# Best Enterprise Data Management Platforms (DMP)

## How Many Data Management Platforms (DMP) Products Does G2 Track?

**Total Products under this Category:** 159

### Category Stats (Aug 2026)

- **Average Rating:** 4.25/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** SurveyCTO (+0.05%) - Among all products in this category, SurveyCTO recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Data Management Platforms (DMP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,200+ Authentic Reviews
- 159+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Data Management Platforms (DMP)
 ![G2 Grid® for Data Management Platforms (DMP) plotting products by satisfaction and market presence](https://www.g2.com/categories/data-management-platform-dmp/grids.png?focus%5B%5D=1173013&focus%5B%5D=4986&focus%5B%5D=97996&focus%5B%5D=52001&focus%5B%5D=4992&focus%5B%5D=1387460&focus%5B%5D=4875)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Adobe Audience Manager, Permutive, Oracle Data Cloud, Lotame Spherical Platform, Nexxen, and MediaMath by Infillion.

Underlying data: [Grid® JSON](https://www.g2.com/categories/data-management-platform-dmp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=adobe-audience-manager&focus%5B%5D=permutive&focus%5B%5D=oracle-data-cloud&focus%5B%5D=lotame-spherical-platform&focus%5B%5D=nexxen&focus%5B%5D=mediamath-by-infillion&segment=enterprise)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=287&secure%5Bchosen_at%5D=2026-08-02T02%3A15%3A30Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bplacement_resource_ids%5D%5B%5D=289&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=287&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdata-management-platform-dmp%2Fenterprise%3Fopen_modal_url%3D%252Fproducts%252Fpermutive%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fdata-management-platform-dmp%25252Fenterprise%2526source%253Dcategory&secure%5Btoken%5D=b2e00999a4112a0300e2d8d16bda158680a79637dd0fcaeffac93b8ac94258cf&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

### [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed. This allows you to immediately personalize every customer experience, unlock connected journeys, and power smarter AI agents grounded in trusted business context. Data 360 activates your trusted context across every surface and every agent in your enterprise—wherever the work happens.

**Average Rating:** 4.3/5.0

**Total Reviews:** 301

#### How Do G2 Users Rate Salesforce Data 360 (formerly Data Cloud)?

- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)
- **Internationalization:** 10.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Salesforce Data 360 (formerly Data Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Salesforce Developer
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 39% Large, 39% Medium

#### What Do G2 Reviewers Say About Salesforce Data 360 (formerly Data Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **real-time platform integration** of Salesforce Data 360, enhancing data connectivity and decision-making across ecosystems.
- Users value the **ease of use** in Salesforce Data 360, enhancing user experience and simplifying data management.
- Users appreciate the **easy integration** of Salesforce Data 360, streamlining workflows and enhancing data accessibility across teams.
- Users value the **effective data aggregation** of Salesforce Data 360, unifying diverse sources into a real-time customer profile.
- Users value the **seamless integrations** with various platforms, enabling unified customer profiles and enhanced audience targeting.

##### Cons

- Users find the **steep learning curve** of Salesforce Data 360 challenging, hindering quick understanding and effective use.
- Users find the **cost burdens** of Salesforce Data 360 to be high due to extensive data integration and usage demands.
- Users experience a **difficult learning** curve with Salesforce Data 360, making setup and usability quite challenging.
- Users find the **implementation complexity** challenging, particularly for novices, affecting overall user experience and adoption.
- Users struggle with the **complex setup** of Salesforce Data 360, facing steep learning curves and extensive training needs.

