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Persona

](/products/persona-persona/reviews)

(48)4.2/5

Persona offers best-in-class identity infrastructure that gives businesses the building blocks they need to design and manage fully customizable KYC, KYB, AML, and identity verification programs across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle. Integrate in an afternoon, with or without engineering and with less than 10 lines of code. Persona powers identity verification for startups and the world's largest companies, including Brex, CoffeeMeetsBagel, Coursera, Dott, Etsy, Gusto, LinkedIn, OpenAI, Reddit, Revel, Rippling, Square, Travelex, Twilio, and Udemy. Persona is named a Leader in the 2026 Gartner® Magic Quadrant™ for Identity Verification for the second consecutive year and is positioned highest for Ability to Execute for the third consecutive year. Persona is also named a Leader in The Forrester Wave™: Identity Verification Solutions, Q3 2025, a Leader in the 2026 KuppingerCole Analysts Leadership Compass for Identity Verification, and a Leading Vendor in in the 2026 Liminal Index™ for Business and Entity Verification. Persona holds a 4.5 out of 5 rating on Gartner Peer Insights™ from 70 reviews. Our team is made up of former engineers and designers from Square, Uber, Coursera, Dropbox, and Slack. We're proud to be funded by some of the best venture capital firms, including First Round Capital and Coatue. Some of our Angel Investors include the Perret and William Hockey (co-founders of Plaid), Tony Xu (DoorDash), and Dylan Field (Founder and CEO, Figma).

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### 58.0

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## Top Contributors in Persona

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### [Ed G.](https://www.g2.com/users/edugiansante "Ed G.")

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