--- title: Permutive Reviews meta_title: 'Permutive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 87 reviews by the users' company size, role or industry to find out how Permutive works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 87 scale: '5' date_modified: '2026-08-04' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Permutive Reviews **Vendor:** Permutive **Category:** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Average Rating:** 4.5/5.0 **Total Reviews:** 87 ## About Permutive Permutive is a predictive data collaboration platform designed to facilitate the secure collaboration among publishers, advertisers, agencies, and retail media leaders. This innovative solution integrates clean room capabilities, curation, and first-party data activation into a single, privacy-first framework. By focusing on data security and compliance, Permutive allows users to leverage their data effectively while adhering to privacy regulations. The platform is particularly beneficial for organizations looking to enhance their advertising strategies through better data utilization. Publishers can optimize their audience signals, while advertisers gain access to valuable insights that drive campaign performance. The ability to collaborate across multiple channels without compromising data integrity makes Permutive an essential tool for businesses aiming to maximize their advertising impact in a privacy-conscious environment. Key features of Permutive include its advanced Data Clean Room, which enables advertisers to work securely with over 150 publishers on the open internet. This feature eliminates the need to share personally identifiable information (PII), move data, or engage in complex coding processes, thereby simplifying the collaboration process. Additionally, the platform’s reimagined Data Management Platform (DMP) harnesses artificial intelligence to enhance workflow efficiency, provide actionable insights, and recommend proactive opportunities for users. Permutive stands out in the market with its proprietary taxonomy and AI-driven modeling, which together create curated packages that emphasize contextual relevance and real-time publisher insights. This unique approach allows for stronger targeting and access to brand-safe inventory, ultimately leading to measurable outcomes for advertisers. By combining first-party affinity data with publisher signals, Permutive empowers media-buying agencies to make informed decisions that drive successful advertising campaigns. Overall, Permutive offers a robust solution for organizations seeking to navigate the complexities of identity and data collaboration in the digital advertising landscape. Its focus on privacy, security, and collaboration positions it as a valuable resource for those looking to enhance their advertising efforts while maintaining compliance with data protection regulations. ## Permutive Pros & Cons **What users like:** - Users praise the **user-friendly interface** of Permutive, highlighting its simplicity and effective audience creation process. (5 reviews) - Users value the **easy integrations** with major platforms, making audience creation and data import seamless and efficient. (5 reviews) - Users appreciate the **user-friendly interface and easy event collection** , simplifying audience creation and enhancing data insights. (5 reviews) - Users appreciate the **wide range of integrations** offered by Permutive, enhancing data capabilities and audience segmentation. (4 reviews) - Users commend Permutive for its **excellent customer support** , which enhances overall experience and satisfaction with the platform. (3 reviews) - Customization (3 reviews) - Data Management (3 reviews) - Security (3 reviews) - Automation (2 reviews) - Helpful Information (2 reviews) **What users dislike:** - Users experience **data inaccuracy** with Permutive, particularly when integrating with Facebook Ads due to audience discrepancies. (3 reviews) - Users find the **complex setup** challenging, particularly with advanced configurations and lack of publisher-specific guidance. (1 reviews) - Users find the **restricted access to data** and additional charges for add-ons frustrating and limiting. (1 reviews) - Users find Permutive to be an **expensive product** , which may limit accessibility for some companies. (1 reviews) - Users note **limited features** such as slow information loading and lack of clicktracker options, suggesting room for improvement. (1 reviews) - Users express frustration with Permutive's **poor customer support** , highlighting the need for faster communication methods. (1 reviews) - Slow Performance (1 reviews) - UX Improvement (1 reviews) ## Permutive Reviews ### 1. Permutive DMP integrating with our websites and Data Lake, plus tools for registration and survey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Permutive?** Excellent support team, first-party cookie based, near real-time and Big Query connection **What do you dislike about Permutive?** Very few things: they should improve the timeline for new feature pricing and product requests **What problems is Permutive solving and how is that benefiting you?** Profiling users and managing segments with first-party, near real-time Publisher tool ### 2. Does as it should **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Permutive?** Being able to configure the different audience definitions **What do you dislike about Permutive?** No ability to use an API to do it programmatically **What problems is Permutive solving and how is that benefiting you?** We can accurately understand and target audiences for clients ### 3. Prompt service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2022 **What do you like best about Permutive?** They are transparent and don't promise the world. **What do you dislike about Permutive?** It's been just a week that we onboarded Permutive. **What problems is Permutive solving and how is that benefiting you?** Refined targeting using 1st party data ### 4. Permutive review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about Permutive?