The technology is excellent. By switching to first party cookies, it has allowed us to grow our audience sizes, and in turn, revenue. In addition to the tech, both the client services and development teams are excellent to work with, and continue to help grow our digital ads business. Review collected by and hosted on G2.com.

There isn't much we dislike about Permutive! Review collected by and hosted on G2.com.

There is a large variety of capabilities permutive has that enables you to build rich audience segments Review collected by and hosted on G2.com.

Real time accurate scale is a challenge for any DMP, so improved integration with google may help with this. Review collected by and hosted on G2.com.

Unique and strong USP, and a very supportive technical support. Permutive has also offered great training webinars content. It also offers a large range of tools to use the data that comes from the system Review collected by and hosted on G2.com.

Sorry but I can't think of anything in particular Review collected by and hosted on G2.com.

A DMP developed with publishers at its heart, Permutive understands Pubs requirements and delivers on thier lofty performance promises, giving access to a much larger % of our audience than previous technologies. They Continue to innovate with new Identity products now coming online. The the team are helpful and responsive. Review collected by and hosted on G2.com.

The UI is simple and effective, but perhaps lacks a bit of refinement in esp the analytics and insight capabilities. Does what we need however. Review collected by and hosted on G2.com.

There is a solution to every problem. We have had multiple calls with Permutive eng team to fix issues related to our case only Review collected by and hosted on G2.com.

iOS SDK took some time to be ready....... Review collected by and hosted on G2.com.

The CSM team is great and the technology is very user friendly Review collected by and hosted on G2.com.

Sometimes the plug-in doesn't work and the schema isn't updateable Review collected by and hosted on G2.com.

- The customer service has been brilliant, from implementation through to now

- The platform itself is intuitive and easy to use

- Always developing Review collected by and hosted on G2.com.

- No major downside or major issues to report Review collected by and hosted on G2.com.

Their customer service is excellent. Whenever I have reached out with an issue or question, they usually always have the answer. Overall, the DMP is easy to use and portrays information in a clear way - something that doesn't always happen with data. Review collected by and hosted on G2.com.

The segment builder could have a few tweaks. I would appreciate a copy and paste function for creating different properties. Review collected by and hosted on G2.com.

Customer service, attention to details and the ease of navigating the platform Review collected by and hosted on G2.com.

If someone came to the platform for the first time they mind find creating segments in the best manner a bit difficult Review collected by and hosted on G2.com.

The platform is very easy to use, building segments is super simple, the data is a lot more reliable & the account team is fantastic Review collected by and hosted on G2.com.

Small kinks in the UI. The 3P overlap reports are not very reliable Review collected by and hosted on G2.com.