#### What Are Recent G2 Reviews of Salesforce Data 360 (formerly Data Cloud)?

**["The Ultimate Architecture for Zero-Copy Data Harmonization and AI Grounding"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088)**

**Rating:** 4.5/5.0 stars

_— jasjit s._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-11813088)

**["Easy Setup for Connecting Systems and Activating Unified Data"](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447)**

**Rating:** 4.0/5.0 stars

_— Nitin M._

[Read full review](https://www.g2.com/survey_responses/salesforce-data-360-formerly-data-cloud-review-13127447)

#### What Are G2 Users Discussing About Salesforce Data 360 (formerly Data Cloud)?

- [What is the benefit of the hub and spoke design of customer 360 Data Manager?](https://www.g2.com/discussions/what-is-the-benefit-of-the-hub-and-spoke-design-of-customer-360-data-manager)
- [What is customer 360 Data Manager?](https://www.g2.com/discussions/what-is-customer-360-data-manager)
- [What does customer 360 Data Manager provide businesses?](https://www.g2.com/discussions/what-does-customer-360-data-manager-provide-businesses)

### [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews)

Adobe Audience Manager is the DMP offering within the Adobe Marketing Cloud, and the leading DMP in the market according to the latest report from Forrester. With Adobe Audience Manager, marketers (publishers and advertisers) can build unique audience profiles and view them holistically (360 customer view) across all business units. Key features include integration of online and offline data from every imaginable source (1st, 2nd, and 3rd party data) to deliver a unified view of audiences to targeting and personalization platforms – website, search, and display.

**Average Rating:** 4.0/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Adobe Audience Manager?

- **Ease of Admin:** 6.9/10 (Category avg: 8.4/10)
- **Internationalization:** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Adobe Audience Manager?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 68% Large, 21% Small

#### What Are Recent G2 Reviews of Adobe Audience Manager?

**["AAM review"](https://www.g2.com/survey_responses/adobe-audience-manager-review-10963599)**

**Rating:** 4.5/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/adobe-audience-manager-review-10963599)

**["Good segmentation tool"](https://www.g2.com/survey_responses/adobe-audience-manager-review-10955672)**

**Rating:** 4.0/5.0 stars

_— Rahul T._

[Read full review](https://www.g2.com/survey_responses/adobe-audience-manager-review-10955672)

#### What Are G2 Users Discussing About Adobe Audience Manager?

- [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/adobe-audience-manager-what-is-adobe-audience-manager-used-for) - 1 comment
- [Is Adobe Experience Platform A CDP?](https://www.g2.com/discussions/is-adobe-experience-platform-a-cdp)
- [Is Adobe Audience Manager a DMP?](https://www.g2.com/discussions/is-adobe-audience-manager-a-dmp) - 1 comment
- [How does Adobe Audience Manager work?](https://www.g2.com/discussions/how-does-adobe-audience-manager-work)
- [What is Adobe Audience Manager used for?](https://www.g2.com/discussions/what-is-adobe-audience-manager-used-for)

### [Permutive](https://www.g2.com/fr/products/permutive/reviews)

Permutive est une plateforme de collaboration de données prédictives conçue pour faciliter la collaboration sécurisée entre éditeurs, annonceurs, agences et leaders des médias de détail. Cette solution innovante intègre des capacités de salle blanche, de curation et d'activation de données de première partie dans un cadre unique axé sur la confidentialité. En se concentrant sur la sécurité des données et la conformité, Permutive permet aux utilisateurs de tirer parti de leurs données de manière efficace tout en respectant les réglementations en matière de confidentialité. La plateforme est particulièrement bénéfique pour les organisations cherchant à améliorer leurs stratégies publicitaires grâce à une meilleure utilisation des données. Les éditeurs peuvent optimiser leurs signaux d'audience, tandis que les annonceurs accèdent à des informations précieuses qui stimulent la performance des campagnes. La capacité de collaborer à travers plusieurs canaux sans compromettre l'intégrité des données fait de Permutive un outil essentiel pour les entreprises visant à maximiser leur impact publicitaire dans un environnement soucieux de la confidentialité. Les caractéristiques clés de Permutive incluent sa salle blanche de données avancée, qui permet aux annonceurs de travailler en toute sécurité avec plus de 150 éditeurs sur l'internet ouvert. Cette fonctionnalité élimine le besoin de partager des informations personnellement identifiables (PII), de déplacer des données ou de s'engager dans des processus de codage complexes, simplifiant ainsi le processus de collaboration. De plus, la plateforme de gestion de données (DMP) réinventée de la plateforme exploite l'intelligence artificielle pour améliorer l'efficacité des flux de travail, fournir des informations exploitables et recommander des opportunités proactives pour les utilisateurs. Permutive se distingue sur le marché avec sa taxonomie propriétaire et sa modélisation pilotée par l'IA, qui ensemble créent des packages organisés mettant l'accent sur la pertinence contextuelle et les informations en temps réel des éditeurs. Cette approche unique permet un ciblage plus fort et un accès à un inventaire sûr pour les marques, conduisant finalement à des résultats mesurables pour les annonceurs. En combinant les données d'affinité de première partie avec les signaux des éditeurs, Permutive permet aux agences d'achat de médias de prendre des décisions éclairées qui mènent à des campagnes publicitaires réussies. Dans l'ensemble, Permutive offre une solution robuste pour les organisations cherchant à naviguer dans les complexités de l'identité et de la collaboration de données dans le paysage de la publicité numérique. Son accent sur la confidentialité, la sécurité et la collaboration en fait une ressource précieuse pour ceux qui cherchent à améliorer leurs efforts publicitaires tout en respectant les réglementations de protection des données.

