for beginners and efficient for all users. (58 reviews) - Users value the **user-friendly interface** of Phrase, which streamlines workflows and enhances productivity in localization tasks. (53 reviews) - Users appreciate the **intuitive interface** of Phrase, which streamlines translation management and enhances collaboration. (53 reviews) - Users value the **translation efficiency** of Phrase, significantly enhancing localization workflows and saving time on projects. (47 reviews) - Users appreciate the **intuitive and automated translation management** of Phrase, enhancing efficiency and user experience. (44 reviews) - Simple (43 reviews) - Users value the **highly reactive customer support** of Phrase, which enhances their overall experience and productivity. (38 reviews) - Helpful (32 reviews) - Efficiency (30 reviews) **What users dislike:** - Users face **translation issues** with Phrase's AI, resulting in poor output and a frustrating experience. (41 reviews) - Users report **interface issues** with Phrase, indicating incomplete QA checks and a lack of certain advanced features. (23 reviews) - Users express frustration over the **expensive pricing structure** of Phrase, which complicates budgeting for translation projects. (19 reviews) - Users find the **interface design poor** , leading to a cluttered experience and operational inefficiencies. (19 reviews) - Users experience **poor usability** due to hidden features, lack of global search, and unpolished interface issues. (18 reviews) - Users are frustrated by **pricing issues** such as strict retention policies and unexpected cost increases affecting their budget. (18 reviews) - Users find **difficult navigation** challenging, as advanced settings are often hidden and overwhelming, complicating the user experience. (16 reviews) - Inaccurate Translations (16 reviews) - Quality Assurance Issues (16 reviews) - Slow Performance (16 reviews) ## Phrase Reviews ### 1. Excellent Translation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel W. | Linguist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Phrase?** I like the ease of use and intuitive design of the platform. **What do you dislike about Phrase?** I wish, when looking at a project, you could see at a glance the name of the translator (or QA person) for a given job. **What problems is Phrase solving and how is that benefiting you?** The platform makes it easy to assign translators and QA checkers to jobs, and it is also super easy to check the status of these jobs. This saves me a lot of time. Before we were using spreadsheets to send translations, which is cumbersome, and also involves time in creating the document itself. **Official Response from Beth Anderson:** > Thanks for leaving a review, we're glad you find Phrase easy to use with an intuitive design! We're always open to feedback on improving the platform for our users, and so I will pass this onto the team. ### 2. Easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Mervi K. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Phrase?** Its simple and easy use. Its really logical. **What do you dislike about Phrase?** "Occasionally it crashes, but that happens rather rarely." **What problems is Phrase solving and how is that benefiting you?** Lack of Context for Translators Translators often work in isolation without seeing where and how the content will be used. Phrase provides in-context editing (e.g., live previews, screenshots), significantly improving translation accuracy. **Official Response from Beth Anderson:** > Thanks for leaving your review! We're glad you find Phrase easy to use. We're sorry about the occasional downtime you may experience, we work hard to ensure this isn't a regular occurrence. ### 3. It simplifies the translation process of documents of all categories and also software **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel D. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Phrase?** I like its user-friendly interface, powerful automation, wide range of integration, customer support and the documentation making it easy to use. **What do you dislike about Phrase?** Response time from customer support as they tahe long time to respond. **What problems is Phrase solving and how is that benefiting you?** Phrase Strings streamlines software localization by centralizing translations, automating workflows, and improving consistency, enabling faster releases and better multilingual user experiences. **Official Response from Beth Anderson:** > Thanks for your review Daniel, I'm glad you find Phrase user friendly! We understand the frustration you have experienced with long support response times. Please be assured I have passed this onto the Support leader who can investigate the reason for this and ensure we avoid this in the future. ### 4. A powerful, intuitive localization platform that scales with your needs **Rating:** 4.0/5.0 stars **Reviewed by:** Eva Berlin F. | Senior Content Reviewer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2021 **What do you like best about Phrase?** Phrase has been a game-changer for our localization workflows. Its interface is clean, intuitive, and easy for both linguists and non-linguists to use. The integrations with CMS and developer tools save huge amounts of time and reduce manual work. I especially appreciate the translation memory and quality checks; they ensure consistency across large projects without slowing us down. **What do you dislike about Phrase?** While the UI is intuitive, some advanced settings can feel hidden and take time to discover. A more guided onboarding or tutorials would help new users ramp up faster. **What problems is Phrase solving and how is that benefiting you?** Fragmented workflows: Before Phrase, content, translations, and reviews were spread across emails, spreadsheets, and different tools. Phrase centralises everything in one place. Inconsistency across markets: Manual processes often led to inconsistent terminology. Phrase’s translation memory and termbase keep content unified across all languages. **Official Response from Beth Anderson:** > Thank you for leaving a review Eva, it's so good to hear you find Phrase has been a game-changer for your workflows. Saving time and reducing manual workloads is a common plus of many of our customers for using Phrase so we're glad you agree. We understand that Phrase can be complicated for some people when they first start out so I will share with the team your feedback on more guided onboarding and tutorials when getting started. ### 5. Intuitive, user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2025 **What do you like best about Phrase?** Phrase Localization Platform is super intuitive and easy to use, and the QA steps are really helpful. Unlike other tools, it speeds me up and improves accuracy. **What do you dislike about Phrase?** The only downside is sometimes the QA step picks up 'issues' that are not issues at all. **What problems is Phrase solving and how is that benefiting you?** Speed, having all the jobs in one place, accuracy, portability. **Official Response from Beth Anderson:** > Thanks for leaving a review. It's great to see you find Phrase helps you to quickly localize your content and that you find it easy to use - especially compared to other tools. We're sorry you find it sometimes picks up issues that aren't issues - if you ever find this a recurring problem please don't hestitate to reach out to our Support who can investigate. ### 6. Great product for managing translation projects **Rating:** 4.0/5.0 stars **Reviewed by:** Sara M. | Freelance Translator, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Phrase?** I greatly appreciate the program interface, which is intuitive and easy to use, even for beginners. The interface is also visually pleasant, and the possibility of using a dark mode is a really useful feature, as it does not put as much strain on the eyes as a light interface would - this feature is often overlooked in many CAT tools! With Phrase Localization Platform I can easily keep track of my progress and smoothly manage different projects, even the larger ones. As a freelance translator, I use it mostly for translation, but I find the whole system very useful for project management, translation memories and glossary creation and management. I have used it also as a part of a volunteer community, and I particularly appreciate the collaborative features. Lastly, the customer and technical service is excellent, I have always solved any issues within a couple of hours. **What do you dislike about Phrase?** For a freelance translator, it is a bit too expensive and I would like a cheaper option, as some projects do not require the use of a CAT tool and sometimes I do not use it for extensive periods. Also, I understand that the website is aimed at different countries, but seeing the prices before VAT is a bit misleading for the buyer, as once you get to the payment page the price suddenly changes. Other than that, I did not encounter any other issues. **What problems is Phrase solving and how is that benefiting you?** I needed a product to assist me with management, terminology and translation memory creation and actual translation of different projects, from a freelancer perspective. Phrase does all that, it is easy to use and helps me in simplifying my workflow, while also offering a pleasant interface and experience. **Official Response from Beth Anderson:** > Thanks Sara for the review and we're delighted you find Phrase a great product for managing your translation projects - especially how intuitive and easy to use you find the platform. We always enjoy reading what people find most useful about the platform and it's nice to hear you not only find the translation side positive but also the project management and other features too. We understand that for some the pricing doesn't suit everyone and we're sorry that you find it slightly expensive for your budget. ### 7. Phrase the most accurate, friendly and easy CAT tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Phrase?