Built on edge-computing and works in realtime. Innovating within the space constantly and hires smart talent! Review collected by and hosted on G2.com.

Not a dislike, but more a challenge on their hands... There is a lot of competition within the space. Permutive will have to continue to innovate and build relationships with the whole ecosystem or they risk being challenged by over up and coming solutions with interesting USP's. Review collected by and hosted on G2.com.

The fact the platform is accessible to all the different stakeholders in the business. We can build segments in realtime and have automated integrations into partners like GAM and BEOP and many more Review collected by and hosted on G2.com.

Being candid - the price. As a publisher we have learned to reduce ad units on the page, creating more page views and reduced CPM's. However Permutive charges on a page basis - which has limited our rollout plan. We have utilised the ability to only use Permutive on core geo's - but we would ideally have everywhere - but the model does not allow for this. Review collected by and hosted on G2.com.

The onboarding process is very good with a success team that really helps you in your needs.

The web and native integration is easy and you can start to work with the product quickly. Review collected by and hosted on G2.com.

The backoffice is simple and effective, but the analytics and insight capabilities are improvable.

Some integrations with other platforms can be difficult to implement. Review collected by and hosted on G2.com.

Permutive makes it easy to create new audiences to clearly match the niche audience our clients are looking for. It's extremely helpful that the audiences don't have a certain lookback window and allow us to continue to grow in scale. Review collected by and hosted on G2.com.

The accuracy of some of the data we are sharing with clients isn't up to par. The click data is only using Desktop when the majority of our impressions run on mobile which don't allow us to give client's a clear understanding of the audience who engaged. Review collected by and hosted on G2.com.

The team at Permutive is always available to help set us up for success, educate our broader team and reach out to understand the needs of the entire organization. Review collected by and hosted on G2.com.

The team can look to enable some teams and not teach them to do their job, but do for them. Review collected by and hosted on G2.com.

very helpful, great account management, Review collected by and hosted on G2.com.

the focus on one subset of digital industry when making decisions, need a wider focus to include all mediums that use the product Review collected by and hosted on G2.com.

Easy to set up audiences and integrated with GAM Review collected by and hosted on G2.com.

I don't dislike anything for this platform Review collected by and hosted on G2.com.

Permutive team is great to work with and has helped increase revenue. The reporting insights is my favourite tool. Seeing what segments index high against all other segments is useful. Review collected by and hosted on G2.com.

Nothing to dislike here. When creating a lookalike model I wish it was easier to search for the seed cohort. When you have 100s of segments difficult to find cohort. Review collected by and hosted on G2.com.

There is a very accessible, customizable segment modeling tool that allows for precisely the balance of scale and accuracy you need. Review collected by and hosted on G2.com.

AND/OR functions cannot be changed on an existing cohort. Instead, new logics need to be constructed if you're opening up / closing down scale. Review collected by and hosted on G2.com.

Most helpful is a the team that always happy to support and help. Review collected by and hosted on G2.com.

Nothing I don't like I really like all the pieces of the platform, so clear and nice to use it Review collected by and hosted on G2.com.