--- title: PERQ Reviews meta_title: 'PERQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 62 reviews by the users' company size, role or industry to find out how PERQ works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 62 scale: '5' date_modified: '2026-08-07' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # PERQ Reviews **Vendor:** PERQ **Category:** [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 62 ## About PERQ PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. Businesses in the home furnishings, multifamily and auto retailing industries leverage PERQ’s Marketing Cloud and technology solutions to give them more visibility into sales from their digital marketing efforts. With interactive software, we help you engage consumers on your website as they research expensive and complex purchases, such as vehicles, home furnishings or leasing an apartment, ultimately empowering consumers in their purchasing decisions. This increases time on site, turns more website traffic into leads, and gives you more consumer data that allows sales teams to personalize follow-up conversations. With PERQ, you’ll gain more visibility into leads ready to buy or rent now — helping your team prioritize leads. And you can ease workloads by automatically nurturing consumers who are still doing their research with personalized content to help move them down the buying journey and through your front door. Ultimately, you’ll be able to connect online traffic to in-store sales with valuable data to improve your digital marketing efforts and more. ## PERQ Reviews ### 1. Great tool to keep customers engaged! **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan E. | Sr. Strategic Partnership Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2021 **What do you like best about PERQ?** Perq has been a helpful tool to engage site visitors and keep them on our site longer than they might have been without the tool. We love working with our account rep to monitor performance, as well as get customized reports that help us target our marketing efforts. **What do you dislike about PERQ?** Sometimes it is not as customizable as we'd like, especially with messaging on the widgets that can feel stale after some time. I would love it if this messaging could be customized or even just rotated, so it was not the same message. **What problems is PERQ solving and how is that benefiting you?** We are getting customers to stay on our website longer by utilizing PERQ quiz widgets, creating gamification of our site almost. We also can identify how many users submitted information through PERQ and were matched to a sale, as well as users who were not matched to a sale who we can remarket across various channels. ### 2. They’ve got much better **Rating:** 4.0/5.0 stars **Reviewed by:** Alex P. | Retail Training Store Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2022 **What do you like best about PERQ?** This is a very simple platform for entry level CRM users **What do you dislike about PERQ?** They haven't developed ways for auto follow ups and mass messaging **What problems is PERQ solving and how is that benefiting you?** For the price they are what you pay for ### 3. Helpful and engaging trade tool **Rating:** 3.5/5.0 stars **Reviewed by:** Trevor S. | Business Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2021 **What do you like best about PERQ?** Purchase cycle indicator. Good to know how close to purchasing the customer is. It also gives them a pretty accurate and dealer-friendly range. It also says their next step in the process. Their preferred contact method is, whether that be call, text, email, or just coming into the dealership and talking face to face. That helps to know how to best approach the customer and provide the best experience possible. That is the most important thing. **What do you dislike about PERQ?** Sometimes it is not exactly what kind of vehicle they are interested in. As with any other trade tool, there will always be the outlier where the value the customer is shown is not close to what we believe the vehicle's actual cash value is. But that is just something you have to risk when having something like this on the website. **Recommendations to others considering PERQ:** Be prepared to have people that are capable of handling the lead correctly. The tool provides a lot of information, and it will be waster if the staff does not utilize **What problems is PERQ solving and how is that benefiting you?** Its ability to generate a very high volume of leads is impressive. It gives us a large pool of customers to work with and hopefully turn into a sale down the road. It also helps us not go after a customer too aggressively if they indicate they are not necessarily looking to purchase soon. If we can still nurture the relationship and make them into satisfied customers down the road, it is worth it. ### 4. Perq is a trade tool that works! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about PERQ?** It's easy to use and navigate. Our customers enjoy it and it generates a fair amount of leads. They easy to read and navigate and they provide more insight than normal trade leads. Not only do we get to see the value they were given, but we can also often see where they're at in the buying cycle, we can get physical address information and more that helps us be better informed and better tailor our follow-up to these customer in particular. I don't know of another trade tool that is quite like it. **What do you dislike about PERQ?