** Ease of use, accuracy of machine translation tools which are integrated into the workspace, easy import and export of translation memories, possibility of alignment of the texts and export them in Excel form which allow linguistic analysis in a couple of language. **What do you dislike about Phrase?** The procedure of integrating our own terminology lists into the machine translation system integrated into Phrase is not easy. **What problems is Phrase solving and how is that benefiting you?** Translating Arabic PDF documents **Official Response from Beth Anderson:** > Thanks for leaving a review! We're glad you find Phrase easy to use and that the machine translation is accurate. ### 8. Phrase TMs review of the Interface and General Comments of Features and Ease of Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2025 **What do you like best about Phrase?** I like how the interface is easy to learn, the learning curve is not too steep. The CAT works nicely and concordance search as well and it is easy to add new terms with shortcut keys. **What do you dislike about Phrase?** Maybe that I cannot check my translation memory automatically nor manually, a window would be nice, or something concrete. I do not use all the features as our organisation does not allow us to make such changes. **What problems is Phrase solving and how is that benefiting you?** It is helping me with my assignments and swift responses from my professor. Everything is easy compared to the hassle of for example using email and word files. **Official Response from Beth Anderson:** > Thanks for leaving a review! It's great you find the interface easy to learn and that the CAT works nicely. We always try to improve our platform for our users so I will take on your feedback regarding checking your translation memory and pass this to the team. ### 9. Very user-friendly but terminology management should improve **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Phrase?** I love that Phrase is so very user-friendly, simple to navigate and usually fast. All the information translator needs is right there without much need to switch through various windows or tabs. **What do you dislike about Phrase?** The biggest downside is the terminology management. It's not built for multi-term entries. Most complex TBs are concept-based meaning that a concept has an entry with various possible variants, e.g. acronyms, abbreviations, short forms, etc. Phrase does not support this. Displaying multi-term entries is painful and it does not match the terms within entry correctly. Metadata for terminology entries are also very limited. Many client require multiple metadata which are not supported and cannot be easily mapped in Phrase. Also, Phrase can be quite laggy with large files but I guess that's expected. **What problems is Phrase solving and how is that benefiting you?** It helps that it's an online tool so multiple linguists can work on it with TM being updated live. **Official Response from Beth Anderson:** > We're so glad you find Phrase user-friendly and simple to navigate! We're sorry you've experienced some slow response time when using larger files, and we hope this doesn't have to greater impact on your work. In terms of terminology management, I will take this feedback to the relevant teams as we're always looking for ways to support our users maximise their usage of Phrase and ways to improve. ### 10. Great features and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Phrase?** After using several different translation/localization/review tools for over 15 years, Phrase is my favorite. I like the easy access to some tools like concordance search, the CAT tool information on the right side of the screen (which allows me to see the glossary terms and previous translations very quickly), and the filter / search & replace functions, which work as soon as I type a word and let me make any changes right there. The navigation is also excellent -- I can always continue where I left off, and jump to any segment whenever I need. The workflow is also very straightforward, which makes it easy to work with a team. Overall, I think it has the best features of some 'heavier' desktop tools, with the speed and convenience of a cloud-based solution where everything is always up to date. I started using it as a team leader a few months ago, and it didn't disappoint, either... I can create and manage projects & tasks easily, as well as update TM's and term bases; the analysis tool can get as detailed as I need it to be; and the price is very competitive, too. I am very happy with Phrase, and look forward to continue using it for a long time. Keep up the good work! **What do you dislike about Phrase?** I started using Phrase TMS a few months ago, and the pricing/usage structure has been difficult to understand. It's easy to reach the limits of managed words and MT use, and the higher tiers are much more expensive than what I need at the moment. Some in-between options or easier top-ups would be good (and it would be even better to have a pricing structure similar to what it was in the past, where I didn't have to worry about usage limits). As for the localization platform, one of the only things that have felt 'complicated' or 'not as good as in other tools' is the whay tags are handled -- they are usually in the incorrect order in pre-translated content, and there are always issues with spacing around the tags. I like how the keyboard shortcut works to insert the next tag automatically, but it would be easier if the tags appeared in the right order / with the right spacing from the beginning when the content is pre-translated or copied from the source. **What problems is Phrase solving and how is that benefiting you?** It's very easy to create a new job/task with almost any kind of file, translate it on Phrase, and download the translated file in the same format & with the same layout as the original. From the translator's perspective, it's easy to work with a team and keep consistency by leveraging the TM, CAT suggestions, term bases, etc. **Official Response from Beth Anderson:** > Thanks for leaving such a detailed review! We're glad you find Phrase has great features and easy to use. We're glad you will be continuing to use Phrase in the future. We value all the feedback we're given and work hard to make Phrase the best platform for its users, any improvements suggested will be passed across to the relevant team. ### 11. Amazing CAT tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Phrase?** I think that Search feature is quite good. **What do you dislike about Phrase?** Phrase portal is vey slow when providng trabslation and does not give several/alternative translations. **What problems is Phrase solving and how is that benefiting you?** To be able to translate and seeing a t the same time the targte file in Preview mode. **Official Response from Beth Anderson:** > Thanks for your review, it's great to hear you find Phrase to be an amazing CAT tool. ### 12. Comprehensive CAT tool for freelance translators **Rating:** 3.5/5.0 stars **Reviewed by:** Kenneth C. | Freelance Translator and Proofreader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Phrase?** There are a number of positive features about Phrase, and I use it as my primary CAT tool. It works well across platforms (I have used both native clients for Mac and Windows as well as the web-based client). It is very fast. I can translate very large files (consisting of tens of thousands of words, sometimes even more than 100,000 words across several documents that are joined as a single Phrase XLIFF file), and the native client does not hang when scrolling through the document or uploading work back to the server. The filters at the top of the source and target columns in the editor screen work lightning fast in drilling down and finding segments of interest. By contrast, some other CAT tools, like Trados Studio, can become almost unusable when confronted with large files. In fact, since Phrase offers pretty good support for translating Trados documents (SDLXLIFF files), I now prefer to translate them in Phrase and then import them into Studio to do the final segment confirmation and QA checks and export the Trados return package. Phrase's QA checks are pretty good at catching translation inconsistencies, missing numbers, missing tags and other formatting, as well as missing terminology when using a term base. The customer support is very fast. I often get a reply to my emails within 10 minutes. Platform reliability and uptime are very good. In last several years, there may have only been a couple of times when the platform was unavailable or I was unable to create or manage a project in the web interface (TMS). I work most days as a full-time translator, so I am a frequent user. The native client does not consume a lot of energy when running on my laptop in battery mode. By contrast, MemoQ and Trados Studio can run down my battery much more quickly. **What do you dislike about Phrase?