Great Customer Support; Creating cohorts is straightforward and easy to edit. Review collected by and hosted on G2.com.

Population time for new cohorts can be slow at times and predicted audience size can sometimes be innacurate. Review collected by and hosted on G2.com.

In a fairly saturated market, Permutive stands out as a future-ready DMP constantly looking to innovate based on customer feedback. Equally as important, they provide incredible high-touch customer service. This is a winning combination that sets them apart. Review collected by and hosted on G2.com.

While Permutive has best-in-class first-party data features and capabilities, their third-party data support can be better. Review collected by and hosted on G2.com.

The support team: Everyone we have interacted with are fantastic, both technical and account managers. Review collected by and hosted on G2.com.

The cost maybe, but outside of that it fits its purpose well. Review collected by and hosted on G2.com.

As discussed above, it is a very user-friendly module. Everything is very accessible and digestible. Previously, I have used modules such as Simmons Insights that take months of training and longer to understand. It was as if every step you took towards finding the data had to be relearned entirely each time it was used unless detailed notes were taken. This is very straightforward. It was very well taught over the course of an hour, and by the end of the hour, not only myself but the other team members felt comfortable and capable with the module. On top of that, when I have had questions or inquiries regarding Permutive, and its data, there has been a timely response from the support team as well as replys thereafter. Another thing that makes the module far more digestible is the help page. I have not yet used a module that has such a comprehensive help page, with definitions or breakdowns readily available for practically everything that has been presented. Review collected by and hosted on G2.com.

There seems to be a lack of benchmarks to measure some of the third-party data. Because it comes from an outside source, some questions are left unknown such as what determines an affluent household and why indexes may be higher for certain groups with higher total percentages. Though these answers are not urgently needed, they would still be useful. One other issue I have noticed, though it is a very minuscule issue, is load times. With a new Mac laptop and good connection, some pages take what feels like a very extensive time to load. As I am frequently switching between each tab to gather data, it would be nice for the load times on some of the data points to be improved. Once again, though this is a very small issue, the load times seem to be longer than any other module I use. Review collected by and hosted on G2.com.

Audience targeting for very specific segments. Insights on campaigns for recaps. Review collected by and hosted on G2.com.

It can be a little confusing understanding the language on how to explain the insights, in regards to the index. Or how to pull the data on impressions served with audience insights. Review collected by and hosted on G2.com.

Justin communicated well and resolved all of my problems with absolutely no issues or confusion Review collected by and hosted on G2.com.

I honestly didn't see any downsides, the service was excellent Review collected by and hosted on G2.com.

Mainly been impressed with their support and service levels. I had serious concerns at first given the number of clients they had taken on recently that they would be able to be as hands-on as we needed. However, they exceeded expectations, we had an aggressive deadline to migrate and they met it comfortably. Since launch they've also continued to support and even drive some of our product development, sales training, etc. Review collected by and hosted on G2.com.

Some of their segmentation advice felt a bit loose. They suggested creating segments of sports fans based on users who had viewed one-page view that day. I understand the need to evangelise their real-time capabilities and promote the helping of monetising passer-by traffic but this feels disingenuous to me. I certainly wouldn't class someone as a fan of anything from one-page view. However, when we had that discussion they quicky suggested alternative routes which we were much happier with. Review collected by and hosted on G2.com.

Permutive are clear experts in their area, with a genuine interest in supporting publishers and championing privacy. The future of non-consented inventory is a key focus area for us, and some solutions are already emerging. Further support in this area would be welcomed, such as measurement and effectiveness. And, as always, facilitating industry conversations. Review collected by and hosted on G2.com.

Permutive's move to engage more directly with the buy-side appears to be a move away from their dedicated market. Review collected by and hosted on G2.com.

Permutive has helped us understand our users and allowed us to gain valuable insight into our audience. It is light on the page and has features like backdating and creating look alike modelling. Review collected by and hosted on G2.com.

The platform UI can be improved as it feels dated and can confuse first-time users. There are also some sections that we are not able to access unless we use a direct link even though we have access to the site. Review collected by and hosted on G2.com.

Permutive offers exciting depth when it comes to building custom segments to fit an advertiser's needs. Building new segments is fairly straightforward. Love the browser extension - great teaching tool that offers a clear view into how everything works! Our dedicated account manager was super knowledgeable and helpful. We miss Rico!! Review collected by and hosted on G2.com.

Logic used to build segments is occasionally confusing (if/and/or statements etc). Occasionally, we'll receive something like an advertiser keyword list that can't be ingested into Permutive and we'll have to find a different way to fit the advertiser's needs. As a small publisher - finding segments with scale and figuring out how best to pitch them to advertisers can be challenging - could use more support/guidance/education here. Review collected by and hosted on G2.com.