# Best Ad Networks Software

## How Many Ad Networks Software Products Does G2 Track?

**Total Products under this Category:** 103

### Category Stats (Aug 2026)

- **Average Rating:** 4.35/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.31%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Ad Networks Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,300+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Ad Networks Software
 ![G2 Grid® for Ad Networks Software plotting products by satisfaction and market presence](https://www.g2.com/categories/ad-networks/grids.png?focus%5B%5D=16333&focus%5B%5D=4315&focus%5B%5D=1446823&focus%5B%5D=7396&focus%5B%5D=1214125&focus%5B%5D=1702679&focus%5B%5D=129886&focus%5B%5D=79350)

Highlighted products: Google AdMob, Realize, Blockchain-Ads, Perform[cb], beehiiv, BidMachine, MonetizeMore, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ad-networks/grids.json?focus%5B%5D=google-admob&focus%5B%5D=taboola-realize&focus%5B%5D=blockchain-ads&focus%5B%5D=perform-cb&focus%5B%5D=beehiiv&focus%5B%5D=bidmachine&focus%5B%5D=monetizemore&focus%5B%5D=adpushup)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=346&secure%5Bchosen_at%5D=2026-08-01T22%3A39%3A26Z&secure%5Bdisplayable_resource_id%5D=346&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=346&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fad-networks%3Fopen_modal_url%3D%252Fproducts%252Fperion-one%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fad-networks%2526source%253Dcategory&secure%5Btoken%5D=26f95ff33526b3aaddbb2c3b58104766f71a173c51a73f1a4209227055da53ff&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dad_networks&secure%5Burl_type%5D=custom_url)

### [Google AdMob](https://www.g2.com/products/google-admob/reviews)

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

**Average Rating:** 4.3/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Google AdMob?

- **Quality of Support:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Google AdMob?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 81% Small, 17% Medium

#### What Do G2 Reviewers Say About Google AdMob?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics.
- Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates.

##### Cons

- Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance.

#### What Are Recent G2 Reviews of Google AdMob?

**["Easy Ad Integration and Strong Fill Rates with Google AdMob"](https://www.g2.com/survey_responses/google-admob-review-12647240)**

**Rating:** 5.0/5.0 stars

_— Johan L._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240)

**["Best and trustworthy app monetization platform"](https://www.g2.com/survey_responses/google-admob-review-10415141)**

**Rating:** 5.0/5.0 stars

_— Akshat R._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141)

#### What Are G2 Users Discussing About Google AdMob?

- [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay)

### [Realize](https://www.g2.com/fr/products/taboola-realize/reviews)

Realize est une solution sophistiquée de publicité à la performance conçue pour aider les entreprises à développer leurs activités en utilisant le Web ouvert. Cette plateforme sert de moteur de performance à haut volume qui répond aux rendements décroissants souvent rencontrés dans les canaux publicitaires traditionnels de recherche et de réseaux sociaux. En exploitant une combinaison unique de signaux de données et d'algorithmes spécialisés, Realize connecte les annonceurs à un vaste public, facilitant une visibilité et un engagement significatifs à travers un réseau diversifié d'éditeurs et de fabricants d'équipements d'origine (OEM), pour stimuler l'engagement et les conversions. Ciblée sur les entreprises cherchant à obtenir des résultats de performance, Realize simplifie les complexités du paysage numérique. La plateforme atteint plus de 600 millions d'utilisateurs actifs quotidiens grâce à des intégrations directes avec les éditeurs, permettant aux annonceurs de toucher une large base de public. Contrairement aux approches publicitaires manuelles, Realize privilégie les résultats mesurables en utilisant des données propriétaires pour s'assurer que les annonces sont affichées aux audiences les plus pertinentes et à forte intention. Cette précision non seulement génère un trafic de qualité - et un engagement utilisateur - vers les propriétés en ligne des annonceurs, mais elle stimule également les conversions pour maximiser le retour sur investissement des annonceurs. L'efficacité de Realize repose sur plusieurs capacités clés qui la distinguent dans la catégorie de la publicité à la performance. Les stratégies d'enchères et d'optimisation automatisées utilisent des signaux en temps réel pour stimuler les conversions tout en maintenant une échelle et une performance optimales. De plus, les capacités de mise en relation prédictive améliorent les campagnes dès le premier dollar dépensé en prédisant les utilisateurs les plus susceptibles d'agir. La plateforme propose également des solutions créatives dynamiques, où des outils alimentés par l'IA génèrent des actifs créatifs originaux et optimisent les variantes pour s'aligner à la fois sur les politiques de contenu de la plateforme et les recommandations, ainsi que sur les objectifs des annonceurs. Une autre caractéristique clé de Realize est sa protection avancée des dépenses, qui utilise des algorithmes d'optimisation pour minimiser les dépenses gaspillées en dirigeant automatiquement les budgets vers les approvisionnements les plus performants en temps réel. Cela garantit que chaque dollar publicitaire est dépensé efficacement. De plus, Realize offre des rapports complets et une transparence grâce à des analyses en temps réel et des rapports programmés personnalisables, offrant aux utilisateurs une visibilité claire sur la performance des campagnes, l'engagement des utilisateurs et les propriétés où les annonces ont été diffusées. La suite d'outils de suivi, y compris la configuration de conversion sans code, permet aux entreprises de surveiller la performance et de prendre des décisions éclairées et basées sur les données avec facilité. Ce qui distingue Realize, c'est son modèle lié à la performance, où les annonceurs paient sur une base CPC, garantissant que les campagnes offrent une véritable valeur. La plateforme prend en charge une gamme diversifiée de formats publicitaires, y compris natif, display, carrousel, motion et vidéo verticale. Cette approche holistique non seulement stimule la croissance de l'audience mais favorise également la génération de revenus dans des environnements sûrs pour les marques, faisant de Realize un choix convaincant pour les entreprises cherchant à améliorer leurs efforts de publicité numérique.