** insights. good insights on our users and help sales **What do you dislike about Permutive?** dashboard is not the most easy to use or very intuitive **What problems is Permutive solving and how is that benefiting you?** insights on our users ### 5. Handy tool for all DMP needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Permutive?** Permutive is a smart and intutive platform that gives people without a background in data analytics the ability to glean insights from the interface. Its data capacity is not compromised by its simple interface however. **What do you dislike about Permutive?** Permutive can have a long load time for some elements of the data processing. **Recommendations to others considering Permutive:** If you need a DMP that will be used by people that require a user-friendly interface, ease of access, and minimal training, then Permutive is for you! **What problems is Permutive solving and how is that benefiting you?** We are using the Permutive platform to build insight into our website data and audience. We use this data to create a business case for ad investment into our products. It works well to understand and know what client will be getting. ### 6. User friendly product and good support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Permutive?** All in all the product is very good. Cohort creation is easy. I would recommend getting the data module to get a ton of helpful insights. **What do you dislike about Permutive?** The lookalike model isn't as sophisticated as hoped. **Recommendations to others considering Permutive:** Don't hesitate to ask questions. Permutive is eager to help. **What problems is Permutive solving and how is that benefiting you?** Permutive helps us create specific cohorts to deliver ads best suited for our visitors. Our customers are happy with the outcome. ### 7. Permutive is a great DMP, highly recommend! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Permutive?** Permutive is a great DMP, better than a lot of other DMPs I've had experience with in the market. It's very intuitive, design is great, and their Support Team is amazing! **What do you dislike about Permutive?** The reporting tool can be better but they are actively working on updating it and improving it which is a promising sign! **What problems is Permutive solving and how is that benefiting you?** Cookie less targeting ### 8. Overall strong product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Permutive?** The flexibility and usability of the system **What do you dislike about Permutive?** The clunky reporting and usability of reports **What problems is Permutive solving and how is that benefiting you?** We are trying to solve for optimization and audience performance. We're 50% of the way there, I think we could do more with the platform. We have had a more seamless 3p audience segment activation, though. ### 9. Light years ahead of the competition! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Permutive?** Realtime/edge segmentation, Hierarchical structure reflecting business needs. **What do you dislike about Permutive?** UI needs to undergo usability study; second party segment ingest process needs self-service facility and to be more scalable. Routing should not be a separate product. **What problems is Permutive solving and how is that benefiting you?** Expanded audience reach ### 10. the original 1st party DMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2021 **What do you like best about Permutive?** the customer success team cant do enough **What do you dislike about Permutive?** internal adoption. its the lack of willingness of internal teams to accept. **Recommendations to others considering Permutive:** if you are looking for a lass leading 1st party data DMP, this is your number 1 pick. **What problems is Permutive solving and how is that benefiting you?** this gives us the ability to truly understand our site users habits and preferences. this really helps us to best serve our users needs while on our site ### 11. The highlight of working with Permutive is their awesome account management and support teams. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Permutive?** The presence of multiple teams with experience in resolving all tech, account, training and management related queries really helps working with Permutive a grea experience. **What do you dislike about Permutive?** One area of improvement is the granularity of insights available in the dashboard. **What problems is Permutive solving and how is that benefiting you?** We're using Permutive's DMP to build first-party publisher data segments to cope with the 3P cookie depreciation. Permutive DMP has allowed us to create these segments in a real-time, privacy-first and scalable environment. ### 12. A publisher first DMP offering solutions that genuinely help us maximise our 1P data **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew R. | Head of Commercial Data, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Permutive?** They have a very ambitious and inspiring roadmap that also appears to be aligned broadly with the key challenges and areas of opportunities identified by publishers. This promising roadmap also illustrates the close attention Permutive pays to its customers and the feedback they provide on what's important to them. **What do you dislike about Permutive?** UI & reporting not as advanced as others **What problems is Permutive solving and how is that benefiting you?** above all, we've been able to position ourselves in many regards as market leaders when it comes to our 1st party data offering and helping our clients address the huge technological and regulatory challenges we all face. Key to this has been Permutive's technology which underpins our solution and helped us also grow significantly YOY in the business we do where audience and 1st party data is concerned ### 13. One of a kind DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Head of Commercial Technology, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Permutive?