--- title: Persona Reviews meta\_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Persona but has limited features. Are you part of the Persona team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). * * * Seller [Persona](https://www.g2.com/sellers/persona) Discussions [Persona Community](https://www.g2.com/products/persona-persona/discuss) Languages Supported Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Justin Sayarath Show More ## Pricing Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) ## Top-Rated Alternatives [ ![Entrust IDV, formerly Onfido](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Entrust IDV, formerly Onfido") Entrust IDV, formerly Onfido 4.4/5(129) ](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) [ ![Sumsub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumsub") Sumsub 4.6/5(125) ](https://www.g2.com/products/sumsub/reviews) [ ![Jumio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jumio") Jumio 4.1/5(28) ](https://www.g2.com/products/jumio/reviews) [ View All Alternatives ](https://www.g2.com/products/persona-persona/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) BH Brandt H. Mid-Market (51-1000 emp.) 11/8/2023 "Next Gen Identity Platform, with Immense Capabilities" 5/5 What do you like best about Persona? I've been in the digital trust and saftey space for about 4 years, and Persona is taking a next gen appraoch. Not just in their technology, but also their teams, and understanding of what companies are seeking when it comes to risk / fraud / compliance. Review collected by and hosted on G2.com. What do you dislike about Persona? So far, I am not experiencing any downsides. I think the only thing that could come to mind, is the tool is expansive, so nailing the usecase as a merhcant / enduser is important to vet to maximize the tool. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? For us, we're a data partner of Persona, and access to clean, relaibale data is often a challenge for businesses. Where do you find it, how do you consume it, is it trusted? Because Persona has taken a pro-active apporach, they have been diligent about bringing in the right partners along the way. This is a big benefit for any business considering a new platfrom / tech for their space. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller DR Dinesh R. Small-Business (50 or fewer emp.) 8/28/2023 "Absolutely recommend Persona for ID verification" 5/5 What do you like best about Persona? Simple and Intuitive dashboard. Awesome support from the persona product team. Flexible plans especially for startup companies. Review collected by and hosted on G2.com. What do you dislike about Persona? The persona dashboard is hard to work with in a mobile screen. I often don't have laptop with me and wanted to quickly change something in the dashboard or view billing, it is quite hard to use it in mobile. Also I would love to have an official Flutter SDK. Currently using a 3rd party package. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Eliminates spam posting and builds trust among the community of our app. Review collected by and hosted on G2.com. Show More 11/8/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 11/8/2023 "Good all in one solution for Identity Verification. Constant improvement" 4/5 What do you like best about Persona? There are many, many IDV products out there now and many do the same thing and look at the same databases. What separates the good ones is how well they can integrate into a custom solution and how well they work. Persona isn't perfect but they've been great at responding to all of our feedback and making adjustments to suit our needs. I like that feedback suggestions and criticism doesn't seem to be going to an unmonitored email inbox. The feedback is being taken seriously. The tool itself just works well. Review collected by and hosted on G2.com. What do you dislike about Persona? It's not easy to stay up to date with 50 US states and incorporate databases from phone carriers and international entities. There are issues when the data is not up to date. The system doesn't tell you when the database was last updated. This is important, particularly when explaining to someone why their verification failed. It's one thing to say it failed - you have to be able to say why it failed and give recourse options. Persona lacks a bit here. I get that the data either matches or doesn't but I need better information to relay to the customer. This data has to be customer friendly and accessible via api. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Our platform helps title companies prevent wire fraud. Seller impersonation is growing at a remarkable rate and idv is one tool to help prevent wire fraud. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Alexis S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis S.") AS Alexis S. Small-Business (50 or fewer emp.) 11/14/2023 "Very useful for knowing who your customer is" 5/5 What do you like best about Persona? Aside from their KYC feature, it is very easy to integrate with their step by step guides and documentation. Review collected by and hosted on G2.com. What do you dislike about Persona? There's nothing to dislike, there maybe missing or it lacks something but I believe they will include them on future updates. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Identity verification, it helps on verifying your users, thus building trust within the website. Preventing any frauds or those who are trying to use fake identity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller EO Emuobosa O. Small-Business (50 or fewer emp.) 11/8/2023 "Attention to detail!" 5/5 What do you like best about Persona? The platform provides very comprehensive easy to use APIs. They make it easy to use the code embeds and APIs. I am impressed at their documentation! Review collected by and hosted on G2.com. What do you dislike about Persona? They don't have existing libraries where you can just plug and play. We have to develop libraries of our own. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? The Persona platform helps me to conduct checks on customer and partner contacts globally before entering into agreements with them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Khawar M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Khawar M.") KM Khawar M. ceo & founder E-Learning Small-Business (50 or fewer emp.) 9/11/2023 "Great ID verification software for an early stage startup!" 4.5/5 What do you like best about Persona? - the free plan is super helpful for a startup - team are great and supportive - they've given time and attention to build a community and knowledge share. - setup wasn't that complicated even for a non-technical user. Review collected by and hosted on G2.com. What do you dislike about Persona? - nothing especially negative - we are a small team so could probaly make more of the tool with more people resources our side! Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? we are an online language teaching marketplace. persona helps us verify teachers (identity + age) before they can set up on the platform. this is critical for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Zev G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zev G.") ZG Zev G. Small-Business (50 or fewer emp.) 9/1/2023 "These guys provide an excellent service and support!" 5/5 What do you like best about Persona? We like the simplicity of it, the Team at Persona is on the ball, the tech is reliable and fun to use. I would strongly recommend them as a solid KYC,KYB, AML company! Great team and thanks guys! Review collected by and hosted on G2.com. What do you dislike about Persona? Not much to dislike, the onboarding wasn't exactly clear, but once we got hold of Alex, it was smooth sailing! Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? They are solving the fact that we would like to verify all our community members using a solid and convenient KYC technology. We'll we get to maintain a 100% verified user base! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![munachi e.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "munachi e.") ME munachi e. Forward Deployed Engineer Small-Business (50 or fewer emp.) 11/8/2023 "Great experience with Persona so far" 3.5/5 What do you like best about Persona? The seamless experience and easy to integrate API onto our swift app and great customer service Review collected by and hosted on G2.com. What do you dislike about Persona? I believe the 1$ after 500 users pricing is way too expensive for certain startups and thus maybe graduated pricing might be optimal Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? They help us identify and sanitize our list of users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Adi Lila R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adi Lila R.") AR Adi Lila R. Small-Business (50 or fewer emp.) 11/14/2023 "Made user verfication a whole lot easier" 4.5/5 What do you like best about Persona? We were able to intergrate with ease and the pricing is a huge plus! Review collected by and hosted on G2.com. What do you dislike about Persona? Haven't run into issues yet. Everything has been running smoothly Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We are able to verify users quickly without much issues Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AA Ali A. Small-Business (50 or fewer emp.) 11/8/2023 "affordable way of getting KYC for your product" 4.5/5 What do you like best about Persona? The process was easy and affordable for a startup like us, we got 500 free kyc per month Review collected by and hosted on G2.com. What do you dislike about Persona? Nothing really, we like it and using it. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? knowing our customer and doing KYC and AML Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Options Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) Persona Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95e97bce45ffea9df427dc9fe2362e90/entrust-idv-formerly-onfido.jpg "Product Avatar Image") Entrust IDV, formerly Onfido 4.4/5(129) [ Compare Now ](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53aa659240a771318b97bd904d3af204/jumio.png "Product Avatar Image") Jumio 4.1/5(28) [ Compare Now ](https://www.g2.com/compare/jumio-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75b6b8a90be508a9a2dd03b3cdada962/sumsub.jpg "Product Avatar Image") Sumsub 4.6/5(125) [ Compare Now ](https://www.g2.com/compare/persona-persona-vs-sumsub) ##### ##### Persona Features Functionalities Liveness Check [ View More Features ](https://www.g2.com/products/persona-persona/features) ##### Categories on G2 [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering)[Identity Verification](https://www.g2.com/categories/identity-verification)[Age Verification](https://www.g2.com/categories/age-verification) ##### Explore More [What platform offers advanced competitor tracking for local markets?](https://www.g2.com/discussions/what-platform-offers-advanced-competitor-tracking-for-local-markets)[Leading software for managing member communities online](https://www.g2.com/discussions/what-is-the-leading-software-for-managing-member-communities-online)[What's the best sales engagement platform with the cleanest UI for managing calls, emails and LinkedIn outreach in one place?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-with-the-cleanest-ui-for-managing-calls-emails-and-linkedin-outreach-in-one-place) [Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Top SEO tool used by professionals for keyword research](https://www.g2.com/discussions/top-seo-tool-used-by-professionals-for-keyword-research)[Pros and Cons Details](https://www.g2.com/products/persona-persona/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)