**Average Rating:** 3.7/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Realize?

- **Qualité du support:** 6.8/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 7.6/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Realize?

- **Vendeur:** [Taboola](https://www.g2.com/fr/sellers/taboola)
- **Site Web de l'entreprise:** Taboola.com
- **Année de fondation:** 2007
- **Emplacement du siège social:** New York, NY
- **Twitter:** @taboola  
11,236 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,027 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité
- **Company Size:** 57% Small, 33% Medium

#### What Do G2 Reviewers Say About Realize?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité de générer des annonces** avec des titres générés par l'IA, simplifiant ainsi considérablement leurs efforts publicitaires.
- Les utilisateurs trouvent que Taboola est une excellente option pour **un trafic à haut volume abordable** , améliorant ainsi efficacement leur portée en ligne.
- Les utilisateurs apprécient l' **assistance à l'écriture par IA** pour générer sans effort des publicités percutantes et des titres créatifs.
- Les utilisateurs trouvent que le **trafic à fort volume** via Taboola est une solution efficace et rentable pour leurs besoins.
- Les utilisateurs apprécient comment **Taboola capture efficacement plus de prospects** , améliorant ainsi considérablement leurs efforts de promotion commerciale.

##### Cons

- Les utilisateurs signalent un **problème de bug** qui provoque des écarts de leads, compliquant le comptage des leads et l'efficacité du suivi.
- Les utilisateurs signalent une **inexactitude des données** , ce qui entraîne des difficultés à compter précisément les prospects et à suivre les performances.
- Les utilisateurs rencontrent **des inexactitudes dans le comptage des prospects** en raison de divergences, ce qui pose des défis dans la gestion efficace de leurs prospects.
- Les utilisateurs signalent des **problèmes d'intégration** importants avec Realize, citant une mauvaise navigation et un support client non réactif comme principaux problèmes.
- Les utilisateurs expriment leur frustration face au **manque d'innovation** dans Realize, rendant la configuration des campagnes difficile et le support client inefficace.

#### What Are Recent G2 Reviews of Realize?

**["Une excellente source de trafic moins concurrentielle pour la publicité"](https://www.g2.com/fr/survey_responses/realize-review-13188123)**

**Rating:** 5.0/5.0 stars

_— Sugar S._

[Read full review](https://www.g2.com/fr/survey_responses/realize-review-13188123)

**["Un véritable troisième canal au-delà de Google et Meta, avec une forte optimisation de conversion"](https://www.g2.com/fr/survey_responses/realize-review-13120539)**

**Rating:** 4.0/5.0 stars

_— Utilisateur vérifié à Marketing et publicité_

[Read full review](https://www.g2.com/fr/survey_responses/realize-review-13120539)

#### What Are G2 Users Discussing About Realize?

- [Taboola est-elle une bonne plateforme publicitaire ?](https://www.g2.com/fr/discussions/is-taboola-a-good-advertising-platform) - 1 comment
- [En quoi Taboola est-il différent de Google Ads ?](https://www.g2.com/fr/discussions/how-is-taboola-different-from-google-ads) - 1 comment
- [What makes Taboola unique?](https://www.g2.com/fr/discussions/what-makes-taboola-unique)
- [À quoi sert Taboola ?](https://www.g2.com/fr/discussions/what-is-taboola-good-for)

### [Blockchain-Ads](https://www.g2.com/fr/products/blockchain-ads/reviews)

Blockchain-Ads est un réseau publicitaire crypto et une plateforme de publicité à la performance pour l'acquisition d'utilisateurs dans les domaines de la crypto, des jeux en ligne et de la finance. Les annonceurs ciblent les audiences par intérêts, comportement et activité de portefeuille sur la chaîne à travers plus de 10 000 sites web et applications et plus de 18 SSP pour une portée illimitée sur le web ouvert, avec des campagnes pour les échanges de crypto, les protocoles DeFi, les casinos en ligne, les bookmakers, les courtiers forex et les marques fintech. 7 des 10 plus grands échanges de crypto par volume de trading ont mené des campagnes sur Blockchain-Ads, aux côtés des principaux casinos crypto. La plateforme WalletTargeting™ indexe plus de 11 millions de portefeuilles actifs à travers 82 blockchains, avec un suivi de l'impression à la conversion sur la chaîne. Fondée en 2021 et basée à Singapour, Blockchain-Ads sert des annonceurs vérifiés, y compris Coinbase, Binance, OKX, Stake.com et BC.Game.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Blockchain-Ads?

- **Qualité du support:** 9.0/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Blockchain-Ads?

- **Vendeur:** [Blockchain-Ads Labs](https://www.g2.com/fr/sellers/blockchain-ads-labs)
- **Emplacement du siège social:** Singapore
- **Twitter:** @BlockchainAds\_  
6,014 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e19e7a456e4307636d0fd9b1090d739695f91fc57f72d1494bc924620fca5027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblockchain-ads&secure%5Burl_type%5D=linkedin_company_website)  
24 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Responsable Marketing
- **Top Industries:** Marketing et publicité, Jeux d'argent et casinos
- **Company Size:** 61% Medium, 38% Small

#### What Are Recent G2 Reviews of Blockchain-Ads?

**["Fait le travail pour le ciblage d'un public de niche"](https://www.g2.com/fr/survey_responses/blockchain-ads-review-13103994)**

**Rating:** 5.0/5.0 stars

_— Boris P._

[Read full review](https://www.g2.com/fr/survey_responses/blockchain-ads-review-13103994)

**["Portée impressionnante et ciblage flexible avec Blockchain-Ads"](https://www.g2.com/fr/survey_responses/blockchain-ads-review-13111505)**

**Rating:** 5.0/5.0 stars

_— Diana S._

[Read full review](https://www.g2.com/fr/survey_responses/blockchain-ads-review-13111505)

### [beehiiv](https://www.g2.com/fr/products/beehiiv/reviews)

La plateforme tout-en-un qui réunit des newsletters, des sites web, des podcasts et tous les outils dont vous avez besoin pour croître et gagner.