** There isn't much to not like. The only thing that could possibly be improved is that when it enters into our CRM, it doesn't automatically upload the miles into the lead like other trade tools. We have to click the link to go to the perq page (which we usually do anyway!) and then we can see the mileage of the vehicle. This is a small issue in comparison to all other things that PERQ does right. **Recommendations to others considering PERQ:** It's definitely worth a try if you are looking for an easy to use trade tool that generates a good amount of traffic. **What problems is PERQ solving and how is that benefiting you?** It's super helpful in giving our customers an easy way to get a trade evaluation and provide additional details about themselves and where they're at in the buying process. ### 5. Full information on users experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about PERQ?** Provides detailed information on shopper engagement and intent and makes for better first contact with the customer **What do you dislike about PERQ?** product has caused some issues meshing with our current site and programming. Issues have been resolved timely when identified though. **What problems is PERQ solving and how is that benefiting you?** Gathering detailed information on shoppers. Provides this information on shopper intent and where they are at in the shopping and buying process, making for better initial contact and follow up. Provides several avenues for shopper engagement increasing customers intent and bringing them closer to the sale. ### 6. Lead close killer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about PERQ?** You do get a little more customer info than other similar products **What do you dislike about PERQ?** It directs off our site and submits multiple leads which does not help our close ratio **Recommendations to others considering PERQ:** If internet close ratio is not important, then its a decent product. **What problems is PERQ solving and how is that benefiting you?** We are getting more leads, however they are not always solid leads. ### 7. Small Company | Good Product **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony P. | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about PERQ?** Quality customers and information. Leads provide all the info we ar e looking for with first contact. **What do you dislike about PERQ?** A little bit aggressive with display settings **What problems is PERQ solving and how is that benefiting you?** New Customers ### 8. Something different that works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2017 **What do you like best about PERQ?** The product has a lot of value for what you get. Taking over trade tool and form submissions but in a way that is engaging to the customer **What do you dislike about PERQ?** There are still a few minor bugs that need to be fixed but nothing that is deal breaking **Recommendations to others considering PERQ:** Form submissions are going away, adapt now **What problems is PERQ solving and how is that benefiting you?** Trade in tool. Every customer doing research knows what Blackbook, KBB and Edmunds is giving them for their trade. Why have a trade in tool powered by them then? Something different so your amount of people being engaged through your site increases. ### 9. Lead Generation with Fatwin Web Engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Randy D. | Digital Marketing Director, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2016 **What do you like best about PERQ?** They were very engaged with setting up the lead generation forms on our web sites and willing to give us the benefit of testing the tool to determine ROI. They also customized the link buttons to fit our specs and we have the ability to customize questions within the form. In addition, the $25,000 quarterly customer drawing is an added Perq to improve the quality of lead contact information. **What do you dislike about PERQ?** The use of the larger banners on too many pages. I'd like the ability to create my own banners to be used with form. **Recommendations to others considering PERQ:** Many third party lead generation tools in the automotive industry do not allow you the ability to customize form questions. Fatwin does. You can also select basic or full feature levels based on your needs. **What problems is PERQ solving and how is that benefiting you?** This has increase our lead generation efforts and improved lead contact information ### 10. Internet Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2017 **What do you like best about PERQ?** Simple and easy to use tool for customers that is engaging. **What do you dislike about PERQ?** The back-end tool/site is super basic and could use some work. **Recommendations to others considering PERQ:** Definitely works as a trade-in appraisal tool on your website. Low price point and above average results. **What problems is PERQ solving and how is that benefiting you?