--- title: Permutive Reviews meta\_title: 'Permutive Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 87 reviews by the users' company size, role or industry to find out how Permutive works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 87 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Permutive Reviews & Product Details Visit Website Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations. * * * Product Website Permutive Seller [Permutive](https://www.g2.com/sellers/permutive) Discussions [Permutive Community](https://www.g2.com/products/permutive/discuss) Languages Supported German, English, French, Italian, Portuguese, Spanish Solution Type All-in-One Overview by Robbert Van Der Pluijm Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/permutive/pricing) ![Alan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alan M.") AM Alan M. Digital Manager Enterprise (\> 1000 emp.) 7/11/2019 "An excellent data management platform solution in a post GDPR world" 4.5/5 What do you like best about Permutive? 1st party real time data platform that allows us to fully understand and action our fully permissioned user data and build visualisation tools from the data warehouse Review collected by and hosted on G2.com. What do you dislike about Permutive? Building segments could improve purely from a legacy POV whereby some of the query parameters are not clearly described - a minor thing as it is in the documentation Review collected by and hosted on G2.com. Recommendations to others considering Permutive: Permutive still seems to be relatively unknown in comparison to other DMP's most likely as they are an independent. Most of the companies we speak to did comparative trials with their existing platforms or proposed platforms so if you were unsure I'm certain that they would be happy to take that challenge on Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? We started working with Permutive more than four years ago and have been on their journey from the start. Permutive sit at the heart of our marketing capabilities allowing us to manage our first party data and build reactions to re-market to our users for internal promotions and also manage interest segments for external clients pushing GDPR compliant data into ad networks, our own inventory, Facebook, Email, Twitter and extended ad networks. Given Permutive works on 1st impression we have seen a significant increase in our ad availability. In addition we use the Permutive data warehouse capabilities to analyse every interaction in our content database to understand and inform the business on how people are using our sites, consuming content and understanding variances over time. By using data studio on top of their instance of big query we have been able to also build out dashboards for every part of the business Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Mid-Market (51-1000 emp.) 12/12/2019 "Market's best solution" 5/5 What do you like best about Permutive? Permutive's solution is the most futureproof DMP out there and in a world where cookies are dying, publishers need to be in a position to still provide mutually beneficial experiences for users and advertisers. Review collected by and hosted on G2.com. What do you dislike about Permutive? The UI still needs work to ensure that more in the business can extract use from it. Review collected by and hosted on G2.com. Recommendations to others considering Permutive: Do a test if unsure! Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? This DMP has enabled us to sell audience targeting with the confidence that we will fulfil our partners' needs both in terms of scale and quality. Our first-party data is extremely valuable to us and this platform is key to executing our commercial data vision. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") AP Verified User in Publishing Enterprise (\> 1000 emp.) 7/24/2019 "Best DMP I've used" 5/5 What do you like best about Permutive? The customer success and solutions teams were amazing during our POC. They created new tools for us so that we would fully leverage all of the data we were already collecting. The UI is clean and easy to use and understand - a lot of our sellers don't have platform experience but they can navigate permutive relatively easily. Review collected by and hosted on G2.com. What do you dislike about Permutive? Speed of reporting when layering on segments or changing dates etc etc. I realize it's Looker so it could be a limitation on that end. Review collected by and hosted on G2.com. Recommendations to others considering Permutive: Better of switching now than later. I've used 4 other DMPs and Permutive, so far, is the best. Extremely responsive and always trying to hash out additional use cases and build out more integrations for various internal teams. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? We're finally able to give valuable insight back to our advertisers at a level we haven't been able to in the past. We've gotten feedback that our recaps are more robust than some of our competitors and a lot of that has to do with Permutive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic DH David H. Programmatic, Data and Technology Director Mid-Market (51-1000 emp.) 7/1/2019 "Transformative" 5/5 What do you like best about Permutive? Permutive has completely changed how we're able to use data on our users. Before working with Permutive The Stylist Group could only see data on approximately 40-45% of our users. With Permutive we are close to 100% of users. The interface isn't much to look at but personally I really like it. The purpose of the DMP is to build audiences and report on audiences. The simple clean UI makes the simple stuff simple and the complex stuff easy to use. The team at Permutive have been incredible to work with in all departments. It feels like an organisation where the employees believe in the platform and want their clients to succeed. Review collected by and hosted on G2.com. What do you dislike about Permutive? I'm yet to find one. I've thrown lots of requirements and questions at Permutive and they've been able to answer everything I've sent them. Review collected by and hosted on G2.com. Recommendations to others considering Permutive: It's rare to find a team as smart and forward thinking as the team at Permutive. Often with companies in this space the product doesn't live up to the promise of the sales pitch. I think the opposite is true of Permutive. The product is far better than I thought it would be from the pitch. It's over-delivered in a big way. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? We solve multiple problems with Permutive. From getting insight to help with our monetisation strategy, to understanding our audience at a granular level, to providing data when testing new products, we use Permutive across our entire business. One of the main benefits is that by using Permutive i've been able to get every team in the company excited about using data. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Gregory S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gregory S.") GS Gregory S. Business Development Manager Internet Mid-Market (51-1000 emp.) 8/8/2019 "Comprehensive and easy to use!" 5/5 What do you like best about Permutive? In a data-heavy world, analytics can sometimes be difficult to digest. Permutive makes it look easy. Review collected by and hosted on G2.com. What do you dislike about Permutive? Difficult to say. Personally I think most of my issues normally arise with our data and less the platform. Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? Previous DMPs haven't provided us with the depth that permutive does. Content read and analytics on engagement are helping us to sell. Review collected by and hosted on G2.com. Show More 12/2/2019 Validated ReviewerSource: Organic ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") II Verified User in Internet Mid-Market (51-1000 emp.) 10/16/2019 "Easy to use and navigate system!" 4/5 What do you like best about Permutive? Permutives view and display is easy to use and navigate. Everything is self explanatory Review collected by and hosted on G2.com. What do you dislike about Permutive? Nothing - it is a lot better than the previous system we used Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? Using Permutive I can build bespoke and highly targeted audience segments for my University clients. It helps to focus on look alikes and also any crossovers of certain audience behaviours. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") UO Verified User in Online Media Mid-Market (51-1000 emp.) 7/30/2019 "Good Site for Selecting Audience Segments" 4/5 What do you like best about Permutive? There are tons of segments to choose from to find the audience selections that you need. Also, the user interface is clean and not confusing at all. Review collected by and hosted on G2.com. What do you dislike about Permutive? The process to pull all available audience segments can be tedious at times; also sometimes I'm left wondering if I captured all data points that were available to me so I could maximize my efforts. Review collected by and hosted on G2.com. Recommendations to others considering Permutive: I would recommend using this product! Review collected by and hosted on G2.com. What problems is Permutive solving and how is that benefiting you? As a publisher, we're able to aide our clients with identifying exact audience segments from our larger audience so they can reach exactly who they need to. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Permutive? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Permutive ](https://www.g2.com/products/permutive/discussions/new) GU Guest User • Last activity about 4 years ago What is Hello amp Permutive? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-hello-amp-permutive) ![Robyn B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robyn B.") RB Robyn Bartholomew • Last activity over 5 years ago How are you getting on educating the agency side of the benefits to Permutive? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) [ View all Discussions ](https://www.g2.com/products/permutive/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 18 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/permutive/pricing) Permutive Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f2cc67189ff50cab360c8f7a690675c/lotame-spherical-platform.jpg "Product Avatar Image") Lotame Spherical Platform 4.3/5(117) [ Compare Now ](https://www.g2.com/compare/lotame-spherical-platform-vs-permutive) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image") Adobe 4/5(28) [ Compare Now ](https://www.g2.com/compare/adobe-audience-manager-vs-permutive) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b6ae284d29a15e2259a0668e6f3401b8/liveramp.png "Product Avatar Image") LiveRamp 4.2/5(114) [ Compare Now ](https://www.g2.com/compare/liveramp-vs-permutive) ##### ##### Permutive Features Data Integration 1st-Party Data Integration 2nd-Party Data Integration 3rd-Party Data Integration Data Analysis & Optimization Audience Segmentation Recommendations Standard Dashboards Platform Data Permissions User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/permutive/features) ## Top-Rated Alternatives [ ![Lotame Spherical Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lotame Spherical Platform") Lotame Spherical Platform 4.3/5(117) ](https://www.g2.com/products/lotame-spherical-platform/reviews) [ ![Google Cloud BigQuery](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Cloud BigQuery") Google Cloud BigQuery 4.5/5(1,224) ](https://www.g2.com/products/google-cloud-bigquery/reviews) [ ![AppsFlyer](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ View All Alternatives ](https://www.g2.com/products/permutive/competitors/alternatives) ##### Categories on G2 [Data Clean Room](https://www.g2.com/categories/data-clean-room)[Data Management Platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp) ##### Explore More [PwC vs KPMG vs Datavail for EPM implementation: which consulting partner offers the most hands-on mentoring to help finance teams become self-sufficient quickly?](https://www.g2.com/discussions/pwc-vs-kpmg-vs-datavail-for-epm-implementation-which-consulting-partner-offers-the-most-hands-on-mentoring-to-help-finance-teams-become-self-sufficient-quickly%20)[What agency tools have the strongest compliance reporting and regulatory documentation capabilities for life and health lines?](https://www.g2.com/discussions/what-agency-tools-have-the-strongest-compliance-reporting-and-regulatory-documentation-capabilities-for-life-and-health-lines)[Best platforms for low-code and no-code app creation](https://www.g2.com/discussions/best-platforms-for-low-code-and-no-code-app-creation) [What's the best SMS marketing software that integrates with Shopify, Klaviyo and HubSpot without needing a developer?](https://www.g2.com/discussions/what-s-the-best-sms-marketing-software-that-integrates-with-shopify-klaviyo-and-hubspot-without-needing-a-developer)[Which client side protection vendors are best at preventing data leakage from front-end JavaScript for a company running a lot of third-party analytics tags?](https://www.g2.com/discussions/which-client-side-protection-vendors-are-best-at-preventing-data-leakage-from-front-end-javascript-for-a-company-running-a-lot-of-third-party-analytics-tags)[Pros and Cons Details](https://www.g2.com/products/permutive/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)