** Permutive is one of those businesses that has grown quickly because of how easy they are to work with, and how good their product is. The main starting point for me was the onboarding and integration side, which after having done a number of integrations across major UK publishers has continued to be seamless, well documented, and very well supported. **What do you dislike about Permutive?** The use of beacons with their custom events is not currently supported, however, this functionality is being looked at as part of the product roadmap. **What problems is Permutive solving and how is that benefiting you?** Realtime data is a major benefit of using Permutive and solves a number of issues in the commercial data collection space. Particularly around revenue reporting, revenue protection and accuracy of audience segmentation, all of which is actionable at a commercial level to drive revenue growth. ### 14. Permutive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Permutive?** Permutives technology is market-leading and is helping the business future proof its digital business. **What do you dislike about Permutive?** Sometimes there can be a slight delay from the support team as mainly US based. **Recommendations to others considering Permutive:** If you haven't signed up to use it yet, you need to. **What problems is Permutive solving and how is that benefiting you?** With the help of Permutive, we can now package up more apparent audience data for advertisers as previous cookie-dependent data management platform (DMP) was “missing a lot” of audience insight. ### 15. Great Product and Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Permutive?** From the beginning, the Permutive team has worked as true partners with us - from explaining their product to trouble-shooting during onboarding to educating our team. They are reliable and responsive. They also explain technical things in a way non-technical people can understand - which is so important! **What do you dislike about Permutive?** I cannot think of anything that I dislike **What problems is Permutive solving and how is that benefiting you?** We are developing stronger audience insights and accessing more inventory. ### 16. Publisher review of Permutive DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Richard B. | Business Operations Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Permutive?** Permutive are at the cutting edge in the DMP space; with ground-breaking technology & approach that sets them head and shoulders above the competition and will help secure your data management into the future **What do you dislike about Permutive?** .. nothing to comment here... no dislikes **What problems is Permutive solving and how is that benefiting you?** Releasing and accessing a truer volume of our audience has been achieved with using Permutive.. their technical approach really does expose the 'hidden web' and our audience scales have grown almost over-night ### 17. Outstanding DMP (with the Customer Support to match!) **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca P. | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Permutive?** I have worked with several other DMP's over the last 6 years and I was particularly impressed with the onboarding process. We work across 10+ countries with over 60+ sites and were able to have Permutive fully deployed within 8 months. The level of support we received along the way was second to none and it continues to be after almost 2 years of working together. Their support team are so quick to respond and I can't say I've experienced an issue with turnaround times which I think is rare for any tech partnership! I also think the interface is super clean and user-friendly, and that has been consistent feedback from our colleagues across the globe. **What do you dislike about Permutive?** I think the segment builder could do with a few tweaks which I have fed back to their product team. It is case sensitive so sometimes you're not sure if your segment is being fed correctly. I would also like to understand which of my rules are contributing the most or the least to my overall audience population size so that I could go back in and improve or tweak my segmentation. **Recommendations to others considering Permutive:** I would highly recommend - they are always trying to help us solve business problems and always seek our feedback on new products and features they plan to launch. It feels like a very collaborative partnership. **What problems is Permutive solving and how is that benefiting you?** We are now able to offer Global segments to our advertisers for the first time which is obviously the biggest benefit to us from a commercial perspective. I think the way the Permutive interface is structured according to workspaces has made it very easy for us to collaborate with our teams across multiple geographies. This has meant we can easily aggregate global segments at the top level and push segments out to ads targeting platforms quickly and efficiently. ### 18. Permutive have helped me to put 1P data at the forefront of commercial decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Emma A. | Commercial Audience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Permutive?** Permutives Customer Success managers are second to none. Working with Permutive has allowed me the confidence to grow in my ability by having the security of a first class DMP. It has helped shaped our commercial data strategy and allowed for a new form of selling which I don't think we would have been able to do otherwise. The integrations make working across tech easy and allow ideas and imagination to flow. **What do you dislike about Permutive?** A copy and paste or replicate function would be useful for segment building within the actual behaviours. **What problems is Permutive solving and how is that benefiting you?** Permutive has allowed us to fully shape our commercial strategy and broaden the appeal of selling and using audiences across the wider business. ### 19. Excellent DMP partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Permutive?** Forward-thinking leadership team. High level of customer service. Easy to navigate UI. Very easy to build segments. **What do you dislike about Permutive?