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate beehiiv?

- **Qualité du support:** 8.6/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind beehiiv?

- **Vendeur:** [beehiiv](https://www.g2.com/fr/sellers/beehiiv)
- **Année de fondation:** 2021
- **Emplacement du siège social:** New York
- **Twitter:** @beehiiv  
35,790 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c549c6beaf956c2901bfbbf7253df1b40c211cffaf4ad57d631b44939269a48&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeehiiv&secure%5Burl_type%5D=linkedin_company_website)  
256 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Fondateur
- **Top Industries:** Marketing et publicité, Santé, bien-être et fitness
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About beehiiv?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** de beehiiv, permettant à tout le monde de créer rapidement des newsletters professionnelles.
- Les utilisateurs adorent le **design convivial** et les fonctionnalités intégrées de beehiiv, simplifiant la création et la gestion de leurs newsletters.
- Les utilisateurs apprécient la **création facile de newsletters** avec l'interface conviviale de Beehiiv et ses nombreuses options de personnalisation.
- Les utilisateurs apprécient l' **interface conviviale** de beehiiv, facilitant la création de newsletters faciles et professionnelles pour tout le monde.
- Les utilisateurs trouvent que la **facilité de configuration** de beehiiv est exceptionnelle, permettant une création de newsletters rapide et professionnelle avec un minimum d'effort.

##### Cons

- Les utilisateurs trouvent le **coût prohibitif** , surtout pour les petites newsletters ou les besoins d'envoi peu fréquents.
- Les utilisateurs trouvent que le **prix est assez élevé** , exprimant un désir pour des options plus abordables avec des fonctionnalités similaires.
- Les utilisateurs trouvent les **problèmes de tarification** difficiles, notant qu'ils peuvent être prohibitifs pour les petits créateurs cherchant à croître.
- Les utilisateurs trouvent le **coût de mise à l'échelle** avec beehiiv difficile, surtout pour les petits créateurs et les envois peu fréquents.
- Les utilisateurs rencontrent une **courbe d'apprentissage abrupte** avec beehiiv, trouvant les options de configuration et de flux de travail particulièrement déroutantes.

#### What Are Recent G2 Reviews of beehiiv?

**["Beehiiv rend la création de newsletters et le suivi de la croissance sans effort"](https://www.g2.com/fr/survey_responses/beehiiv-review-12519144)**

**Rating:** 5.0/5.0 stars

_— Kanti G._

[Read full review](https://www.g2.com/fr/survey_responses/beehiiv-review-12519144)

**["Monétisation rendue facile, mais le processus d'importation nécessite des améliorations"](https://www.g2.com/fr/survey_responses/beehiiv-review-12849095)**

**Rating:** 4.0/5.0 stars

_— Jessica L._

[Read full review](https://www.g2.com/fr/survey_responses/beehiiv-review-12849095)

### [Perform[cb]](https://www.g2.com/fr/products/perform-cb/reviews)

La seule solution d'acquisition d'utilisateurs basée sur la performance qui fonctionne en harmonie avec vos agences et partenariats existants, offrant un moyen sans risque de débloquer de nouvelles façons de croître et d'optimiser les dépenses publicitaires sans sacrifier la qualité - Perform[cb]. Le Perform[cb] Outcome Engine adopte une approche unique de l'acquisition de clients qui combine une IA brevetée et des insights de données inégalés avec une expertise humaine chevronnée pour révéler un trafic supplémentaire qui vous échappait. Ne pariez plus avec votre budget publicitaire - au lieu de cela, comptez sur un plan d'acquisition de clients éprouvé conçu pour dépasser vos objectifs uniques et maximiser le ROI. Depuis 2002, Perform[cb] a connu une croissance organique exponentielle permettant à l'entreprise de réaliser une série d'acquisitions stratégiques ; chacune offrant des solutions uniques basées sur la performance pour les marketeurs, les agences et les partenaires éditeurs. Obtenez plus de clients, plus d'installations, plus de prospects, plus d'appels - tout cela en travaillant avec un partenaire de croissance qui fait de votre KPI leur livrable.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Perform[cb]?

- **Qualité du support:** 9.4/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perform[cb]?

- **Vendeur:** [Perform[cb]](https://www.g2.com/fr/sellers/perform-cb)
- **Année de fondation:** 2002
- **Emplacement du siège social:** Sarasota, Florida
- **Twitter:** @performcb  
12,577 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2aaf70e207b379ede61e3a4f5b8cb810e34eb96324b17deef2cb1cb9efd9d627&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperformcb%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité
- **Company Size:** 60% Small, 20% Large

#### What Do G2 Reviewers Say About Perform[cb]?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient les **données complètes** fournies par Perform[cb], qui améliorent leur compréhension et analyse de l'ACV.

#### What Are Recent G2 Reviews of Perform[cb]?

**["Informations détaillées sur la VCA qui font la différence"](https://www.g2.com/fr/survey_responses/perform-cb-review-11974077)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Technologie de l'information et services_

[Read full review](https://www.g2.com/fr/survey_responses/perform-cb-review-11974077)

**["Des personnes formidables avec qui travailler !"](https://www.g2.com/fr/survey_responses/perform-cb-review-9321993)**

**Rating:** 5.0/5.0 stars

_— eric h._

[Read full review](https://www.g2.com/fr/survey_responses/perform-cb-review-9321993)

#### What Are G2 Users Discussing About Perform[cb]?

- [À quoi sert Perform[cb] ?](https://www.g2.com/fr/discussions/what-is-perform-cb-used-for)

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

### [MonetizeMore](https://www.g2.com/fr/products/monetizemore/reviews)

MonetizeMore est un partenaire de publication certifié par Google qui a créé une plateforme technologique publicitaire primée (PubGuru) pour donner du pouvoir aux éditeurs web et aux développeurs d'applications. Plus de 1000 éditeurs numériques nous font confiance pour gérer l'optimisation de leurs revenus publicitaires dans 40 pays.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Qualité du support:** 9.6/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind MonetizeMore?

