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PerkFuel

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(1)5.0/5

PerkFuel is a platform for businesses that want to experiment with AI assistants as a new source of website traffic. As tools like ChatGPT, Gemini, Claude, Perplexity, Copilot and Grok increasingly influence how people discover products, services and content online, referral traffic from AI platforms is starting to appear more frequently in analytics. Most products built around this trend focus on visibility: how often a brand is mentioned, which prompts trigger it, where it is cited, or how it ranks inside AI-generated answers. PerkFuel takes a different approach. We focus on the traffic reaching the website. Marketers, SEO professionals, agencies and website owners can use PerkFuel to create targeted AI referral traffic campaigns. They choose which AI assistants to include, the countries they want to reach, and the specific pages they want visitors to land on. A campaign can be directed toward a product page, service page, article, signup page or any other URL that matters to the business. PerkFuel currently supports more than 12 AI assistants, including ChatGPT, Gemini, Claude and Perplexity. Campaign activity is managed from the PerkFuel dashboard, where users can follow delivered visits, manage projects and adjust their targeting. The resulting referral traffic can also be seen in Google Analytics, making it possible to analyze AI sources alongside existing channels such as organic search, direct traffic and social media. The idea behind PerkFuel is to give marketers a more active way to explore AI traffic. Rather than simply watching AI referrals appear and analyzing them afterward, businesses can test different assistants, markets and landing pages to understand where the channel may be useful for them. As AI assistants become a larger part of online discovery, PerkFuel aims to make AI referral traffic easier to experiment with, manage and measure.

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