--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") TI Verified User in Internet Enterprise (\> 1000 emp.) 4/23/2023 "Good tool, but can still improve documentation part" 4/5 What do you like best about Backstory? The tool itself is very good, once get rampped up, it's very simple to use. Review collected by and hosted on G2.com. What do you dislike about Backstory? The documentation part is very outdated, compared with the API content. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Understanding sales activity Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 8/26/2022 "Easy to use, blazing fast!" 4/5 What do you like best about Backstory? I find it super easy to configure different views for myself and my colleagues from the Sales team. The speed is also quite fast which is great and the ability to share the views with others via links. Furthermore, the writeback is great so I can enter comments and update fields directly in here instead of going into SFdc. Review collected by and hosted on G2.com. What do you dislike about Backstory? I am missing that it does not use my details (name, role, etc) and use intelligence on top so I can have a few auto-generated views as well as relevant widgets ready to go. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Now I don't need to go into Salesforce that often, which saves me time since Salesforce requires too many clicks to get to where I need to go. Also, the table view simplifies consumption of information as well as allowing for a quick and powerful filtering and configuration of the columns I need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Michaela A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michaela A.") MA Michaela A. Manager, Corporate Customer Success Mid-Market (51-1000 emp.) 11/10/2022 "Critical efficiency tool for Corporate CSMs" 5/5 What do you like best about Backstory? My team heavily uses PeopleGlass heavily. They each manage around 40 accounts and the efficiency it gives us to manage our business is incredible. It is intuitive, which is rare in GTM tools. Review collected by and hosted on G2.com. What do you dislike about Backstory? Sometimes our SFDC fields take a bit to show up in PeopleGlass to be able to build reports on, but this may be an Ops update we can make. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It solves the ability to avoid SFDC lagging upon updating core account information, which ultimately allows us to keep our account information healthier without an incredible time investment for the team. This results in better information for our board and leadership team. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Marshall K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marshall K.") MK Marshall K. Account Executive Enterprise (\> 1000 emp.) 7/8/2022 "People.ai helps me monitor my performance so I know how to be as effective as possible!" 4/5 What do you like best about Backstory? The ability to track individual metrics over a certain period. This allows me to analyze trends in my performance so I can make sure I am moving my performance in the right direction. Review collected by and hosted on G2.com. What do you dislike about Backstory? It would be helpful to have more visibility into other team members' stats. This would help me to see what my colleagues are doing well and learn from them. This way I can do even better. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: It's a good tool overall, but especially in a WFH or hybrid environment. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai is helping to create a path to success that can be duplicated. By understanding what metrics make me successful, I can continue to do things that move the needle and even improve on them. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6829427/official_response/edit) Thanks for the nice review! We agree that viewing team members success is useful - access to other team members is an administrative setting, you should be able to see other people on your team. Reach out to your People.ai admin, or feel free to reach out to us at support@people.ai and we'll try to help. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrea S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea S.") AS Andrea S. customer success manager Mid-Market (51-1000 emp.) 11/10/2022 "Love PeopleGlass!" 5/5 What do you like best about Backstory? It makes running dashboards and making SFDC edits super easy and way more efficient than doing it in salesforce Review collected by and hosted on G2.com. What do you dislike about Backstory? I wish there was an easier way to run a report of opps that I am the CSM for since i dont own the opp but am attached at the account level Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Making updates in SFDC Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jessica P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica P.") JP Jessica P. none Mid-Market (51-1000 emp.) 6/30/2022 "great resource our entire company uses" 4/5 What do you like best about Backstory? I like how it shows what activities everyone is doing on the team since we needed to start recording our data and analytics on what is getting things to work within our internal and external outreach. Review collected by and hosted on G2.com. What do you dislike about Backstory? It is odd that it is always tracking haha but I would say it doesn't know exactly what meetings we are in, customer vs internal and that I think would be really interesting for me to be able to see Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Like I said in the beginning it is helping our team gather more data insights and stats as to what our team is doing each day that way we can see what is creating more leads/deals which is helpful data if we can quantify Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6800428/official_response/edit) Thanks for the review! We work really hard at making sure the activities we capture are relevant your sales efforts. We do know the difference between external and internal calls - maybe your configuration needs to be looked at. Please reach out to support@people.ai in order to check it out. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Theodore R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Theodore R.") TR Theodore R. Techincal Lead Mid-Market (51-1000 emp.) 5/16/2022 "great tool. amazing support" 4.5/5 What do you like best about Backstory? The well structured and comprehensive implementation and enablement program is fantastic but even more than that I like the level of support their customer success team provides. Review collected by and hosted on G2.com. What do you dislike about Backstory? Slack messages cannot be synced to Salesforce Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? capturing activity data, health scoring opps, contacts, and contact relationships. Bringing objectivity into deal evaluations and equipping reps with playbooks Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6616842/official_response/edit) Thanks for the review. We do offer auto-creation of contacts through our Data Foundation product, since it looks like you are using Data Foundations, email the details to support@people.ai and we can figure out what is going on. 11/4/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![James S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James S.") JS James S. Vice President, Revenue Operations Mid-Market (51-1000 emp.) 12/6/2019 "A fantastic, easy to use sales process and execution tool" 5/5 What do you like best about Backstory? The playbook, a series of questions which help you drive the next action really get sales people thinking. The relationship mapping is fantastic also. All native salesforce, easy to use, easy to install/update and the team at ClosePlan are fantastic. Great insights into the engagement with prospects and customer, all automatic and powerful Review collected by and hosted on G2.com. What do you dislike about Backstory? Nothing really. We have a few items on the roadmap but right now even sales people are enjoying using it! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? We wanted a way to drive next actions on deals. What is the next big thing to do in a deal to help win it based on best practice. Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-3815795/official_response/edit) Really appreciate your review. Having best-in-class tools native within salesforce where you already work, is just so powerful and increases your efficiency. Join us next month to learn about all the new enhancements coming to a CRM near you soon! [See how Backstory improved](https://event.on24.com/wcc/r/3866814/4F70DEBD74FEB4764AE9DF7F8BEF0E1C) 7/28/2022 Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 7/5/2022 "Great addition to make me succesfull" 4/5 What do you like best about Backstory? It is giving me structure and insight info that is crucial for me to execute. Even though it is not my only tool, it is a day-to-day one. Focus, structure, insight are key elements Review collected by and hosted on G2.com. What do you dislike about Backstory? For me, it was a little hard to get used to at first and how to implement it in my routine. In general, it has a great feel and when getting used to it is something you don't want to lose. Review collected by and hosted on G2.com. Recommendations to others considering Backstory: When you want a clear way of work with the benefit of organization, team and even individual level insights I think you are at the right address with People.ai. It helps to put your strategy and way of work form in great structure Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It is giving me to find a balance on which type of deals I need to focus on to reach my target. Therefore it makes me more productive than any other tool that I would have. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6817702/official_response/edit) Thanks for the review! Happy to be a part of your day-to-day! We are constantly working on our UX - if you have specific comments we'd love to hear them at support@people.ai. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joshua M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joshua M.") JM Joshua M. Senior Renewal Manager Enterprise (\> 1000 emp.) 5/17/2022 "PeopleGlass Works!" 5/5 What do you like best about Backstory? The ability to update notes and fields in one place without having to navigate to different screens, reports, and tabs. Review collected by and hosted on G2.com. What do you dislike about Backstory? I don't think I can think of anything I dislike currently. I did run into an issue when I did a test to mass update my RM notes. The notes I put in replaced all of the previous notes that were in there. Luckily I had back up report where I could replace all of the deleted notes. Maybe a feature that does an archive or a warning that everything will be deleted would be helpful. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Salesforce is an excellent CRM but it can also be hard to navigate and update at times. PeopleGlass solves this problem by allowing me to update my deal notes in one place. The benefit is saved time and greater organization. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6622515/official_response/edit) Thank you for the great feedback. Good idea about warning about overwriting. Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. 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