Perpetua is doing great things when it comes to meeting company goals. Review collected by and hosted on G2.com.

Kind of worrying when it comes to over-optimizing during a day, with lots of changes in a bid that may create a negative impact on the algorithm. Review collected by and hosted on G2.com.

One of the most valuable features of Perpetua is adjusting an advertising strategy by product. We're able to set specific business goals based on product instead of creating broad campaigns that do not meet the objective of each sku. Review collected by and hosted on G2.com.

I would like to see additional strategies added into Perpetua. With the release of Custom Goals, I think this is coming (so I'll hold my review until I fully test out that feature). I would also like to see some metrics around the Amazon Store and possibly more Sponsored Display integration. Review collected by and hosted on G2.com.

First, the Perpetua team is an incredible group of people. They are dedicated to providing incredible service and a product that only gets better and more advanced every day. I use Perpetua to manage PPC advertising campaigns on Instacart and Amazon. For Instacart, I have had incredible success scaling businesses MoM using Perpetua versus using the native IC ad console. Setting up and launching advanced campaigns is simple and allows for much more control. For Amazon, same thing - easy set up and options to get granular if you're looking to do so. Or launch your goals and let Perpetua's software optimize bids and harvest keywords. You can seriously do it all with Perpetua (or if you want more, ping their support and they'll come up with a solution)! If you're on the fence, give Perpetua a try and you may never go back to native ad consoles/other ad softwares again!! I'm not. Review collected by and hosted on G2.com.

Honestly-very little. There's a lag in data reporting - but it's not often I need immediate real time data. Totally expected with a software. Occasionally there's a glitch in how reports pull but it's usually fixed pretty quick. Their team is AMAZING at listing to their clients and constantly improving both usability of their product and advancing the functionality of their software. Review collected by and hosted on G2.com.

The ad engine not only optimizes bids using several different KPIs, but it also has keyword harvesting to catch any high-performing terms we might not have considered using. You can get as granular or broad as you like, and the engine will give you hours back to your day. Review collected by and hosted on G2.com.

Perpetua is constantly refining and improving, so the team eventually added every feature I'd wished was included — with more always coming. It's become a one-stop shop for everything I need related to advertising. Review collected by and hosted on G2.com.

I have tested many PPC tools out there, but I can say with confidence, Perpetua is one of the best ones (TOP 3). There are many reasons I like Perpetua. Below I have just few of them:

- I don't believe in the set and forget solution for PPC with any software. The great thing about Perpetua is that although it is an AI tool, you as a manager have so much control over every aspect of your campaigns, keywords, bid optimization etc.

- Most of the clients/brand owners have a specific budget for each ASIN/Product. With many softwares, I don't see a good way of being able to define ASIN level budget but Perpetua makes it much easier to be on top of your ASIN level budget and limit it

- The user interface is extraordinary and user-friendly. By far the best interface I have seen compared to other softwares.

- Perpetua can harvest the keywords back to your campaigns. But what I love about that is, for instance,, you can use some phrasing filters to be super specific with the keywords being targeted in the campaign. This can help make your headline ad more effective and aligned with customers query

- The Perpetua team is amazing. Great support and constantly working to improve the software. They listen to customers and launch new features that can be benficial . Review collected by and hosted on G2.com.

The only thing I can mention is the initial keywords / ASINs biding for new products. Perpetua is great when your product has an advertising history. But if there is no advertising history, your initial bid set by the software can be super low or super high. You should be on top of that and do your human touch to make sure you set your campaigns for the win. Also, defining the bidding strategy for campaigns is something that I like to have control. Review collected by and hosted on G2.com.

The thing I like best is goal segmentation into keyword boosts. That's is why I think it's a strategy tool first and foremost. Keyword boosts appear as separate campaigns in Seller Central and Perpetua makes creating them (and pausing the same keyword in the original campaign) a matter of a few seconds. While, in theory, this can be done in Seller Central too (and in other tools I used), it would take much longer and there's a high chance of overlooking some keywords, not pausing them in the original campaign, etc. Review collected by and hosted on G2.com.

I would like to be able to tell which keyword is in which keyword boost from the list of targets, without having to check manually in each keyword boost.

Also, I understand why changing campaign segment budgets is done manually by setting percentages, but it would be much easier to use if we could manually set the segment budget without having to calculate the percentage. Again, I assume this is easier said than done, and it's definitely a lot less important than the first point.

So, the keyword boost issue would be the main point which, if improved, would make the tool would as close to perfect as it can possibly get (at least in my opinion). Review collected by and hosted on G2.com.

I really enjoyed the pricing. It is the only platform at this rate I know that does that. Review collected by and hosted on G2.com.

Sometimes it seems to have "hick ups" and the page freezes.

It worked out after reloading the page. Review collected by and hosted on G2.com.

AI bidding reduces time spent in the campaigns Review collected by and hosted on G2.com.

Downside is it can be hard to tell what exactly is working; Because of the AI bidding, there's so much going on, it's hard to be able to manually KW harvest. Also lack of good A/B testing. Review collected by and hosted on G2.com.

Perpetua is a world class product that just focuses on managing and optimizing ad spend. Our business is year-round but has a significant peak in the forth quarter. We found many of the other products that try to optimize both price and ad spend just DO NOT WORK FOR US. We know how to manage price - we just needed a world class product to manage and optimize our ad spend - and we found it with Perpetua. After just a few months of working with Perpetua I just cannot image operating without it. With the great customer support at Perpetua - you can be up and running in no time - and continue to be there to quickly answer any questions. Review collected by and hosted on G2.com.

That I cannot use Perpetua for our Shopify store and our Google Ads. First, we used Perpetua with our Amazon business and now are using it with our Walmart business. I can only hope that someday Perpetua will offer a product to help manage Google Ads to help grow our Shopify business. Review collected by and hosted on G2.com.

1) I like how the AI engine automatically optimizes your spending and raises campaign ACOS during Amazon Prime if you want it to.

2) The Ad School is a great feature!

3) I appreciate how I am talking to REAL people when using the chat functions. If there is ever a glitch in the system, it is quick to be fixed.

I genuinely believe that Perpetua is an excellent investment for any seller. Review collected by and hosted on G2.com.

I have experienced a few bugs here and there, but with the chat feature, I was able to speak with someone, and they seemed to be resolved by the next business day, if not sooner. Review collected by and hosted on G2.com.