Personalized Agent Intelligent Routing (PAIR) is an automated call routing solution that uses emotion AI and voice data to match the customer to the best-suited agent to handle the specific call. This match is based on profile data and our superior algorithms developed from years of research and experience in NLP and Behavioral Signal Processing. Whatever the objective, there is always a catalyst that would allow both sides to reach the desired result. That contributing factor is usually a simple and naturally occurring human process: the affinity or rapport developed between people. Regardless of the type of business communication (sales call, support, collection), it will always be an interaction between real humans, where rarely is the affinity identical between two pairs of people. We have specific behaviors and traits that help us get along with some people, better than with others.