- **Vendeur:** [MonetizeMore](https://www.g2.com/fr/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Année de fondation:** 2010
- **Emplacement du siège social:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Groupe hautement qualifié"](https://www.g2.com/fr/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/fr/survey_responses/monetizemore-review-6594261)

**["Partenaires essentiels pour la gestion des stocks"](https://www.g2.com/fr/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/fr/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [À quoi sert MonetizeMore ?](https://www.g2.com/fr/discussions/what-is-monetizemore-used-for)

### [Opti Digital](https://www.g2.com/fr/products/opti-digital/reviews)

Opti Digital est une technologie publicitaire (AdTech) conçue pour aider les éditeurs de médias à optimiser leurs revenus publicitaires grâce à des stratégies innovantes et efficaces. Fondée en 2018, Opti Digital se concentre sur la fourniture de technologies avancées qui améliorent les capacités de monétisation des éditeurs et des annonceurs. Avec un engagement envers l'innovation et l'efficacité, l'entreprise utilise des solutions de pointe telles que le plancher dynamique, des formats publicitaires originaux, des fonctionnalités d'optimisation des annonces, des informations granulaires en temps réel et un wrapper de gestion des annonces pour répondre aux besoins évolutifs du paysage publicitaire numérique. Le public cible d'Opti Digital comprend des éditeurs de médias mondiaux et des partenaires de distribution cherchant à maximiser leurs revenus publicitaires tout en naviguant dans les complexités du marché numérique. En tirant parti de l'intelligence artificielle et des stratégies basées sur les données, Opti Digital permet à ses clients de débloquer de nouvelles opportunités de monétisation et de rester compétitifs dans un environnement en rapide évolution. La plateforme est particulièrement bénéfique pour les éditeurs qui cherchent à améliorer leurs performances publicitaires et à optimiser la gestion de leur inventaire publicitaire. Les principales caractéristiques d'Opti Digital incluent le plancher de prix dynamique, qui permet aux éditeurs de définir des stratégies de tarification flexibles pour leur inventaire publicitaire, et des formats publicitaires innovants, basés sur des annonces d'affichage social qui engagent les utilisateurs tout en maximisant le potentiel de revenus. Le wrapper de gestion des annonces simplifie l'intégration de diverses technologies publicitaires, permettant aux éditeurs de rationaliser leurs opérations et d'améliorer l'efficacité globale. De plus, Opti Digital s'engage à fournir des solutions sans cookies, qui sont de plus en plus importantes dans le paysage numérique soucieux de la vie privée d'aujourd'hui. Cet accent aide non seulement les clients à rester conformes aux réglementations, mais les positionne également pour s'adapter aux futurs changements de l'écosystème publicitaire. Les partenariats d'Opti Digital avec des éditeurs et des organisations notables, tels que Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo, et le cadre de transparence et de consentement de l'IAB, renforcent encore sa crédibilité et sa portée au sein de l'industrie. En tant que partenaire de publication certifié par Google (GCPP) et partenaire technologique de Prebid, Opti Digital démontre son engagement envers la transparence et les meilleures pratiques en matière de publicité numérique. En priorisant la durabilité et en réduisant l'empreinte carbone des annonces, Opti Digital s'aligne également sur la demande croissante de solutions publicitaires respectueuses de l'environnement. Cette approche multifacette garantit que les éditeurs peuvent non seulement optimiser leurs revenus, mais aussi contribuer positivement à l'industrie et à l'environnement.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Qualité du support:** 9.3/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Opti Digital?

- **Vendeur:** [Opti Digital](https://www.g2.com/fr/sellers/opti-digital)
- **Site Web de l'entreprise:** www.optidigital.com
- **Année de fondation:** 2018
- **Emplacement du siège social:** Céret, FR
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité, Médias en ligne
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Technologie de pointe et Équipe Réactive"](https://www.g2.com/fr/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/fr/survey_responses/opti-digital-review-12960556)

**["Équipe réactive, portée mondiale, résultats réels"](https://www.g2.com/fr/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Utilisateur vérifié à Production médiatique_

[Read full review](https://www.g2.com/fr/survey_responses/opti-digital-review-13035441)

### [Adpushup](https://www.g2.com/fr/products/adpushup/reviews)

AdPushup est une plateforme d'optimisation des revenus qui aide les éditeurs web à augmenter durablement leurs revenus publicitaires en utilisant une combinaison de technologie de pointe, de partenariats de demande premium et d'une expertise éprouvée en gestion publicitaire. AdPushup est un partenaire de publication certifié par Google et un membre de l'IAB.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Qualité du support:** 8.6/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Adpushup?

- **Vendeur:** [AdPushup](https://www.g2.com/fr/sellers/adpushup)
- **Année de fondation:** 2014
- **Emplacement du siège social:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Recommandez"](https://www.g2.com/fr/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/fr/survey_responses/adpushup-review-11158022)

**["Abhijeet est l'un des meilleurs responsables adops avec qui j'ai jamais travaillé."](https://www.g2.com/fr/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Médias en ligne_

[Read full review](https://www.g2.com/fr/survey_responses/adpushup-review-7504715)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/fr/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/fr/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/fr/discussions/what-does-adpushup-do)

### [AdMaven](https://www.g2.com/fr/products/admaven/reviews)

AdMaven est un réseau publicitaire de trafic direct de premier plan, vendant plus de 5 milliards d'impressions quotidiennes à travers plusieurs formats et monétisant plus de 10 000 sites web d'éditeurs dans le monde entier. Alimenté par l'IA et plus de 10 ans d'expérience en publicité en ligne, vous trouverez une performance accrue sur les campagnes médiatiques et une augmentation des revenus sur votre monétisation du trafic. Notre principal objectif est de fournir à nos annonceurs un ROAS élevé tout en augmentant les revenus de nos éditeurs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AdMaven?