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate Permutive?

- **Facilité d’administration:** 8.9/10 (Category avg: 8.4/10)
- **Internationalisation:** 7.7/10 (Category avg: 8.4/10)
- **Performance et fiabilité:** 8.6/10 (Category avg: 8.8/10)
- **Quel est le retour sur investissement estimé par votre organisation pour the product (délai de rentabilité en mois)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Permutive?

- **Vendeur:** [Permutive](https://www.g2.com/fr/sellers/permutive)
- **Site Web de l'entreprise:** permutive.com
- **Année de fondation:** 2016
- **Emplacement du siège social:** London
- **Twitter:** @permutive  
1,215 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ff7f6ef39153767114e909b4d951ac42ad7bb3c62309df81fa02bd4cb8552bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9314455%2F&secure%5Burl_type%5D=linkedin_company_website)  
108 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Édition, Marketing et publicité
- **Company Size:** 46% Medium, 36% Large

#### What Do G2 Reviewers Say About Permutive?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs louent l' **interface conviviale** de Permutive, soulignant sa simplicité et son processus efficace de création d'audience.
- Les utilisateurs apprécient les **intégrations faciles** avec les principales plateformes, rendant la création d'audience et l'importation de données fluides et efficaces.
- Les utilisateurs apprécient l' **interface conviviale et la collecte d'événements facile** , simplifiant la création d'audience et améliorant les insights de données.
- Les utilisateurs apprécient la **large gamme d'intégrations** offertes par Permutive, améliorant les capacités de données et la segmentation de l'audience.
- Les utilisateurs louent Permutive pour son **excellent support client** , ce qui améliore l'expérience globale et la satisfaction avec la plateforme.

##### Cons

- Les utilisateurs rencontrent **des inexactitudes de données** avec Permutive, en particulier lors de l'intégration avec Facebook Ads en raison de divergences d'audience.
- Les utilisateurs trouvent la **configuration complexe** difficile, en particulier avec les configurations avancées et le manque de conseils spécifiques de l'éditeur.
- Les utilisateurs trouvent l' **accès restreint aux données** et les frais supplémentaires pour les modules complémentaires frustrants et limitants.
- Les utilisateurs trouvent que Permutive est un **produit coûteux** , ce qui peut limiter l'accessibilité pour certaines entreprises.
- Les utilisateurs notent des **fonctionnalités limitées** telles que le chargement lent des informations et l'absence d'options de suivi des clics, suggérant qu'il y a place à l'amélioration.