** Wish the Insights Tool was easier to navigate. **Recommendations to others considering Permutive:** Would recommend a discovery call if you're having challenges with your current DMP provider. **What problems is Permutive solving and how is that benefiting you?** We are solving for many challenges, including audience resolution, ad targeting and increasing programmatic yield. ### 20. Permutive provide a hands-on service, to try and ensure that your on-going business needs are met. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Permutive?** Fairly frequent comms between myself, the client partners, and the ad-tech/development team to continuously discuss how we can improve Permutive's product suite. **What do you dislike about Permutive?** Following feedback and discussions, receiving updates on how useful product updates are progressing can sometimes be infrequent. It can take time for these changes to be implemented. **What problems is Permutive solving and how is that benefiting you?** Providing reliable reach, behavioural and demographic insights to our clients based on 1st pary data. Leveraging more of our company's 1st party data and making it more accessible for commercial use. ### 21. Permutive - excellent DMP and trusted partner **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Permutive?** The technology is excellent. By switching to first party cookies, it has allowed us to grow our audience sizes, and in turn, revenue. In addition to the tech, both the client services and development teams are excellent to work with, and continue to help grow our digital ads business. **What do you dislike about Permutive?** There isn't much we dislike about Permutive! **Recommendations to others considering Permutive:** If you're looking to migrate DMPs, then I would recommend Permutive. The combination of a quality platform and service, make them an excellent partner. **What problems is Permutive solving and how is that benefiting you?** We initially partnered with Permutive to help overcome our decreasing segment sizes with the changes around browsers blocking third-party cookies. We achieved this almost instantly when we migrated. Since then, we have been committed to try to keep pushing the boundaries with innovative ideas on how to use the technology to improve our digital ads business, from enriching reporting to A/B testing. ### 22. Accessible but rich in capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Permutive?** There is a large variety of capabilities permutive has that enables you to build rich audience segments **What do you dislike about Permutive?** Real time accurate scale is a challenge for any DMP, so improved integration with google may help with this. **What problems is Permutive solving and how is that benefiting you?** Having a behavioral audience to sell and give quantitative and qualitative data on ### 23. Morgane's individual and persomal feedback for Permutive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Permutive?** Unique and strong USP, and a very supportive technical support. Permutive has also offered great training webinars content. It also offers a large range of tools to use the data that comes from the system **What do you dislike about Permutive?** Sorry but I can't think of anything in particular **Recommendations to others considering Permutive:** Permutive is really powerful but you need to but make sure you identify what you want to achieve with Permutive to then design the perfect tool for your business. Not all business use it in the same way and I'd say Permutive can be really adaptable to each entity depending on the needs **What problems is Permutive solving and how is that benefiting you?** It really bridges the gap between online and offline users, and also powers up contextual targeting. It also solves any data partnership issues that might happen between publishers and advertisers when both sides use the same tool ### 24. Excellent, innovative, pub focused DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2021 **What do you like best about Permutive?** A DMP developed with publishers at its heart, Permutive understands Pubs requirements and delivers on thier lofty performance promises, giving access to a much larger % of our audience than previous technologies. They Continue to innovate with new Identity products now coming online. The the team are helpful and responsive. **What do you dislike about Permutive?** The UI is simple and effective, but perhaps lacks a bit of refinement in esp the analytics and insight capabilities. Does what we need however. **What problems is Permutive solving and how is that benefiting you?** Increases in advertising performance, delivery and spend. ### 25. Very helpful support team, customer satisfaction team and Engineering team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Permutive?** There is a solution to every problem. We have had multiple calls with Permutive eng team to fix issues related to our case only **What do you dislike about Permutive?** iOS SDK took some time to be ready....... **What problems is Permutive solving and how is that benefiting you?** Match rate latency ### 26. Permutive Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Permutive?** The CSM team is great and the technology is very user friendly **What do you dislike about Permutive?** Sometimes the plug-in doesn't work and the schema isn't updateable **What problems is Permutive solving and how is that benefiting you?** Activating segments through insights we collect through BeOP ### 27. The customer service aspect has been one of the best I've experienced from any other tech providers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2021 **What do you like best about Permutive?** - The customer service has been brilliant, from implementation through to now - The platform itself is intuitive and easy to use - Always developing **What do you dislike about Permutive?** - No major downside or major issues to report **What problems is Permutive solving and how is that benefiting you?