--- title: Persona Reviews meta\_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Persona but has limited features. Are you part of the Persona team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). * * * Seller [Persona](https://www.g2.com/sellers/persona) Discussions [Persona Community](https://www.g2.com/products/persona-persona/discuss) Languages Supported Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Justin Sayarath Show More ## Pricing Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) ## Top-Rated Alternatives [ ![Entrust IDV, formerly Onfido](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Entrust IDV, formerly Onfido") Entrust IDV, formerly Onfido 4.4/5(127) ](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) [ ![Sumsub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumsub") Sumsub 4.6/5(125) ](https://www.g2.com/products/sumsub/reviews) [ ![Jumio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jumio") Jumio 4.1/5(28) ](https://www.g2.com/products/jumio/reviews) [ View All Alternatives ](https://www.g2.com/products/persona-persona/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") IF Verified User in Financial Services Small-Business (50 or fewer emp.) 11/8/2023 "Easy API integration" 3.5/5 What do you like best about Persona? I appreciate the ease of implementation with the Persona API. It simplifies the KYC process and allows for quick integration within 24hrs I was able to integrate Govt ID + Selfie Review collected by and hosted on G2.com. What do you dislike about Persona? The OCR feature simply doesn't work. We experienced user dropoff at this point in our registration flow and the customer support is slow. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Persona solves the user identification needs in our platform ensuring that we stay compliant with regulators. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Christian E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christian E.") CE Christian E. Small-Business (50 or fewer emp.) 11/14/2023 "Developer Friendly" 5/5 What do you like best about Persona? Very easy to use API. Easy to integrate. Review collected by and hosted on G2.com. What do you dislike about Persona? I don't know any downside so far. It meets what my client wants. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Verfying users in our platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Nikko A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikko A.") NA Nikko A. Small-Business (50 or fewer emp.) 11/14/2023 "Very user-friendly identification" 5/5 What do you like best about Persona? Persona provides a smooth verification process and ensures a hassle-free experience. Review collected by and hosted on G2.com. What do you dislike about Persona? No downsides so far. It provides what it promised to provide. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Identity verification Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Micah R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Micah R.") MR Micah R. Information System Security Engineer Small-Business (50 or fewer emp.) 11/10/2023 "Best pricing for startups" 5/5 What do you like best about Persona? Its pricing model is very fair and straight forward. Especially when it comes to its pricing for statup bussineses who are looking to save capital. Compared to other companies like plaid, who nickle and dime each request, persona is much easier to understand. Review collected by and hosted on G2.com. What do you dislike about Persona? I had difficulties getting in contact with support at first. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Making sure users are who they say they are Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jake P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jake P.") JP Jake P. Co-Founder and CEO Small-Business (50 or fewer emp.) 1/18/2023 "Persona and their team and product is straight fire." 4.5/5 What do you like best about Persona? I love their no-code options as well as their more technical options. We are a startup so we took advantage of their free 500 kyc check for the starter plan. I love thier ux and their team is super responsive. Review collected by and hosted on G2.com. What do you dislike about Persona? nothing yet! we will dig deeper into the api and may have some feedback but everything is pretty fire. We even got production access within the same day and already integrated it. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It solves our problem of doing know your customers and making it compliant and in an automated way. It is pretty fire Review collected by and hosted on G2.com. Show More 1/30/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua P.") JP Joshua P. Small-Business (50 or fewer emp.) 11/14/2023 "Easy to use" 5/5 What do you like best about Persona? We've had a positive overall experience with Persona. The integration was seamless, verifications are quick and user-friendly. Additionally, their support team has consistently been responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about Persona? I've yet to encounter any issues with the Persona system. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It helps for Identity Verification Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Marccus A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marccus A.") MA Marccus A. Strategic Marketing Enterprise (\> 1000 emp.) 9/14/2023 "Facility and Accuracy" 5/5 What do you like best about Persona? The facility and accuracy by Persona is astonish. I've just put my documents on e-learning system and the indentity verification process was almost instantly. This bring security for they and speed for us. Review collected by and hosted on G2.com. What do you dislike about Persona? I still haven't had any problems using Persona system. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? I think Persona helps the business manage data and identities safe ignoring cheats or fraud. It is good for me because I can put my documents safely on e-learning website. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Christopher P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher P.") CP Christopher P. Small-Business (50 or fewer emp.) 11/13/2023 "Persona and its uses." 4/5 What do you like best about Persona? I like the ease of use and the dashboard. Review collected by and hosted on G2.com. What do you dislike about Persona? Little more complexity would be nice in terms of know your customer and validation. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It serves as a excelllent filter for users. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Peng E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peng E.") PE Peng E. Software Engineer Small-Business (50 or fewer emp.) 11/12/2023 "Easy to integrate" 4.5/5 What do you like best about Persona? Easy to integrate and good pricing for startup companies Review collected by and hosted on G2.com. What do you dislike about Persona? Need to use selfie ID verification in order to prevent users from using other people IDs Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Identity verification Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Peng E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Peng E.") PE Peng E. Data Engineer Small-Business (50 or fewer emp.) 11/9/2023 "Affordable ID verification and easy to integrate" 4.5/5 What do you like best about Persona? Quick to integrate and best pricing for startups Review collected by and hosted on G2.com. What do you dislike about Persona? Fraud preventation using other people's ID Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Identity verification of users in our platform Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Options Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) Persona Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95e97bce45ffea9df427dc9fe2362e90/entrust-idv-formerly-onfido.jpg "Product Avatar Image") Entrust IDV, formerly Onfido 4.4/5(127) [ Compare Now ](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53aa659240a771318b97bd904d3af204/jumio.png "Product Avatar Image") Jumio 4.1/5(28) [ Compare Now ](https://www.g2.com/compare/jumio-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75b6b8a90be508a9a2dd03b3cdada962/sumsub.jpg "Product Avatar Image") Sumsub 4.6/5(125) [ Compare Now ](https://www.g2.com/compare/persona-persona-vs-sumsub) ##### ##### Persona Features Functionalities Liveness Check [ View More Features ](https://www.g2.com/products/persona-persona/features) ##### Categories on G2 [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering)[Identity Verification](https://www.g2.com/categories/identity-verification)[Age Verification](https://www.g2.com/categories/age-verification) ##### Explore More [Best Remote Desktop Software](https://www.g2.com/discussions/in-your-opinion-what-is-the-best-remote-desktop-software)[Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams)[Top platforms for managing CI pipelines at scale](https://www.g2.com/discussions/top-platforms-for-managing-ci-pipelines-at-scale) [What MDM system integrates with ERP and CRM platforms?](https://www.g2.com/discussions/what-mdm-system-integrates-with-erp-and-crm-platforms)[What are the top database monitoring solutions for compliance-heavy industries?](https://www.g2.com/discussions/what-are-the-top-database-monitoring-solutions-for-compliance-heavy-industries)[Pros and Cons Details](https://www.g2.com/products/persona-persona/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)