** We needed a trade in appraisal tool that captured leads, previous tools failed to yield any significant leads but FATWIN gives us a steady flow of trade-in leads ### 11. Good Product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2017 **What do you like best about PERQ?** The customer engagement is very high. Gives them plenty of information but not too much that they decide its not worth the trip. **What do you dislike about PERQ?** Don;t have any dislikes about the product **Recommendations to others considering PERQ:** instead of giving a range give them a certificate that directs them to a showroom to complete their appraisal. **What problems is PERQ solving and how is that benefiting you?** more higher quality leads from our website ### 12. Some problems with CRM integration, but overall a good product **Rating:** 4.0/5.0 stars **Reviewed by:** Michael B. | Business Development Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2016 **What do you like best about PERQ?** I like that we get a little more insight on where the customer is at in the buying process. It let's me know what kind of information they are looking for. **What do you dislike about PERQ?** We have had some problems with integrating information over to our CRM system. Some information would not populate over. **What problems is PERQ solving and how is that benefiting you?** Helps with the communication process. We know how the customer wants to be engaged and what kind of information they are looking for. ### 13. So much more than a trade appraisal tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2016 **What do you like best about PERQ?** The level of customer insight they can provide through their platform. **What do you dislike about PERQ?** Their lead filtering tool in the back end software is terrible. **Recommendations to others considering PERQ:** Fix the back end/portal tool. You gather a lot of useful info and we want to see that info; quickly and easily. **What problems is PERQ solving and how is that benefiting you?** We are better able to identify true in-market shoppers and are doing a better job setting appointments becuase of it. Our follow-up process is more fine tuned as a result of the information we receive from the FATWIN leads. ### 14. Fatwin Trade plus **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2016 **What do you like best about PERQ?** The URL tracking honesty is the only factor I prefer it over other trade tools. Not sure if the prize feature really works. Our volume is down with the tool compared to the black book. **What do you dislike about PERQ?** Volume is down compared to the black book. Price compared to the black book is free. **Recommendations to others considering PERQ:** More volume **What problems is PERQ solving and how is that benefiting you?** {"translation":"None"} ## PERQ Discussions - [How much is your product?](https://www.g2.com/discussions/price-504f26a9-84aa-46e0-b333-53ef02395b48) - 1 comment, 1 upvote - [Can you integrate with my CRM?](https://www.g2.com/discussions/crm-integration) - 1 comment, 1 upvote - [Can I brand the experience?](https://www.g2.com/discussions/dealership-branding) - 1 comment, 1 upvote - [Implementing new tools can be time consuming, how much time do you need?](https://www.g2.com/discussions/implementation-a70188f2-d241-4352-8764-2b09647c096b) - 1 comment, 1 upvote - [View PERQ pricing details and edition comparison](https://www.g2.com/products/perq/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+03%3A15%3A08+-0500&secure%5Bsession_id%5D=4a5393c9-5b63-4393-b874-5697dd7bfc8a&secure%5Btoken%5D=eea173d260cbdad15be7ba3c240653be7808e51de26afacdddccb5869d0d547e&format=llm_user) ## PERQ Features **Additional Functionality** - QuickBooks Integration - Customer History - Real-Time Reporting - Document Storage - Customer Database - Price/Margin Management - Payment Collection - Accounting Integration - Forms Management - Quotes/Estimates - Financing Management - Third-Party Integrations - Lead Management - Invoice Management - Reporting/Analytics - Real-Time Updates - Lease Tracking - Website Management - Customizable Reports - Service Department - Website Integration - AI Copilot - Calendar Management - Inventory Tracking - Activity Tracking - Contact Database - New Car Dealer - Sales Floor Management - Barcode/Ticket Scanning - Summary Reports - Alerts/Notifications - Appointment Management - GPS - Activity Dashboard - Inventory Management - Sales Reports - Buy Here, Pay Here - Used Car Dealer - Automated Scheduling - Communication Management - Generative AI - Discount Management - Stock Management - Document Management - Customizable Forms - API - Lead Capture - Real-Time Analytics - Accounting - Reporting & Statistics - For Automotive Dealerships - Email Management **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Platform Branding** - Operability - Brand Management **Platform Content** - Social Media Management - Communication Management - Website Management - Campaign Building **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top PERQ Alternatives - [AppFolio](https://www.g2.com/products/appfolio/reviews) - 4.6/5.0 (1,021 reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,494 reviews) - [ResMan](https://www.g2.com/products/resman/reviews) - 4.8/5.0 (433 reviews)