--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/18/2023 "Excellent Visibility in PG Activities" 5/5 What do you like best about Backstory? Ability to view, not only at top level, but at a granular level the pipe generating activities that each rep is undertaking. The additional AI layering is the cherry on top Review collected by and hosted on G2.com. What do you dislike about Backstory? The most frustrating aspect of People.ai is the inability to create overall time filters. Each column of data has to be filtered individually which as a user can be super frustrating Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai enables us to connect the PG inputs (meetings, calls, emails, account SOI growth etc) with the PG outputs (increased opportunity value, new logo opps, expand opps etc). It really enables us to see what behaviours drive the best results Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Animesh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Animesh A.") AA Animesh A. Small-Business (50 or fewer emp.) 4/26/2023 "Excellent intelligence tool but needs to improve its UX." 3.5/5 What do you like best about Backstory? First and foremost, the customer service of the product. Whenever we had a doubt, the team at people.ai responded quickly. Overall it's a good tool if you work in revenue or sales enablement. Review collected by and hosted on G2.com. What do you dislike about Backstory? The UX of the platform, specifically its dashboard and its filter feature when using searcher. Also, there is a delay in the reporting. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? The ability to track rep activity and what's going on with the prospects. Gives you the visibility, if you're working in RevOps, to optimize tasks and activities for the sales ops team accordingly. Also, the integration with Salesforce saves time! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 8/8/2023 "Helps me stay on track day to day" 3.5/5 What do you like best about Backstory? I enjoy seeing where I stack up against my teammates in terms of activities & calls, pipeline progression, and data cleanliness. Review collected by and hosted on G2.com. What do you dislike about Backstory? The interface can be confusing sometimes Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Inconsistency across individual contributors, data refreshedness and accountability, team productivity. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dan O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan O.") DO Dan O. Mid-Market (51-1000 emp.) 2/12/2023 "Very powerful tool with a very detail oriented team" 5/5 What do you like best about Backstory? The capability to easily track engagement with prospects. Review collected by and hosted on G2.com. What do you dislike about Backstory? There are some powerful tools that can be used only in people AI app and would be very helpful to have them on the CRM level. there is a place to improve in the SFDC integrated tools that should reflect an organized view of activities. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? lack of visibility to engagement health, a need to allow salespeople to build smart close plans, the challenge to extract powerful insight regarding your sales process Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jarrett C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jarrett C.") JC Jarrett C. Business Transformation Manager Enterprise (\> 1000 emp.) 11/7/2022 "Deal Review, Relationship maps and Account Planning are all Great Products" 4.5/5 What do you like best about Backstory? Deal Review and Relationship maps were by far the most helpful products. The account planning function is not 100% there yet, but it's on its way and better than not having an account planning feature at all. Review collected by and hosted on G2.com. What do you dislike about Backstory? Some minor bugs in the tool that seem to be taking a while to fix. From a reporting and dashboard perspective, account planning insights and data are lacking a bit (meaning the reporting could be better on account plans). Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai is helping us capture the most relevant data/info on a deal to make more informed decisions about where to spend our time. It gives the team a one-stop shop for all information on an account and its opportunity information. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 11/8/2022 "Great product with flexible configuration" 5/5 What do you like best about Backstory? People.ai vastly simplifies activity tracking for sales reps - once configured, anything flowing through our email or calendar is logged to SFDC, and associated to the corresponding lead, contact, opportunity, and/or account. Our account team has always been very proactive and more than willing to bend over backwards for us, which is rare to see in many sales tech vendors. Review collected by and hosted on G2.com. What do you dislike about Backstory? We do spend a lot of time troubleshooting gaps in the matching configuration - this is mainly due to the original implementation settings, and likely caused by poor explanation of our business processes by the original implementers on our side, but it would have been nice to get this ironed out from the get go so we're getting 100% visibility into important account activity. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai helps save our reps and managers a ton of time by automating the most mundane task in sales - logging your calls & emails to CRM. With People.ai, we get a strong lineage of communications with customers and prospects, automatically available to the next rep to work an account or territory, without manual sharing of docs & spreadsheets, or trying to coordinate a live knowledge-transfer session. Review collected by and hosted on G2.com. Show More Response from Anna Mkrtchyan of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6784809/official_response/edit) Thank you for the positive review! Automating activity capture and tracking and freeing up your sales reps' time for revenue-generating activities is at the core of what we do. Appreciate the feedback about your experience working with your People.ai account team! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller JL Jenna L. Mid-Market (51-1000 emp.) 3/2/2023 "Really helps manage time and strategy" 5/5 What do you like best about Backstory? My favorite thing about People.so is that it takes the guesswork out of if a strategy is being done by keeping me up to date on my reach outs with key secession makers. Review collected by and hosted on G2.com. What do you dislike about Backstory? I haven't found anything so far that I dislike. It goes seamlessly into SFDC and provides a clear view of where my time is and should be spent. Very cool Product! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It's solving the task of monitoring activity and quantifying activities and reach outs. My supervisor and I can easily discuss what people.ai shoes without hunting for it Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 11/8/2022 "powerful suite of tools" 5/5 What do you like best about Backstory? The ability to track # of meetings without manual rep logging is something I was missing at previous companies that we now have - it's great. We've adopted many of people.ai's products, including the playbook, scorecards and people maps. It's nice to have everything under "one roof," and the tools were not difficult to onboard. We have a good relationship with the sellers and CSMs at people.ai. We are about to adopt the Account Planning functionality, and I look forward to seeing what lift we get from it. Review collected by and hosted on G2.com. What do you dislike about Backstory? The people mapping tool is a little bit clunky. I've used LucidChart before and like that better. The ability to export mutual action plans is fantastic, but limited to pdfs and excel for now (not google sheets). Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It helps reps understand entry/exit criteria via the playbook. Deal inspection and account reviews are done more uniformly throughout the company. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Liz B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liz B.") LB Liz B. Mid-Market (51-1000 emp.) 3/10/2023 "Great insights and analytics" 5/5 What do you like best about Backstory? Visibility on team analytics, deal insights and overall ease of use. Review collected by and hosted on G2.com. What do you dislike about Backstory? Set up requires you to know exactly how you want it to be implemented, which can be time consuming. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Aligning our Sales Process to our Sales Methodology and providing visibility on metrics, kpi's and deal risk Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Mahmoud I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mahmoud I.") MI Mahmoud I. Partner Care Quality Specialist Mid-Market (51-1000 emp.) 5/25/2023 "People.AI Review" 4.5/5 What do you like best about Backstory? Amazing activity management software that helps in activity and effort management to let you focus on achieving the results. Review collected by and hosted on G2.com. What do you dislike about Backstory? so far all is going to the correct direction. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? The app lets us see trends for different activities of salespeople and ensure proper tracking of everyday tasks Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. 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