Unlike many DMPs, Permutive is squarely focused on publisher success and productivity. Their UI is pretty straightforward, but they are always innovating and making improvements throughout. As part of the their publisher focus, they are helping build connections throughout adtech that should help publishers leverage their audience and context directly with buyers. This is important work that should not only be supported, but also encouraged. Review collected by and hosted on G2.com.

Most of my dislikes come from general gripes with DMPs overall. I know that DMPs are not data science platforms, and Permutiveis on the better side of analytics inside DMPs, but I would love to see some more innovation there. The platform needs to be better at the comparison of segments, showing overlaps and helping publishers understand audiences by section of their sites. Review collected by and hosted on G2.com.

The nature of the tech has meant that successive business challenges around privacy and changes in ad tech have been easy to address (insofar as they relate to audience behavioural data collection). The customer support has generally been excellent, with nothing being too much trouble, and I've been able to get support on any issues or questions I've had. The increased scale we've been able to achieve with Permutive and the relative simplicity of most common processes are the strongest points for myself as a user. Review collected by and hosted on G2.com.

The GUI could stand to be improved. The reporting capabilities cover most if not all of the standard metrics one would use to measure audience and engagement, but getting detailed insights out of the platform is a fairly slow, manual process. The Routing add-on can certainly help with this, but is a costly addition. The process of cohort building can be clunky, with some more complex combinations of boolean operators varying from laborious to practically impossible to set up. Some integrations with other platforms can be difficult to implement. Review collected by and hosted on G2.com.

Intuitive and easy-to-use interface (quick learning curve and management of the tool).

Dedicated and committed Support Team: always eager to help and sharing best practices or ideas for getting the best of the tool.

In constant development, offering new features adapted to market changes and needs. Review collected by and hosted on G2.com.

No local support in my country (Spain) at this moment , so we had to do all the on boarding and trainings in English.

Price: in general (not only Permutive one) DMPs are expensive tools, so you must be really sure of what you want this for and that it has all the features needed for your company purposes.

Some features (as 3rd party insights or keywords on pages crawling ) have an extra cost.

You cannot upload a massive list of segments by yourself directly on the platform (using an Excel for example) and need their Tech Support help for doing this.

It still has some limitations: unable to track clicks in app or on the mobile web. Also desktop clicks are calculated as an "estimation" (clicks are measured by monitoring mouse cursor focus. When a user hovers over an ad and see that the window loses focus, then this DMP count this as a click). Review collected by and hosted on G2.com.

The platform is very user-friendly and easy to navigate. The support team is also very knowledgeable and timely in their responses. Review collected by and hosted on G2.com.

So far, I haven't come across any issues. Review collected by and hosted on G2.com.

What I like Permutive the best is the flexibility to create customized audience segments based on different keywords and content segments on our website. Review collected by and hosted on G2.com.

One major downside of using Permutive is that it is a UK-based platform, and since I work in the US, a lot of the US-based audience segments are restricted by the GDPR rules in Europe. Review collected by and hosted on G2.com.

It is a platform thinking about first party data, the editors believe it is very valuable to be able to have products designed for us. Review collected by and hosted on G2.com.

As it is very complete, the implementation time is slow Review collected by and hosted on G2.com.

Really clear and easy to understand UX that allows us to better understand and sell our data to clients. Review collected by and hosted on G2.com.

Nothing that I can immediately think of. I use Permutive daily and have never had a problem. Review collected by and hosted on G2.com.

The in-depth reporting level, the uniqueness of the products, the capacity to track behaviours across appa Review collected by and hosted on G2.com.

not enough uniformity between app and web, and the lack of suitable products outside of GAM environment. Permutive products seem to be built mainly for web publishers using Google manager adserver Review collected by and hosted on G2.com.

The customer care and the team, being available and following thoroughly our projects.

We use BeOp with Permutive, and the connection is flawless, which is very helpful. Review collected by and hosted on G2.com.

The lack of local technical contacts, as it seems that the team in France is mainly sales oriented. Review collected by and hosted on G2.com.

Everything. From the robust and flexible data collection, to the portability, to the world-class support team, they've been miles above all of the category competitors I've worked with over the last 15 years. Review collected by and hosted on G2.com.

I honestly don't have a solid answer for this. Everything that's missing, everything I want to see be added or built is being worked on and we're even testing some of those out now to help develop and define them. Review collected by and hosted on G2.com.