I like how we can see the performance of each campaign very clearly and the process of creating a campaign is relatively clear and simpler than on Facebook Ads Manager Review collected by and hosted on G2.com.

- The platform crashes every couple of weeks,

- The support on the platform is very poor (everything just gets "escalated to the IT department"),

- There is very little value for the money

- No import / export function like there is on Facebook Ads Manager Review collected by and hosted on G2.com.

The ability to see all the different paid media campaigns (Google, Facebook, Linkedin, Twitter, etc) in a single actionable dashboard. It allows you to set up your own analysis KPIs Review collected by and hosted on G2.com.

It is more focused on social media rather than paid search. Even when it is understandable considering that most of the tools in the market are good on social or search but not on both, I would invite them to improve their paid search integration. Review collected by and hosted on G2.com.

statistics, ad account, ad overview, campaign creation Review collected by and hosted on G2.com.

bugs, platform slowness, some features that are available in BM but not here. Sats are not the same as in FB BM. Review collected by and hosted on G2.com.

I like the aspect of having all channels in one overview and being able to segment numbers across platforms. Also being able to make data more visual. Review collected by and hosted on G2.com.

some features are still missing, linkedin and google especially, some metrics. I dislike the interface colours and the graphs visually, it is very few colors or graphs design. Also there is also most always an error. Review collected by and hosted on G2.com.

The possibility of integration with different platforms. The possibility of creating interactive dashboards and being able to analyze the accounts live. This is super cool! Review collected by and hosted on G2.com.

Integrations for SEO

A little complex. I think the tool is not self-taught. In order to learn basic things I needed training from the sales team.

This can lead to a drop in its use. Review collected by and hosted on G2.com.

As we used it for social media, what i liked most was having a unique dashboard with all the platforms (Google, Facebook, Linkedin, Twitter....) We had never used it this functionality before. Review collected by and hosted on G2.com.

Sometimes the platform crashes.

Eventually i have had problems with the support team, but not a big deal.

I think the app could be a little bit more user friendly. Review collected by and hosted on G2.com.

We have been using Paragone for several years now. It was my first contact with digital advertising, and using Paragone was a straightforward and smooth experience. Later on, when I tried doing the same thing in Facebook Ads Manager, I was literally lost. Today, I try to master both, but in terms of campaign creation flow, management and reporting, Paragone is superior and user-friendly. All the available automations are also a nice feature, such as naming automation and optimization. And there are so many features we are keen to try in the future, adding other channels and importing Google Analytics data. To sum up, Paragone was an essential piece in our 200% YoY growth into an 8-digit revenue business. Value for money. Review collected by and hosted on G2.com.

It is not really a Paragone thing, but sometimes advertisers are whitelisted for some features that others are not. In this case, you might not see it in Paragone because it is not a standard feature. This means you will still need to check some campaign settings in Ads Manager, but that is the same with every other tool. Bottom line, Paragone may not always have everything you need, but it has EVERYTHING that you can get in a tool like that. Review collected by and hosted on G2.com.

The consolidated view of multiple platform advertising into one set of results Review collected by and hosted on G2.com.

Not much, but the more simple and clear any product is the better Review collected by and hosted on G2.com.

Integrate all campaigns and platforms into one. Group those campaigns as we want and monitor their performance with clear indicators. Review collected by and hosted on G2.com.

Sometimes it is complex to understand with so much information and configuration. Review collected by and hosted on G2.com.

I liked that it was easy to monitor all my ads in one spot. I could set the filters and see any bit of information quickly, which streamlined my work and made things a lot more efficient on my end! Review collected by and hosted on G2.com.

Paragone didn't seem to be suitable for a large account such as mine. My company has over 6,000 clients, and when my team would try to post ads, they ran into several issues ranging from audiences to ad spend. Review collected by and hosted on G2.com.