--- title: Persona Reviews meta\_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Persona but has limited features. Are you part of the Persona team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). * * * Seller [Persona](https://www.g2.com/sellers/persona) Discussions [Persona Community](https://www.g2.com/products/persona-persona/discuss) Languages Supported Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Justin Sayarath Show More ## Pricing Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) ## Top-Rated Alternatives [ ![Entrust IDV, formerly Onfido](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Entrust IDV, formerly Onfido") Entrust IDV, formerly Onfido 4.4/5(129) ](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) [ ![Sumsub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumsub") Sumsub 4.6/5(125) ](https://www.g2.com/products/sumsub/reviews) [ ![Jumio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jumio") Jumio 4.1/5(28) ](https://www.g2.com/products/jumio/reviews) [ View All Alternatives ](https://www.g2.com/products/persona-persona/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) SK Sarah K. Small-Business (50 or fewer emp.) 7/7/2023 "Best service and highly customizable" 5/5 What do you like best about Persona? Their customizable workflow allows us to meet most of our business requirements. Review collected by and hosted on G2.com. What do you dislike about Persona? Not all tools we used to integrate with Persona worked - but the necessary plugins were available. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? They are helping us verify students. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![David O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David O.") DO David O. Small-Business (50 or fewer emp.) 4/27/2023 "Appreciation" 5/5 What do you like best about Persona? Their solutions are really accessible, and the support and the community behind it Review collected by and hosted on G2.com. What do you dislike about Persona? So far till now, there's nothing I dislike for now Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? They really help us to overcome the manual verifications that we were doing before because it was so hard, but now with Persona, we do automate everything Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amanda H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda H.") AH Amanda H. Risk Director Mid-Market (51-1000 emp.) 2/28/2022 "Collaborative and Creative Team" 5/5 What do you like best about Persona? Really appreciate having a great partner like Persona - in addition to an amazing product, the team is always willing to tackle new problems in a collaborative and creative fashion. We began using Persona as a KYC vendor but have expanded into so many other risk areas after working closely with the Persona team to create new solutions tailored for our unique fraud risks. My fraud team loves the user experience and how Persona provides all the information needed for them to conduct their risk reviews quickly and accurately. Review collected by and hosted on G2.com. What do you dislike about Persona? I wish I could use Persona in more areas of our business! Persona is always growing and adding more data and tools into our dashboard, and I am looking forward to more products from them that we can use in our risk toolbox. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We are automating our customer verifications and risk reviews, ensuring our legitimate customers have a smooth onboarding process while keeping out the fraudsters. I love how customizable Persona is - with Workflows, we can quickly introduce friction to risky populations while simultaneously exempting good users from unnecessary verification checks. Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5384548/official_response/edit) Thanks so much for the review, Amanda! We’re looking forward to continue working with your team on all things identity. :) Current UserValidated ReviewerSource: Organic ![Sandeep K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandeep K.") SK Sandeep K. Product Owner Real Estate Mid-Market (51-1000 emp.) 10/14/2022 "Persona for easy verification" 5/5 What do you like best about Persona? Persona verifies an individual ID within seconds and can extract information like date, code etc easily. Review collected by and hosted on G2.com. What do you dislike about Persona? Location capture is not that accurate in persona Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Persona helps us in the Identity Verification of our user by scanning their ID and selfie Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Jin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jin C.") JC Jin C. E Enterprise (\> 1000 emp.) 6/1/2022 "great uptime & verification rates" 4.5/5 What do you like best about Persona? Main service uptime is overall very high, and when issues arise Persona is quick to jump into the investigation with our team to triage and figure out the root cause. The verification rates we observe are also very good compared to other competitors that we've tried. Review collected by and hosted on G2.com. What do you dislike about Persona? Many of our past issues with Persona revolves around them making one off changes in their API or underlying systems and not giving us a heads up. Communications around these types of changes could improve. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Document verification, and it helps us verify our users and perform the standard set of KYC checks that regulations require. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Investment Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Management") AI Verified User in Investment Management Small-Business (50 or fewer emp.) 2/24/2022 "Works well for basic KYC needs" 4/5 What do you like best about Persona? Persona's iframe system makes importing a ready-to-use workflow that you add to your app very easy. Webhooks are pretty flexible and their in app dashboard makes it easy to review KYC issues. Review collected by and hosted on G2.com. What do you dislike about Persona? API integration is an additional fee and a manual setup, which is a bit inconvienient. You are locked into their iframe workflow unless you pay for the premium of integrating with your own workflow. Review collected by and hosted on G2.com. Recommendations to others considering Persona: Last I checked Persona doesn't do KYC checks for entities also the API is an additional cost. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We are building investment software, so we need to do KYC checks on each investor to ensure they are not on international block lists and the person is a registered individual. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Elliot F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elliot F.") EF Elliot F. Software Engineer Mid-Market (51-1000 emp.) 1/20/2022 "Persona provides reliable ID verification for our dark stores" 4.5/5 What do you like best about Persona? Our experience with Persona has been positive overall. Integration was a breeze and verifications are fast and customer-friendly. Also, their support team has consistently been helpful and responsive. Review collected by and hosted on G2.com. What do you dislike about Persona? To access a lot of customizability, account upgrades are needed. Also, they do not provide phone support and their dashboard is not mobile-friendly. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Persona enables us to verify IDs on our customer applications before sending orders for delivery. With the tools they provide, we block the majority of fraud before orders are even placed. This allows us to maintain low delivery times while protecting ourselves legally. Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5286496/official_response/edit) Hi Elliot, Thanks for the review! We aim to be as user-friendly and helpful as possible, so we’re glad you’ve had a good experience so far. We’re always looking to improve and will definitely keep your feedback in mind as we continue growing — thank you! Current UserValidated ReviewerSource: Organic ![Marios K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marios K.") MK Marios K. Intern Platform Engineer Small-Business (50 or fewer emp.) 2/24/2022 "Persona for a startup" 4.5/5 What do you like best about Persona? I liked how easy it was to integrate with both PHP and React—it worked ideally 99% of the time. Review collected by and hosted on G2.com. What do you dislike about Persona? The thing that I disliked the most was the amount of code I had to write. Even though it was easy, it wasn't little code. Review collected by and hosted on G2.com. Recommendations to others considering Persona: I'd use php because it was the easiest to integrate Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We were solving verifying the ID. No problems were realized because we never actually used it for real person data. Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5375678/official_response/edit) Thanks for your feedback, Marios! It sounds like you were able to integrate successfully, but if you ever have any questions, please feel free to email support@withpersona.com and we’d love to help. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jeremy C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeremy C.") JC Jeremy C. Senior Fraud Analyst Mid-Market (51-1000 emp.) 2/28/2022 "Stellar" 5/5 What do you like best about Persona? Their responsiveness to any issue and their adaptability at unique business cases Review collected by and hosted on G2.com. What do you dislike about Persona? I easily have nothing negative to say about this company Review collected by and hosted on G2.com. Recommendations to others considering Persona: Communicate clearly your organization's challenges and see how they can assist Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? KYC Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5384581/official_response/edit) Thanks for the review, Jeremy! We love working with companies to figure out how to best solve their identity needs, so your recommendation is spot on! Current UserValidated ReviewerSource: Organic XM xavier m. software engineer Small-Business (50 or fewer emp.) 2/18/2022 "Helpful" 3.5/5 What do you like best about Persona? the ability to customize the portals to our needs Review collected by and hosted on G2.com. What do you dislike about Persona? the turn around time it takes to get answers Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? we are doing verifications of ids for irs purposes Review collected by and hosted on G2.com. Show More Response from Justin Sayarath of Persona [Editedit](https://www.g2.com/survey_responses/persona-review-5359253/official_response/edit) Thanks for sharing your thoughts, Xavier! We’re constantly working on improving our support process and appreciate your feedback and patience as we figure out the best way to serve all our customers. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Options Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) Persona Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95e97bce45ffea9df427dc9fe2362e90/entrust-idv-formerly-onfido.jpg "Product Avatar Image") Entrust IDV, formerly Onfido 4.4/5(129) [ Compare Now ](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53aa659240a771318b97bd904d3af204/jumio.png "Product Avatar Image") Jumio 4.1/5(28) [ Compare Now ](https://www.g2.com/compare/jumio-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75b6b8a90be508a9a2dd03b3cdada962/sumsub.jpg "Product Avatar Image") Sumsub 4.6/5(125) [ Compare Now ](https://www.g2.com/compare/persona-persona-vs-sumsub) ##### ##### Persona Features Functionalities Liveness Check [ View More Features ](https://www.g2.com/products/persona-persona/features) ##### Categories on G2 [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering)[Identity Verification](https://www.g2.com/categories/identity-verification)[Age Verification](https://www.g2.com/categories/age-verification) ##### Explore More [What platform offers advanced competitor tracking for local markets?](https://www.g2.com/discussions/what-platform-offers-advanced-competitor-tracking-for-local-markets)[Leading software for managing member communities online](https://www.g2.com/discussions/what-is-the-leading-software-for-managing-member-communities-online)[What's the best sales engagement platform with the cleanest UI for managing calls, emails and LinkedIn outreach in one place?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-with-the-cleanest-ui-for-managing-calls-emails-and-linkedin-outreach-in-one-place) [Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Top SEO tool used by professionals for keyword research](https://www.g2.com/discussions/top-seo-tool-used-by-professionals-for-keyword-research)[Pros and Cons Details](https://www.g2.com/products/persona-persona/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)