--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More CR Cathy R. Enterprise (\> 1000 emp.) 7/7/2023 "Greatest update tool I have ever just!" 5/5 What do you like best about Backstory? Everything is one place. Easy to use. It helps me minimize the time updating my accounts. Review collected by and hosted on G2.com. What do you dislike about Backstory? There is nothing about the tool that I don't like. Everything is great! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Salesforce can take a while to use if you are updating all the field you need to update. People glass outlines everything in one area and a space, making it easy to use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 7/12/2023 "Optimized to the hilt" 5/5 What do you like best about Backstory? Customer success rep, Oliver, has been nothing shy of forthcoming, insightful, adept at understanding the needs of various Rev org functions and able to pivot on a dime. With the tool's capabilities at the stern and Oliver at the helm, this ship is cruising to success! Review collected by and hosted on G2.com. What do you dislike about Backstory? Just a challenge to get the lay of the land before CS support. Not a fault of the product, I simply was hired after onboarding Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Management of complex, nebulous accounts with multiple segments/opps. Assist to manage actions, work witin contract timelines, survey BoB and prospect accounts holsitically Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Joseph E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph E.") JE Joseph E. Senior Customer Success Manager Mid-Market (51-1000 emp.) 11/10/2022 "Logging Salesforce notes has never been so easy" 5/5 What do you like best about Backstory? I love the spreadsheet view in PeopleGlass that makes logging multiple updates to a large book of accounts a breeze. I can copy and paste the "Health Last Reviewed Date" to every account I assess on that day. Also, I can simply press Shift+Enter to skip a line when updating long text fields. Salesforce is so slow and clunky, and with the level of reporting rigor expected for a CSM at a public company, PeopleGlass saves me hours of work every week by pushing updates made in a user-friendly UI to the monster that is Salesforce. Review collected by and hosted on G2.com. What do you dislike about Backstory? Sometimes fields do not get automatically synced from Salesforce to PeopleGlass when our Ops team creates new ones. I'm not sure if this is an issue on our side or People.ai's, but it can be a pain because I need to go into Salesforce for those accounts. Luckily I can click into the account level on Salesforce easily from the PeopleGlass layout page. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It saves me hours in my week when logging numerous Salesforce updates. Salesforce takes so long to load and when different fields are stored on different pages, being able to update all the needed information in a spreadsheet format makes all the difference in the world. Review collected by and hosted on G2.com. Show More 11/27/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Raghav P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raghav P.") RP Raghav P. Sales Operations Manager Enterprise (\> 1000 emp.) 3/9/2023 "People.ai specifically helps our Organization on mapping/matching key activities and Opps." 4/5 What do you like best about Backstory? 1.Easy Interface and navigation to get to actionable data 2. Accuracy of matching meetings/activities Review collected by and hosted on G2.com. What do you dislike about Backstory? 1. There is limitation in Engagement dashboards [Custom SFDC fields reporting - gotta to do with Integration] 2. Options for sensitive markets like Japan, where meetings are not marked in customer/prospect calendars. 3. Peopleglass UI could be better Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It helps with the business problem of matching and mapping activities to accounts and Opps, which thereby provides insights on opps/accounts at risk with low activities and also to deep dive on the engagement score on what type of user personas are being engaged at customer/prospect level Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AK anupama k. Mid-Market (51-1000 emp.) 5/20/2023 "A unique AI-driven sales platform!" 3.5/5 What do you like best about Backstory? The best feature of People.AI and the one I like the best is its data driven insights. Its quite intelligent and dynamic and helps provide insights through analytics is very little time. Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the downsides of People.ai and the ones I appreciate the least include its price factor and that its not suited to some industries and domain areas. It probably needs to build more in the latter. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? The problems that People.ai is solving include the non-need fo MIS systems and offline recording of data in excel sheets. It also resolves transparency, reporting, and security all in one go. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kyle P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kyle P.") KP Kyle P. Mid-Market (51-1000 emp.) 3/5/2023 "Solid, helpful product for more complex enterprise sales cycles" 4/5 What do you like best about Backstory? 1. Very strong customer success team. 2. Intelligence works well at grabbing emails/interactions and giving a true "engaged" score. 3. Permission sets are well done and support scale. Review collected by and hosted on G2.com. What do you dislike about Backstory? Tough to force reps to update ClosePlans. Would be helpful to have additional alerts or pings to both managers and reps when they are failing to use the product to its full potential. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? How to understand all of the different threads that are currently open in an enterprise sale, and how engaged those threads are. Makes it easier to see which reps require coaching at different stages of our sale. Review collected by and hosted on G2.com. Show More Response from Kathy Kelleher of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-7795973/official_response/edit) Hello Kyle, Thanks for the review! Have you checked out our newest offering Engagement Dashboards? This allows revenue leaders to easily visualize which reps are (or are not) adopting to best practices. This provides leaders with the data needed to proactively coach reps in order to win more revenue. Posting the resource link here: https://people.ai/product/engagement-intelligence/ Let us know if you have any questions once you take a look! Kathy [See how Backstory improved](https://people.ai/product/engagement-intelligence/) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew R.") AR Andrew R. Strategic Consultant Enterprise (\> 1000 emp.) 3/5/2023 "Great tool to understand account engagement" 4.5/5 What do you like best about Backstory? It's been very helpful in understanding the engagement in an account after account ownership changes. The "most engaged people" section has helped me seamlessly pickup where there's already opportunity with great contacts from past account owners Review collected by and hosted on G2.com. What do you dislike about Backstory? It seems to be a missed opportunity not to push enrichment data to sfdc Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Mapping out everyone that has been engaged with our team and understanding the history of engagement. It's been key in helping me understand what's going on in my new accounts and has given me great starting points for furthering the relationship with these customers Review collected by and hosted on G2.com. Show More Response from Kathy Kelleher of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-7796384/official_response/edit) Hello Andrew, Thank you for posting a review. We are very happy you are seeing the benefit of engagement data within your opportunities. With People.ai Data Foundation, we create and continually enrich engaged contacts in CRM. If you don’t believe this feature is enabled, please reach out to your internal People.ai admin who can partner with your People.ai CSM to enable it in minutes. Let us know how else we can help! Kathy Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kait G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kait G.") KG Kait G. Customer Success Manager - Customer Education Mid-Market (51-1000 emp.) 11/10/2022 "PeopleGlass changed the way I work!" 5/5 What do you like best about Backstory? PeopleGlass saves me time, it makes me focus on the task at hand and allows me to change the way I view my book of business. I love creating new views so I can, for example, look at all my newly activated customers in on glance. It's also just so helpful to understand the "subsets" of groups in my book (for example, ARR size, customer health, etc.) Review collected by and hosted on G2.com. What do you dislike about Backstory? Wish I had more training on how to get it set up (was a little bit of a confusing process). I also get super frustrated that on a Macbook using Google Chrome, the UX of moving back and forth flips the page back instead of letting me scroll left. I'd also like to see things like a timer to show how much time I spend doing updates or looking at PG or just any stats into usage. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Putting in Account updates, seeing trends in my book of business, identifying risk in my book (keeping up with the changing economy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shivam P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam P.") SP Shivam P. VP rev ops Small-Business (50 or fewer emp.) 11/7/2022 "Solid tool w/ amazing CS support" 4.5/5 What do you like best about Backstory? People AI. has given us great visibility into metrics driving our top of sales funnel such as meetings, calls, emails, etc. Until using the tool, we really did not have visibility into how AE activity was driving success. We've been able to leverage the reporting and metrics to provide real-time feedback and coaching to our AEs and help everyone optimize success! Review collected by and hosted on G2.com. What do you dislike about Backstory? Only dislike (which is minor in the grand scheme of things) is being able to tie the analytics and dashboards back to our own SFDC data. We do a lot of ad-hoc analysis internally using our own data and I would love to be able to pair this analysis w/ the reporting that People AI provides such that it is all consistent across the board. Not a big deal by any means as this is not our main use case Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People AI helps provide visibility in our AE activity Review collected by and hosted on G2.com. Show More Response from Anna Mkrtchyan of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-7324061/official_response/edit) Thanks for your positive feedback, Shivam! Love hearing about the increased visibility and coaching your team has achieved with People.ai. If you haven't yet, check out Engagement Dashboards, which connect your data into a single view - whether it's part of your own CRM or configured through People.ai. [See how Backstory improved](https://people.ai/product/account-management/engagement-dashboards/) Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller HM Holly M. Enterprise (\> 1000 emp.) 2/28/2023 "Nice timesaving tool" 3.5/5 What do you like best about Backstory? Gaining insight we wouldn't be able to recognize without it. Saving sales rep's time by reducing manual data entry. Automating the process for adding contacts to the CRM. Review collected by and hosted on G2.com. What do you dislike about Backstory? It could just be our configuration, but there are many quirks you must know about and work around when reporting on people.ai data. Our client service rep appears to be a bit stretched and can sometimes be slow to respond or follow up on questions. Other than that, she's great to work with. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai helps eliminates adminstrative burden and improves efficiency. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. 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