- **Qualité du support:** 8.7/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind AdMaven?

- **Vendeur:** [Ad Network](https://www.g2.com/fr/sellers/ad-network)
- **Année de fondation:** 2014
- **Emplacement du siège social:** Tel Aviv, IL
- **Twitter:** @AdMaven2  
500 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8dc4acbe5e7bb5f8de16bbe8a8b35bfa364c0173111a0536bc58bd8adac86a5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fad-maven-group&secure%5Burl_type%5D=linkedin_company_website)  
93 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité
- **Company Size:** 92% Small, 25% Medium

#### What Are Recent G2 Reviews of AdMaven?

**["Ceci est mon expérience honnête avec l'outil logiciel AdMaven"](https://www.g2.com/fr/survey_responses/admaven-review-11083791)**

**Rating:** 4.5/5.0 stars

_— Utilisateur vérifié à Logiciels informatiques_

[Read full review](https://www.g2.com/fr/survey_responses/admaven-review-11083791)

**["Revue d'Admaven"](https://www.g2.com/fr/survey_responses/admaven-review-10992836)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Habillement et mode_

[Read full review](https://www.g2.com/fr/survey_responses/admaven-review-10992836)

#### What Are G2 Users Discussing About AdMaven?

- [À quoi sert AdMaven ?](https://www.g2.com/fr/discussions/what-is-admaven-used-for)

### [Innovid](https://www.g2.com/fr/products/mediaocean-innovid/reviews)

Innovid est la principale plateforme publicitaire omnicanal, permettant aux marketeurs de créer, diffuser, mesurer et optimiser des expériences soutenues par la publicité. Au cœur d'Innovid se trouve NIVO, alimentant les agents d'IA et l'orchestration pour activer, adapter et optimiser les campagnes tout au long du cycle de vie publicitaire. En tant que partie de Mediaocean, Innovid est intégré à Prisma, l'infrastructure publicitaire centrale de l'industrie pour la planification, l'achat et la facturation, ainsi qu'à Protected pour la vérification, la détection de fraude et la sécurité de la marque. Visitez www.innovid.com pour en savoir plus.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Qualité du support:** 9.0/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 7.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Innovid?

- **Vendeur:** [Mediaocean](https://www.g2.com/fr/sellers/mediaocean)
- **Site Web de l'entreprise:** www.mediaocean.com
- **Année de fondation:** 1967
- **Emplacement du siège social:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,160 employés sur LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Coordinateur des médias sociaux, Stratège en médias sociaux
- **Top Industries:** Marketing et publicité, Médias en ligne
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient la **facilité d'utilisation** d'Innovid, profitant de son interface intuitive et de la gestion simplifiée des campagnes publicitaires.
- Les utilisateurs apprécient l' **interface intuitive et conviviale** d'Innovid, permettant une configuration rapide des campagnes et une navigation fluide.
- Les utilisateurs apprécient la **gestion intuitive des campagnes** d'Innovid, permettant une exécution de campagnes publicitaires sans effort et organisée sur plusieurs plateformes.
- Les utilisateurs louent l' **interface intuitive** d'Innovid, améliorant la facilité de gestion des campagnes et l'efficacité sur tous les écrans.
- Les utilisateurs adorent l' **interface intuitive** d'Innovid, louant sa facilité d'utilisation et son intégration transparente pour les campagnes.

##### Cons

- Les utilisateurs rencontrent une **courbe d'apprentissage élevée** avec Innovid en raison de la configuration complexe et des fonctionnalités peu claires.
- Les utilisateurs sont confrontés à une **courbe d'apprentissage abrupte** avec Innovid, ayant du mal à saisir les fondamentaux et à naviguer efficacement dans les rapports complexes.
- Les utilisateurs trouvent Innovid **chronophage** en raison d'une courbe d'apprentissage abrupte et de temps de réponse lents pour les demandes de support.
- Les utilisateurs trouvent qu'Innovid est **chronophage** , avec des retards dans le support, les rapports, et une courbe d'apprentissage abrupte.
- Les utilisateurs trouvent que le **processus de téléchargement inefficace** d'Innovid est frustrant, ce qui impacte l'efficacité des campagnes et augmente les défis de gestion.

#### What Are Recent G2 Reviews of Innovid?

**["Fiable, intuitif et toujours en amélioration à chaque mise à jour"](https://www.g2.com/fr/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/fr/survey_responses/innovid-review-11786764)

**["Examen d'Innovid du point de vue d'un associé Adops"](https://www.g2.com/fr/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/fr/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [À quoi sert Flashtalking par Mediaocean ?](https://www.g2.com/fr/discussions/what-is-flashtalking-by-mediaocean-used-for)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

### [Bitmedia.IO](https://www.g2.com/products/bitmedia-io/reviews)

Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Bitmedia.IO?

- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Bitmedia.IO?

- **Seller:** [BitMedia](https://www.g2.com/sellers/bitmedia)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **Twitter:** @bitmedia\_io  
20,981 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a8d82ad7d6f0c73ecbf86b49eb16a80bd367483a4b5e6a9b885e537dea7ee98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitmedia-io&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 91% Small, 9% Medium

#### What Do G2 Reviewers Say About Bitmedia.IO?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **transparent analytics** of Bitmedia.IO for optimizing campaigns and tracking performance in real-time.
- Users appreciate the **ease of use** of Bitmedia.IO, facilitating quick campaign launches and efficient management.
- Users find the **easy setup** of Bitmedia.IO efficient, enabling quick campaign launches without technical complications.

