--- title: PFL Direct Mail Platform Reviews meta_title: 'PFL Direct Mail Platform Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 174 reviews by the users' company size, role or industry to find out how PFL Direct Mail Platform works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 174 scale: '5' date_modified: '2026-08-04' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # PFL Direct Mail Platform Reviews **Vendor:** PFL **Category:** [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail) **Average Rating:** 4.2/5.0 **Total Reviews:** 174 ## About PFL Direct Mail Platform At PFL, we specialize in creating data-driven direct mail that delivers authentic moments and amplifies growth for organizations, large and small. With a proven track record of success for some of the biggest brands in the world, we bring the measurement, personalization, and predictability you expect from digital marketing to the world of direct mail. Our one-stop-shop approach simplifies the execution process, managing everything from strategy and production to fulfillment, delivery, and measurement. We use digital tactics paired with memorable direct mail touches—from postcards and letters to dimensional mailers with logoed items—to increase engagement and drive results. We harness the power of your data to personalize campaigns at any scale, from hundreds to millions, ensuring that your customers receive relevant and personalized messages. Plus, our platform integrates with your CRM/MAP, enabling you to easily measure direct mail performance and ROI. Let us help you make your customers smile with direct mail that is engaging, personalized, and measurable. For customers in the early stages of their direct mail journey who aren't quite ready or equipped for automation, Printing for Less, PFL’s commercial printing company, can be engaged to send direct mail offline, without any technology integration. What’s more, Printingforless.com also offers a wide variety of print solutions through its e-commerce site. ## PFL Direct Mail Platform Reviews ### 1. Fantastic experience working with PFL for the past year! **Rating:** 4.5/5.0 stars **Reviewed by:** Megan S. | Marketing Campaign Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about PFL Direct Mail Platform?** We use PFL to outsource our direct mail campaigns and have been able to streamline our process very successfully! Our results have increased since using them and we have had a great experience thus far with the service as well as all of our contacts at PFL. **What do you dislike about PFL Direct Mail Platform?** So far, we haven't run into any downsides. **Recommendations to others considering PFL Direct Mail Platform:** We love that PFL brings ideas to us! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to streamline and scale our ABM campaign efforts using PFL. ### 2. Good connection for Salesforce if you ONLY use Contacts and Leads for communications **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2020 **What do you like best about PFL Direct Mail Platform?** Fast, responsive and easy to follow process. **What do you dislike about PFL Direct Mail Platform?** Cannot create email lists on other objects. Cannot send time dependent items (Birthday's tomorrow or Birthday's this week are all sent on the day you hit "Checkout") **Recommendations to others considering PFL Direct Mail Platform:** Do your homework to understand the business purpose and if time-triggered emails/postcards or lists from other objects are required. That was a big flaw, but outside of that the system worked well. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Ad-hoc mass marketing to customers and referral partners ### 3. Great experience for creative direct mail campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about PFL Direct Mail Platform?** Love having a partner that helps drive creative solutions for our business challenges. having the ability to track delivery / engagement with our salesforce instance was a huge bonus **What do you dislike about PFL Direct Mail Platform?** it is a pricier option, so if you are limited on marketing dollars, it can be difficult to scale larger campaigns. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Driving engagement with key partners and prospects. ### 4. Fantastic software and service for scaling direct mail **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about PFL Direct Mail Platform?** PFL is fairly straightforward. We were able to setup our sales team with direct mail programs and automate the production, shipping, and measurement. The software is really great for giving control to sales for what to send to whom and when, along with triggering for follow up (specifically the Fedex and Salesforce integration). We liked the personalized cards that could go in each box. **What do you dislike about PFL Direct Mail Platform?** PFL is a print shop first, technology company second. Their software works most of the time, but it's definitely not a software company. Also, there's a lot of setup and production involved in creating new boxes. It's definitely an involved process. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Sending direct mail programs at scale. **Official Response from Samantha Patterson:** > Thanks for the review Dave! We enjoy working with you and the team on multi-channel programs. ### 5. Requires an excessive amount of oversight **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2020 **What do you like best about PFL Direct Mail Platform?** Printed materials are beautiful - boxes, POD notecards, etc **What do you dislike about PFL Direct Mail Platform?** Working with PFL requires an excessive amount of oversight on the client. Checking/reviewing timelines, webhooks, order forms, invoices, inventory. Project managing your project manager. Double-checking order forms again. Proofing POD materials. Then proofing again. Asking follow-up questions on why pricing changes from send to send. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Automating direct mail. ### 6. PFL is a great partnership and accelerates prospect relationship to sale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about PFL Direct Mail Platform?** Our account rep is incredibly helpful and always has great ideas to set us up for success. **What do you dislike about PFL Direct Mail Platform?** The sense that "anything is possible!" can be a little overwhelming, but also has obvious upsides. I wish PFL had a quick button integration with Outreach or a system like Sendoso Amazon buy button. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL helps us accelerate deals and strengthens prospect-sales relationships. Great tool for setting meetings and setting positive impressions. ### 7. Great company, good people **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2020 **What do you like best about PFL Direct Mail Platform?** I have enjoyed the excellent customer support received from my Customer Success Manager. **What do you dislike about PFL Direct Mail Platform?** The inability to set item counts in swag iq (they require dollar budgets) **Recommendations to others considering PFL Direct Mail Platform:** Use your Customer Success Team for support. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to do broad based sending with tracking and email notifications. ### 8. Great print company to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about PFL Direct Mail Platform?** PFL is able to work with our dynamic templates. **What do you dislike about PFL Direct Mail Platform?** I wish our pieces got out sooner at times. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** A lot of our members are not reachable by email, which is where PFL comes in. ### 9. Great company to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2020 **What do you like best about PFL Direct Mail Platform?** I like how simple it is to work with them. **What do you dislike about PFL Direct Mail Platform?** Sending/Receiving files from them was not easy. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We have been able to mail prospects to attempt direct mail activation efforts. ### 10. Great team + product **Rating:** 4.0/5.0 stars **Reviewed by:** Erin O. | Director of Demand Generation & Account-Based Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I have used PFL at a couple of my past companies and overall had a good experience. I have used both the marketo automated print product as well as SwagIQ. I really like the customer success team - they have spent many many hours working through our first implementation and helping us get through some of the internal hurdles (like cleaning up addresses!) to make it all work. **What do you dislike about PFL Direct Mail Platform?** Some of the set-up is a bit time intensive - so make sure you have a technical person on your team to help implementation go smoothly. This isn't a PFL specific issue, but getting clean address data is a huge pain point, so make sure you have a plan for how you are going to verify and ensure deliverability. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are helping to enable the sales reps to do more 1/1 marketing. Using this product supports our account-based marketing initiatives. ### 11. Great product, idea, and people. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** I like that the team really takes an interest in our priorities and tries to deliver the best they can. They are engaged in a way that I think is reflective of their company culture. **What do you dislike about PFL Direct Mail Platform?** I am not a huge fan of the process they have in place for their CSM program. There seems to be some issues with onboarding and handoff to the CSM team after purchase and implementation. There is also grey area around what the CSM really does vs what the procurement team does. Prices for products could also be cheaper as we often feel that our fulfillment partners for quick turnaround items (shirts for events, quick gifts, etc) come in at a much lower price. **Recommendations to others considering PFL Direct Mail Platform:** Definitely make sure your company is ready for direct mail campaigns that you want to scale as this is for large campaigns, not really for one-off campaigns. If that's what you want to be doing with the tool, it will end up being pricier and more time-consuming. For automated and structured campaigns, it's great. ESPECIALLY if you use triggers within Marketo. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** It has helped us with connecting our ABM efforts with actual data. It also is a huge lift on our team as we were personally packaging direct mail in-house. ### 12. Short Time, Promising Horizons **Rating:** 3.5/5.0 stars **Reviewed by:** Jen D. | Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I like how involved their team is. We've only been partnered with them for a short amount of time, but PFL is a 'all hands on deck' partner. It's gratifying when a partner is proactive about offering insight into Best Practices and creative design. Their team seems to be supportive of critique and suggestions -even from new partners like us. The PFL Portal is also handy for increasing numbers without being reliant on coordinating with the Account Rep. They are also expanding the features of the PFL Portal which indicates that they are invested in growing the quality and span of their product as the business grows. It will be great to see the numbers on ROI in a year from now when we've had several campaigns fulfilled. **What do you dislike about PFL Direct Mail Platform?** There have been a few issues surrounding the TMA Rule triggering. It has worked in the past with the team but seems to be inconsistent in testing. As our entire use of PFL is dependent on automation based on input from three systems, it would be nice if the triggers were more consistent. [written in advance of first automation-based TMA triggers in Salesforce]. **Recommendations to others considering PFL Direct Mail Platform:** Product tools are reasonably intuitive and easy to navigate. If you are in a Salesforce org, having a knowledgeable admin helps in reducing time spent on setup as well as creating automation work-arounds for reporting. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to more efficiently engage our potential clients by rewarding them for interaction and celebrate or reengage existing clients with special touches that emphasize our respect for our relationship with them. ### 13. Keep it simple to start **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** We loved the concept of sending out directing mail in an automated fashion based on engagement. The Eloqua integration was fairly easy to set up. We also use them in conjunction with Swag IQ directly out of Salesforce. **What do you dislike about PFL Direct Mail Platform?** It wasn't as seamless to find errors as I would have liked. We have run into a few issues with the quality of the print materials, but were able to work through them quickly. **Recommendations to others considering PFL Direct Mail Platform:** I think it's a good product. I would suggest starting slow and scaling to make sure its meeting your needs and executing the way you expect. We made the mistake of launching too many complex campaigns at the same time and a few things were lost in the shuffle. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are trying to drive demand for our product by furthering our prospects through the sales cycle. We had real-time automation and can stop using mail houses and complicated list management. With the Swag I Q application we have given our sales team the ability to send out materials right to their prospects. Admins no longer have to help mail out special gifts to our prospects, it saves time money and materials on our end, plus they can personalize their messages. ### 14. Best Opener an SDR can have! **Rating:** 5.0/5.0 stars **Reviewed by:** Val M. | Business Development Representative, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** The concept is fantastic. Make custom gifts to send to your prospects based on the marketing intelligence you have, to make as warm of an opener as possible for our outbound ABM tactics. The team is great, in particular, Nadia from the BDR team is always sharing best practices with me and has been very helpful, even shouting us out on LinkedIn. **What do you dislike about PFL Direct Mail Platform?