** The QA check is not as good at detecting spelling errors. This may have something to do with the spellcheck engine that is being used, and there may be room for improvement here (at least for US English, which is the target language I translate into). I always perform final spell checks for the exported files in Word. There is no robust search feature in the TMS web interface, nor is there a dashboard that could give me information about my work and business. For example, I label projects by client, and it might be interesting to see how many projects I received over a certain period of time. Of course, these features go beyond perhaps what is necessary for a CAT tool, and I can track this information elsewhere or using other tools. But it would be nice to have this analysis inside the tool, since I do so much of my work in Phrase. The native client does not support working in offline mode. This would be convenient when traveling without a WiFi connection, for example. You can fill in segments and try uploading them when you reconnect to a network, but you risk losing your work if the editor crashes or you close the program by mistake. **What problems is Phrase solving and how is that benefiting you?** I use the tool as the primary CAT tool for my freelance translation business. I not only actively use it to translate source files from clients who give me the freedom to choose my own CAT tool, but also for agencies that prescribe the use of Trados Studio since Phrase has excellent support for SDLXLIFF files. **Official Response from Beth Anderson:** > Thanks for taking the time to review us! It's great to hear you find Phrase works well across multiple platforms and that you've had a positive experience with our support team. As for your suggestions, I'll be sure to pass these onto the team for consideration and helping to improve our customer service in the future. ### 13. Powerful, but UX Could Use Significant Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Francis R. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Phrase?** Phrase is a powerful tool for setting up multiple projects and managing translations efficiently. For a small company, it saves us a considerable amount of time. Once the initial setup is complete—which required some back and forth with support—Phrase fits our use cases perfectly. There are still a few aspects that could be better explained (e.g., the difference between "Jobs" for internal use and "Orders" for external translators) or improved in terms of clarity. However, overall, the platform meets our needs quite well. **What do you dislike about Phrase?** To provide some context, we synchronize our translation files from GitHub repositories with multiple Phrase projects (one or more per repository). These files are all in JSON format, and we use react-intl. Given that my focus is solely on using react-intl with JSON files synced with GitHub, there’s no way to filter the documentation to show only the relevant information. Since Phrase offers various features, navigating the documentation can be overwhelming, especially when unrelated content 'pollutes' our search/reading of the documentations.This is probably worst for us if we consider we use it more on a feature basis, which implies we have a 'blitz' of the initial configuration but then we use Phrase only few times each few weeks. Additionally, the documentation doesn’t provide a clear mental model of how things are managed on Phrase's side, leading to misconfigurations and frustrations. For instance, it wasn’t immediately clear that Phrase maintains a single file with the translation keys, which would have helped us understand the need for tags in certain cases. We also encountered confusion with the flag that controls updates being propagated to Phrase. When we deleted translation keys in our JSON files, they reappeared in the next export to GitHub. After realizing that deletions needed to occur both in the JSON files and in Phrase, things went more smoothly, though it still feels cumbersome to handle deletions in multiple places. Furthermore, it would be helpful if there were a way to “copy” or reuse a style guide across multiple projects. In our case, we have several GitHub repositories for the same platform, which forced us to manually replicate the style guide for each Phrase project. This was tedious and time-consuming. Additionally, we’ve noticed inconsistencies between the various orders placed with external translators. Some translators have a better understanding of how react-intl handles plurals and variables in JSON files. It would be beneficial if translators could provide feedback on the style guide when something is unclear, and if we could consistently assign the same translators to maintain uniformity in future orders. Finally, the GitHub Sync integration errors are somewhat hidden. It would be helpful to have access to the synchronization history on a per-project basis, as it was in the past. Currently, this information is buried in the Integrations section. From a UX perspective, offering multiple ways to access this data would be beneficial. A per-project sync history view would add great value. Small note: I was confused for quite some time, are we using Phrase Strings or Phrase TMS product... It's confusing to us what Phrase Strings even means, that title doesn't give any context on what it's used for. **What problems is Phrase solving and how is that benefiting you?** We had to make our react application compatible with 10+ languages so it was very helpfull to have a place to manage translations and dispatch the work to profesionals. It's very beneficial for us cause he have no resources to hire or find consultants to translate that many languages and keep all that management centralized. **Official Response from Beth Anderson:** > Thank you for your review, its great to hear that it saves you so much time and fits your use cases perfectly! I've passed your feedback onto our team and we take on board any suggestions to help us improve our product for users, for the better, in the future. In regards to your feedback on translation files from GitHub, we understand that some of these challenges can disrupt your workflow. Our goal is to make Phrase as intuitive and efficient as possible, whether you’re configuring it for the first time or working with it periodically. If there are specific features, like integrations, that you are finding problems with, please don't hesitate to get in touch with our support team who would be happy to assist and may be able to find ways of working that are more efficient and helpful to you. ### 14. UI takes a bit of getting used to but everything is smooth and easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Phrase?** It's easy to navigate between each job and showing past translations with high match rate helps a lot when translating! I also like being able to see completion rate that shows how far I am from completing the job. **What do you dislike about Phrase?** I was using another portal (Smartling) before so UI took a bit of getting used to but now I'm a full-on Phrase user and nothing to complain so far. **Recommendations to others considering Phrase:** It's easy to use, navigate and see an overview of each project's progress. Highly recommend it! **What problems is Phrase solving and how is that benefiting you?** Translation projects assigned and worked on in an organized & systematized way. **Official Response from Beth Anderson:** > Thanks for your review! We're glad you find Phrase easy to navigate and that since your transition from another platform you now are getting used to the UI. ### 15. changed the way I work **Rating:** 4.5/5.0 stars **Reviewed by:** Elisa M. | Freelance Translator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Phrase?** The interface is absolutely intuitive and easy to use. All operations can be carried out quickly, everything is at your fingertips. The functionalities are useful and allow work to be done accurately and quickly **What do you dislike about Phrase?** Nothing in particular. Perhaps the use of a few more colours in the interface would be nice. **What problems is Phrase solving and how is that benefiting you?** The consistency of the final text is always excellent. I can spell-check and QA much more quickly and easily **Official Response from Beth Anderson:** > Thanks for leaving a review Elisa, its great to hear you find the interface intuitive and easy to use, allowing you to carry out operations quickly. We're glad you find nothing in particular to dislike, we always do our best to create a platform our users love! ### 16. Very practical and very smooth. **Rating:** 4.0/5.0 stars **Reviewed by:** Louis R. | ESG Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Phrase?** What I like most about Phrase Localization Platform is its ability to simplify and optimize the localization process. Its intuitive interface, powerful automation features, and seamless integration with various tools allow for efficient management of translations, thus ensuring increased consistency and speed. Additionally, its real-time collaboration between teams facilitates work and improves the quality of translations. **What do you dislike about Phrase?** Nothing special. I didn't notice anything disturbing honestly. **What problems is Phrase solving and how is that benefiting you?** Phrase allows for the pre-translation of an important document for our company and saves time. **Official Response from Beth Anderson:** > Thank you for your review! We're glad you find Phrase supports your ability to simplify and optimize the localization process. We're always looking to provide the best platform for our users so it's great to hear you find it makes work easier and improves your translation quality. ### 17. Phrase meets our expectations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Phrase?** The ability to modify the standard workflow through the use of tags **What do you dislike about Phrase?** While we can add tags so projects we are testing don't get sent through the workflow, it would be nice if we can access a Sandbox or Pre-Production environment to test new tags and workflows. **What problems is Phrase solving and how is that benefiting you?** The ability to pre-translate using customized MT engines to push high word count projects through reliably and quickly to meet stakeholder expectations. **Official Response from Beth Anderson:** > Thanks for leaving a review, we're glad that Phrase meets your expectations and that you find its ability to modify the standard workflow through tags helpful. Thanks for your suggestion, we're always looking at ways we can improve the platform for our users. ### 18. An useful, easy and resorceful tool. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Phrase?** The fact that the progress and the data are saved and worked on online, being able to be either a leader of a linguist and easily manage the different roles and tasks and the simplified appearence are Phrase's best features. **What do you dislike about Phrase?** When you are a beginner in Phrase it is a bit confusing. Maybe there should be more "tutorials". **What problems is Phrase solving and how is that benefiting you?** Simplifying the translation progress, coordinating the TM with the work in progress and the possible translations sourced from the TM, TB or the machine translation. **Official Response from Beth Anderson:** > Thanks for your review! We're glad you find Phrase a useful and resourceful tool and that Phrase's appearance allows for easy viewing. We appreciate your feedback on a request for more tutorials, I will pass this onto our team. Our help center features lots of articles for when you're stuck too https://support.phrase.com/hc/en-us ### 19. All has been great, with minor fixes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Phrase?** Phrase Localization Platform streamlines translation and adaptation for diverse languages and cultures. Its user-friendly interface, robust translation management, and quality assurance tools enhance efficiency and accuracy. Automation features further accelerate the localization process, making it a valuable asset for global expansion. **What do you dislike about Phrase?** It lacks certain features or functionalities that are available in other localization platforms, such as more advanced reporting and analytics, tje inability to apply filters to documentation or more robust machine translation integration. **What problems is Phrase solving and how is that benefiting you?** Tackles the challenges of translating and adapting content across different languages and cultures, ensuring consistency and quality while streamlining the entire process **Official Response from Beth Anderson:** > Thank you for your review, it's nice to read you like the user-friendly interface, quality assurance tools and that Phrase enhances your efficiency and accuracy. Whilst you find it lacks certain functionalities or features, we always take on board feedback and share it with the team to enhance the product for current and future users. ### 20. Easy-to-use platform, no installation required **Rating:** 5.0/5.0 stars **Reviewed by:** Ryoko O. | Translation Coordinator Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Phrase?** As a LSP, the best feature of Phrase is that users do not need to download and install any kind of editor on their PC. There is no need to update old software. This helps avoid installation problems that may be caused by different OS versions, OS systems, or lack of IT skills, which makes new linguist integration quick and smooth. We have received reviews from linguists that the web editor UI is intuitive with streamlined functions, compared to other major CAT tool editors. **What do you dislike about Phrase?** When the create new project UI was revamped, it took a while for our PMs to get used to the new format. However the training videos for both linguists and PMs were very useful in catching up with the new UI. The preview window, although helpful, is sometimes inaccurate and does not reflect the original document (e.g., highlighted text, colored text). Although it is noted that the preview is not 100% reliable, juming back and forth between the Phrase window and the source file can be a hassle, so an improvement in this function would be a big help in boosting translation efficiency. Connection to the EU data center can be very slow at times. We have to wait a while for a PPT file to be uploaded to a new job. This happens in the evening (JST), so I assume this is due to server traffic starting in the CET time zone. **What problems is Phrase solving and how is that benefiting you?** Phrase helps us control scheduling, assignment, and output quality of all our translation work. Before using Phrase, we used Excel for scheduling, e-mail for getting in touch with and assigning translators, and our own platform for assessiing translator quality. All this can now be controlled by accessing the Phrase Platform, and the progress is shared among our PMs with high transparency. **Official Response from Matt Owen:** > Hi Ryoko, thank you for your positive review, we're thrilled that you're finding the Phrase platform so useful. I'm sorry to hear that you have had some accuracy issues with the preview window. I will pass this information on to our engineering team right away for you. ### 21. very intuitive and efficient CAT tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Phrase?** it's very intuitive and easy to use, customer support team is very helpful **What do you dislike about Phrase?** i wish Phrase TMS came with a desktop version, too **What problems is Phrase solving and how is that benefiting you?** consistent translations, quick, efficient ### 22. There's a lot to praise about Phrase, but also lots of room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Samile T. | Account and Process Manager, Plunet Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about Phrase?** One of the best features of Phrase TMS, in my opinion, is that linguists do not need to have their own license. Especially now with the new pricing package and ilimited user licenses, this is something that really streamlines the onboarding process of new linguists for our company. I also really enjoy the technology advancements with integrated AI features, such as Phrase Custom AI, which allows us to deliver a lot more value to our clients. **What do you dislike about Phrase?** Phrase TMS lacks some of the more robust linguistic features that are found in some of the CAT tools that have been in the market for longer, such as memoQ and SDL Studio. The Phrase alignment tool, file importing tool and regex are subpar when comapred to the other tools. My biggest pet peeve with Phrase is the lack of knowledge from the Sales team, especially now with the new AI capabilties. I've been promised lots of features that Phrase was not ready to deliver. I was incorrently charged for MTUs that I did not use. I waited in line for MONTHS for the Custom AI to become available for Portuguese when I was promised it would be available in January, then in March. I was told more than once that there were no hidden costs on the new pricing plan, but yet there were. It took me a lot of trial and error to implement Custom AI -- and in the beginning, the sales representative who sold the solution to us, was also unaware that the technology does not support locales. The manuals and guides available are not complete enough and do not approach many use-case scenarios, and more often than not, getting someone to help resolve these implementation issues is a hassle. While the support team responds promptly, they are not able to assist in more complicated issues. One example: I filled out the form to order Custom AI 4 or 5 times at the end of 2023 and received no response from sales. Ultimately I issues a support ticket and was told "my emails were not reaching anyone". Once a sales perosn was assigned to my case, they were not very knowledgeable about the product. This person then left the company and my emails went unanswered AGAIN for several months. This is until a new sales person was assigned to my account not to resolve the issues I had emailed about, but to incorrectly charge me for additional MTU use when we had not reached our limit and they were being counted incorrectly. It has been very frustrating dealing with the Phrase team overall. **What problems is Phrase solving and how is that benefiting you?** Phrase has helped us implement a customized AI translation solution for one of our clients, which allowed us to regain business from this client when mega-agencies who have their own AI solution were trying to this deal to them. This has been great, though the solution came with a lot of sweat and tears from our end, as I explained in the previous comment. Communication and lack of knowledge from the sales team is a big, BIG issue. **Official Response from Matt Owen:** > Hi Samile. Firstly, thank you so much for submitting this feedback, it's really important to us to hear this so we can address any issues. I'm very sorry to hear about your experience, I will pass this feedback on to the team directly. It is very important to us that our users have a positive experience, and it sounds like we have missed the mark this time. We'll do our very best to address this and make sure it does not happen again. Thank you again for your response - Matt. ### 23. One of the best translation aid software I have tested **Rating:** 4.5/5.0 stars **Reviewed by:** Christelle V. | Traductrice, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Phrase?** Easy to use, user-friendly. This is my tool of choice, and I use it very often. I didn't need to ask for much outside help to understand how the tool works. The quality control feature is simple and easy to use. I particularly appreciate being able to add exceptions to repetitions. I dealt with customer service once, and it was very efficient. **What do you dislike about Phrase?