** - Being able to reach far more of our audience - Better segment that audience (particularly for niche sets) ### 28. Permutive - Excellent DMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Permutive?** Their customer service is excellent. Whenever I have reached out with an issue or question, they usually always have the answer. Overall, the DMP is easy to use and portrays information in a clear way - something that doesn't always happen with data. **What do you dislike about Permutive?** The segment builder could have a few tweaks. I would appreciate a copy and paste function for creating different properties. **What problems is Permutive solving and how is that benefiting you?** As somebody relatively new to the world of data and analytics, the DMP is easy to use and portrays information in a clear way - something that doesn't always happen with data. ### 29. Time Out DMP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Permutive?** Customer service, attention to details and the ease of navigating the platform **What do you dislike about Permutive?** If someone came to the platform for the first time they mind find creating segments in the best manner a bit difficult **Recommendations to others considering Permutive:** Great customer service, the preffered DMP across the market. **What problems is Permutive solving and how is that benefiting you?** Addressability of our audience and how we can pull interesting data outside of CTR to demonstrate value to our clients. Benefits are that we are ahead of the market with 1st party audience solution ### 30. Sr. Director Ad Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Permutive?** The platform is very easy to use, building segments is super simple, the data is a lot more reliable & the account team is fantastic **What do you dislike about Permutive?** Small kinks in the UI. The 3P overlap reports are not very reliable **Recommendations to others considering Permutive:** The platform is great and the team works to ensure they are meeting your needs **What problems is Permutive solving and how is that benefiting you?** Improve the monetization of our 1P data and provide insights to our partners that we did not have before ### 31. An excellent data management platform solution in a post GDPR world **Rating:** 4.5/5.0 stars **Reviewed by:** Alan M. | Digital Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Permutive?** 1st party real time data platform that allows us to fully understand and action our fully permissioned user data and build visualisation tools from the data warehouse **What do you dislike about Permutive?** Building segments could improve purely from a legacy POV whereby some of the query parameters are not clearly described - a minor thing as it is in the documentation **Recommendations to others considering Permutive:** Permutive still seems to be relatively unknown in comparison to other DMP's most likely as they are an independent. Most of the companies we speak to did comparative trials with their existing platforms or proposed platforms so if you were unsure I'm certain that they would be happy to take that challenge on **What problems is Permutive solving and how is that benefiting you?** We started working with Permutive more than four years ago and have been on their journey from the start. Permutive sit at the heart of our marketing capabilities allowing us to manage our first party data and build reactions to re-market to our users for internal promotions and also manage interest segments for external clients pushing GDPR compliant data into ad networks, our own inventory, Facebook, Email, Twitter and extended ad networks. Given Permutive works on 1st impression we have seen a significant increase in our ad availability. In addition we use the Permutive data warehouse capabilities to analyse every interaction in our content database to understand and inform the business on how people are using our sites, consuming content and understanding variances over time. By using data studio on top of their instance of big query we have been able to also build out dashboards for every part of the business ### 32. Market's best solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Permutive?** Permutive's solution is the most futureproof DMP out there and in a world where cookies are dying, publishers need to be in a position to still provide mutually beneficial experiences for users and advertisers. **What do you dislike about Permutive?** The UI still needs work to ensure that more in the business can extract use from it. **Recommendations to others considering Permutive:** Do a test if unsure! **What problems is Permutive solving and how is that benefiting you?** This DMP has enabled us to sell audience targeting with the confidence that we will fulfil our partners' needs both in terms of scale and quality. Our first-party data is extremely valuable to us and this platform is key to executing our commercial data vision. ### 33. Best DMP I've used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Permutive?** The customer success and solutions teams were amazing during our POC. They created new tools for us so that we would fully leverage all of the data we were already collecting. The UI is clean and easy to use and understand - a lot of our sellers don't have platform experience but they can navigate permutive relatively easily. **What do you dislike about Permutive?** Speed of reporting when layering on segments or changing dates etc etc. I realize it's Looker so it could be a limitation on that end. **Recommendations to others considering Permutive:** Better of switching now than later. I've used 4 other DMPs and Permutive, so far, is the best. Extremely responsive and always trying to hash out additional use cases and build out more integrations for various internal teams. **What problems is Permutive solving and how is that benefiting you?** We're finally able to give valuable insight back to our advertisers at a level we haven't been able to in the past. We've gotten feedback that our recaps are more robust than some of our competitors and a lot of that has to do with Permutive. ### 34. Transformative **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Programmatic, Data and Technology Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2019 **What do you like best about Permutive?