#### What Are Recent G2 Reviews of Permutive?

**["Riche en fonctionnalités mais la communication doit être améliorée"](https://www.g2.com/fr/survey_responses/permutive-review-12634325)**

**Rating:** 4.0/5.0 stars

_— Nadeem Q._

[Read full review](https://www.g2.com/fr/survey_responses/permutive-review-12634325)

**["Tableau de bord convivial, informations précieuses"](https://www.g2.com/fr/survey_responses/permutive-review-13131499)**

**Rating:** 4.5/5.0 stars

_— Jon P._

[Read full review](https://www.g2.com/fr/survey_responses/permutive-review-13131499)

#### What Are G2 Users Discussing About Permutive?

- [What does Permutive mean?](https://www.g2.com/fr/discussions/what-does-permutive-mean)
- [What is EDGE Permutive app?](https://www.g2.com/fr/discussions/what-is-edge-permutive-app)
- [Qu'est-ce que Hello amp Permutive ?](https://www.g2.com/fr/discussions/what-is-hello-amp-permutive) - 1 comment
- [Que fait Permutive ?](https://www.g2.com/fr/discussions/what-does-permutive-do) - 1 comment

### [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews)

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

**Average Rating:** 4.0/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Oracle Data Cloud?

- **Ease of Admin:** 8.3/10 (Category avg: 8.4/10)
- **Internationalization:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Oracle Data Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Oracle Data Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **data visualization** in Oracle Data Cloud's analytics excellent and easy to understand, enhancing usability.
- Users find the **ease of understanding** in Oracle Data Cloud's analytics and data visualization highly beneficial.
- Users appreciate the **ease of use** of Oracle Data Cloud, particularly enjoying its intuitive analytics and data visualization.
- Users appreciate the **intuitive user interface** of Oracle Data Cloud, making analytics and data visualization easy to understand.

##### Cons

- Users find the **cost to be high** compared to alternatives, making it a less attractive option.

#### What Are Recent G2 Reviews of Oracle Data Cloud?

**["A great versatile platform for data management"](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)**

**Rating:** 4.5/5.0 stars

_— Ravi B._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-7804157)

**["Oracle Data Cloud a futuristic cloud space"](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)**

**Rating:** 4.5/5.0 stars

_— Neeraj G._

[Read full review](https://www.g2.com/survey_responses/oracle-data-cloud-review-9833450)

### [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews)

Spherical data collaboration platform (DCP) makes it smarter, faster, and easier to enrich customer data, get deep consumer insights, and create data-empowered audiences that beat advertising KPIs. Propel your business beyond the competition with operational efficiencies and benchmark-beating outcomes. • Unlock first-party data with powerful unification • Scale first-party data for greater reach and performance • Enrich your data to understand & close customers • Reach the right people in all the right places • Fill in data gaps with preferred partners without moving data About Lotame Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. Contact Us today at lotame.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate Lotame Spherical Platform?

- **Ease of Admin:** 8.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Lotame Spherical Platform?

- **Seller:** [Lotame](https://www.g2.com/sellers/lotame)
- **Year Founded:** 2006
- **HQ Location:** Columbia, MD
- **Twitter:** @Lotame  
7,049 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f823bc620603e52a204b3bd5731be2471a0003e88f2d7c8a8c9cbf5f9c985e5f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64620%2F&secure%5Burl_type%5D=linkedin_company_website)  
125 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 56% Medium, 30% Small

#### What Are Recent G2 Reviews of Lotame Spherical Platform?

**["Continuous Partnership"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-5138532)

**["Lotame, the perfect companion for your company's digital marketing strategies"](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)**

**Rating:** 5.0/5.0 stars

_— Gloria Imelda I._

[Read full review](https://www.g2.com/survey_responses/lotame-spherical-platform-review-6687250)

#### What Are G2 Users Discussing About Lotame Spherical Platform?

- [What is a DMP in digital marketing?](https://www.g2.com/discussions/what-is-a-dmp-in-digital-marketing)
- [What can a DMP do?](https://www.g2.com/discussions/what-can-a-dmp-do)
- [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) - 1 comment
- [What is lotame?](https://www.g2.com/discussions/what-is-lotame) - 2 comments

### [Nexxen](https://www.g2.com/products/nexxen/reviews)

We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want.

**Average Rating:** 3.8/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate Nexxen?

- **Ease of Admin:** 7.5/10 (Category avg: 8.4/10)
- **Internationalization:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Nexxen?

