--- title: PFL Direct Mail Platform Reviews meta\_title: 'PFL Direct Mail Platform Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 174 reviews by the users' company size, role or industry to find out how PFL Direct Mail Platform works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 174 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ## Top-Rated Alternatives [ ![Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sendoso") Sendoso 4.5/5(1,404) ](https://www.g2.com/products/sendoso/reviews) [ ![Alyce by Sendoso](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyce by Sendoso") Alyce by Sendoso 4.7/5(550) ](https://www.g2.com/products/alyce-by-sendoso/reviews) [ ![Reachdesk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Reachdesk") Reachdesk 4.5/5(1,161) ](https://www.g2.com/products/reachdesk/reviews) [ View All Alternatives ](https://www.g2.com/products/pfl-direct-mail-platform/competitors/alternatives) # PFL Direct Mail Platform Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by PFL Direct Mail Platform but has limited features. Are you part of the PFL Direct Mail Platform team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! At PFL, we specialize in creating data-driven direct mail that delivers authentic moments and amplifies growth for organizations, large and small. With a proven track record of success for some of the biggest brands in the world, we bring the measurement, personalization, and predictability you expect from digital marketing to the world of direct mail. Our one-stop-shop approach simplifies the execution process, managing everything from strategy and production to fulfillment, delivery, and measurement. We use digital tactics paired with memorable direct mail touches—from postcards and letters to dimensional mailers with logoed items—to increase engagement and drive results. We harness the power of your data to personalize campaigns at any scale, from hundreds to millions, ensuring that your customers receive relevant and personalized messages. Plus, our platform integrates with your CRM/MAP, enabling you to easily measure direct mail performance and ROI. Let us help you make your customers smile with direct mail that is engaging, personalized, and measurable. For customers in the early stages of their direct mail journey who aren't quite ready or equipped for automation, Printing for Less, PFL’s commercial printing company, can be engaged to send direct mail offline, without any technology integration. What’s more, Printingforless.com also offers a wide variety of print solutions through its e-commerce site. * * * Seller [PFL](https://www.g2.com/sellers/pfl) Discussions [PFL Direct Mail Platform Community](https://www.g2.com/products/pfl-direct-mail-platform/discuss) Languages Supported English Solution Type All-in-One Overview by Jennifer Bellin Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fpfl-direct-mail-platform%2Freviews%3Fpage%3D5%26qs%3Dpros-and-cons) ## User Insights Average based on 174 real user reviews. Implementation Time 3 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) CZ Chase Z. Mid-Market (51-1000 emp.) 11/30/2020 "B2B Marketing Manager, Demand Generation" 4.5/5 What do you like best about PFL Direct Mail Platform? The ease of sending collateral/gifts/material without having to set up manual processes and working with several different vendors Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? I think the only thing I dislike is not having insight into the ordering and shipping process where I can see how much everything is costing Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? Direct mail for prospects. We have a manual process and that takes too much time. The benefit is time saving - giving back time to do other things for members on our team Review collected by and hosted on G2.com. Show More 1/22/2021 Validated ReviewerSource: Seller invite SN Stefan N. SVP, Brand Experience Mid-Market (51-1000 emp.) 8/4/2020 "Adding physical touchpoints to your marketing automation engine" 5/5 What do you like best about PFL Direct Mail Platform? The Marketo integration and ability to extend automated digital nurture programs with physical touchpoints. As automated "always-on" program replace the legacy event-driven marketing practice this add-on to not limit the reach of the programs to digital-only is a key component. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? Integration via custom fields that need to be created in Marketo doesn't feel elegant - but in all fairness, it does get the job done well. So potentially there may be no better way to do this. Review collected by and hosted on G2.com. Recommendations to others considering PFL Direct Mail Platform: Definitely the value of this technology become unlocked with a good plan and creative ideas for tactile touchpoint. While PFL will help ideate and execute on those I'd recommend to set aside enough time to really think through the creative approach and the campaign strategy on how these high impact touchpoint deliver the most value. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? Reaching members of our nurture audiences that do not respond to emails any longer. Not surprisingly many people (including myself) developed "email-fatigue" over the years and hence completely ignore any incoming emails. A tactile touchpoint such as a printed Gartner report with a Starbucks gift card to have a latte while reading the report - or even more creative kits - activated recipients, particularly on the decider / C-level that our digital email outreach just didn't activate. This led to some great leads that our BDR team could then follow up with and setup high quality discovery meetings with the appropriate personas for our solution. Review collected by and hosted on G2.com. Show More 11/24/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") AS Verified User in Staffing and Recruiting Mid-Market (51-1000 emp.) 8/4/2020 "PFL offers a good automated direct mail solution" 3/5 What do you like best about PFL Direct Mail Platform? I like that you can trigger a webhook to send direct mail via automation. This allows you to trigger the activity based on a variety of behavior activities (ie fills out form) or data value changes (ie: new customer). Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? I dislike needing to create a new webhook for each new direct mail program. Ideally, one webhook needs to be created with all potential fields that should pass through via the webhook. Needing to create a new webhook for each direct mail program was a mundane task that seemed like it could be avoided. There was no easy to see the proof of delivery/output without working directly with the CSM. It seems like there should be a way to view the proof of output after a submission is made with the pfl command center to confirm the information renders on the printed piece / direct mail as expected. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? PFL Tactile Marketing Automation introduced us to a world of automating our direct mail programs. While the items I disliked were not ideal, they still helped us be a lot less manual and more automated with sending direct mail to prospects and customers. The benefits include automation, automation, automation. Once you are all set-up with a direct mail send, there's no additional work you need to do. Review collected by and hosted on G2.com. Show More 11/19/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kayla H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kayla H.") KH Kayla H. Manager, Copywriting & Content Strategy Mid-Market (51-1000 emp.) 11/18/2020 "A helpful solution for creative, engaging direct mail" 4/5 What do you like best about PFL Direct Mail Platform? They are a helpful resource for thinking through different direct mail sends. When we wanted to do a more creative, unconventional mail send, they're ready to help with different ideas and solutions. Appreciate them looking into different engagement ideas that we have and working with us to bring them to life. Now, with the pandemic, it's a different landscape for direct mail. We're working with them now for a new creative project Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? If you don't have a lot of print/direct mail experience before, there's a learning curve to knowing what components, specifications, and needs there are for sending. We also didn't receive a book with all the different print options - like paper type, colors, formats, etc - until later on in our relationship. I believe that was just an oversight, but this would've been a very beneficial asset to have right away, to understand what options were available. Once received, this was a very useful resource. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? We use PFL to spark engagement with our connections - for a variety of audiences, including prospects and current customers. Though everything is digital-first, people really do love something tactile and real. It's a great way to engage with our audiences in many different ways - with printed resources they can hang onto, gifts, things to engage with our brand and remember us with, and so on. With a new remote workforce, we're working with them to come up with creative solutions to reach our audience at home with interesting, engaging packages. Excited to see how these go. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RB Ruth B. Marketing Automation and Website Manager Enterprise (\> 1000 emp.) 11/18/2020 "Great Solution for Integrated Campaigns" 4.5/5 What do you like best about PFL Direct Mail Platform? I love how it integrates with Marketo and can personalize print mailers with Marketo data. It makes it very easy to integrate with Marketo programs/campaigns. They have very cool options for materials that go beyond basic print pieces. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? Sometimes it's difficult to track success on certain campaigns, but this is more an issue with marketing call-to-actions than a product restriction. Review collected by and hosted on G2.com. Recommendations to others considering PFL Direct Mail Platform: Make sure you have a way to measure the success of your PFL materials before you send them! Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? PFL can help catch the attention of harder or more important to reach audiences. It's great for holistic campaigns. Gone are the days where one hand looks like it isn't talking to the other. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller KC Karen C. Enterprise (\> 1000 emp.) 8/17/2020 "Direct Mail as a part of a Journey through SFMC" 4/5 What do you like best about PFL Direct Mail Platform? The PFL platform has an integration with SalesForce Marketing Cloud. It allowed us to be able to include a print entry into the journey. Working with the team on the set up was helpful in understanding what we needed to do to map our configuration. The PFL was helpful and patient when we needed to troubleshoot the set up in order to make it work. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? I disliked having to remap all of the fields one by one. This was time consuming. Especially, when you have multiple journeys that are similar and using the same table mappings. Also, I least liked that I was not able to revise the templates ourselves. It would require PFL hours in order to make changes to the template which includes any text edits. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? In our SFMC Journey we had a need to be able to send out printed letters for legal reason. The ability to be an app within SFMC has helped streamline the set up in one journey for email and print. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DK Delaney K. Mid-Market (51-1000 emp.) 8/5/2020 "Direct Mail & ABM" 5/5 What do you like best about PFL Direct Mail Platform? What I love the most about PFL's TMA solution is how easy it is to set up and execute a direct mail campaign at scale. Sending a large direct mail campaign used to require a coordinated and time-consuming effort between our business and an external vendor. We used to have to build a comprehensive spreadsheets with our contact data displayed in a very specific way. Getting tracking numbers from our vendor was always delayed and we had our sales team using a Google sheet to find their tracking info once we had it. Using TMA I can trigger 500+ units of direct mail in an afternoon and have tracking numbers and tracking links pass right into my CRM and into the hands of sales. Seamless and easy. No more complicated spreadsheets or sending sales on a journey to find their tracking numbers for timely follow up. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? It's best to have a marketing operations colleague help you set up yourTMA campaigns. PFL does an amazing job providing their own experts but this solution can get technical and it's always a plus to have someone who speaks the language of your CRM. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? TMA has helped make our large direct mail campaigns much easier to execute from a Marketing perspective and easier to follow up on from a Sales perspective. Being able to automate the triggering of our DM kits has saved us time and resources, which we all know equals money saved. I love that PFL is our one-stop-shop for all our direct mail strategies since we also use SwagIQ. There are so many creative use-cases for TMA and I think we are just scratching the surface of what is possible when you look at direct mail through an ABM lens and use data to power your decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MK Matt K. Enterprise (\> 1000 emp.) 8/5/2020 "Sales Enablement Partnership" 5/5 What do you like best about PFL Direct Mail Platform? The ability for our users to shop through our branded content and then select the appropriate prospects to apply it to. Our Sales Team is able to send different personalized pieces of content to different prospects in just a few clicks. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? Our biggest challenge is measuring month or month adoption and static content usage. This reporting is not as seamless as the expansive reporting available for all other types of branded content. Review collected by and hosted on G2.com. Recommendations to others considering PFL Direct Mail Platform: PFL is an integral partner to both our Sales and Marketing Teams. Using the Personal Marketing Center we deliver approved branded content that Sales and other groups can use to communicate with our customers and prospects. PFL actively engages with us and is always working to enhance our users' experience as well as adding new functionality. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? PFL enabled us to give our Sales and Marketing Team one place to access the current approved content. Previously content was stored wherever that business group was familiar with and was not standardized. In addition PFL has brought innovative ways of delivering our content to prospects and opening doors we previously could not access. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MT Mariah T. Mid-Market (51-1000 emp.) 6/3/2020 "PFL, as a whole, is always dependable and fast-acting! My team can always count on them." 5/5 What do you like best about PFL Direct Mail Platform? Although we haven't completely launched with PFL yet, they have been a great partner to work with. In the past 6 months, they have always been on-top of projects that are in the works and have kept in constant communication. The entire team has been patient and very knowledgeable on things my team and I were unsure about. They have really helped us along this implementation journey! The setup and quality of support along the way has been 10/10. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? Since we haven't launched with them yet, I do not have anything negative to say. Everyone's participation and efforts have been great thus far. We still do our weekly meetings and both our team and the PFL team provides current updates. This helps both parties involved. Our only other issue at first was pricing, but it ended up being because we received the wrong quote and it didn't match what we originally agreed on. With that said, PFL handled it very well and got our new pricing to us right away. Review collected by and hosted on G2.com. Recommendations to others considering PFL Direct Mail Platform: I'd 10/10 recommend them for all your direct mailer needs! They provide a fast, easy, and reliable service. Our team is in the middle of launching with them and only have good things to say, plus their pricing is fair! We are very excited to get this program up and running and see the results of all the hard work our team and PFL have put into this program. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? Our biggest problem that we have been trying to solve , so we can finally get PFL up and running has been waiting and coordinating on our other partner. They have lots of testing to do, so PFL and my team have been waiting on them to finish testing. Just like any other testing, there are always problems that arise, but the entire PFL team has been very patient in the entire process. Review collected by and hosted on G2.com. Show More 8/3/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mandy G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mandy G.") MG Mandy G. Digital and Campaign Marketing Manager Mid-Market (51-1000 emp.) 6/4/2020 "A true partner" 4.5/5 What do you like best about PFL Direct Mail Platform? PFL has been a true partner to us. They are invested in our success and help us think through all aspects of our campaign not just the direct mail portion. Additionally, the technology integrated seamless into our CRM making execution efficient. Review collected by and hosted on G2.com. What do you dislike about PFL Direct Mail Platform? PFL is meant to be a holistic solution. If you are simply looking for a mailing house, I do not know if they would be the right fit. Review collected by and hosted on G2.com. What problems is PFL Direct Mail Platform solving and how is that benefiting you? PFL helps us operationalize most of our ABM campaigns. We heavily use direct mail packages to engage our high value targeted accounts. Review collected by and hosted on G2.com. Show More 11/24/2020 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about PFL Direct Mail Platform? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about PFL Direct Mail Platform ](https://www.g2.com/products/pfl-direct-mail-platform/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 6 years ago Why PFL? 2 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/why-pfl) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity about 6 years ago How can I tell if the PFL solution is driving results? 2 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/results-efa5dd1d-fd68-4308-a937-cdb4140373bb) [ View all Discussions ](https://www.g2.com/products/pfl-direct-mail-platform/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 13 months ### Average Discount 7% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/pfl-direct-mail-platform/pricing) ## How much does PFL Direct Mail Platform cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate PFL Direct Mail Platform Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_06d24869f7bc0b6646467a3283865f7c/sendoso.png "Product Avatar Image") Sendoso 4.5/5(1,404) [ Compare Now ](https://www.g2.com/compare/pfl-direct-mail-platform-vs-sendoso) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e988939443d4dba4c7c261912ae3421d/alyce-by-sendoso.jpg "Product Avatar Image") Alyce by Sendoso 4.7/5(550) [ Compare Now ](https://www.g2.com/compare/alyce-by-sendoso-vs-pfl-direct-mail-platform) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0c496e7fa75413171a1f5eb6fbdedbce/reachdesk.png "Product Avatar Image") Reachdesk 4.5/5(1,161) [ Compare Now ](https://www.g2.com/compare/pfl-direct-mail-platform-vs-reachdesk) ##### ##### PFL Direct Mail Platform Features Logistics Direct Mail Design CRM & Marketing Automation Integration Custom Batch Sizes Testing & Tracking Mailing List Management Dashboards & Reporting A/B Testing Platform Basics Fulfillment Inventory Management Gift Status Tracking Platform Additional Functionality Budgeting Inventory Management Warehouse and Fulfillment [ View More Features ](https://www.g2.com/products/pfl-direct-mail-platform/features) ##### Categories on G2 [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)[Print Fulfillment Services](https://www.g2.com/categories/print-fulfillment-services) [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)[Direct Mail Automation](https://www.g2.com/categories/direct-mail-automation)[Print Fulfillment Services](https://www.g2.com/categories/print-fulfillment-services)[Promotional Product Management](https://www.g2.com/categories/promotional-product-management)[Account-Based Direct Mail](https://www.g2.com/categories/account-based-direct-mail)[Print On Demand](https://www.g2.com/categories/print-on-demand) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best threat intelligence software for small businesses](https://www.g2.com/discussions/which-is-the-best-threat-intelligence-software-for-a-small-business)[Which AI business operations tool delivers the fastest ROI?](https://www.g2.com/discussions/which-ai-business-operations-tool-delivers-the-fastest-roi)[Highest-rated SAP store for efficient service apps](https://www.g2.com/discussions/highest-rated-sap-store-for-efficient-service-apps) [Best virtual data room app for financial services](https://www.g2.com/discussions/best-virtual-data-room-app-for-financial-services)[What are the best business productivity tools available on AWS marketplace?](https://www.g2.com/discussions/what-are-the-best-business-productivity-tools-available-on-aws-marketplace)[Configit vs Threekit for B2B product configuration: one is built around rules logic, the other around 3D visuals, which matters more to buyers?](https://www.g2.com/discussions/configit-vs-threekit-for-b2b-product-configuration-one-is-built-around-rules-logic-the-other-around-3d-visuals-which-matters-more-to-buyers) [Show MoreShow Less](javascript:void(0);)