#### What Are Recent G2 Reviews of Bitmedia.IO?

**["Efficient Crypto Advertising with Targeted Reach and Analytics"](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)**

**Rating:** 4.5/5.0 stars

_— Takahito T._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)

**["Effortless Campaigns with Targeted Reach"](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)**

**Rating:** 5.0/5.0 stars

_— Mike S._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)

#### What Are G2 Users Discussing About Bitmedia.IO?

- [What is Bitmedia.IO used for?](https://www.g2.com/discussions/what-is-bitmedia-io-used-for)

### [Perion One](https://www.g2.com/products/perion-one/reviews)

Perion One: Smarter Advertising Starts Here Today’s fragmented media landscape needs more than execution — it demands orchestration. Perion One unifies insights, AI, and creative to fuel real-time, multi-channel advertising that adapts by the moment and delivers measurable results at scale.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Quality of Support:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perion One?

- **Seller:** [Perion](https://www.g2.com/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Year Founded:** 2001
- **HQ Location:** New York
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 employees on LinkedIn®
- **Ownership:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Perion One, allowing effortless access to essential information across platforms.
- Users appreciate the **automation features** of Perion One, allowing easy access to all platforms and saving time.
- Users value the **centralized management** of Perion One, enhancing efficiency and providing ease of access across platforms.
- Users praise the **great customer support** of Perion One, enhancing their overall service experience.
- Users value the **customization** options in Perion One, finding them essential for daily data management.

##### Cons

- Users report challenges with **data inaccuracy** , noting difficulties in proper categorization despite using strict naming conventions.
- Users experience occasional difficulty with **data categorization** in Perion One, even with proper naming conventions.
- Users find the **expensive pricing** of Perion One concerning, feeling the value does not justify the cost.
- Users report occasional **inaccuracy in data categorization** , even when using strict naming conventions and labels.

#### What Are Recent G2 Reviews of Perion One?

**["Streamlines Work"](https://www.g2.com/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-7712988)

**["Easy to Use & Customer Centric Platform"](https://www.g2.com/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/survey_responses/perion-one-review-10732486)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/discussions/what-is-undertone-used-for)

### [Attekmi](https://www.g2.com/fr/products/attekmi/reviews)

Attekmi est une entreprise leader dans le domaine de la technologie publicitaire offrant une variété de solutions et services d'échange publicitaire : - AdEx Basic : une plateforme d'échange publicitaire avec un noyau préconstruit pour entrer sur le marché programmatique et commencer à gagner rapidement sur le commerce des médias. - AdEx Plus : une version avancée de notre solution d'échange publicitaire assurant une évolutivité facile et offrant certaines opportunités de personnalisation. - White Label AdEx : un produit entièrement personnalisable développé exactement selon vos besoins. - Développement de produits AdTech sur mesure : nous sommes ici pour donner vie à vos idées. - Services d'externalisation : nous sélectionnons les meilleurs talents AdTech pour vous. - Formation AdOps : nous sommes prêts à partager notre expérience avec votre équipe.

**Average Rating:** 4.5/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Attekmi?

- **Qualité du support:** 9.4/10 (Category avg: 8.7/10)
- **Facilité d’utilisation:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Attekmi?

- **Vendeur:** [Attekmi](https://www.g2.com/fr/sellers/attekmi)
- **Année de fondation:** 2020
- **Emplacement du siège social:** Palo Alto, CA
- **Twitter:** @smarthub  
2 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b110639962b03b6caeb91726c7ddf9d1be0d25a76ad0f98115119399f9526830&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64672846%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité
- **Company Size:** 70% Small, 30% Medium

#### What Are Recent G2 Reviews of Attekmi?

**["Logiciel efficace avec un excellent support"](https://www.g2.com/fr/survey_responses/attekmi-review-10486243)**

**Rating:** 4.5/5.0 stars

_— Irene H._

[Read full review](https://www.g2.com/fr/survey_responses/attekmi-review-10486243)

**["Avis positif de Toucan Ads"](https://www.g2.com/fr/survey_responses/attekmi-review-10578830)**

**Rating:** 5.0/5.0 stars

_— Ira B._

[Read full review](https://www.g2.com/fr/survey_responses/attekmi-review-10578830)

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Spotlight Categories

[Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas)

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Similar Categories

- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
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- [Cross-Channel Advertising](/categories/cross-channel-advertising)
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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Advertising network software connects advertisers with web and app publishers. They aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the process of buying digital advertising space.

These solutions offer advertisers a centralized platform for potential ad placements and provide publishers with a monetization solution for their content. For advertisers, ad networks present available ad inventory for purchase. For publishers, ad networks package inventory in a manner that is appealing to advertisers and maximizes profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, requiring integration with both to function effectively.

To qualify for inclusion in the Ad Network category, a product must:

- Aggregate ad inventory from digital domains (websites, mobile apps, etc.)
- Work with both advertiser campaign tools and publisher ad management systems to enable buying and placing ads
- Allow for advanced ad placement features like dynamic ad creatives and integration with creative tools

Show More

* * *

## How Do You Choose the Right Ad Networks Software?

### What You Should Know About Ad Networks Software

### What is an ad network software?

Ad network software connects advertisers with publishers to facilitate the purchase and sale of digital ad space across various online channels. It automates ad placement, targeting, and performance tracking.

Advertisers use ad network software to run campaigns across multiple platforms, while publishers use it to monetize their digital spaces by selling ad inventory. Ad agencies use it to manage client campaigns and ensure optimized ad performance and [budget management](https://www.g2.com/glossary/budget-management-definition).

### What are the common features of ad network software?

Here are some key features that make ad network tools valuable for advertisers and publishers: 

- **Aggregate ad inventory:** Ad network software centralizes ad spaces from various digital sources, like websites, apps, and streaming platforms, into a single marketplace. An ad network might pull inventory from popular news websites and social media apps, allowing advertisers to access various placements via one interface.
- **Integrate with campaign & ad systems:** Ad networks enable seamless [ad buying](https://www.g2.com/articles/media-buying)and placement by connecting advertiser campaign tools and publisher ad management systems. A brand can use its campaign management tool to launch ads directly onto compatible platforms like news sites or gaming apps without requiring manual adjustments.
- **Advanced ad placement & creative integration:** Ad networks offer advanced placement features like dynamic ad creatives and direct integration with design tools. A retailer can display ads that automatically update based on inventory or user interests, using design software integration to keep visuals fresh and engaging.

