--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 5/12/2022 "Regional Sales Manager" 4.5/5 What do you like best about Backstory? The fact that People Glass is integrated with salesforce I like. It provides a good overview of all activities, appointments and i can quickly update the status of these so my management can manage the sales processes across the company. Review collected by and hosted on G2.com. What do you dislike about Backstory? It took quite some time to set up the account and the specific overview which I needed to do my work. It would have been helpful if this can be automated or made a video on how to install and set up the account. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: A real good tool and a must-have for every sales organisation! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? The major problem which is being solved is saving a lot of time. Normally I would have to update each activity within Salesforce, thanks to PeopleGlass, updating records and activities takes much less time. So ultimately I save a lot of time on updating and can spend more time on sales, which makes me more productive. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6603783/official_response/edit) Thank you for the feedback. I'll speak with our enablement teams about the best way to guide customers through setup! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Enterprise (\> 1000 emp.) 5/5/2022 "It is what Salesforce is not. Easy to use and easy to overview." 5/5 What do you like best about Backstory? The Function that you ca create tasks, Events and Next steps directly out of the peopleglass overview without going back to salesforce. It is what salesfrce is not. Salesforce has all the data and peopleglass displays them and makes them edible Review collected by and hosted on G2.com. What do you dislike about Backstory? Some funktions are not available but I guess this is more of an administration issue. Sometimes it is hard to find the fields you are looking for to display. Also you cant combine searches. If you choose Opportunity in the first step you cant go for contacts that have opportunitys in the second and then display those Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Start today! It is way easier to watch your data in PeopleGlass then in Salesforce AND you can edit it! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? For reviews it is far easier to use live data instead of creating Excel sheets and power points to achive the same. Data that is displayed is interactive and can be updated in salesforce while talking Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6576541/official_response/edit) Thanks for the feedback. We are glad you are finding PeopleGlass useful. We are always working to imporve it, in fact, look for a few release soon. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/27/2022 "Easy to use" 4/5 What do you like best about Backstory? The ease to group filters on one page and see everything you need from your CRM on one single use tab. Also being able to have multiple pages up at once and easily jump back between them. Review collected by and hosted on G2.com. What do you dislike about Backstory? It often glitches and will either take forever to load or simply will not load for a day. This makes it hard when you are used to using PeopleGlass for the majority of your day. Also that you are not able to bulk update multiple sheets. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? PeopleGlass is elimnating the clunkiness of SFDC, being able to select which fields are necessary for you is helpful and you can select to not view the rest. Making updates seamless and time saved by not having to search for fields Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tyler D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tyler D.") TD Tyler D. Senior Sales Enablement Analyst Enterprise (\> 1000 emp.) 2/9/2022 "Overall Great Tool" 4/5 What do you like best about Backstory? I like the flexability that this tool gives you to make edits in Salesforce. This tool also updates in real time so you do not have to wait once you have made the changes. I also really like that you can create a number of different sheets and share them with others. Once they have the sheet, they can make edits and it will not affect yours at all. Review collected by and hosted on G2.com. What do you dislike about Backstory? One thing I dislike is the inability to create a report like interface. This tool is great if you need to edit a singular object like leads or accounts, however if you want to use combined report types (ie. Accounts with opportunities), then you cannot do that. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: I would say make sure that it meets your needs. If you have a lot of complicated data moves to complete, then this tool may not be ideal. I still have a few audits where I have to submit IT tickets for our data team to process. Otherwise this tool works well in a number of other scenarios. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? I use this tool primarily for data cleanup. It helps me quickly go through and make mass edits to opportunities, leads, and accounts. Whether it be changing owners or updating stages, this tool saves me a ton of time making the updates. This tool has helped me take my audit times down from roughly 6 hours a week, to 3. This does not include the time it used to take IT to process the data change requests. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-5332356/official_response/edit) Thanks for the feedback. This is a great request; our team is thinking about how to best solve this. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 7/6/2022 "Innovative Idea for Automating Salesforce Email Logging" 3/5 What do you like best about Backstory? People.ai automates the tedious process of logging activities in SFDC. This saves sales reps time and ensures activities are tracked in CRM. This function creates a consistent systematized view of sales rep activity productivity. Review collected by and hosted on G2.com. What do you dislike about Backstory? Getting data mapped to the correct accounts can be challenging. As the People.ai user base grows, this creates data management challenges that multiply in the CRM. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: There are many benefits to automating Sales rep task and meeting creation. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai save reps time in the logging and allows managers to gain greater insight into the selling activities/tactics of their sales reps. People.ai allows for managers to see sales reps task productivity in a new light. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6822142/official_response/edit) Thanks for the review. Matching activity to accounts is one of the things we do best, but it can sometimes depend on your configuration - both on People.ai and CRM. Reach out to support@people.ai with more details and we can review your configuration to improve the matching rate. 7/12/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/12/2022 "Great value after just a few days!" 4/5 What do you like best about Backstory? Really simple and clean interface that allows me to interact directly with everything on SFDC. It is very intuitive and though I don't have much experience of competitors it is a real time saver. Review collected by and hosted on G2.com. What do you dislike about Backstory? I haven't found anything in particular that I dislike, I'm still learning the tool but I've already streamlined my working day using this with some very simple sheet setups! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People Glass is helping me manage all my opportunities in SFDC, see everything at a snapshot and keep track of my engagements. I feel much more productive and informed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/28/2022 "Great for nurturing and rewarding sales talent" 5/5 What do you like best about Backstory? I really like the leaderboard function. Being able to benchmark myself across the wider organisation is helpful to know how many activities/outcomes I should be aiming for. It also allows me to see who the top performers are and I can easily reach out to them on slack to run me through their day so I can be a better salesperson! Review collected by and hosted on G2.com. What do you dislike about Backstory? It would be great if there were more integrations to make the app easier to use. Integrating with Slack to post leaderboards and top performers in channel would be great for visibility. Weekly reports emailed/sent to a Slack channel would be cool. I would also like to see deeper integration with salesloft / gong / salesforce so there is a link between all activity rather than having one window open. Also a tutorial wouldn't go astray! Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Do it! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Benchmarking performance during hybrid work and keeping track of my productvity and output Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6791980/official_response/edit) Thank you for the great review! Also, thanks a ton for the specific feedback reintegrations, we'll send it to Product. I'm sure you've seen that we can connect to Slack for deals and meeting notes (URL below) , but we will definitely take the suggestion regarding leaderboards. [See how Backstory improved](https://help.people.ai/hc/en-us/articles/360006713613-Connecting-People-ai-and-Slack) Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/15/2022 "Peopleglass has streamlined my workflow and created more transparency and organization in my role" 4.5/5 What do you like best about Backstory? The filters are the most beneficial. The quality I appreciate is the layout of the dashboard. The best thing about this is the ease of use. it compares very well to competitiors Review collected by and hosted on G2.com. What do you dislike about Backstory? Downsides are the short learning curve. I have not come across any issues with my use thus far. I have not used it long enough to offer an areas for improvement. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Enabling me to organize my book of business in are much more feasible way so my day-to-day efficiency is maximized and my output is higher Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Kelsey J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelsey J.") KJ Kelsey J. Senior Director of Sales Operations Small-Business (50 or fewer emp.) 4/3/2020 "The relationship maps are the best out there!" 5/5 What do you like best about Backstory? Easy to use, well thought out and not overly complicated, pricing realistic, integrates seamless with Salesforce and everyone at the company is great to work with. Review collected by and hosted on G2.com. What do you dislike about Backstory? No downsides, great tool. It is far superior to its competitors. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Buy all three products, they work well together. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Sales efficiencies, deal metrics and visibility, enablement of new sales reps and KPIs. Review collected by and hosted on G2.com. Show More 7/28/2022 Current UserValidated ReviewerIncentivizedSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 3/21/2022 "P.ai adding value for pipeline generation activities" 4/5 What do you like best about Backstory? I like the concept of People.ai a lot. Had no previous experience with the platform and I'm impressed. Fast response rate and content loading. Innovative approach. Great insights. Review collected by and hosted on G2.com. What do you dislike about Backstory? 1. No export to excel capabilities are offered. A backend connection to SFDC has to be leveraged instead, which opens the door for potential functionality/cross-connect issues. That option is also more time-consuming, it's not a one-click. 2. Experienced certain difficulties with top-level menu navigation in the beginning. Found it not fully intuitive, but got used to it over time. 3. Too much "white space" when it comes to the web platform design. Would prefer a more condensed view so more data is visible on screen. 4. Would prefer to have history (previous quarters) data to compare current progress with. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: P.ai integrates very well with SFDC and provides extremely valuable insights, but only if your SFDC funnel hygiene there is good - correct account and contacts assignments, etc. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Presented data helps a lot to identify gaps in pipeline generation activities and funnel qualification. Designed as a one-stop-shop for analysis and conclusions that makes it the preferred tool. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-5440877/official_response/edit) Thanks for your review - glad that you like it. Thank you for your feedback, look for changes in the next few months that should address some of your questions. 4/8/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. Get Price Estimate Backstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_639496e43ff3c84b8ca5dfb97a425de2/clari.png "Product Avatar Image") Clari 4.6/5(5,610) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-clari) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") Gong 4.7/5(6,679) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-gong) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53e7c66e55b3e527e6d79f9fb234c7c6/outreach.png "Product Avatar Image") Outreach 4.3/5(3,574) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-outreach) ##### ##### Backstory Features Data Sourcing Data Sourcing Interactive Dashboards Predictive Analytics Opportunity Scoring Sales Management Live Pipeline Management Account-Based Analytics Activity Tracking Incentives Triggers Leaderboards [ View More Features ](https://www.g2.com/products/people-ai-backstory/features) ## Top-Rated Alternatives [ ![Clari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clari") Clari 4.6/5(5,610) ](https://www.g2.com/products/clari/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ ![Gong](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gong") Gong 4.7/5(6,679) ](https://www.g2.com/products/gong/reviews) [ View All Alternatives ](https://www.g2.com/products/people-ai-backstory/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Account Data Management](https://www.g2.com/categories/account-data-management)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)[Org Chart](https://www.g2.com/categories/org-chart)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [digital asset management solutions](https://www.g2.com/discussions/digital-asset-management-dam-solutions-what-do-you-look-for)[User-friendly virtual event solutions for small businesses](https://www.g2.com/discussions/user-friendly-virtual-event-solutions-for-small-businesses)[Which vendor supports offline access to notes across devices?](https://www.g2.com/discussions/which-vendor-supports-offline-access-to-notes-across-devices) [Which awards management platforms are most trusted by events coordinators based on user reviews?](https://www.g2.com/discussions/which-awards-management-platforms-are-most-trusted-by-events-coordinators-based-on-user-reviews)[Which Oracle PeopleSoft resellers have proven expertise and experience with large-scale PeopleSoft implementations for enterprise organisations?](https://www.g2.com/discussions/which-oracle-peoplesoft-resellers-have-proven-expertise-and-experience-with-large-scale-peoplesoft-implementations-for-enterprise-organisations)[Pros and Cons Details](https://www.g2.com/products/people-ai-backstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)