PFL Tactile Marketing Automation

PFL Tactile Marketing Automation


Tactile marketing automation

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What is PFL Tactile Marketing Automation?

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PFL Tactile Marketing Automation Details Provided by: Samantha P.

PFL Tactile Marketing Automation Details Provided by: Samantha Patterson

Product Marketing Manager at
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About PFL Tactile Marketing Automation

PFL specializes in tactile marketing, truly personalized and triggered direct mail programs that deliver a tangible competitive advantage. More than new delivery channel, PFL helps you break through the noise of digital only experiences, to reach the attention and consideration of your target account buyers. In a world where people are subject to as much as 10,000 impressions per day, PFL clients see 40% response rates, rising effectiveness across all channels, and higher quality deals filling their pipelines.

Core products:
Tactile Marketing Automation® - Seamlessly integrated with your marketing automation platform, today you can trigger the send of personalized letters, collateral and dimensional pieces as easy as sending an email.

SwagIQ® - Today, your sales team can gain competitive advantage at any stage of the sales cycle, from door busting, reigniting stalled deals, to customer appreciation. SwagIQ integrates directly to your CRM and enables your sales team trigger an engaging impression when they need it most.

Personal Marketing Center® - Sales and Marketing teams are united under one platform to empower field reps to personalize, manage and execute their own local marketing.

PFL is a Montana born and raised marketing technology company, headquartered just north of Yellowstone National Park. For more than 20 years we’ve served leading sales and marketing organization around the globe, providing sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services. Our cutting edge solutions blend physical, digital and data driven experiences that accelerate productivity and drive business forward.

How do you position yourself against your competitors?

Sending direct mail isn’t enough, and sending more messages isn’t working. PFL is highly valuable and unique in 7 key ways:

Integrated - tactile marketing is fully integrated to your sales and marketing systems and processes, easy to deploy but advanced CRM and MAP integrations

Real-time triggers and alerts - No guessing, with PFL you know and can act upon buyer interaction

Measurability/tracking - real-time message tracking makes PFL tactile marketing as measurable as email

Brand governance - Exact PMS colors and ability to brand both the interior and exterior of packaging is critical

Complex production - flexibility to assemble customized ingredients

Zero error tolerance - Tactile marketing fails when personalization or deliverables go wrong, PFL goes beyond simple requirements and complies with sophisticated HIPAA and ISO requirements.

Global - clients manage their programs through one vendor, across programs and teams

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Livingston, MT
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