### What types of ad network software exist?

Ad networks are divided into several types, each with distinct characteristics and use cases in digital advertising. These include:

- [Display networks](https://www.g2.com/categories/display-advertising) connect advertisers to websites and apps that support banners, images, and interactive ads. It allows advertisers to reach audiences across many sites and apps using targeting options based on keywords, interests, and demographics.
- **Native ad networks** offer a less intrusive experience by placing ads that blend seamlessly with a site's content. Such ad networks provide advertisements that match the look and feel of the site they appear on, making them seem more like recommended content than traditional ads.
- **Video ad networks** focus on video content across various platforms. This makes placing video ads on high-traffic sites and streaming services easy. These ad networks provide targeted video advertising solutions and premium video publishers across multiple devices.

### What are the benefits of ad network software?

Ad network tools provide many benefits for advertisers and publishers, including:

- **Access to a diverse range of publishers:** Ad networks target a broad audience by aggregating inventory from multiple publishers. Advertisers can efficiently place ads across social media, news websites, and video platforms without manually setting up advertisements for each platform.
- **Better ad placement and management:** Ad networks ensure that advertisers' promotions reach a relevant audience at the right time. They use programmatic technology to simplify the process of managing ad inventory, help automate ad placement, and target customer segments based on real-time data and bidding. 

### Who uses ad network software?

The primary users of ad network software are:

- **Advertisers** use ad networks to access various inventories across different digital platforms. By connecting with multiple publishers through a single interface, they can reach a larger audience, improve targeting, and simplify ad buying. 
- **Publishers** use ad networks to monetize their content and digital spaces. Ad networks allow them to connect with a large pool of advertisers, fill ad spaces more efficiently, optimize ad placements, and track performance.

### Cost of an ad network software

Pricing can vary widely between ad network tools due to differences in features, scope, and services provided. The cost structure of these platforms is shaped by numerous factors. Businesses should have an in-depth discussion with their vendors about pricing models and specific needs. 

Below is an example of a typical pricing structure:

#### Setup fees

Setup fees cover the initial integration of the ad network software into an advertiser's or publisher's system. The setup may involve integrating with existing CRM systems, data analytics platforms, etc., or customizing the software for the specific needs of the business.

#### Platform fees

Platform fees are ongoing charges linked with the usage of the ad network software:

- **Subscription-based:** A fixed monthly or annual fee to access the platform's features and tools.
- **Revenue share model:** Some ad networks take a percentage of the revenue generated through ad placements.
- [Pay-per-click (PPC)](https://www.g2.com/categories/ppc-services) **or pay-per-impression (PPI) fees:** Charges are based on the number of clicks or impressions each ad of the network generates.

#### Maintenance costs

Like other software, ad networks must constantly keep up with advertisers' and publishers' growing requirements. Maintenance costs include ongoing updates to ensure the ad network works smoothly. They may include: 

- Regular software updates and patches
- Technical support for troubleshooting 
- Costs for customization or additional feature development. 

These ongoing costs could be fixed fees or vary depending on the features required.

All in all, the total cost of ad network software will depend on the scale of the business, the complexity of the software, and the platform's pricing model.

### Return on investment (ROI) for ad network software

Measuring ROI involves assessing factors such as targeting precision, platform capabilities, and compliance. Let’s break them down:

#### Ad targeting accuracy

Accurate ad targeting helps advertisers reach out to audiences most likely to convert. Tracking specific metrics can help understand how effective ad targeting capabilities for the ad network are:

- [Click-through rate (CTR)](https://www.g2.com/glossary/click-through-rate-definition) reveals the percentage of users who click on the ad after seeing it. A high CTR means that targeting is effective.
- **Conversion rate** tracks how many ad interactions lead to a purchase, sign-up, or download. High conversion rates indicate accurate targeting.
- **Cost per conversion** helps calculate the amount spent on each successful conversion. Lower costs per conversion, with high accuracy, reflect a good return on investment.

#### Platform capabilities

The features and efficiency of the ad network platform directly impact ROI. Evaluate whether the platform helps minimize ad spending while maximizing exposure and conversions. Assess which channels or placements are driving the highest returns. Multi-touch attribution can show how different ad campaign elements contribute to the final conversion and help identify the most valuable ad placements.

#### Compliance with regulations

Ad networks comply with data privacy regulations such as GDPR, CCPA, and others that require user consent to collect and use data. Tracking user opt-ins is essential to understanding how many people trust the network. A reputable, well-known network will have higher consent rates. The more users consent, the larger the audience becomes for advertisers. 

### Software and services related to ad network software

Complementary tools and services that can enhance the functionality of ad networks include: 

#### Publisher servers

A [publisher server](https://www.g2.com/categories/publisher-ad-server) is used by publishers to manage and serve ad inventory on their websites or apps. It can:

- Optimize ad placements
- Integrate with ad networks and demand-side platforms (DSPs)
- Track impressions, clicks, and conversions
- Manage direct and programmatic ad sales

#### Demand-side platform (DSP)

A [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) automates purchasing digital ad inventory across multiple ad exchanges and networks. It can:

- Automate ad buying through real-time bidding (RTB)
- Offer demographic, behavioral, and geographic audience targeting
- Integrate with ad networks and supply-side platforms (SSPs)
- Track impressions, clicks, and conversions
- Optimize bids based on campaign goals and audience data

### Challenges with ad network software

Common issues faced by advertisers and publishers when using ad network software include:

- **Fraud and invalid traffic** are concerns for both advertisers and publishers. Bots can create fake traffic or clicks. It misleads advertisers into believing their ads have high engagement. For example, a campaign targeting consumers of a specific product may be wasted if bots create fake clicks. Publishers could also inflate impressions and display more ad views, which could lead advertisers to pay for nonexistent exposure.
- Many ad networks offer **limited visibility** into which platforms ads appear on and the strategy behind ad placements. For instance, advertisers may not always know if their ads are being shown on low-quality sites, which could negatively affect brand perception. This lack of transparency makes it challenging for advertisers to understand where their budgets are going and makes it harder to evaluate return on investment (ROI).
- **Inaccurate targeting** can lead to ads reaching the wrong audience and reducing campaign effectiveness. For example, a campaign for high-end luxury goods might target a broad audience without considering income levels, causing the ads to be shown to people who are unlikely to purchase. 