** From what I heard from our marketing team, we had some troubles with deadlines. we love the product and concept, some times it can just be tough to get what we want, when we want it. From our leadership, the problem was they say they will have it done by a certain date, but don't, and then don't reach out to explain what's going on. **Recommendations to others considering PFL Direct Mail Platform:** Do it! it's a great tool to get your foot in the door, start up a smaller SDR team with warmer leads, or just get your name out there. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Getting us more meetings with outbound priority targets, getting our foot in the door with larger companies. ### 15. Great platform overall **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I really love that this platform integrates with Marketo. We're able to trigger alerts and tasks to our sales team as shipments are successfully delivered to the recipient. It makes it easier to add direct mail as a part of an integrated campaign program. **What do you dislike about PFL Direct Mail Platform?** There is a lot of work involved to set up programs with the vendor. We tend to use the platform for one off campaigns as opposed to repeat/continuous programs, which is how I think the platform would work best to automate programs like onboarding for example. **Recommendations to others considering PFL Direct Mail Platform:** Be prepared for a long onboarding process. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Better visibility into how our direct mail programs are performing. Up-to-date info on delivery that allows us to trigger tasks for the sales team to follow up and act. Sending really unique pieces allows us to stand out from our competition and turn heads at target accounts that have never responded to us before. **Official Response from Samantha Patterson:** > Great feedback, thank you. We have just restructured our onboarding process to make it easier and faster. This will make it faster to stand up new programs after go-live as well! ### 16. Absolutely amazing resource **Rating:** 5.0/5.0 stars **Reviewed by:** Matt Q. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** Their ability to find opportunities for increase touches, engagement, and conversion in any campaign and marketing plan is amazing. **What do you dislike about PFL Direct Mail Platform?** How few meat kits I've gotten in the mail recently ;) Seriously though, there is very little to dislike. It would be nice to have more direct integration with our overall department, but that's on us not PFL. **Recommendations to others considering PFL Direct Mail Platform:** Highly recommend PFL for both enterprise level companies as well as SMB's looking to build better rapport and increase touches with their target audiences at any stage of the funnel. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Getting past gate-keepers, setting meetings, encouraging conversions, and relationship building. We've seen $10's of thousands of investment with PFL turn into Millions in closed won revenue in our first 9 months. The benefits have been increase touch-points with target accounts, the level of good will with those targets has been noticeably increased, and as I said before, mo money!! **Official Response from Samantha Patterson:** > Thanks for the review Matt! We look forward to continuing to help you drive mo money...and will make sure we send you our vegetarian kit instead of the meat kit in the future ;) ### 17. Direct Mail is a game changer for B2B marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2019 **What do you like best about PFL Direct Mail Platform?** PFL's Salesforce integration was one of my favorite features. We enabled our entire SDR team to order items, and they had no issues figuring it out. The auto-campaign logging was also great to have. Every time an item was ordered, the Contact was automatically added to the corresponding SFDC Campaign. So we could easily track order status and opportunities/revenue from each campaign. **What do you dislike about PFL Direct Mail Platform?** Getting PFL and Salesforce integrated did take a while - I recall it was about 2 weeks before we were up and running. And there was the occasional bug when ordering, BUT it was rare and the PFL support team was always very responsive. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** The biggest challenge for us was finding a new, unique way to get our name in front of target accounts. We have a pretty broad marketing mix - webinars, content promotion, PPC, advertising, events, email, cold calling, etc. But most people are desensitized by these types of engagement channels, so it was nice to surprise prospects with a cool, piece of mail. Whether or not they book a demo or respond to our email, its essentially 'forced' brand awareness and engagement with your most favorable accounts. ### 18. Easy to use once you get it set up **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** PFL makes it easy to execute ABM campaigns between our CRM and our MAT, and makes a lot of the coordination of these kinds of sends between the Sales and Marketing teams a lot easier and smoother. We're able to see all detailed tracking information in one dashboard, and can track the success back to our CRM. **What do you dislike about PFL Direct Mail Platform?** I wish you could control for amounts within the campaign, so that if you had a specific target account or customer account that you wanted to send a quantity to, you could adjust for that within their TMA solution. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Automating our gift sends to targeted accounts helps significantly with our opportunity and ABM programs. It also automates the attribution of our Direct Mail campaigns to specific opportunities by tracking the statuses in our CRM campaigns, which before had been a pain when we had been mailing directly ourselves. **Official Response from Samantha Patterson:** > Thanks for the review! Would you be interested in discussing your idea on the amount controls in TMA? We'd like to dive into this use case a bit more. Email us at product@pfl.com if you're interested. ### 19. Good Partner **Rating:** 3.5/5.0 stars **Reviewed by:** Kristin S. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** PFL came forth with great ideas on custom direct mail pieces that matched our brand very well. The team has been quick to reply with questions and/or concerns, and they have proven to be a good partner for Zapproved. **What do you dislike about PFL Direct Mail Platform?** I feel there was a lot of back and forth before we finally came to agreements on the offerings. But we are happy with the result, we just didn't factor a long lead time before being able to officially send packages. I also think PFL misunderstood our complete needs for our ABM campaign, so we were sold one product but I feel we should have been sold a different product. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are implementing a cross-channel ABM campaign that includes direct mail. We wanted super personalized and targeted packages designed for our brand. PFL was able to provide options and the desired packages. ### 20. Much better than doing direct mail in house, but still room for improvement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** The best part about this solution is that you are no longer spending hours creating kits and manually sending out your direct mail packages. Once your webhooks with Marketo are set up, you simply have to create a list in Marketo with whatever criteria you want to use and they take care of the rest. **What do you dislike about PFL Direct Mail Platform?