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Photoroom

](/products/photoroom/reviews)

(20)4.3/5

Photoroom is the AI visual solution for e-commerce that helps businesses of any scale, from individual sellers to global marketplaces, create high-quality listing visuals that meet marketplace standards and drive sales. As an all-in-one solution, Photoroom brings everything sellers need into a single platform: realistic AI-generated scenes, virtual models, product staging, flat lay, batch photo editing, and branded catalogue assets. Founded in 2019 and headquartered in Paris, Photoroom has raised $64 million in total funding from investors including Balderton Capital, Aglaé Ventures (LVMH's investment arm), and Y Combinator. Customers include Mercari, Wolt, Depop, Decathlon, and DoorDash. Built specifically for commerce, Photoroom is available as a self-serve web and mobile app and as a flexible API, with AI models fine-tuned for categories including fashion, home, beauty, electronics, food and grocery, and resale. While general-purpose AI image tools focus on lifestyle aesthetics and creative experimentation, Photoroom is built for one thing: helping sellers quickly create professional product images that convert, preserving colour, shape, texture, and brand details across thousands of SKUs in a single batch. Key features and capabilities: • Batch photo editing for up to 250 product images per pass, including background removal, AI shadows, AI backgrounds, resizing, and brand kit application. • Commerce-specific AI tools, including Virtual Model, Product Staging, Flat Lay, Ghost Mannequin, Product Beautifier, and AI Shadows, each fine-tuned for product photography across high-value categories. • Brand kits, templates, and apply-all rules that enforce visual consistency across catalogues, channels, and marketplaces. • Flexible API and workflow integrations for embedded and programmatic use cases, allowing visual production to run inside the tools commerce teams already use. • Enterprise capabilities including custom model fine-tuning, team management, and role-based access controls for marketplaces enabling third-party sellers at scale. Common use cases include seller enablement for marketplaces, listing production for direct-to-consumer brands, and programmatic image generation for businesses managing large or frequently updated catalogues.

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 ![Alexis .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis .")
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[Alexis .](https://www.g2.com/users/edf3b320-b3ac-4d27-a8a4-b3d10cccea13 "Alexis .")

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# I'm not sure why G2 just turned my review into a question/discussion. Very weird liberty to take .
](/discussions/i-m-not-sure-why-g2-just-turned-my-review-into-a-question-discussion-very-weird-liberty-to-take)
I have been a Max user, who paid annually up front, for many years. My business has grown out of this tool and I have been trying to switch to their API membership instead, which is MORE MONEY per month than what I currently have. Photoroom is refusing to let me upgrade to a more expensive... [Read more](/discussions/i-m-not-sure-why-g2-just-turned-my-review-into-a-question-discussion-very-weird-liberty-to-take)

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### [Alexis .](https://www.g2.com/users/edf3b320-b3ac-4d27-a8a4-b3d10cccea13 "Alexis .")

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