** Permutive has completely changed how we're able to use data on our users. Before working with Permutive The Stylist Group could only see data on approximately 40-45% of our users. With Permutive we are close to 100% of users. The interface isn't much to look at but personally I really like it. The purpose of the DMP is to build audiences and report on audiences. The simple clean UI makes the simple stuff simple and the complex stuff easy to use. The team at Permutive have been incredible to work with in all departments. It feels like an organisation where the employees believe in the platform and want their clients to succeed. **What do you dislike about Permutive?** I'm yet to find one. I've thrown lots of requirements and questions at Permutive and they've been able to answer everything I've sent them. **Recommendations to others considering Permutive:** It's rare to find a team as smart and forward thinking as the team at Permutive. Often with companies in this space the product doesn't live up to the promise of the sales pitch. I think the opposite is true of Permutive. The product is far better than I thought it would be from the pitch. It's over-delivered in a big way. **What problems is Permutive solving and how is that benefiting you?** We solve multiple problems with Permutive. From getting insight to help with our monetisation strategy, to understanding our audience at a granular level, to providing data when testing new products, we use Permutive across our entire business. One of the main benefits is that by using Permutive i've been able to get every team in the company excited about using data. ### 35. Comprehensive and easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory S. | Business Development Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Permutive?** In a data-heavy world, analytics can sometimes be difficult to digest. Permutive makes it look easy. **What do you dislike about Permutive?** Difficult to say. Personally I think most of my issues normally arise with our data and less the platform. **What problems is Permutive solving and how is that benefiting you?** Previous DMPs haven't provided us with the depth that permutive does. Content read and analytics on engagement are helping us to sell. ### 36. Easy to use and navigate system! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Permutive?** Permutives view and display is easy to use and navigate. Everything is self explanatory **What do you dislike about Permutive?** Nothing - it is a lot better than the previous system we used **What problems is Permutive solving and how is that benefiting you?** Using Permutive I can build bespoke and highly targeted audience segments for my University clients. It helps to focus on look alikes and also any crossovers of certain audience behaviours. ### 37. Good Site for Selecting Audience Segments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Permutive?** There are tons of segments to choose from to find the audience selections that you need. Also, the user interface is clean and not confusing at all. **What do you dislike about Permutive?** The process to pull all available audience segments can be tedious at times; also sometimes I'm left wondering if I captured all data points that were available to me so I could maximize my efforts. **Recommendations to others considering Permutive:** I would recommend using this product! **What problems is Permutive solving and how is that benefiting you?** As a publisher, we're able to aide our clients with identifying exact audience segments from our larger audience so they can reach exactly who they need to. ## Permutive Discussions - [How are you getting on educating the agency side of the benefits to Permutive?](https://www.g2.com/discussions/40978-how-are-you-getting-on-educating-the-agency-side-of-the-benefits-to-permutive) - 1 comment, 1 upvote - [What is Hello amp Permutive?](https://www.g2.com/discussions/what-is-hello-amp-permutive) - 1 comment - [What does Permutive do?](https://www.g2.com/discussions/what-does-permutive-do) - 1 comment - [View Permutive pricing details and edition comparison](https://www.g2.com/products/permutive/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+02%3A55%3A51+-0500&secure%5Bsession_id%5D=c2ea63c5-b914-441b-bc16-fafc41a3ecbf&secure%5Btoken%5D=db81f123faa80b70b4d378c1fea3af8a315aefc91b7b4a807d330c4a816c2b8a&format=llm_user) ## Permutive Features **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools - Collaboration Tools - Real-Time Data - Ad Network Integration **Centralized computation** - Centralized Computation **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports - Campaign Segmentation **Localized computation** - Localized computation **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization - Advertising Management - Performance Management - Campaign Management - Data Storage Management - Customer Experience Management **Additional Functionality** - Contact Database - AI Copilot - Data Migration - Engagement Tracking - Data Visualization - Audience Targeting - Data Capture and Transfer - Competitive Analysis - Generative AI - Reporting/Analytics - Data Synchronization - CRM - Content Library - Data Mapping - Customer Journey Mapping - API - SMS Marketing - Data Recovery - Drip Campaigns - Customer Database - Email Marketing - Data Profiling - Multi-Channel Marketing - Real-Time Analytics - Click Tracking - Behavior Tracking - Real-Time Reporting - Data Transformation - Multi-Campaign - A/B Testing - Campaign Analytics - Data Verification - Data Extraction - Behavioral Analytics - Multiple Data Sources - Reporting & Statistics - ROI Tracking - Predictive Analytics ## Top Permutive Alternatives - [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) - 4.3/5.0 (113 reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - 4.5/5.0 (1,144 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews)