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Performance Marketing Agency

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Traffy is a performance marketing agency for in-app traffic. It runs user acquisition for iGaming, fintech, crypto and mobile apps, with 30M+ installs across 50+ GEOs. How Traffy works Traffy buys in-app traffic on sources including Moloco, Mintegral and Unity Ads, using video and Playable Ads. Its approach is built on precise source optimization: every stage of the funnel is designed to filter out low-quality traffic and improve audience quality. - Publisher filtering. Placements with abnormally low deposit conversion, or installs without registrations, are blacklisted. Blacklists are kept separately per GEO and network, and traffic is evaluated at sub-ID level. - Fraud protection. Placements with suspicious install times (CTIT) are filtered out to protect against click flooding, device farms are banned through Device ID analysis, and installs are cross-checked against real user activity with BI tools. - Creative testing. New creative packs are tested regularly to raise CTR and IPM. Creatives are localized with local currencies and local payment systems. - Device and OS segmentation. Bids are reduced on lower-end devices and budget is moved toward mid- and high-tier smartphones. Results 1xBet, Nigeria, Ghana and Kenya: 137,000 installs converted into 14,600+ first-time deposits (FTD) within 2 months on a CPA (per FTD) model. Average Reg-to-FTD conversion stayed at 45–47%, with consistently positive ROI across all tested sources and GEOs. Africa Bet Partners, Tanzania: Traffy cut FTD cost in half over 2 months via Moloco Ads, starting from an initial cost per FTD of $15.00. Final Reg-to-FTD conversion reached 60%, and FTD 1-to-FTD 2 conversion reached 45%. Traffy focuses on scaling high-quality in-app traffic with transparent analytics and ROI control, including in challenging emerging markets.

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