The ease of sending collateral/gifts/material without having to set up manual processes and working with several different vendors Review collected by and hosted on G2.com.

I think the only thing I dislike is not having insight into the ordering and shipping process where I can see how much everything is costing Review collected by and hosted on G2.com.

The Marketo integration and ability to extend automated digital nurture programs with physical touchpoints. As automated "always-on" program replace the legacy event-driven marketing practice this add-on to not limit the reach of the programs to digital-only is a key component. Review collected by and hosted on G2.com.

Integration via custom fields that need to be created in Marketo doesn't feel elegant - but in all fairness, it does get the job done well. So potentially there may be no better way to do this. Review collected by and hosted on G2.com.

I like that you can trigger a webhook to send direct mail via automation. This allows you to trigger the activity based on a variety of behavior activities (ie fills out form) or data value changes (ie: new customer). Review collected by and hosted on G2.com.

I dislike needing to create a new webhook for each new direct mail program. Ideally, one webhook needs to be created with all potential fields that should pass through via the webhook. Needing to create a new webhook for each direct mail program was a mundane task that seemed like it could be avoided.

There was no easy to see the proof of delivery/output without working directly with the CSM. It seems like there should be a way to view the proof of output after a submission is made with the pfl command center to confirm the information renders on the printed piece / direct mail as expected. Review collected by and hosted on G2.com.

They are a helpful resource for thinking through different direct mail sends. When we wanted to do a more creative, unconventional mail send, they're ready to help with different ideas and solutions. Appreciate them looking into different engagement ideas that we have and working with us to bring them to life. Now, with the pandemic, it's a different landscape for direct mail. We're working with them now for a new creative project Review collected by and hosted on G2.com.

If you don't have a lot of print/direct mail experience before, there's a learning curve to knowing what components, specifications, and needs there are for sending. We also didn't receive a book with all the different print options - like paper type, colors, formats, etc - until later on in our relationship. I believe that was just an oversight, but this would've been a very beneficial asset to have right away, to understand what options were available. Once received, this was a very useful resource. Review collected by and hosted on G2.com.

I love how it integrates with Marketo and can personalize print mailers with Marketo data. It makes it very easy to integrate with Marketo programs/campaigns. They have very cool options for materials that go beyond basic print pieces. Review collected by and hosted on G2.com.

Sometimes it's difficult to track success on certain campaigns, but this is more an issue with marketing call-to-actions than a product restriction. Review collected by and hosted on G2.com.

The PFL platform has an integration with SalesForce Marketing Cloud. It allowed us to be able to include a print entry into the journey. Working with the team on the set up was helpful in understanding what we needed to do to map our configuration. The PFL was helpful and patient when we needed to troubleshoot the set up in order to make it work. Review collected by and hosted on G2.com.

I disliked having to remap all of the fields one by one. This was time consuming. Especially, when you have multiple journeys that are similar and using the same table mappings.

Also, I least liked that I was not able to revise the templates ourselves. It would require PFL hours in order to make changes to the template which includes any text edits. Review collected by and hosted on G2.com.

What I love the most about PFL's TMA solution is how easy it is to set up and execute a direct mail campaign at scale. Sending a large direct mail campaign used to require a coordinated and time-consuming effort between our business and an external vendor. We used to have to build a comprehensive spreadsheets with our contact data displayed in a very specific way. Getting tracking numbers from our vendor was always delayed and we had our sales team using a Google sheet to find their tracking info once we had it.

Using TMA I can trigger 500+ units of direct mail in an afternoon and have tracking numbers and tracking links pass right into my CRM and into the hands of sales. Seamless and easy. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers for timely follow up. Review collected by and hosted on G2.com.

It's best to have a marketing operations colleague help you set up yourTMA campaigns. PFL does an amazing job providing their own experts but this solution can get technical and it's always a plus to have someone who speaks the language of your CRM. Review collected by and hosted on G2.com.

The ability for our users to shop through our branded content and then select the appropriate prospects to apply it to. Our Sales Team is able to send different personalized pieces of content to different prospects in just a few clicks. Review collected by and hosted on G2.com.

Our biggest challenge is measuring month or month adoption and static content usage. This reporting is not as seamless as the expansive reporting available for all other types of branded content. Review collected by and hosted on G2.com.

Although we haven't completely launched with PFL yet, they have been a great partner to work with. In the past 6 months, they have always been on-top of projects that are in the works and have kept in constant communication. The entire team has been patient and very knowledgeable on things my team and I were unsure about. They have really helped us along this implementation journey! The setup and quality of support along the way has been 10/10. Review collected by and hosted on G2.com.

Since we haven't launched with them yet, I do not have anything negative to say. Everyone's participation and efforts have been great thus far. We still do our weekly meetings and both our team and the PFL team provides current updates. This helps both parties involved. Our only other issue at first was pricing, but it ended up being because we received the wrong quote and it didn't match what we originally agreed on. With that said, PFL handled it very well and got our new pricing to us right away. Review collected by and hosted on G2.com.

PFL has been a true partner to us. They are invested in our success and help us think through all aspects of our campaign not just the direct mail portion. Additionally, the technology integrated seamless into our CRM making execution efficient. Review collected by and hosted on G2.com.

PFL is meant to be a holistic solution. If you are simply looking for a mailing house, I do not know if they would be the right fit. Review collected by and hosted on G2.com.