- **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen)
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57e37b9d2996190cb00827b6296c4207f4197a6c73dec0913eec09d642bddc9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnexxen-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
792 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 56% Large, 35% Medium

#### What Are Recent G2 Reviews of Nexxen?

**["Support Amobee Reps"](https://www.g2.com/survey_responses/nexxen-review-5430480)**

**Rating:** 4.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480)

**["A Great SSP to help monetize your channels."](https://www.g2.com/survey_responses/nexxen-review-10706621)**

**Rating:** 4.5/5.0 stars

_— Sampreeth D._

[Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621)

#### What Are G2 Users Discussing About Nexxen?

- [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for)

### [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews)

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introducing the first DSP with the company's founding in 2007, MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath's programmatic platform offers a customizable tech stack with a modular, API-first approach for flexibility and customization, future-proofed identity solutions to expand addressability, curated inventory optimized towards specific KPIs for powerful results, and transparency into performance for improved efficiency. 

**Average Rating:** 3.9/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate MediaMath by Infillion?

- **Ease of Admin:** 7.7/10 (Category avg: 8.4/10)
- **Internationalization:** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.8/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind MediaMath by Infillion?

- **Seller:** [Infillion](https://www.g2.com/sellers/infillion)
- **Company Website:** infillion.com
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **Twitter:** @infilliontech  
300 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4d78aa8e530521e677595798571a57b379f0fb74de7b006e83ef66844b48929&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfilliontech%2F&secure%5Burl_type%5D=linkedin_company_website)  
186 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 51% Medium, 25% Small

#### What Do G2 Reviewers Say About MediaMath by Infillion?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **unique campaign categories** offered by MediaMath and appreciate the responsive customer support.
- Users appreciate the **transparency and control over spending** offered by MediaMath, enhancing their advertising management experience.
- Users appreciate the **transparency and control over spending** that MediaMath by Infillion offers for effective budget management.
- Users value the **unique campaign category options** and exceptional customer support offered by MediaMath.
- Users value the **diverse campaign options** offered by MediaMath, along with exceptional customer support.

##### Cons

- Users find the **complexity** of MediaMath challenging due to its outdated UI and awkward navigation.
- Users find the **complex setup** of MediaMath cumbersome and time-consuming, impacting their initial experience with the product.
- Users find the **complex user interface** challenging, with outdated design, nested menus, and slow reporting updates.
- Users find the **dashboard issues** frustrating, including outdated UI, complex navigation, and slow report updates.
- Users find the **difficult navigation** due to outdated UI and nested menus frustrating and time-consuming.

#### What Are Recent G2 Reviews of MediaMath by Infillion?

**["Media Math is very attentive and prompt to delivery for all of your business solutions needs."](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-11376957)

**["Powerful Control, Needs UI Overhaul"](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)**

**Rating:** 4.0/5.0 stars

_— David C._

[Read full review](https://www.g2.com/survey_responses/mediamath-by-infillion-review-12049561)

#### What Are G2 Users Discussing About MediaMath by Infillion?

- [What is MediaMath TerminalOne Marketing OS™ used for?](https://www.g2.com/discussions/what-is-mediamath-terminalone-marketing-os-used-for)
- [How many employees does MediaMath have?](https://www.g2.com/discussions/how-many-employees-does-mediamath-have)
- [Is MediaMath a DSP?](https://www.g2.com/discussions/is-mediamath-a-dsp)
- [What is MediaMath?](https://www.g2.com/discussions/what-is-mediamath)

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- [Ad Networks](/categories/ad-networks)
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- [Creative Management Platforms](/categories/creative-management-platforms)
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- [Display Advertising](/categories/display-advertising)
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[Browse Data Management Platform (DMP) Themes](/categories/data-management-platform-dmp/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated 

Products classified in the overall Data Management Platform (DMP) category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Data Management Platform (DMP) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Data Management Platform (DMP) category.

