I've been in the digital trust and saftey space for about 4 years, and Persona is taking a next gen appraoch. Not just in their technology, but also their teams, and understanding of what companies are seeking when it comes to risk / fraud / compliance. Review collected by and hosted on G2.com.

So far, I am not experiencing any downsides. I think the only thing that could come to mind, is the tool is expansive, so nailing the usecase as a merhcant / enduser is important to vet to maximize the tool. Review collected by and hosted on G2.com.

Simple and Intuitive dashboard. Awesome support from the persona product team. Flexible plans especially for startup companies. Review collected by and hosted on G2.com.

The persona dashboard is hard to work with in a mobile screen. I often don't have laptop with me and wanted to quickly change something in the dashboard or view billing, it is quite hard to use it in mobile.

Also I would love to have an official Flutter SDK. Currently using a 3rd party package. Review collected by and hosted on G2.com.

There are many, many IDV products out there now and many do the same thing and look at the same databases. What separates the good ones is how well they can integrate into a custom solution and how well they work. Persona isn't perfect but they've been great at responding to all of our feedback and making adjustments to suit our needs. I like that feedback suggestions and criticism doesn't seem to be going to an unmonitored email inbox. The feedback is being taken seriously. The tool itself just works well. Review collected by and hosted on G2.com.

It's not easy to stay up to date with 50 US states and incorporate databases from phone carriers and international entities. There are issues when the data is not up to date. The system doesn't tell you when the database was last updated. This is important, particularly when explaining to someone why their verification failed. It's one thing to say it failed - you have to be able to say why it failed and give recourse options. Persona lacks a bit here. I get that the data either matches or doesn't but I need better information to relay to the customer. This data has to be customer friendly and accessible via api. Review collected by and hosted on G2.com.

Aside from their KYC feature, it is very easy to integrate with their step by step guides and documentation. Review collected by and hosted on G2.com.

There's nothing to dislike, there maybe missing or it lacks something but I believe they will include them on future updates. Review collected by and hosted on G2.com.

The platform provides very comprehensive easy to use APIs. They make it easy to use the code embeds and APIs. I am impressed at their documentation! Review collected by and hosted on G2.com.

They don't have existing libraries where you can just plug and play. We have to develop libraries of our own. Review collected by and hosted on G2.com.

- the free plan is super helpful for a startup

- team are great and supportive

- they've given time and attention to build a community and knowledge share.

- setup wasn't that complicated even for a non-technical user. Review collected by and hosted on G2.com.

- nothing especially negative

- we are a small team so could probaly make more of the tool with more people resources our side! Review collected by and hosted on G2.com.

We like the simplicity of it, the Team at Persona is on the ball, the tech is reliable and fun to use. I would strongly recommend them as a solid KYC,KYB, AML company! Great team and thanks guys! Review collected by and hosted on G2.com.

Not much to dislike, the onboarding wasn't exactly clear, but once we got hold of Alex, it was smooth sailing! Review collected by and hosted on G2.com.

The seamless experience and easy to integrate API onto our swift app and great customer service Review collected by and hosted on G2.com.

I believe the 1$ after 500 users pricing is way too expensive for certain startups and thus maybe graduated pricing might be optimal Review collected by and hosted on G2.com.

We were able to intergrate with ease and the pricing is a huge plus! Review collected by and hosted on G2.com.

Haven't run into issues yet. Everything has been running smoothly Review collected by and hosted on G2.com.

The process was easy and affordable for a startup like us, we got 500 free kyc per month Review collected by and hosted on G2.com.

Nothing really, we like it and using it. Review collected by and hosted on G2.com.