** I regret not being able to choose the typography based on the language (angle quotes or quotation marks, straight or curly apostrophes...). Some translation software offers intuitive writing for numbers and automatically adds non-breaking spaces before punctuation marks that require them. These features would be very useful to me. I would also appreciate being able to sort the translation memory results by date, in order to have quick access to the most recent and therefore most relevant results. I regret that the quality control checkboxes now appear as a banner, as it makes me lose time when I want to select multiple options. **What problems is Phrase solving and how is that benefiting you?** Phrase allows easy and almost instant access to translation memories, which greatly facilitates my work and allows me to do it quickly. It is also compatible with the dictation software I use, which is a significant advantage. The glossary is simple and easy to use, and I greatly appreciate the intuitive writing of the terms it contains. **Official Response from Beth Anderson:** > We're thrilled to hear that you find Phrase user-friendly and efficient for your translation needs. We appreciate your feedback and we will definitely take these suggestions into consideration for future updates. We're glad to hear that our customer service was able to assist you effectively. ### 24. Its a complete Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Phrase?** The most useful feature at this time for localization is the multiple file types that you can choose and how you can customize the options. **What do you dislike about Phrase?** As for the most useful feature I mentioned, I think it could be better if you add more examples to understand what some of the file customization fields are for, many of them give examples that are not understandable for most of the translators or it is not clear how to fill those fields, for example in the “Phrase tags”. **What problems is Phrase solving and how is that benefiting you?** Phrase solve our problems when we have some projects with complicated file types like .xml, the multiple options for customizing the settings make it possible to translate files that are not possible on other platforms. **Official Response from Beth Anderson:** > Thanks for taking the time to review, we're glad to hear you find the most useful feature is the multiple file types that can be chosen and customized. Thanks for the suggestion of more examples, we're always looking at ways we can help improve the platform and user experience. ### 25. A great browser-based CAT tool with some weaknesses **Rating:** 3.0/5.0 stars **Reviewed by:** Ralph S. | Translation Manager in Technical Documentation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Phrase?** The organization of jobs and projects for my translators is quick and easy. Establishing new users and managing their access to the relevant jobs/projects is also simple and can help keep people's noses out of jobs they have no business in. **What do you dislike about Phrase?** It can be quite difficult to get information on a function or feature you don't understand or have never used before. There is either no or not sufficient information on any given feature on the platform itself, and googling for help can be cumbersome, as googling "phrase" followed by anything usually brings up some sort of translation or dictionary. This means I have to write "memsource phrase" and then what I'm looking for, which surely was not the goal of the rebranding of the platform. **What problems is Phrase solving and how is that benefiting you?** As I'm working with freelance translators and do not share a local network with them, phrase eliminates the need of sending countless e-mails with files, reducing mail clogging. It also makes it easier to bring new translators into the project, like our company did with Italian last year. Also, as translation is only a small part of our company, phrase is a cheaper and slicker alternative for us, as a full CAT tool would be too expensive and expansive for our needs. **Official Response from Brittany Nelson:** > We appreciate your feedback on the ease of organizing jobs and projects for your translators. It's great to hear that it was easy to add a new language and onboard the translators you needed! We understand your concerns about the availability of information on specific functions or features and your struggle when searching for information. We don't want it to be like that! If you have a minute, would you be able to share which features you'd like to more information on in our help center? You can reply here or write to use at reasearch@phrase.com. ### 26. Easiest-to-use tool **Rating:** 4.0/5.0 stars **Reviewed by:** jun m. | Senior translator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2025 **What do you like best about Phrase?** Efficient for localization with reasonable features, operating quite smoothly even online **What do you dislike about Phrase?** Excessive error detection, which is irrelevant for English to Japanese translation: e.g. numeric, etc. **What problems is Phrase solving and how is that benefiting you?** It helps me to complete given translation tasks on time due to its smooth operation. **Official Response from Beth Anderson:** > Thanks for your review, it's great you find Phrase operates smoothly and makes your localization process more efficient. ### 27. Good platform with room for improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Phrase?** I like that it is web-based. It is also user-friendly and intuitive. Customer support was fast and responsive when I needed. **What do you dislike about Phrase?** Depending on the size of the job, it can be quite slow. And I think Phrase Strings is not as good as Phrase TMS. **What problems is Phrase solving and how is that benefiting you?** It was fast at solving a downtime issue. **Official Response from Beth Anderson:** > Thanks for leaving a review! We're glad you find Phrase user-friendly and that you had a positive experience with our Customer Support team. I'm sorry you've experienced slower times when using Phrase, this can sometimes be the case if the job is particularly large, however, we endeavour to ensure our product works efficiently as much as possible to ensure a smooth process for our customers. ### 28. A very well-organized and easy-to-use Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Nívia Ceci R. | Linguist, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Phrase?** The Phrase Localization Platform is very organized, providing users with an excellent experience when searching for assigned tasks or any other information. The Platform is very user friendly and easy to use, requiring minimal or no assistance to complete tasks without any issues. **What do you dislike about Phrase?** I think that the Platform could automatically save the Translation Memory, making it easier to access and use it. **What problems is Phrase solving and how is that benefiting you?** Having everything I need in one hub is very convenient, as it eliminates the need to use multiple platforms for a single job. **Official Response from Beth Anderson:** > Thanks for your review - it's great to hear you find Phrase organized and an excellent user experience. We're also happy to hear you find it user friendly as we strive to make our platform the best for its users. Thanks for your suggestion too, we value feedback to help us improve. ### 29. Easy to use and freelancer-friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2025 **What do you like best about Phrase?** It doesn't have a clogged menu and you can easily find the feature/command you need. It does not take too much time to load and saves each edit very fast. Working with labels is easier in Phrase than in other similar platforms. **What do you dislike about Phrase?** Large files tend to lag. AI suggestions almost always miss the mark, so they are worse than the ones in similar platforms. **What problems is Phrase solving and how is that benefiting you?** Being cloud-based it can be accessed from any machine and there is no download necessary. I'm a freelance translator, so I can work on my projects whereever I go. **Official Response from Beth Anderson:** > Thanks for leaving a review, it's good that you find the menu isn't clogged and you can find things easily. We understand translating can be a timely task, so Phrase making this easier and more efficient is great. We're sorry you had trouble with larger files and that AI hasn't always been the best, I will make sure to feedback this to the team. ### 30. Phrase review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Phrase?** Phrase is easy to use and works smoothly for the most part. **What do you dislike about Phrase?** I don't like that I don't have access to Phrase after finalizing my jobs for the client. I should be able to see the work that I have done afterwards as well. **What problems is Phrase solving and how is that benefiting you?** I translate quicker via machine translation and the ease of use also helps me to perform faster. **Official Response from Beth Anderson:** > Thanks for leaving a review, and we're glad you find Phrase easy to use. ### 31. A reliable and convenient service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2025 **What do you like best about Phrase?** I appreciate this platform because it ensures that inputted data is reliably saved in real-time, allowing me to work with confidence and peace of mind. **What do you dislike about Phrase?** When I contacted the support desk in English, I received a prompt response. However, when inquired in Japanese, it took longer to receive a reply. As this is a platform available in Japanese, I believe it would enhance the service even further if responses to inquiries in Japanese could be provided within a similar timeframe. **What problems is Phrase solving and how is that benefiting you?