In addition to qualifying for inclusion in the Data Management Platforms (DMP) category, to qualify for inclusion in the Enterprise Business Data Management Platforms (DMP) category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

Show More

* * *

## How Do You Choose the Right Data Management Platforms (DMP)?

### What You Should Know About Data Management Platforms (DMP)

### What are Data Management Platforms (DMP)?

For companies that collect large amounts of data regarding the impact of marketing and advertising campaigns, data management and analysis is key. Data management platforms (DMPs) help companies store and analyze data that can come from multiple sources. Since advertising and marketing campaigns, as well as customer and audience sentiment and reactions, are ever-changing, DMPs are crucial to companies for quick and easy analysis.

DMPs are used for customer insight development, targeted media buying, [CRM software](https://www.g2.com/categories/crm) optimization, and marketing content optimization, just to name a few. Due to the breadth of DMP functionality, businesses across industries must make sure to align their goals with what a DMP can offer. Specific companies have different reasons for managing data, and must make sure their DMP organizes, analyzes, and presents customer data in an effective way. Depending on a company’s particular industry, the type of data gathered and the way it is used will vary. As you consider adopting this technology, be aware of what data you need to gather and access, as well as what works well for your particular industry.

Key Benefits of DMPs

- Improve audience data collection, organization, and utilization
- More effectively market and prospect potential customers
- Customize content gathered from a CRM or other data sources
- Improve channel and campaign flexibility
- Generate unique audience insights

### Why Use DMP Software?

Cross-referencing first- and third-party data can lead to extremely positive results for marketers. Examining both types of data provides opportunity to hyper-target and hyper-personalize marketing toward customers, helping deliver the right message at the right time. That being said, it’s important to note that DMPs integrate first- and third-party data differently from one another. Integration of data is such a priority for businesses because it helps create rich, well-rounded customer profiles, allowing marketers to create more thoughtful, targeted messages. When shopping around for a customer data platform, understand how data can be input and exacted from the platform.

Benefits that users said they received from implementing and using DMPs include a unified data hub and a higher accuracy in audience targeting and segmentation.

**Data hub —** DMPs are, by definition, centralized storage hubs for behavioral data. Many reviews left for the products in this category discuss the effectiveness of those hubs. As your business scales, you are likely to cull marketing data, user data, and audience data from various channels using a diverse stack of software. Just as [master data management software](https://www.g2.com/categories/master-data-management-mdm) is designed to centralize and manage internal operations data, these tools help to manage consumer insights in one convenient place. DMPs will often integrate with CRM platforms so that valuable marketing-based information can be exported as CRM data.

**More accurate targeting —** Segmentation and targeting of customers needs to be accurate, or companies face losing customers. Tracking audience data in response to advertising and marketing campaigns significantly helps retargeting efforts, especially if a company wants to expand their audience. Collecting data from a variety of sources helps businesses create robust customer profiles, enabling them to better understand who they are targeting. Also, when determining the direction of a campaign, a larger data set typically leads to better results, and assists greatly in advertising efforts and placements.

### Who Uses DMPs?

The high-level insights made possible with these tools are especially useful for certain departments within an organization. The following are the ideal users of this technology.

**Marketers —** For a digital marketing team involved with programmatic ad buying and campaign development, there is no limit to the amount of consumer insights that are worth collecting. Marketers can leverage the audience data within these platforms to make educated choices in the messaging, timing, and placement of advertisements on digital channels. From content marketing to location-based mobile ads, each decision needs to be carefully thought out, due to the resources and effort involved. Having this far-reaching consumer data in one convenient location is a boon for marketers seeking to make the most of every campaign.

**Sales —** There is a plethora of [sales software](https://www.g2.com/categories/sales) designed to give these teams a leg up on the competition and perform at the highest level. Data management platforms can complement these solutions by giving sales teams a deeper understanding of target customers and the channels they frequent. While marketing teams leverage this centralized data for digital advertising campaigns, sales leaders can use it to refine outreach tactics and assemble the best possible list of leads. The sales and marketing departments should work in tandem to ensure that messaging is aligned and the needs of customers met. Sharing the insights that are gathered on DMPs can go a long way in unifying these efforts.

**Product —** A product strategy should never stop evolving. When a product team has a firm grasp on brand reputation, customer behaviors, and audience demographics, they can deliver the right offerings at the optimal time, and shape these products and services around the consumers who stand to benefit. This also goes for executive teams and others involved with plotting the direction of a brand’s offerings or marketing. Having easy access to audience data from a wide array of sources helps decision-makers keep a finger on the pulse of their most valuable assets: the consumers.

