--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 6/1/2023 "Efficient intelligence and revenue operations platform" 4/5 What do you like best about Backstory? I liked the part that it automates the process of capturing and organising data related to sales activities, customer interactions and revenue operations effectively. Review collected by and hosted on G2.com. What do you dislike about Backstory? It collects and analyses sensitive sales and customer data, which might create some privacy concerns, and that is something which should be looked after carefully. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It helped in generating insights about sales and revenue performance and also being a part of sale operations team, it helped me in identifying potential repeat customer that can be there. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite DC Doug C. Vice President Mid-Market (51-1000 emp.) 11/8/2022 "closeplan has been a huge part of our front of funnel improvement" 4.5/5 What do you like best about Backstory? We have standardized our evaluation of deals through scoring and a close plan. We use it to spot gaps and see when stage progression is overdue. The great visual interface has helped in collaboration and discussion Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the reporting is clumsy or the fields are too long - we need to have a better ability to customize reports. Re-using some of the work, such as client mapping, could be easier. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? We needed to standardize our approach to evaluating opportunities in a way that could thoughtfully be worked on in deal review. Needed to be visual and handle complex problems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Giuseppe V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giuseppe V.") GV Giuseppe V. Customer Success Manager Enterprise (\> 1000 emp.) 3/3/2023 "Useful to improve relationship with customers" 4.5/5 What do you like best about Backstory? Useful to improve relationship with customers Review collected by and hosted on G2.com. What do you dislike about Backstory? Sometimes some kpis are not so accurated but i guess it's not a people.ai bug but from sfdc Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Useful to improve relationship with customers know engagement score of my customer Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Frankie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frankie P.") FP Frankie P. Enterprise (\> 1000 emp.) 3/2/2023 "Analyst view of People.AI" 5/5 What do you like best about Backstory? auto activity logging Connect to data via tableau auto manage hierarchy Review collected by and hosted on G2.com. What do you dislike about Backstory? Not viewing more than one salesforce instance at once Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? logging activity and tracking how engaged the sales team is with opporutnities Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 6/13/2023 "Helping keep my business easy to manage" 5/5 What do you like best about Backstory? PeopleGlass makes it so simple to update my opportunities and keep track of my forecast all in one place. Review collected by and hosted on G2.com. What do you dislike about Backstory? I have had a couple issues with filtering, but the PeopleGlass team (Oliver) has been so quick to respond and help! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? One place to update and update my opportunities quickly without navigating multiple tools Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alex N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex N.") AN Alex N. Sales Development Manager Enterprise (\> 1000 emp.) 8/16/2022 "Seamless process with PeopleGlass from Salesforce" 5/5 What do you like best about Backstory? I really enoy that layout of peopleglass over all! It is easy to read, and looks very similar to an excel sheet which allows me to look at the information a lot easier! Review collected by and hosted on G2.com. What do you dislike about Backstory? The platform is very dark when you first log on and when you are searching through the platform. That doesn't bother me too much but I can imagine if someone doesn't like the dark interface that this would bother them a lot more than the average person. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? PeopleGlass saves time on how to access and view information that is in salefores. It gives me the ability to look at reports and data in different filters and pages so that I can get a better understanding when it comes to my prospects and clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Enterprise (\> 1000 emp.) 8/8/2023 "Really Useful tool" 4.5/5 What do you like best about Backstory? The quick mapping of Info and calendars we use Review collected by and hosted on G2.com. What do you dislike about Backstory? There is nothing to not like about People.ai Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Data mapping and its helps in staying updated Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ashraf A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashraf A.") AA Ashraf A. Account Executive Enterprise (\> 1000 emp.) 6/28/2022 "Great sales insights tool that makes data tangible" 4.5/5 What do you like best about Backstory? the User Interface; it's intuitive to use and provides a lot of valuable data without making things complicated. That's actually pretty rare for software tools that focus on providing data, so that's definitely the biggest plus. Also, smooth and seamless integration with Salesforce Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the data doesn't seem to be very accurate, my closing opportunities insights regularly display opps that are not mine and don't appear in my salesforce pipeline. But to be honest this might very well be an issue on our end Review collected by and hosted on G2.com. Recommendations to others considering Backstory: It's a great tool that makes your CRM (in my case Salesforce) more efficient. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai provides sales analytics that no other tool that I know of has provided so far, which is active opportunities + engagement. This is useful to quickly identify which opportunities need more interaction, next steps, scheduled meetings, etc. Tracking those metrics can quickly become "micro-managementy", but with people.ai it feels much more natural. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6790211/official_response/edit) Thanks for the review, Ashraf! I'm sure we are already working your opportunity visibility issue - but you can always reach out to support@people.ai to get started. We strive for very high accurate rates, so we would definitely want to track this down. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/14/2022 "PeopleGlass has made my life so much easier!" 5/5 What do you like best about Backstory? What I like the most about PeopleGlass is how easy is to access the data in Salesforce. If I didn't have Peopleglass I would probably need to update SFDC manually and that would take me 10x more time than it does with PG. Review collected by and hosted on G2.com. What do you dislike about Backstory? I think the team has some opportunity to work on the integrations and ensure that if by any chance there is some error the system needs to notify me to ensure that everything I need goes to SFDC. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? PeopleGlass is reducing the time that takes me to update records in Salesforce. This helps me keep everything updated without the hundreds of clicks I would need to do to do the same directly in SFDC. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AM Andrew M. Sr. Manager Sales Methodology Mid-Market (51-1000 emp.) 11/9/2022 "Passionate team that want to see you achieve results" 4.5/5 What do you like best about Backstory? The team at People.ai are focused on ensuring they understand our business goals and how their services and technology can help. Focused on understanding how they can also develop while giving tips and industry best practices. Constantly asking for feedback and how they can help where gaps are surfacing Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the tech stacks they have is very SAAS focused and adoption to intigrated hardware sales would be a key asset. Focusing on OEM co-selling and influence lead sales Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Integrating a new operating model on how we focus our sellers to be more customer-centric in their sales approach. helping us implement not only integrated Salesforce software stacks, but also navigating the change managment, deployment and ROI Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. 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