Permutive still seems to be relatively unknown in comparison to other DMP's most likely as they are an independent. Most of the companies we speak to did comparative trials with their existing platforms or proposed platforms so if you were unsure I'm certain that they would be happy to take that challenge on Review collected by and hosted on G2.com.

We started working with Permutive more than four years ago and have been on their journey from the start. Permutive sit at the heart of our marketing capabilities allowing us to manage our first party data and build reactions to re-market to our users for internal promotions and also manage interest segments for external clients pushing GDPR compliant data into ad networks, our own inventory, Facebook, Email, Twitter and extended ad networks.

Given Permutive works on 1st impression we have seen a significant increase in our ad availability.

In addition we use the Permutive data warehouse capabilities to analyse every interaction in our content database to understand and inform the business on how people are using our sites, consuming content and understanding variances over time.

By using data studio on top of their instance of big query we have been able to also build out dashboards for every part of the business Review collected by and hosted on G2.com.

Do a test if unsure! Review collected by and hosted on G2.com.

This DMP has enabled us to sell audience targeting with the confidence that we will fulfil our partners' needs both in terms of scale and quality. Our first-party data is extremely valuable to us and this platform is key to executing our commercial data vision. Review collected by and hosted on G2.com.

Better of switching now than later. I've used 4 other DMPs and Permutive, so far, is the best. Extremely responsive and always trying to hash out additional use cases and build out more integrations for various internal teams. Review collected by and hosted on G2.com.

We're finally able to give valuable insight back to our advertisers at a level we haven't been able to in the past. We've gotten feedback that our recaps are more robust than some of our competitors and a lot of that has to do with Permutive. Review collected by and hosted on G2.com.

It's rare to find a team as smart and forward thinking as the team at Permutive.

Often with companies in this space the product doesn't live up to the promise of the sales pitch. I think the opposite is true of Permutive. The product is far better than I thought it would be from the pitch. It's over-delivered in a big way. Review collected by and hosted on G2.com.

We solve multiple problems with Permutive.

From getting insight to help with our monetisation strategy, to understanding our audience at a granular level, to providing data when testing new products, we use Permutive across our entire business.

One of the main benefits is that by using Permutive i've been able to get every team in the company excited about using data. Review collected by and hosted on G2.com.

Previous DMPs haven't provided us with the depth that permutive does. Content read and analytics on engagement are helping us to sell. Review collected by and hosted on G2.com.

Using Permutive I can build bespoke and highly targeted audience segments for my University clients. It helps to focus on look alikes and also any crossovers of certain audience behaviours. Review collected by and hosted on G2.com.

I would recommend using this product! Review collected by and hosted on G2.com.

As a publisher, we're able to aide our clients with identifying exact audience segments from our larger audience so they can reach exactly who they need to. Review collected by and hosted on G2.com.