** The webhook setup isn't super self-explanatory and they don't have a very sophisticated setup for one-off programs. We also had some issues with onboarding, but our CSM has done a great job at repairing the issues we had there. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are still relatively new to using direct mail as a lead gen channel and this is making it easier to scale it up to a level where we can get accurate measurements of its capabilities and success. ### 21. Extremely well organized partner organization and PFL's services are saving me hours a week! **Rating:** 5.0/5.0 stars **Reviewed by:** Zach W. | Account Executive, Mid-Market, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about PFL Direct Mail Platform?** Utilizing products like SwaqIQ has quickly made direct mail my top performing tactic of generating pipeline. In a role that is highly focused on outbound, I've found that direct mail has been one of the highest priorities in my account cadence, helping me to engage key stakeholders on a personal and professional level. **What do you dislike about PFL Direct Mail Platform?** I have zero negative things to say about PFL, truly my honest answer! **Recommendations to others considering PFL Direct Mail Platform:** PFL is the industry leader, period. They've delivered on every expectation and promise that our sales organization has asked for and then some. Beyond just that, the leadership team is fantastic. I've had the opportunity to speak with most of them on a recurring basis and they are far from the type of organization that isn't to be seen post implementation. They truly care about their customers' successes and it shows in the numbers we've posted as a result of our customer relationship with them! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Direct mail on its own can be painstakingly time consuming. I was mailing out my own personalized campaigns prior to implementing SwagIQ, which would take almost my entire afternoon once to twice a week. Juggling this with meetings, it felt like a giant burden until PFL began to streamline some of Marketo's marketing and sales efforts. Direct mail is now my top performing tactic of generating pipeline and creating engagement with key stakeholders. **Official Response:** > Zach, we love to hear all about your success with SwagIQ and we will always continue to help drive success for you and your team! ### 22. Great technical team and direct mail automation solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** PFL allows us to automate our direct mail sends and integrates very well into our ESP. It makes it much easier to send direct mail to prospects and leads when they engage with us in specific ways as opposed to putting together hundreds of direct mail kits and doing a large scale mailing. The ability to track the mailing and alert our sales team when it's been delivered is awesome too. **What do you dislike about PFL Direct Mail Platform?** The PFL Command Center user interface could use some work and more self service options (changing product names and images etc). Nothing here is broken, it works well and does what it needs to do, but it would be more user friendly with a re-design. **Recommendations to others considering PFL Direct Mail Platform:** Leverage their internal team for best practices after the initial set up. PFL has a host of knowledgable experts that can help you with program set up and how to structure your programs. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We use PFL for their tactile marketing automation. PFL helps us send direct mail automatically based on activities our prospects and leads engage in. It integrates with our EPS for tracking and we can send a few pieces of direct mail at a time and when it counts most which is the biggest benefit. **Official Response from Samantha Patterson:** > We couldn't agree more on the enhancements to the Command Center and will be working on functionality and UI improvements in 2019. Thanks for the feedback! ### 23. Tactile marketing - made easy & effective **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** Easily integrates with Marketo for every campaign Team is very easy to work with and brings good ideas to the table as we plan campaigns. All employees seem passionate about tactile marketing and want to make everyone a believer and successful in it. We've seen success in generating meetings for our team using them and are excited to expand our efforts here as time goes on. **What do you dislike about PFL Direct Mail Platform?** You get one account manager for onboarding and then transition to another one when you "go live" after about a month with them. Transition wasn't rough, there was just some confusion and missteps by our long-term lead once we moved over. Over time that got better, and some was due to us wanting similar but different campaigns at similar dates I think. **Recommendations to others considering PFL Direct Mail Platform:** If you're incorporating tactile marketing or direct mail into marketing/sales campaigns, they are the best! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are offering another channel touch for our campaigns with PFL. We're also able to support sales meeting generation better by utilizing this channel in combination with traditional approach tactics. We also incorporate some tactile marketing into our ABM efforts. We've seen increased meeting conversion rates from utilizing them. ### 24. PFL great partner for tactile marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** From the point of PFL presenting ideas, they showed they immediately understood our targets. Their creative ideas were outside of the box and effective. We have used three separate ideas from their initial presentation to great results. I loved the customer service and implementation. They introduce you to your team, and they are actually there to assist you whenever you need help. Their team approach and white glove implementation insured our success: both with our program and our technology integrations (in our case, Marketo). They had a Marketo expert on their staff and as part of our implementation team to ensure our technology integration success. I've never experienced this level of integration support before. **What do you dislike about PFL Direct Mail Platform?** At times I feel like I need to red flag some production issues (timing) - for them to be noticed. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are solving a pipeline gap and opening new doors. We had our first opportunity open from a cold lead three days after the tactile marketing piece hit their desk. ### 25. We use PFL for ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Monica B. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** PFL always has great suggestions for promo mailings that have worked really well for our company. **What do you dislike about PFL Direct Mail Platform?** Sometimes there seems to be hiccups in the way their team communicates internally - which can lead to confusion during the project. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We use ABM to give our BDRs a way to start a conversation with prospects. The BDRs love having that ice breaker and have seen an uptick in the number of prospects willing to talk to them. **Official Response from Samantha Patterson:** > Hey Monica, So glad to hear that your BDRs are having success with our solution. I don't know how a prospect could ignore your creative kits! As for the communication hiccups, we recently restructured our internal teams and workflow, and the first few months have seemed to be helping. Please let us know if there is any future confusion so we can continue to improve. Thanks for the review! ### 26. PFL is awesome. Love the tech but professional service could use some work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I like the integration into Marketo, our marketing automation system of record. The integration allows us to leverage tactile marketing automation seamlessly interwoven into our programs. Onboarding wasn't too lengthy. We were up and running within a reasonable timeframe. I also like the templated creative options available once you get onboarded. Makes it super easy to get started with tactile marketing without having to build creative from scratch. **What do you dislike about PFL Direct Mail Platform?** The professional services team needs to work on improving their communication and feedback loop. It's also proven a bit cumbersome to build new creative when deveating from the prescribed templates. Creative review, webhook build...and a couple of other steps make for a seemingly unnecessary turnaround time with standing up new creative. I also like the templated creative options available once you get onboarded. Makes it super easy to get started with tactile marketing without having to build creative from scratch. **Recommendations to others considering PFL Direct Mail Platform:** definitely worth exploring if you're looking to run automated, direct mail campaigns at scale. Probably best to explore using simple templates as opposed to custom creative to get the most out of the professional services team. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Our company targets home improvement contractors. This audience still responses really well to direct mail efforts. In the past, our DM efforts have been adhoc and reactive (at best). Automating and streamlining our direct mail marketing channel was a huge opportunity that PFL is helping us solve. I also like the templated creative options available once you get onboarded. Makes it super easy to get started with tactile marketing without having to build creative from scratch. **Official Response from Samantha Patterson:** > Great feedback - thank you. We had a large initiative last quarter to improve our processes for communication and turnaround times. We are rolling it out now, so we look forward to continued feedback on how things are going. ### 27. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** What I like about PFL is that its making such a simple product like Direct Mail extremely relevant. As a salesperson I have come to rely on sending out direct mail packages automatically to my clients through my CRM. This takes a lot of the pains in mailing away. My clients are often giddy with the fun packages that are delivered to them with automatic emails coming from me once it arrives! **What do you dislike about PFL Direct Mail Platform?** What I dislike is their branding. Their competitors are really putting the glitz and with a name like PFL and the old school look does not represent who they are as a company. I think they should put some new gloss over their company image and prove they are the best. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** The business problem I am solving for is reaching decision makers who do not pick up their phone or answer emails anymore. Sending relevant direct mail packages to my prospects has really helped me break through the clutter and has given me the chance to WOW my clients. **Official Response from Samantha Patterson:** > Thank you for the feedback! We couldn't agree more on our branding. We have been putting a lot of focus on customer consulting, which has put our brand and website on the back burner. This is a big initiative for us in 2019. Would you be interested in lending your feedback as we work on our site? Hit us up at product@pfl.com if so! ### 28. Direct Mail from the mountains **Rating:** 5.0/5.0 stars **Reviewed by:** Jill S. | Global Platforms Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I like the people the most at PFL We've had two customer success managers and both have been incredibly competent and I believe truly want to see us succeed in our marketing efforts. Everyone on my Falcon Team is smart and has great ideas. **What do you dislike about PFL Direct Mail Platform?** That I don't have an unlimited budget to use PFL in all of my tactics where it makes sense! **Recommendations to others considering PFL Direct Mail Platform:** The culture of PFL matches the culture of my company so I would definitely have no trouble recommending them. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are trying to increase engagement with our key accounts. We've seen an increase in conversions to contacts and ultimately opportunities from using PFL. Direct Mail is NOT dead! **Official Response from Samantha Patterson:** > Long live direct mail! Thanks for the review, Jill. We sure enjoy working with you. ### 29. Best experience and product ever **Rating:** 5.0/5.0 stars **Reviewed by:** Elaine R. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2019 **What do you like best about PFL Direct Mail Platform?** Their hands on customer service and guidance was exceptional and then, of course, the final product was perfect! **What do you dislike about PFL Direct Mail Platform?** Nothing, my experience and product were second to none. **Recommendations to others considering PFL Direct Mail Platform:** Use PFL, they are awesome! **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** I had a challenge with the vibrancy of my colors converting from RGB to CMYK. PFL worked to convert my colors, ensuring the beautiful vibrance that my design intended. They also helped me with the readability of my cards. ### 30. Taking the Headache out of Direct Mail **Rating:** 5.0/5.0 stars **Reviewed by:** Steven S. | Senior Manager, Demand Generation, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2018 **What do you like best about PFL Direct Mail Platform?** PFL makes direct mail programs almost effortless. Once you're up an running you can just sit back and relax knowing every facet of your direct mail program will be automated. No more calling Fedex with tracking numbers, no more manually changing SFDC statuses and no more tracking in spreadsheets. As an added bonus, the Customer Success team rocks and work hard to make sure your programs are successful. They feel more like a member of the team than just another vendor. **What do you dislike about PFL Direct Mail Platform?** It would be great if PFL could give the sender a bit more control on stopping packages or changing send dates once the program has triggered. A simple "Stop Send" button or "Resend" button on the dashboard would be amazing. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We use PFL's TMA solution to open doors at our target accounts as part of our ABM strategy. Mixed with our other ABM efforts, we've seen some great results. Our program grabs the attention of our key contacts and helps break through the barrage of digital noise that they expect. **Official Response:** > Thanks so much for the awesome review Steven! We're always here to support you and your team and help drive success with tactile marketing in your ABM efforts. ### 31. Great for ongoing and short-term projects **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** The employees are quick to act on requests. They take a lot of the weight off my shoulders to get direct mail out the door. The packaging always looks professional and meets our branding profile. They are proactive in offering tips and suggestions on which items to use, best practices, and coming up with dynamic packaging ideas. **What do you dislike about PFL Direct Mail Platform?** Sometimes delays of a week or two can happen when sending products. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We use PFL for ABM direct mail. It has helped take the burden of direct mail off our shoulders so we can focus on other ABM aspects. ### 32. Overall Good, But Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about PFL Direct Mail Platform?** PFL's integration with Salesforce and Marketo (when it works correctly) is definitely a plus and helps us streamline all of our efforts. PFL has also lightened the burden on our ABM campaigns which we had been handling in house before working with them. **What do you dislike about PFL Direct Mail Platform?** We've had some issues with integrations working correctly which also affects other integrations with our system. This can cause a bit of a headache, but we've been working with PFL to find a resolution to the issues we're having. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We signed on with PFL to help us streamline our ABM campaigns and outsource our direct mail campaigns. This has helped lighten the workload on our end and allows us to manage our inventory more effectively. ### 33. "Sales and Marketing have never worked better together" thanks to PFL **Rating:** 4.5/5.0 stars **Reviewed by:** Jill M. | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2018 **What do you like best about PFL Direct Mail Platform?** The eco-system we've established is like no other - a triad of SFDC, Marketo and auto-triggered direct mail and appointment getting tactics enabled by PFL partnership. Sales loves it. Also, PFL was uber-interested in our KPIs and always looked for ways to drive success for the program - and Windstream as a result. One of our key challenges early in 2018 ...sales was opting in targets but not following up. PFL shipped a campaign samples package and then had the amazing idea of making follow up calls to each Region Sales Director (44 calls.) The call basically said, "You've got sample of the great campaign. this call is to show you the power of a follow up call - don't forget to encourage your teams to set a follow up cadence." That phone call was the BEST IDEA -- our sales directors gushed over what a great idea that was. One director recorded it and sent to his team. **What do you dislike about PFL Direct Mail Platform?** I do think there are other benefits of working together with PFL that we didn't take advantage of and we could. PFL made recommendations around integration of targeted social, pre and post event promotions, etc. We should have done more to create and integrated ABM plan integrating the campaigns in play with these ideas. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Campaign targets driven 100% by sales. Driving appointments, opportunity count/value and win count/value. Also, the program has given us the right to counsel with sales on the right demand generation cadences they should adopt. ### 34. Solid but wish there were a few thing better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** They have the ability to integrate with our current database systems (Marketo, Salesfoce), and we can now attribute closed won/lost revenue back to a direct mail touch **What do you dislike about PFL Direct Mail Platform?** The integrations are clunky and we find it difficult/time consuming to make sure the contact list is accurate for direct mail sends. A lot of QA is needed before any launch...for our instance **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We need to target key accounts and fully surround them with marketing material via all inbound and outbound channels. A direct mail touch has the potential to give that account a very personalized experience which in the end can build trust with our brand. We have seen our net new logos greatly increase, and we have seen deeper selling into key client accounts through direct mail initiatives. **Official Response from Samantha Patterson:** > Thanks for the feedback! We love hearing that you are attributing revenue and new logos back to your direct mail initiatives. Can you provide more detail on your experience with the integrations so we can factor that into our roadmap? You can email us at product@pfl.com. ### 35. PFL for ABM campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** Status updates in Marketo can also be pushed to SFDC so reps can see product journey directly in SFDC **What do you dislike about PFL Direct Mail Platform?** You cannot see which product was ordered or lead email address on the main PFL dashboard. You have to click on the actual order for more info. All of the information at a glance would be great. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Shortening the time it takes to send a direct mail campaign was a problem until we made it self service and reps can add leads in SFDC. We have enabled reps **Official Response from Samantha Patterson:** > Thank you for sharing! These updates to the PFL Command Center are on our product roadmap for 2019 so stay tuned. ### 36. Quality Product & Good Support **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I use PFL for account-based direct mail automation. The technical integration between PFL and marketo works really well and it's very easy to set up trigger campaigns to fire direct mail automatically. **What do you dislike about PFL Direct Mail Platform?** If your Salesforce data is inaccurate, it can make mail automation challenging/impossible. Instead, you should be prepared to send through orders via batches and lists. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFl allows us to send direct mail at scale, helping us build and improve relationships with customers and prospects. PFL has opened the door to new opportunities at my organization. **Official Response from Samantha Patterson:** > Thanks for the review! We know from our own prior experience that bad data can undermine the best marketing intentions. Let us know if you want a referral to one of our preferred data management partners so you can have more success with triggered sends. product@pfl.com ### 37. Great product for Direct Mail **Rating:** 4.0/5.0 stars **Reviewed by:** Judy S. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** - Super helpful managed services team. Great customer support, weekly check-ins, technical help as needed - Easy Marketo integration - Campaign & content planning resources to help find the best direct mail items **What do you dislike about PFL Direct Mail Platform?