NR

Nolan R.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

4/3/2021

"Best-in-class"

5/5

What do you like best about Perpetua?

After using 5+ different Amazon PPC optimization tools, I finally came across Perpetua-- and I'm 100% a convert.

Their tools make managing Amazon ads fairly 'hands off' while constantly optimizing towards your target ACOS. If you're an agency, that means fewer man-hours per account & reduced chances for human error with ad performance as good or better. Also launching campaigns for new products literally take a few clicks.

The best part is we can integrate our DSP ad account performance with our Seller Central ads, and have a clear integrated dashboard to track overall performance between both platforms. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

It's more expensive than alternatives on the market, but I was able to sign up for a 2-month discounted trial and I saw the value in continuing with it. Review collected by and hosted on G2.com.

EK

Eric K.

Account Executive

Mid-Market (51-1000 emp.)

11/16/2021

"Great for advertising many products!"

5/5

What do you like best about Perpetua?

- Saves time

-Data collection

-Easy to manage campaigns

-Support team is very helpful

- Help articles Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

It takes some time to understand in the early stages; recommend going through the Ad School. Review collected by and hosted on G2.com.

IA

Idan A.

Ad Manager

Mid-Market (51-1000 emp.)

11/24/2021

"Amazing Results & Easy to Use"

5/5

What do you like best about Perpetua?

It's simple to set up your campaigns once you understand the goal structure. Optimize your bids to your target acos to perfection. Also, I find Perpetual's recommendation to be extremely useful. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

I had a bug before, but the support team was quick to respond to any of my concerns, and they followed up after I complained. Review collected by and hosted on G2.com.

UH

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

2/2/2022

"Review of Perpetua, useful, easy to use"

4/5

What do you like best about Perpetua?

Easy to read the number and performance. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

The number has two days lag time from amazon. Review collected by and hosted on G2.com.

UC

Verified User in Consumer Electronics

Small-Business (50 or fewer emp.)

4/22/2021

"Many bugs and lack of features"

2.5/5

What do you like best about Perpetua?

The user interface and ease of use are excellent. Support is quick, friendly and knowledgeable. The Ad school is a great help, so are the technical resources. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

The software is not mature. That means that bugs pop up regularly and that some crucial features are still missing. What I also miss is some insight on how the algorithm is bidding on keywords. In a campaign with many keywords, it has happened to us that many keywords never got any impressions, especially keywords with low search frequency or keywords that were added to the campaign at a later stage. Review collected by and hosted on G2.com.

Recommendations to others considering Perpetua:

It seems easy to work with but save some time to verify what's going on in your campaigns. If you like to work with a bug-free, stable platform, this is not for you. Be prepared to deal with the black box that is the algorithm, meaning the lack of influence you have over its actions. Review collected by and hosted on G2.com.

What problems is Perpetua solving and how is that benefiting you?

The interface is great to work with, making it easy to adopt a complete and thorough PPC approach with minimal effort - if it works. Review collected by and hosted on G2.com.

AR

Verified User in Retail

Small-Business (50 or fewer emp.)

2/2/2022

"We have been very happy!"

4/5

What do you like best about Perpetua?

We've been using Perpetua for more than two and a half years and have been very happy with it Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

When reviewing old data, the system becomes very slow Review collected by and hosted on G2.com.

UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

12/1/2021

"Great Platform with Great Support"

4.5/5

What do you like best about Perpetua?

The platform is great for people new to amazon advertising and is far more intuitive than the amazon ads platform. They also have excellent account reps that check-in and help you grow your business. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

There are still some bugs, and data can take time to process. Review collected by and hosted on G2.com.

SS

Solomon S.

Small-Business (50 or fewer emp.)

12/3/2020

"Great tool for optimizing Amazon Paid Search Campaigns"

5/5

What do you like best about Perpetua?

Great tool for automatically optimizing paid search campaigns towards specific ACOS and Spend Targets. And tool's interface makes it easy to manage multiple goals across multiple products. The team at Perpetua is also great and helpful! Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

There are some UX bugs in Perpetua, but if you notify their help team they are usually good about working on a fix. Review collected by and hosted on G2.com.

Recommendations to others considering Perpetua:

I highly recommend this tool for any brand selling on Amazon. Review collected by and hosted on G2.com.

What problems is Perpetua solving and how is that benefiting you?

We are trying to optimize all of our search campaigns where each product may have a different ACOS and spend target, and we want to do that automatically. Perpetua is an AI-based tool that automates this work for us and has saved us a lot of time and effort while helping us spend our ad dollars as efficiently as possible, while driving sales. Review collected by and hosted on G2.com.

CM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/23/2021

"Great ad engine that will save you alot of time adversiting on Amazon with good automation features"

4/5

What do you like best about Perpetua?

Automated bidding and keyword harvesting. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

Budget utilization does not always show a complete picture. Review collected by and hosted on G2.com.

CH

Caitlin H.

Ecommerce Practice Lead - Sr. Manager

Small-Business (50 or fewer emp.)

12/2/2020

"Excellent Platform to Accelerate Growth on Amazon"

5/5

What do you like best about Perpetua?

The Perpetua tool enables team members to focus on developing and executing the broader advertising strategy. The user interface makes it very easy to apply specific goals and unique objectives across all ad and multiple targeting types. Review collected by and hosted on G2.com.

What do you dislike about Perpetua?

The only downside to Perpetua is that there are limitations in the Sponsored Display campaign setup. In the Amazon Advertising portal, users are able to add text to Sponsored Display campaigns however in Perpetua this isn't currently a feature. My assumption is Perpetua will add this feature in the future as the platform continues to evolve. Review collected by and hosted on G2.com.