Permutive is a complete DMP with execptional features for audience development such as easy implementation, integration with ad platfoms, great insights across audience, campaigns and revenue. With game changing tools like prospecting it is helping publishers to move their advertising partners from open marketplace to PMP and increase eCPM for best results on monetizaiton. Teams at Permutive are great with customer support and marketing communicaitons.

Ease of use, great features, monetization at scale and continuos improvement in insights are a combination that works in Publisher favor. Plans feature help our sales team to go better prepared for conversations with clients and succeed. Review collected by and hosted on G2.com.

There are so many positives about Permutive but to be fair, they can grow their clean room capabilities soon to match the industry standards and support publishers at scale. Review collected by and hosted on G2.com.

Both the platform's user interface and user experience are very intuitive, making it easy for people from different backgrounds to create relevant audiences.

The response time from the support team is pretty quick, and the cohort creation process using first-party data is simple.

The development documentation is straightforward and helpful when implementing the SDKs and integrations.

As a recent addition, I have to say that the Connectivity feature enabling Permutive to connect directly with datasets from different cloud providers was one of their greatest achievements. Review collected by and hosted on G2.com.

I feel like the Permutive team could evolve their ways of offline communication so that their clients aren't limited to communicating only via e-mail but could resort to other faster methods.

Also, I believe that the finantial model related to events could improve in the sense that charging should be focused on the volume of events, and not on the amount of schemas.

One other thing that can improve in a more foundational level is the terminology used throughout different features, which sometimes mix themselves together, making it easier for some concepts to get confusing. Review collected by and hosted on G2.com.

The support from Permutive's technical and client teams is excellent. The software is well-balanced, covering insight and targeting use cases, while remaining intuitive. Review collected by and hosted on G2.com.

Access to certain types of data are restricted and charged as add-ons. Review collected by and hosted on G2.com.

I've been using this platform for over four years across multiple companies, and I find that the DMP's interface and user experience are incredibly intuitive, making it easy to onboard new employees and quickly extract insights. Unlike many other platforms that make data retrieval a lengthy process, Permutive simplifies everything.

The customer success team is outstanding—quick to respond and highly knowledgeable. Shout out to Brendon and Gillian for their strategic guidance! Review collected by and hosted on G2.com.

When optimizing campaigns in Google Ad Manager performance by segment we only see the ID # and not the full segment name. Have to build a dashboard or use a VLOOKUP to identify the segment. Beta delivery insights tool should solve this. Review collected by and hosted on G2.com.

The different types of cohorts to be able to impact the user and the insights Review collected by and hosted on G2.com.

There is nothing I don't like in particular. If I had to say something it would be the precision of the models, which are very low. Review collected by and hosted on G2.com.

The performance and sophistication of the offering. Review collected by and hosted on G2.com.

It is an expensive product, which may be prohibitive to some companies. Review collected by and hosted on G2.com.

top notch customer service, white glove treatment. the data/privacy space is tricky enough to navigate without an innovative partner helping guide the way Review collected by and hosted on G2.com.

Permutive is a very innovative platform/product offering. Other DMP-like platforms have been able to iterate off Permutive's firsts in the space. Review collected by and hosted on G2.com.

I really like Permutive's UI. It makes it very simple to create, select and/or compare data and audience cohorts. I also love the customer support we recieve from our team at Permutive. Alex, Claire and Brendan have been a dream to work with. Review collected by and hosted on G2.com.

I don't always love the index metrics. I find them tough to read at times. Review collected by and hosted on G2.com.

Permutive helps us better monetize our first and second party data. While I am not the one that builds the segments, the team that does is able to turn them around very quickly, and it is easy for us to build the segments and inmplement them into our ad stack.

Finally, the customer support team is execellent, and very easy to work with, with quick response times. Review collected by and hosted on G2.com.

While I do think the segments are easy to build and implement, they do take some time to populate (not uncommon) so any improvements there would be great. Review collected by and hosted on G2.com.

Constant and useful product evolutions, simple integration. Review collected by and hosted on G2.com.

Interaction with support not always clear Review collected by and hosted on G2.com.