** While working online, I was unsure whether my progress was being saved automatically, even after consulting the manual, so I reached out to the support desk. I promptly received a courteous response, along with clear instructions on how to ensure my work is saved before closing the screen, which was very helpful. **Official Response from Beth Anderson:** > Thanks for leaving a review! We're glad to hear you find Phrase ensures your inputted data is reliable for saving work in real time, providing you peace of mind. We're glad our support team were able to assist you, despite it being a longer response time for help in your preferred language. We always try to ensure all our customers receive prompt support response times, and therefore I will pass this feedback along to the team to understand how they might improve the customer x support experience. Our help center is also available for guides and resources that may help if you get stuck on future queries. ### 32. Good client-focused service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Phrase?** It's user firendly, I like that it operates in browser. **What do you dislike about Phrase?** Rarely some updates are pushed too soon, which can complicate my job or my workflow for short time, but if I let the support know about this, it is quickly repaired. **What problems is Phrase solving and how is that benefiting you?** The cooperation with various linguist is really easy, advanced analytics helps with work distribution and inviocing **Official Response from Beth Anderson:** > Thanks for leaving a review! We're sorry you feel that sometimes updates are pushed a bit soon, but it's great to hear you've had such a positive experience with our support team. ### 33. One of the best localization platform but still is frustrating to use on a daily basis **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Phrase?** - Robust support for multi-language translation - Figma plugin that can export text and screenshots into Phrase Strings - Supports multiple export string formats - Plural keys **What do you dislike about Phrase?** - API documentation is lacking - Phrase CLI has limitations - The Figma plugin is slow and often crashes. - Overall, the product feels unpolished, with many non-critical bugs (e.g., search filters not working) - No ability to set rules on key names (no ability to enforce no trailing whitespace, only use underscore, etc.). - No ability to prevent curly quotes from being used. - No ability to auto-convert key names based on file export time (JSON vs ARB). - After performing an action on the GUI, you need to refresh before performing another action. Otherwise, conflicts may result. **What problems is Phrase solving and how is that benefiting you?** We are using Phrase Strings to manage all UX copy for our products. This allows developers to never hard code text, allowing designers and writers to freely change and optimize the UX copy. Also, this allows for scable multi-lanague support. **Official Response from Matt Owen:** > Hi there - thanks for taking time to leave a detailed review, t's very helpful for us to hear this feedback, and I will be passing this on to our product and design teams. I'm sorry to hear you've found some of the features and capabilities frustrating to use. For API documentation, I'm attaching a link to our product support pages which may be helpful, but please do reach out via customer support for more information, we'd be happy to help! ### 34. Phrase offers a truly comprehensive toolset for professional product localization **Rating:** 4.5/5.0 stars **Reviewed by:** Maria F. | eLearning Instructional Administrator - Global Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Phrase?** So many things! For example: - Phrase TMS, e.g. for those familiar with conventional CAT tooling for their UIs and product documentation - Phrase Strings specifically for UI localization workflows including OTA updates - Fully customizable file filters - Phrase AI language portal for quick translations using an interface similar to free translation portals such as Google translate ->but with the option of leveraging multiple MT engines and a custom dictionary, and for different departments if required - Connector functions for workflow automation, e.g. with Google drive, Github, Figma - Excellent knowledge base and support desk - Easy to use despite being feature-rich - Training academy & certification - They keep adding new features, so if you think something is missing, it is realistic that that feature may already be in the pipeline. **What do you dislike about Phrase?** No complaints at the moment, I have to say. **What problems is Phrase solving and how is that benefiting you?** - Translation workflows were time-consuming => efficiency was low - We had multiple translation workflows => synergies were not leveraged **Official Response from Beth Anderson:** > It's brilliant to hear you have such great things to say about Phrase, and especially that they're no complaints! Thanks for specifically pointing out areas you find valuable. ### 35. Great account manager and reactive and caring support team **Rating:** 5.0/5.0 stars **Reviewed by:** Teresa T. | Localization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Phrase?** I loved out key account manager since the start, she was very responsive and always tried to find the best solution for the size and needs of our company. Also, while integrating TMS and creating automations the technical support team has always been super suportive, reactive and caring. When an issue could not quickly be solved they still kept us informed of what was happening and what they were doing to solve the problem. I also like all the new AI features Phrase is launching, including the AI LQA, Language AI Portal and the AI engines that allow me to customize MT depending on the project and language. **What do you dislike about Phrase?** I like everything! Sometimes I feel the documentation in the help center could be a bit better structured, but in the end I always find what I am looking for! **What problems is Phrase solving and how is that benefiting you?** Automation of translation requests push between platforms (Strins<>TMS) > more efficiency. Automation of translators assignment to jobs > more efficiency and better overview of pending requests. AI engines > allow me to set different levels of formality per language and to apply my glossary automatically to MT. **Official Response from Brittany Nelson:** > Teresa, thank you for your kind words about your account manager and our support team. We're glad to hear that our platform's AI features have been beneficial for you - it's fantastic to hear how our automation and AI engines have improved efficiency and customization for your translation needs. Thank you for being a customer of Phrase! ### 36. We were able to find a solution for an issue we were struggling with. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Phrase?** We used Crowdin before which seems outdated in terms of the interface and its non intuitive navigation, so when we switched to Phrase I liked the platform UX and it seemed to be less complicated than the previous tool. **What do you dislike about Phrase?** The fact that I can't send my title tags, slugs nor meta descriptions for translation using the Webflow connector app. I confirmed it with your support and therefore, needed to find a workaround for that. However, it was annoying at the time. **What problems is Phrase solving and how is that benefiting you?** Enabling consistent translations across all our projects, so we can be sure that the repetitive things are retrieved from translation memory. **Official Response from Beth Anderson:** > Thanks for leaving a review, it's great to hear you find Phrase more intuitive and less complicated than your previous tool. We're sorry to hear you had trouble with tags, but glad you've raised with Support to help find a solution. ### 37. Great tool for localization projects **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Phrase?** I believe this is one of the best localization tools. It makes really easy to cooperate with other translators and proofreaders. And the teamwork goes more effectively when you can share your thoughts and offers with your team members. **What do you dislike about Phrase?** The glossary is not suitable for plural forms in some languages, but I believe this is a common problem. **What problems is Phrase solving and how is that benefiting you?** It makes the localization process easier and lets you make it in connection with other team members. The work is more productive and fun. **Official Response from Beth Anderson:** > Thank you for the review, we're glad you find Phrase one of the best localizaion tools and it makes it easy to cooperate with other translators you work with too - we always strive to support our customers the best way we can, which is why we note your feedback on the glossary and I will share this with the team. ### 38. Excellent user-oriented online CAT tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Phrase?** I like the fact that Phrase is focused on the user's needs, i.e. the platform offers the essential CAT tool functions (fuzzy matches, repetitions, quick search between different segments, dual concordance search, for example). I use other CAT tools that offer hundreds of functions that I don't use all the time and which, in my opinion, are more confusing than anything else. I'm pleased that you've recently translated the platform into my language (French) and that a dark display exists. I also like the fact that I can download the word count logs uploaded by the PMs I work for as well as the references for each job. I've also dealt with your customer service department, which quickly helped me to solve a problem that was blocking my work. I like to see the percentage of progress when I'm working. **What do you dislike about Phrase?** I don't like the fact that although I've put Phrase in my favourites bar, every day I have to reconnect to it when I'm getting ready to use it. I'd like to land on my dashboard straight away. I've already tried to fix this but I can't. I'd like to have more room to see the fuzzy matches. I'm often juggling between displaying the different proposals and the comparison between the source texts. I'd also like you to improve your handling of non-breaking spaces, because I often get the impression that Phrase doesn't take them into account. I replace them as I go along in the segments before coming back to them at the end of the translation and seeing that Phrase picks them up again. **What problems is Phrase solving and how is that benefiting you?** Phrase allows me to translate faster, thanks to the translation machine, but also more consistently, because the platform is based on memories of previous translations. **Official Response from Beth Anderson:** > Thank you for your review it's great to hear you like using Phrase and the features it includes. We are always grateful for feedback and suggestions, I'll pass these onto the team for review. ### 39. A useful tool for localisation but does require a lot of manual work and corrections **Rating:** 3.5/5.0 stars **Reviewed by:** Win S. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Phrase?** The documentation for setting up and installing was straightforward and easy to follow. The project folder structuring keeps things neat. The Support team are usually able to help out with our enquiries (though it does take a pretty long time to receive a response). **What do you dislike about Phrase?** The changes to the Phrase platform UI isn't the best, the old UI was clearer and easier to find things, nowadays a lot of the features feel very hidden and unclear. We regularly run into formatting issues during exports of languages that we need to correct. Words like 'yes' and 'no' turning into boolean values ('true/false') within Phrase UI causes total confusion with our translators which again requires more manual correction from a developer. It's frustrating that during GitHub sync imports (which we use for our base language, English) that deletions aren't accounted for, so we have to manually go into Phrase every time to delete keys. **What problems is Phrase solving and how is that benefiting you?** It's a tool we can use to manage multiple languages and allows our translators/agencies to provide translations that we can export into our codebase/website/apps. **Official Response from Brittany Nelson:** > We appreciate your feedback and are glad to hear that you found the documentation and project folder structuring helpful. Thank you for your helpful feedback around the UI changes - I've passed this on directly to our UX/UI Designers. Would you be willing to share more with us? If so, please reach out to us at research@phrase.com, we'd love to discuss with you further. ### 40. Daily work on UI projects. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Phrase?** Search within the files. Opening of multiple files in one view. Work in desktop module. **What do you dislike about Phrase?** Target language filter of files in checkbox only option ios too time consuming. Return it back to radio buttons or give option to user to select one or more (same as in Excel Pivot tables). Opening of multiple files in one round is offering just limited number of files. It would be good to have option to open all. Online module is quite slow for real work. Desktop module is perfect. **What problems is Phrase solving and how is that benefiting you?** Nothing specific to report here. Just standard daily localization work. **Official Response from Beth Anderson:** > Thanks for leaving a review, we're glad to hear you enjoy the platform for your daily UI projects. We appreciate your feedback and we're always looking for ways to improve the platform for our users so I will share these with the relevant teams. ### 41. Average **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Phrase?** The platform user experience is slightly above average. Catchy and intuitive enough. Contacting the Phrase support is easy and they reply very fast. **What do you dislike about Phrase?** Some obvious features are missing from the translation editor. The TM search is not precise at all and very slow to show up results. The file parser is not very precise and we often encounter issues with multilingual excel files. Often there are bugs or downtime periods. Although the platform offers, at least in their ads, several software integrations. Unfortunately when you start to use them, you realize there are several blockers and limitations that do not encourage us to use it further. Examples: Braze and Gdrive. Several software integrations are missing, specifically Canva and Strapi. **What problems is Phrase solving and how is that benefiting you?** Streamilining the localization process. Ability to keep everyting on one TMS. **Official Response from Beth Anderson:** > Thanks for your feedback. We're glad to hear you've had a positive experience with our Support team. We're always trying to improve the platform and make it easier and more intuitive for our users and I will pass your comments on to the relevant team. ### 42. Phrase **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Phrase?** The thing I like most about Phrase is its speed in translation **What do you dislike about Phrase?** The thing I like least about Phrase is that it is difficult to initially set up some features (like Translation Memories) **What problems is Phrase solving and how is that benefiting you?** Phrase speeds up the translation work and keeps the document formatting unchanged **Official Response from Beth Anderson:** > Thanks for leaving a review! We're glad you find Phrase speedy for translation, if you're ever having trouble understanding our platform there is lots of guides and resources available. ### 43. The best online CatTool I have ever worked on. **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando M. | Freelance Translator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Phrase?** How userfriendly it is. We don't need to think in any other CatTool when using Phrase. **What do you dislike about Phrase?** I just don't like that sometimes we face some laziness. **What problems is Phrase solving and how is that benefiting you?** Since it's really userfriendly, the Platform makes our life easy because it gathers all features we look for in CatTools. **Official Response from Beth Anderson:** > Thanks Fernando for your review, it's great to see you think Phrase is the best online CAT tool. ### 44. Phrase TMS: No hesitation for continuing to use **Rating:** 5.0/5.0 stars **Reviewed by:** Shinya M. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Phrase?** Phrase TMS is easy to operate with certain flexibilities, and ensuring the quickest trouble shooting in case of its need. **What do you dislike about Phrase?** Handling or operation manual is only English, which sometime causes difficulty for the staff members on the user side. **What problems is Phrase solving and how is that benefiting you?** - Phrase is used for preparing the original text to conform with LLM or NMT translations. - Also used is as the post-editing CAT tool. **Official Response from Beth Anderson:** > Thanks for the review Shinya, we're glad you find Phrase TMS easy to operate and that it helps you as a post-editing CAT tool and your LLM and NMT translations. ### 45. LOVE it **Rating:** 5.0/5.0 stars **Reviewed by:** Julia Lukushi M. | Traductrice, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Phrase?** My experience using Phrase was amazing to say the least. As soon as I started using it i was instantly wondering where it had been all my life. I am quite fortunate to have discovered it towards the beginning of my career as a translator as my work has instantly become 10 times easier. I also feel like this is just the beginning and I am looking forward to seeing how Phrase develops. I would be wrong to also not say that the customer service experience was nothing short of gold star standard. **What do you dislike about Phrase?** Pricing details weren't easy to find but the customer service will definitely respond to your request in a timely fashion even though we were working from different timezones. **What problems is Phrase solving and how is that benefiting you?** Collaboration between different teams that would normally require advanced knowledge in the use of CAT and Software has been very easily facilitated using Phrase. **Official Response from Matt Owen:** > Thanks so much for the review Julia, we're really happy to hear you are finding Phrase so helpful and easy to use! We have revamped our pricing structure fairly recently to make sure customers have access to all of our features, so hopefully this will be a simpler and clearer process in the future. - Matt. ### 46. A streamlined, uncluttered CAT tool with helpful basic functionalityl **Rating:** 4.0/5.0 stars **Reviewed by:** Mark e Monica D. | Linguist - Global Content: Quality & Language, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Phrase?** The most helpful feature is probably the instant segment filtering. **What do you dislike about Phrase?** I dislike the lack of useful metadata in segment searches. The fact that only one translation can apparently exist in a TM seems like a serious problem in the case of one-word segments. **What problems is Phrase solving and how is that benefiting you?