--- title: Persona Reviews meta\_title: 'Persona Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 45 reviews by the users' company size, role or industry to find out how Persona works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 45 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Data Privacy url: https://www.g2.com/categories/data-privacy-3d79da1e-6384-42b3-a11f-d04b6694e806 --- # Persona Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Persona but has limited features. Are you part of the Persona team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. We power identity verification for startups and the world's largest companies including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. - Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms including, First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (Doordash) and Dylan Field (Founder and CEO, Figma). * * * Seller [Persona](https://www.g2.com/sellers/persona) Discussions [Persona Community](https://www.g2.com/products/persona-persona/discuss) Languages Supported Arabic, German, English, French, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Romanian, Russian, Spanish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Justin Sayarath Show More ## Pricing Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) ## Top-Rated Alternatives [ ![Entrust IDV, formerly Onfido](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Entrust IDV, formerly Onfido") Entrust IDV, formerly Onfido 4.4/5(129) ](https://www.g2.com/products/entrust-idv-formerly-onfido/reviews) [ ![Sumsub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sumsub") Sumsub 4.6/5(125) ](https://www.g2.com/products/sumsub/reviews) [ ![Jumio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jumio") Jumio 4.1/5(29) ](https://www.g2.com/products/jumio/reviews) [ View All Alternatives ](https://www.g2.com/products/persona-persona/competitors/alternatives) ## User Insights Average based on 45 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Elman M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elman M.") EM Elman M. Team Lead Outsourcing/Offshoring Small-Business (50 or fewer emp.) 10/21/2025 "Persona verification made easy" 4.5/5 What do you like best about Persona? It is easy to use, all the platform provides clear information, the verification process is simple, all information is secured. All information is provided clear, all policies are well structured and this provides a better workflow without misunderstandings, to pull out data from Persona is not that easy, however, it does provide clear information. To see how all cases are assigned its extremely useful. Integration was simple and since we use it every day, there are no downtimes, the site is very stable and their customer support is good. Review collected by and hosted on G2.com. What do you dislike about Persona? There not much to dislike, the interface is clear and easy to use. Maybe one thing is that people can submit any type of photo, the site must have a policy that all documents + pictures must be SFW, but this is just a personal complaint, mostly I like Persona, since it does exactly what it promises and was easy to implement. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Since our platform sells courses, the main situation Persona is resolving is to verify information from our Instructors, people who want to submit courses first need to go through Persona to verify their information, this allows to identify any objective signs, Instructor's age and to prove that they are real people and not AI. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Andy d.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andy d.") AD Andy d. senior compositor Small-Business (50 or fewer emp.) 6/4/2026 "Secure and Supportive Identity Verification" 5/5 What do you like best about Persona? I really like Persona's start-up program because it allows development without incurring any cost. Their customer service is amazing, very warm, supportive, and understanding. Review collected by and hosted on G2.com. What do you dislike about Persona? The nomenclature in the dashboard is a bit confusing. It's not obvious what is a verification versus an inquiry. That could be easier. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Persona verifies user identity, preventing catfishing in dating apps, enhancing safety, and ensuring legal compliance by providing user identities to law enforcement if its ever needed. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jose H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose H.") JH Jose H. Data Analyst Mid-Market (51-1000 emp.) 2/3/2026 "Real-Time Selfie Verification Makes Persona Incredibly Helpful" 5/5 What do you like best about Persona? The most helpful aspect of Persona is its real-time customer verification, since customers are required to submit a selfie in real time. Review collected by and hosted on G2.com. What do you dislike about Persona? I think that, when it comes to document verification, Persona can’t reliably determine whether the documents a customer submits are legitimate or not. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It solved customer verification in real time and reduced the chances of identity theft and fraudulent attacks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: G2 invite ![Nilesh N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nilesh N.") NN Nilesh N. CTO Enterprise (\> 1000 emp.) 5/5/2025 "Does not work" 0/5 What do you like best about Persona? That i dont have to use it for my products Review collected by and hosted on G2.com. What do you dislike about Persona? That opeai is using it for verfication, 3 people on my team tried verifying with 5 ids each and it simply would not work. How hard is it to build a photo verification software? This was a solved problem 15 years ago. Feel free to use these guys if you want your customers to hate you Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Persona is solving my problem of not having enough problems in my life. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Valentin .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Valentin .") V Valentin . CTO Small-Business (50 or fewer emp.) 5/27/2025 "For a service offering "identity verification" never have I seen something fail so badly" 0/5 What do you like best about Persona? The fact that at least in the advertisment it works Review collected by and hosted on G2.com. What do you dislike about Persona? The fact that... for a company offering one thing, it's a shame when that thing doesnt work as advertised. Also the support is both... incompetent, useless, and unable to even read the problem completly before responding. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? It doesnt solve anything, instead it add new problems instead of solving them. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/1/2025 "Great Platform for identity authentication" 4/5 What do you like best about Persona? Ease of use and rapid recognition of biometric data Review collected by and hosted on G2.com. What do you dislike about Persona? you can not upload directly images of your biometric ID Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Solved my process for job application Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Allison S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allison S.") AS Allison S. Operations Manager Small-Business (50 or fewer emp.) 11/18/2024 "Easy, startup-friendly KYC tool" 4.5/5 What do you like best about Persona? Easy-to-use KYC tool that's startup friendly and can scale with us Review collected by and hosted on G2.com. What do you dislike about Persona? Limited features in the startup package but that's kind of the point. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Easy identity verification through ID and selfie checks. We're able to create logic to auto-decision and escalate cases, as needed. We're able to quickly and easily screen for bad actors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Austin A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austin A.") AA Austin A. Founder Small-Business (50 or fewer emp.) 11/12/2024 "The best security tool we have" 5/5 What do you like best about Persona? Persona is user-friendly and has streamlined our identity verification process. Their support team is incredibly responsive and knowledgeable, making implementation smooth and stress-free. If you're looking for a reliable identity verification solution, Persona is the way to go! Review collected by and hosted on G2.com. What do you dislike about Persona? Nothing comes to mind, I'm very satisfied Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? We can make sure the customer is who he says he is, We make sure that we are dealing with the cardholder Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matthew B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew B.") MB Matthew B. Small-Business (50 or fewer emp.) 11/8/2023 "Phenomenal Company focused on Community and Growth" 4.5/5 What do you like best about Persona? A mature product with the personal community relations of a startup. As a founder and developer, I was easily able to access the relevant documentation and the relevant Persona resources to answer any questions I had. The pairing of KYC and KYB in one system is what really sold us on Persona. The time saved automating these checks with a single integration is well worth the cost in terms of capital as well as the cost to remediate any problems occurring from our previous manual KYC & KYB checks. Implementation was straightforward using the documented APIs. Review collected by and hosted on G2.com. What do you dislike about Persona? One wishlist item would be backend server SDKs, namely Java. Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Our company specializes in providing human capital solutions to companies on an ad-hoc or short-term basis. Acting as a platform, we have to carefully vet the contractors to confirm their eligibility to serve as 1099 contractors and verify and validate the organizations that utilize our platform to stay compliant with AML laws and provide a robust experience for those searching for their next shift. Traditionally, we would need to manually collect documents and verify identity, however, with the Persona integration, we are able to completely automate the system allowing for self-registration for organizations. This decidedly has reduced friction and freed up our own internal resources to provide more customer-facing value rather than spend their time on internal tasks. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") EH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 11/25/2024 "Does everything we need and very user friendly for different teams to use" 5/5 What do you like best about Persona? Easy to implement and great solution for identity verification Review collected by and hosted on G2.com. What do you dislike about Persona? Nothing to dislike! No complains to share Review collected by and hosted on G2.com. What problems is Persona solving and how is that benefiting you? Identity verification for asynchronous online prescribing Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Persona. ### Limited Time G2 KYC/AML Package Free ### Growth Contact Us ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/persona-persona/pricing) Persona Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_95e97bce45ffea9df427dc9fe2362e90/entrust-idv-formerly-onfido.jpg "Product Avatar Image") Entrust IDV, formerly Onfido 4.4/5(129) [ Compare Now ](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53aa659240a771318b97bd904d3af204/jumio.png "Product Avatar Image") Jumio 4.1/5(29) [ Compare Now ](https://www.g2.com/compare/jumio-vs-persona-persona) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_75b6b8a90be508a9a2dd03b3cdada962/sumsub.jpg "Product Avatar Image") Sumsub 4.6/5(125) [ Compare Now ](https://www.g2.com/compare/persona-persona-vs-sumsub) ##### ##### Persona Features Functionalities Liveness Check [ View More Features ](https://www.g2.com/products/persona-persona/features) ##### Categories on G2 [Anti-Money Laundering (AML)](https://www.g2.com/categories/anti-money-laundering)[Identity Verification](https://www.g2.com/categories/identity-verification)[Age Verification](https://www.g2.com/categories/age-verification) ##### Explore More [What platform offers advanced competitor tracking for local markets?](https://www.g2.com/discussions/what-platform-offers-advanced-competitor-tracking-for-local-markets)[Leading software for managing member communities online](https://www.g2.com/discussions/what-is-the-leading-software-for-managing-member-communities-online)[What's the best sales engagement platform with the cleanest UI for managing calls, emails and LinkedIn outreach in one place?](https://www.g2.com/discussions/what-s-the-best-sales-engagement-platform-with-the-cleanest-ui-for-managing-calls-emails-and-linkedin-outreach-in-one-place) [Which antivirus subscription gives the best value for protecting multiple devices including PC, Mac, phone and tablet under one plan?](https://www.g2.com/discussions/which-antivirus-subscription-gives-the-best-value-for-protecting-multiple-devices-including-pc-mac-phone-and-tablet-under-one-plan)[Top SEO tool used by professionals for keyword research](https://www.g2.com/discussions/top-seo-tool-used-by-professionals-for-keyword-research)[Pros and Cons Details](https://www.g2.com/products/persona-persona/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)