** - It's hard to estimate an exact cost for each program once the fees associated with shipping to various locations and storing leftover inventory come into play - Recommend over budgeting for each campaign **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Non-digital campaign touch to engage with prospects offline. We've seen pipeline acceleration as a result of direct mail campaigns. ### 38. Smooth on-boarding process and intuitive web application. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** The Command Center is intuitive and the onboarding team was thoughtful and thorough in their process. Overall, we got off to a smooth start. **What do you dislike about PFL Direct Mail Platform?** The Marketo integration was not as reliable as I had expected. Uploading lists was more time consuming than we had hoped it would be. **Recommendations to others considering PFL Direct Mail Platform:** Just make sure your Marketing Automation and CRM are configured to support this integration. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Our goal in implementing PFL was to accelerate open opportunities through our sales funnel. **Official Response from Samantha Patterson:** > Thanks for the feedback! When you say uploading lists, are you referring to address validation lists? Streamlining that process is on our product roadmap. We'd love to learn more about your experience with the Marketo integration. Email us at product@pfl.com if you'd like to share your thoughts with our product team! ### 39. Great Customer Service BUT.... **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** The customer service is exceptional! They are super on top of technical support and very helpful and communicative. **What do you dislike about PFL Direct Mail Platform?** We have been trying to do automation with Salesforce and Outreach and because the newer version of PFL is having some glitches, we haven't been able to use the product successfully. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Once the system gets fully up and running, we will be solving for the manual labor of hand packaging direct mail campaigns with an efficient automated system. **Official Response from Samantha Patterson:** > Thanks for your feedback and for bearing with us as we work out a few bugs with our latest beta package. Our tech teams are on it and this should be resolved soon. Please keep us updated on your experience! ### 40. Excellent Direct Mail Fulfillment - World Class Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Derek B. | Sr. Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2018 **What do you like best about PFL Direct Mail Platform?** PFL has been way more than just a solution for our direct mail needs, they have been a partner in helping us plan and execute our multi channel ABM strategy! The team at PFL will not only throw down what they are doing in order to help fix a bug, but they have been a key member of every direct mail strategy and campaign we have executed. I need to give a specific shout out to our CSM, Garett Meznarich, who goes above and beyond everyday to make us successful! **What do you dislike about PFL Direct Mail Platform?** It would be great to be able to see specific things like inventory within a customer portal, along with more in depth reporting and ROI. PFL has made the commitment to start working on this and have provided the initial solutions for both of these issues. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Using PFLs TMA software/service, we are now able to execute direct mail campaigns out of Marketo on target accounts and contacts in part with our multi channel ABM campaigns. To compliment that, we use their SwagIQ software/service to allow our Sales, Support and Executive team to have full autonomy and send direct mailers out of Salesforce with three clicks! It allows them to follow up to an action or trigger in a timely and personalized way. **Official Response:** > Thanks Derek! We love working with you and your team and we definitely agree that Garett is a fantastic CSM! ### 41. Good product, support lacking. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2019 **What do you like best about PFL Direct Mail Platform?** The product allows us to easily and quickly engage with customers. **What do you dislike about PFL Direct Mail Platform?** Onboarding wasn't set up to drive the proper use of the tool. **Recommendations to others considering PFL Direct Mail Platform:** Make sure to evaluate the tool against your specific use cases, and highlight those specific use cases during on-boarding. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are able to have a meaningful conversation with prospects now that we can send them gifts rather than cold-calling. **Official Response from Samantha Patterson:** > Thank you for sharing your feedback. We'd like to learn more about your onboarding experience and how we can improve. Please email us at product@pfl.com. Thanks, The PFL Product Team ### 42. Pretty good, seamless experience with no issues! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wireless | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** The communication from the team, very quick and concise. Upon any issue they were eager to help and hop on a call. No issues were found during the instalation. In comparison to other appexchange apps it was a quick install and deploy, and there were not many post install steps. **What do you dislike about PFL Direct Mail Platform?** Not much, maybe that the AppExchange has some data that should have been wiped before uploading it. **Recommendations to others considering PFL Direct Mail Platform:** Recommended! If you need it don-t hesistate to install **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** It is helping the business close deals faster or celebrate the closing of some deals with the leads ### 43. Great to automate and scale personalized direct mail campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 24, 2019 **What do you like best about PFL Direct Mail Platform?** Great tool to automate and reducing the time it takes to send and personalize direct mailers, ability to track deliveries to action off of it, easy to manage budgets for sales teams and provide them with the ability to send and track gifts with the click of a button. **What do you dislike about PFL Direct Mail Platform?** We had some integration issues that created some hick-ups with sending and receiving tracking information but PFL was very helpful working through these issues. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL is saving us a lot of time managing direct mail sends and speeding up follow-up to those mailers. ### 44. It was an easy experience to work with PFL. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2019 **What do you like best about PFL Direct Mail Platform?** I did like the model and how it was automated. Also that they had their own designers on staff who could help come up with new ideas. **What do you dislike about PFL Direct Mail Platform?** We were not in the right place to be able to take advantage of everything PFL had to offer. Also - once we started to vet out how much it costs vs what it costs to have things designed and printed in-house it became a cost issue. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Getting individuals to register for our events. ### 45. They are OK **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I like that they integrate with Eloqua for an easy way to send direct mail as part of a campaign. **What do you dislike about PFL Direct Mail Platform?** Frequent errors in the Eloqua PFL sync meant delays. If the company name was too long it would fail and then it would take a long time to get that feedback to get it fixed. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We wanted an automated way to send direct mail and this accomplished that, it was easier than managing frequent lists. **Official Response from Samantha Patterson:** > Thank you for the review. We're sorry to hear that you experienced errors with the sync. Has this been resolved? We created the Command Center to provide real-time insight into order statuses, such as those that fail due to the company name length. Would love your thoughts on your sync issue and the Command Center. Email us at product@pfl.com if you would like to discuss. ### 46. PFL gives you the chance to make your customers feel special. **Rating:** 4.0/5.0 stars **Reviewed by:** Jimmy M. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** You can send literally whatever you can imagine and then PFL will take it to the next level. **What do you dislike about PFL Direct Mail Platform?** They've over exceeded anything I could ask for. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Account-Based Execution and getting that final deal across the line. ### 47. Disappointed in service **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** They can act as a one stop shop to do creative, deployment, etc. for direct mail marketing programs. **What do you dislike about PFL Direct Mail Platform?** It was extremely difficult to get anything done and the creative services were subpar at best. The packaging was often rushed and even when we gave them 3+ months for deployment things still ended up late. **Recommendations to others considering PFL Direct Mail Platform:** Only use them for fulfillment. Creative services are not the best. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** Sending marketing programs **Official Response from Samantha Patterson:** > Sorry to hear we missed the mark on your creative design and timeliness. We sincerely care about your satisfaction and would like to use your feedback to improve. If you could email us at product@pfl.com, we would like to ask a few questions to come up with a solution. Thank you ### 48. PFL has been a good business partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2019 **What do you like best about PFL Direct Mail Platform?** Katrin has shared insights, understanding and concern throughout the entire process. As things change, she and the full team have adapted quickly. **What do you dislike about PFL Direct Mail Platform?** While things have gotten better, tighter timelines once everything is setup would work best with the clients we serve. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We are currently in the process of streamlining our lists, allowing us to be more nimble when it comes to changes, updates and reporting. ### 49. Skilled and hands on account team at PFL **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** I've enjoyed working with PFL over the last 2 years. They have helped connect PFL to our marketing automation platforms, have active and engaging conversations on how to grow our programs, and as very responsive. **What do you dislike about PFL Direct Mail Platform?** Hard to think of a dislike, but would love for them to expand format types in their TMA offerings. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** PFL helped us solve for efficiencies in day to day processes. ### 50. PFL and National Instruments **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2019 **What do you like best about PFL Direct Mail Platform?** Easy to work with, provide feedback, recommendations, best practices, and step by step guidance for first time set ups. **What do you dislike about PFL Direct Mail Platform?** Nothing comes to mind, everyone is friendly and helpful. **What problems is PFL Direct Mail Platform solving and how is that benefiting you?** We were trying to reach out to contacts that have stopped engaging with us and/or simply stand out from the crowd with a multiple touch email, direct mail, sales follow up strategy. ## PFL Direct Mail Platform Discussions - [Why PFL?](https://www.g2.com/discussions/why-pfl) - 1 comment, 2 upvotes - [How can I tell if the PFL solution is driving results?](https://www.g2.com/discussions/results-efa5dd1d-fd68-4308-a937-cdb4140373bb) - 2 comments, 2 upvotes - [How do I know when my package is delivered?](https://www.g2.com/discussions/delivery) - 1 comment, 2 upvotes - [How secure is my data?](https://www.g2.com/discussions/how-secure-is-my-data-7e9659ea-59ed-4536-82ec-65d8851f2bd8) - 1 comment, 1 upvote - [What elements of the direct mail can be personalized?](https://www.g2.com/discussions/personalization) - 1 comment, 1 upvote - [View PFL Direct Mail Platform pricing details and edition comparison](https://www.g2.com/products/pfl-direct-mail-platform/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A29%3A11+-0500&secure%5Bsession_id%5D=f68a647e-c5c3-44f6-a0b0-c36183d357db&secure%5Btoken%5D=29ba94e6fe7ed314c8f897bb051cf839caf74561c0d4032d0d0cc21b3379a0be&format=llm_user) ## PFL Direct Mail Platform Features **Logistics** - Direct Mail Design - CRM & Marketing Automation Integration - Custom Batch Sizes - Delivery Speed **Platform Basics** - Warehousing - Procurement - Fulfillment - Inventory Management **Platform Basics** - Gift Status Tracking - Budgeting **Supporting Features** - Global Fulfillment - Analytics Dashboards - Mockup Generator - Free Designs **Logistics - Print Fulfillment** - Efficiency - Order Tracking **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Print Fulfillment Services** - Cross-system Integration **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Direct Mail **Testing & Tracking** - Mailing List Management - Dashboards & Reporting - A/B Testing **Reporting** - Spend - Conversion Rates **Platform Data** - Conversion Rate Measurement **Integrations** - Product API - Shopify Integration - Etsy Integration - eBay Integration - WooCommerce Integration - Squarespace Integration **Customization - Print Fulfillment** - Integration - Flexibility - Templates **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality** - Proof Portal - Budgeting - CRM Integration - Other Integrations - API - Customer Advocacy Integration - Swag Stores **Platform Additional Functionality** - Inventory Management - Warehouse and Fulfillment **Agentic AI - Direct Mail Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integrations** - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top PFL Direct Mail Platform Alternatives - [Sendoso](https://www.g2.com/products/sendoso/reviews) - 4.5/5.0 (1,378 reviews) - [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) - 4.7/5.0 (536 reviews) - [Reachdesk](https://www.g2.com/products/reachdesk/reviews) - 4.5/5.0 (1,143 reviews)