### Which companies should buy ad network software?

Ad network software can benefit various types of businesses. Examples include: 

- **Media agencies** manage a variety of clients with different marketing objectives and invest in ad network software to track which channels deliver the best ROI. For example, when working with a fitness brand, the software can run targeted ads across platforms like social media and mobile apps. By tracking performance metrics, the agency identifies the most effective channel. This data-driven approach allows the company to allocate more budget to those high-performing channels and ensure optimal ROI for the client.
- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) use ad networks to reach the right customers and promote seasonal sales or new product launches. An online electronics store, for example, can use an ad network to target ads to tech enthusiasts browsing other websites. This can ensure ads reach a niche audience, better track customer behavior, and optimize campaigns based on real-time data.
- [Ad agencies](https://www.g2.com/categories/advertising-agencies) rely on ad network software to access various publishers, optimize ad placements, and use advanced targeting features. For example, an ad agency working with a fashion retailer could use the software to track user interactions and behavior across different touchpoints. The agency can better understand customer preferences and tailor ad creatives by analyzing this data. This approach allows the agency to continuously improve targeting, increase engagement, and ultimately drive better results for the client,

### How to choose an ad network software

Refer to some basic guidelines for selecting the right ad network software by assessing key factors: 

- **Assess reach and traffic quality.** Ensure the platform's reach aligns with your target audience. Evaluate the quality of traffic to ascertain it's high-converting and not manipulated by bot traffic.
- **Evaluate ad formats and targeting options.** Review the ad formats (e.g., push notifications, native ads) and targeting capabilities (such as geographic and device-based targeting) to determine if they suit your campaign objectives.
- **Compare optimization tools and reporting features.** Examine the platform's automated optimization tools and reporting capabilities to understand how easily you can monitor performance, adjust bids, and optimize placements for better results.
- **Check for transparency and compliance.** Verify that the platform follows industry standards, such as ads.txt or sellers.json, to ensure transparency in inventory sources and ad placements.
- **Test user experience and customer support.** Assess the ad network's user interface for ease of use. Make sure that reliable customer support is available to assist with any issues during your campaign setup.

### Implementation of ad network software

Once the ad network has been selected, a lot goes into getting it set up and running. Here’s an overview of the steps to effectively implement ad network software:

- **Select the right ad network.** Choose an ad network that aligns with your goals by evaluating its reach, ad targeting features, security measures, and the variety of ad formats it supports (e.g., video, display). Research and compare reviews and ratings on platforms like [G2.com](http://g2.com) to assess competitors and gain insights. Define clear [KPIs](https://www.g2.com/articles/kpi-key-performance-indicator)to measure success and ensure the network’s audience aligns with your target demographic to optimize your campaign’s reach and effectiveness.
- **Set up accounts and budgets.** Configure accounts with the appropriate bidding strategy: _Cost Per Click (CPC)_ for pay-per-click campaigns, _Cost Per Thousand Impressions (CPM)_ for brand awareness, or _Cost Per Acquisition (CPA)_ to focus on conversions. Allocate flexible budgets that can be adjusted to optimize resources across campaigns. Invest in product training and share success stories to foster engagement and learning among teams and stakeholders
- **Integrate software and tracking tools.** Integrate the ad network with CRM and analytics tools through APIs. Implement tracking codes to ensure accurate data collection for performance analysis.
- **Create and organize ads.** Optimize creatives for different platforms (mobile, desktop.) Use [A/B testing](https://learn.g2.com/a-b-testing) to refine ad variations and identify the most influential creatives.
- **Launch the campaign** and closely monitor early performance to make adjustments as needed. Focus on optimization during the initial phase to refine targeting and creatives. Adjust targeting, bidding, and creatives based on ongoing performance. Refresh ad campaigns according to trends now and then to prevent ad fatigue and maintain engagement.
- **Analyze results and report.** Use detailed reporting tools like Google Analytics to track and measure ad campaign performance. Compare results to KPIs to ensure alignment with short, and long-term goals. Scale the campaign gradually and align available resources to maximize results.

### Ad network software trends

- **Automation in targeting and predictive analysis.** Ad networks are increasingly adopting algorithms driven by artificial intelligence to improve advertisement targeting accuracy. For example, TikTok introduced AI-powered Smart+, an automated ad solution that handles [ad creation](https://www.g2.com/glossary/ad-creation-definition), placement, and bidding, simplifying the process for advertisers. In addition to targeting, AI is used for predictive analysis, allowing for real-time trend forecasting and campaign optimization.
- **Development of comprehensive ad platforms.** Platforms are slowly evolving into all-in-one solutions by incorporating dashboards and use cases catering to publishers and advertisers. This integration provides a unified experience, making managing campaigns and tracking performance across all stages easier and more effective for all parties involved. 
- **Increased focus on security and privacy.** As data security and privacy concerns grow, ad networks prioritize [fraud detection](https://www.g2.com/glossary/fraud-detection-definition). Some tools now use AI to identify bot traffic and other fraudulent activities, ensuring reliable and secure ad campaigns.

_Researched and written by_ [_Yukta Rastogi_](https://research.g2.com/insights/author/yukta-rustagi)

_Reviewed and edited by:_ [_Monishka Agarwal_](https://learn.g2.com/author/monishka-agrawal)