1. [Home](https://www.g2.com/) 2. ... 3. [Ad Networks Software](https://www.g2.com/categories/ad-networks) 4. [Perform[cb] Discussions](https://www.g2.com/products/perform-cb/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0f68161086dcaf2936bee86c557e080e/perform-cb.png "Product Avatar Image") ](/products/perform-cb/reviews) [ Perform[cb] ](/products/perform-cb/reviews) (15)4.7/5 The only performance-based user acquisition solution that works in harmony with your existing agencies and partnerships, offering a risk-free way to unlock new ways to grow and optimize ad spend without sacrificing quality - Perform[cb]. The Perform[cb] Outcome Engine takes a unique approach to customer acquisition that combines patented AI and unparalleled data insights with tenured human expertise to reveal incremental traffic that’s been eluding you. No more gambling with your ad budget - instead, rely on a proven customer acquisition playbook designed to exceed your unique goals and maximize ROI. Since 2002, Perform[cb] has experienced exponential organic growth allowing the company to complete a series of strategic acquisitions; each providing unique performance-based solutions for marketers, agencies, and publisher partners. Get more customers, more installs, more leads, more calls - all by working with a growth partner that makes your KPI their deliverable. Ready to harness the power of outcome-based marketing? Get in touch with one of Perform[cb]’s customer acquisition experts today. Show More * * * ### 73.0 Nps Score Already have Perform[cb]? ### All Perform[cb] Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Perform[cb] used for? ](/discussions/what-is-perform-cb-used-for) What is Perform[cb] used for? [ Ad Networks Software ](https://www.g2.com/tags/ad-networks-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) * * * \<0\>0\>Upvotes 0 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Perform%5Bcb%5D+questions+and+get+answers+from+expert+users+in+our+Perform%5Bcb%5D+Discussions+section.&title=Perform%5Bcb%5D+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Perform%5Bcb%5D+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Perform%5Bcb%5D+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss%0aAsk+Perform%5Bcb%5D+questions+and+get+answers+from+expert+users+in+our+Perform%5Bcb%5D+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Perform%5Bcb%5D+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss%0aAsk+Perform%5Bcb%5D+questions+and+get+answers+from+expert+users+in+our+Perform%5Bcb%5D+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/perform-cb/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0f68161086dcaf2936bee86c557e080e/perform-cb.png "Product Avatar Image") ### Have you used Perform[cb] before? Answer a few questions to help the Perform[cb] community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fperform-cb%2Fdiscuss%3Fsmall_ask%3Dperform-cb) No