--- title: Persona Reviews meta\_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Persona but has limited features. Are you part of the Persona team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). * * * Seller [Persona](https://www.g2.com/sellers/persona) Discussions [Persona Community](https://www.g2.com/products/persona-persona/discuss) Languages Supported Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Justin Sayarath Show More ## Pricing Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) ## Top-Rated Alternatives [ ![Entrust IDV, formerly Onfido](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Entrust IDV, formerly Onfido") Entrust IDV, formerly Onfido 4.4/5(127) ](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) [ ![Sumsub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumsub") Sumsub 4.6/5(125) ](https://www.g2.com/products/sumsub/reviews) [ ![Jumio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jumio") Jumio 4.1/5(28) ](https://www.g2.com/products/jumio/reviews) [ View All Alternatives ](https://www.g2.com/products/persona-persona/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 1/28/2022 "Great solution for us" 5/5 What do you like best about Persona? Identity verification uses both Government issued document (like drivers license) and live selfie to prove there is an actual person. Review collected by and hosted on G2.com. What do you dislike about Persona? Ocassionally, the name pulled from a driver's license is incorrect. Also, we get a Fail if someone tries to use an expired license. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Our company needs to verify identities prior to allowing access to tour vacant homes that are for sale. This product works for all states in the US as well as Canada Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5303392/official_response/edit) Thanks for the review! Persona is customizable, and the ability to configure against expired licenses is available. If you need help, please email support@withpersona.com and we’d be happy to show you how or work on the change depending on what package you are on. Validated ReviewerSource: Organic ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") UA Verified User in Airlines/Aviation Small-Business (50 or fewer emp.) 2/17/2022 "Works really well for our needs" 5/5 What do you like best about Persona? The ease of use and set up. Lots of customisation Review collected by and hosted on G2.com. What do you dislike about Persona? Would be nice to delete entries instead of just marking them Review collected by and hosted on G2.com. Recommendations to others considering Persona: If you want to test drive, use Persona with their free plan. Best one I have found after looking around. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We verify students ID quickly so we know who is making requests with us Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5356533/official_response/edit) Thanks for your review — we’re glad you’ve enjoyed the product so far! We’re always looking to improve our user experience. Do you mind helping us better understand what you mean by "delete entries?" If you’re referring to redaction, that can actually happen automatically and our support team at support@withpersona.com can help you with that. Let us know! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 2/9/2022 "It does its job but not very user efficient" 2.5/5 What do you like best about Persona? all the information is in one place so its easy to go through Review collected by and hosted on G2.com. What do you dislike about Persona? only one selfie picture, the persona data is almost always wrong Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? id scans and stuff it works for the job but i have discovered persona fails at doing it automatically Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5331625/official_response/edit) Thanks for taking the time to review us! We actually take a 3-pose selfie captured by video through the device camera so we can help ensure that each individual is live and real. In addition to that option, we also allow customers to pass us end-consumer uploaded photos via API that can then be verified within Persona. If you have any specific questions or want us to investigate a particular case, we’re always happy to help at support@withpersona.com. Current UserValidated ReviewerSource: In-app ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") II Verified User in Internet Enterprise (\> 1000 emp.) 2/9/2022 "works ok" 4/5 What do you like best about Persona? the program is user friendly. pretty easy to navigate Review collected by and hosted on G2.com. What do you dislike about Persona? lags at times, connection error pops up even when there is a connecton Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? detecting fraud through identity verification Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5331648/official_response/edit) Glad you’re finding the platform easy to use! Would you mind emailing support@withpersona.com about the lag and connection issues? We haven’t heard of any other companies having these issues and would love to investigate—thanks! Current UserValidated ReviewerSource: In-app ![Stefanie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefanie B.") SB Stefanie B. Technical Coordinator Small-Business (50 or fewer emp.) 10/7/2021 "Easy to Use - Free plan not accurate" 3/5 What do you like best about Persona? Their platform is intuitive in design and is easy to use Review collected by and hosted on G2.com. What do you dislike about Persona? Out of all of the verification requests that get sent through the majority I receive are false passes. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It takes most of the guess work out of approving accounts. Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5044760/official_response/edit) Hi Stefanie, Thanks for the review! We’re glad you find the platform easy to use. If you email support@withpersona.com with some examples of the false passes you’re seeing, we’d be happy to investigate and see if tweaking your verification checks might help. We find that each business needs a different set of required checks and we try to make it easy for customers to be able to change that to meet their needs. Thanks! Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) Persona Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95e97bce45ffea9df427dc9fe2362e90/entrust-idv-formerly-onfido.jpg "Product Avatar Image") Entrust IDV, formerly Onfido 4.4/5(127) [ Compare Now ](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53aa659240a771318b97bd904d3af204/jumio.png "Product Avatar Image") Jumio 4.1/5(28) [ Compare Now ](https://www.g2.com/compare/jumio-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75b6b8a90be508a9a2dd03b3cdada962/sumsub.jpg "Product Avatar Image") Sumsub 4.6/5(125) [ Compare Now ](https://www.g2.com/compare/persona-persona-vs-sumsub) ##### ##### Persona Features Functionalities Liveness Check [ View More Features ](https://www.g2.com/products/persona-persona/features) ##### Categories on G2 [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering)[Identity Verification](https://www.g2.com/categories/identity-verification)[Age Verification](https://www.g2.com/categories/age-verification) ##### Explore More [Best Remote Desktop Software](https://www.g2.com/discussions/in-your-opinion-what-is-the-best-remote-desktop-software)[Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams)[Top platforms for managing CI pipelines at scale](https://www.g2.com/discussions/top-platforms-for-managing-ci-pipelines-at-scale) [What MDM system integrates with ERP and CRM platforms?](https://www.g2.com/discussions/what-mdm-system-integrates-with-erp-and-crm-platforms)[What are the top database monitoring solutions for compliance-heavy industries?](https://www.g2.com/discussions/what-are-the-top-database-monitoring-solutions-for-compliance-heavy-industries)[Pros and Cons Details](https://www.g2.com/products/persona-persona/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)