### DMP Features

Marketing is the first step in the customer journey. The powerful software in this category can help light the way for successful marketing by giving brands a complete view of their target market, from social media to their favorite mobile apps. It also provides a window into the successes and failures of ongoing marketing efforts. The following are some common features of DMPs that enable a business to understand the customer experience so that they can communicate their message more clearly than ever.

**Audience data and insights —** Analytics are a key piece in the DMP puzzle, allowing you to contrast your audience against first- and third-party data sources. This helps you learn more about who they are and how they engage with your content. Each platform offers different insights on audience behavior, demographics, and interests in relation to your branding and marketing. It is important to determine which system aligns with your goals to build a well-informed target audience. Depending on your reach and active marketing channels, your audience will vary in size and complexity, and so will the analytics you collect.

**Data integration —** Tools in this category provide first-party data integration with ad servers, DSPs, and SSPs, and other data sources for inbound and outbound data transfer. They may also offer second- and third-party integration. Second-party integration allows the user to combine first-party data with additional first-party unstructured data of strategic partners. Third-party integration involves integrations with external data providers, and the real-time import of their structured and unstructured data. Examples of these are businesses such as ad agencies and companies with similar clients, as well as open source databases on the web.

As DMP solutions collect this disparate data, they will unify the information into a single customer view, so users can manage the analytics without the need for multiple windows or separate tools. Users can program these tools to standardize second- and third-party data from different sources and agencies so it enters the system in the company’s preferred format. Administrators can also create filters to weed out unnecessary data points during the transfer.

**Data cleansing —** A number of apps in this category include technology for cleaning and enriching data as it enters the system. This can include processes like fixing typos, deduping/merging leads, and autocorrecting the formatting of data to fit your company’s preferences. The cleansing features in some cases will automatically normalize the field values in your data. Some products offer exception management tools, which scan your databases and correct anomalies that found their way into the system.

**Account and lead scoring —** Analytics tools within DMP products have a variety of benefits to the user. Among these is the creation of customer segments for future marketing. With a thorough data analysis, you can create unique user profiles and prioritize certain groups that are most likely to respond positively to your marketing. This allows for not only advanced targeting in your marketing strategy but also an increased focus on personalization for these high-ROI clients. Furthermore, agencies can streamline their pipeline with lead routing and account assignment features in some platforms. Some platforms take advantage of modern [machine learning software](https://www.g2.com/categories/machine-learning) to help companies define and reach their optimal audience.

### Software and Services Related to DMPs

The following solutions are worth being considered alongside data management platforms and can help elevate and automate your company’s marketing initiatives.

[**Demand side platforms (DSPs)**](https://www.g2.com/categories/demand-side-platform-dsp) **—** Demand side platforms enable the real-time purchasing of digital ad space at pivotal moments in a customer’s buying journey. A focused digital advertising effort might capitalize on the consumer data provided by DMPs to make these timely decisions and place relevant ads on websites while the target audience is browsing. Web administrators use a similar software, [supply side platforms (SSPs)](https://www.g2.com/categories/supply-side-platform-ssp), to promote and sell these valuable ad spaces when the ideal opportunities arise. As online advertising becomes more and more competitive, the ability to make these in-the-moment marketing decisions are increasingly valuable for brands hoping to reach people as they go about their online routines. DSPs are a natural complement to DMPs for enabling well-informed ad buying decisions.

[**Retargeting software**](https://www.g2.com/categories/retargeting) **—** The people who visit your brand’s website are often the ideal audience for ads, as they have shown a direct interest in your product or service. Retargeting software tracks this visitor behavior with help from cookies and automates the deployment of display ads across this network of visitors. While storing your various forms of marketing data on DMPs and using it to shape your campaigns, retargeting tools help to keep your brand fresh in the minds of your past visitors. These ads can be easy wins for a brand, and retargeting is a common marketing strategy for thousands of companies with an established online presence.