** I am using it as a CAT tool, and its efficient interface aids the process. **Official Response from Beth Anderson:** > Thanks for the review! We're glad you find the platform to be streamlined and uncluttered and that you find the instant segment filtering the most helpful. Thanks for your feedback regarding certain segment searches, these comments are valuable to us improving the product in the future. ### 47. Phrase is, by definition, the smoothest CAT tool **Rating:** 5.0/5.0 stars **Reviewed by:** Maria S. | Localisation Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Phrase?** Phrase is the smoothest CAT tool in the market, helping large scale businesses manage workloads seamlessly. Creating a project is very simple and the interface couldn't be more user friendly. For more complex projects, Phrase Support are very responsive and they provide the necessary import settings for your project. In a matter of a few minutes, you can set up your project properly. Phrase can also be integrated with a lot of connectors for more sophisticated projects, like software development which requires less frequent file types. I use Phrase every day, a lot of times, for several projects. **What do you dislike about Phrase?** If I had to mention one thing I don't like, is that we're still not able to set character limitations on a segment level. **What problems is Phrase solving and how is that benefiting you?** I think they are improving the jobs section, and this is something I'm very interested in seeing because this feature is very helpful for big projects. ### 48. Phrase is a handy and agile solution **Rating:** 5.0/5.0 stars **Reviewed by:** Yelena T. | translator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Phrase?** I use Phrase on a daily basis as a translator, with a license granted by a translation company. I choose to accept or reject orders on website and translate texts in an application for Windows. I have also installed an application for Android, which I use on the go. The Desktop Editor is very lightweight, processes big files without delay, responds to all commands quickly, has a good built-in QA tool. You can easily export the result of your work in TMX format to save for further reference. As a rule, target files are created without any problems. Hotkeys are easy to use – no triple combinations. The application for Android is also very handy, I especially like that it sends a notification when a project is assigned to me, so I won’t miss out anything. Having received a new task, you can open a preview, see the analysis and accept or reject it with your smartphone. Occasionally I use it on my tablet for translating. Overall, I am very satisfied. **What do you dislike about Phrase?** I would only recommend to use some additional QA tool as a guarantee. **What problems is Phrase solving and how is that benefiting you?** Phrase is a good translation tool, which is widely used by translation companies. Using Phrase makes me competitive. ### 49. A translator's view of Phrase **Rating:** 4.0/5.0 stars **Reviewed by:** Nina U. | Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Phrase?** The handling of terms and translation memories is smooth in the translation interface. Doing concordance searches also works great. **What do you dislike about Phrase?** From a translator's point of view the project view is a bit cluttered. **What problems is Phrase solving and how is that benefiting you?** As a translator the choice of platform is not mine for each job, but Phrase is one of the better systems I am currently using for computer-assisted translation. The use of terms and translation memories works smoothly, and the machine translation can also be helpful, but obviously requires editing. **Official Response from Matt Owen:** > Hi Nina, thank you for leaving us a review here, it is really valuable feedback for the whole team. We are always working hard to improve the Phrase Platform and the user experience. With so many features, we do try to prioritize the project view to be more useful for all users, but I will make sure your feedback is passed on. Thanks again for your review. ### 50. The best tool for your translation projects **Rating:** 4.5/5.0 stars **Reviewed by:** Hosni H. | Independent Translator / Traducteur freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Phrase?** Easy to use - What I like most about Phrase is its user-friendly design. It's for localization professionals and newbies. Phrase makes it easy to work with. It's a simple platform, and the time it takes to learn how to use it is minimal.. **What do you dislike about Phrase?** It's hard to access to reference files. Also, the number of features are limited - Example: if I want to copy all target translations (select all target segments only) to make an external verification (grammar/punctuation/spelling/etc...) outside the Phrase Platform, it's not possible! **What problems is Phrase solving and how is that benefiting you?** The platform helped me save too much time, which in turn helped me work on several projects without losing the order. **Official Response from Matt Owen:** > Hi Hosni, thanks for your review, it's great to hear you've found Phrase so easy to use. We appreciate your thoughts on the reference files, and I'll make sure this is passed on to our product team so they can consider it for future updates.Thanks again - Matt ## Phrase Discussions - [How do I edit a project save?](https://www.g2.com/discussions/how-do-i-edit-a-project-save) - 1 comment, 1 upvote - [Is there a chance to an option that enable linguists to create and use their own TB?](https://www.g2.com/discussions/31866-is-there-a-chance-to-an-option-that-enable-linguists-to-create-and-use-their-own-tb) - 2 comments, 1 upvote - [View Phrase pricing details and edition comparison](https://www.g2.com/products/phrase-phrase/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+12%3A39%3A10+-0500&secure%5Bsession_id%5D=3164e826-05c9-47fc-a647-338e51a2ca96&secure%5Btoken%5D=2d6aeec507550988ecbfe9cc936015239780601a4c7e82a1873cf6fd273552cc&format=llm_user) ## Phrase Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Articulate 360](https://www.g2.com/products/articulate-360/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Builder.io](https://www.g2.com/products/builder-io/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [DeepL Translator](https://www.g2.com/products/deepl-translator/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [GitLab](https://www.g2.com/products/gitlab/reviews) - [Google](https://www.g2.com/products/google-google/reviews) - [Google Translate](https://www.g2.com/products/google-translate/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Intento](https://www.g2.com/products/intento/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft OneDrive for Business](https://www.g2.com/products/microsoft-onedrive-for-business/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [ModelFront](https://www.g2.com/products/modelfront/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Paligo](https://www.g2.com/products/paligo/reviews) - [Plunet](https://www.g2.com/products/plunet/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Sitecore](https://www.g2.com/products/sourceved-consultancy-services-sitecore/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Unity](https://www.g2.com/products/unity/reviews) - [Visual Studio Code](https://www.g2.com/products/visual-studio-code/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [Webhooks.io](https://www.g2.com/products/webhooks-io/reviews) - [WeLocalize](https://www.g2.com/products/welocalize/reviews) - [Woodpecker.co](https://www.g2.com/products/woodpecker-co-woodpecker-co/reviews) - [Xbench](https://www.g2.com/products/xbench/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Phrase Features **Collaboration** - Term Management - Translation Tracking - Workflow Management **Translation Support** - Automated Translation - Workflows - Glossary - Image Translation - Traffic Analysis **Translation Options** - Direct Text Translation - Document Translation - Real-time Translation - Batch Translation - Auto-Detect Language - Customer Service Focused - Machine + Human Translation **Client Tools** - Client Portal - Client Management - Resource Management **Translation Memory** - Custom Translation Memory **Voice cloning - Voice Dubbing** - Natural Quality - Compatibility - Voice Modification **Agentic AI - Video Translation** - Cross-system Integration - Natural Language Interaction **Automation** - Translation Memory - Quality Checks - Continuous Translation **Visitor Customization ** - Widgets - Language-Based Domains - Preferred Language Detection - Personalized Content **Offering Type** - Browser Application - Free Offering **Translation Tools** - Computer-Assisted Translation - Glossary - User Permissions - Task Delegation - Comments and/or Mentions - Quality Assurance **Machine Translation** - Neural Machine Translation **Real-time preview - Voice Dubbing** - Modified Voice Preview **Learning - Machine Learning** - Training Data - Actionable Insights - Algorithm **Translation Options** - Collaborative Translation **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation **Generative AI** - AI Text Summarization - AI Text-to-Speech **Security and Privacy - Voice Dubbing** - Encryption - Secure Collaboration **Generative AI** - AI Text Generation - AI Text Summarization **Output - Voice Dubbing** - API - Sharing - Language Variety **Agentic AI - Machine Translation** - Autonomous Task Execution - Natural Language Interaction **Agentic AI - Translation Management** - Multi-step Planning - Decision Making ## Top Phrase Alternatives - [Lokalise](https://www.g2.com/products/lokalise/reviews) - 4.7/5.0 (756 reviews) - [Transifex](https://www.g2.com/products/transifex/reviews) - 4.2/5.0 (719 reviews) - [Crowdin](https://www.g2.com/products/crowdin/reviews) - 4.4/5.0 (705 reviews)