--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Kevin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin D.") KD Kevin D. Regional Sales Manager OKAR Select Telecommunications Enterprise (\> 1000 emp.) 6/15/2023 "People Glass - Making it Easy to Manage a Region" 5/5 What do you like best about Backstory? In my role as a sales leader, the ability to quickly pivot a view of my opportunities filtered by any number of criteria on the fly while having conversations with partners, leaders, and AM's I manage has been made infinitely easier. SFDC takes too long to do any of that without painstaking work to prebuild reports and views. Review collected by and hosted on G2.com. What do you dislike about Backstory? So far I have not found a great deal of negatives to report. I had a technical issue, that the PeopleGlass support folks have jumped all over, so I am pleased with the product Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Ease of managing a large and complex sales region with thousands of oppportunities across multiple cities, and states, with a host of AM's and SA's involved. The ability to make that easier saves time during my day to work with the actual job of coaching and leadership Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite PM Prospero M. Enterprise (\> 1000 emp.) 7/21/2023 "Had Great experience with Oliver Williams from PeopleGlass" 5/5 What do you like best about Backstory? I am able to quickly locate account information for existing opps my Account managers are working on. I like the fact you can create sheets with different filters and easily find the info you are looking for. Review collected by and hosted on G2.com. What do you dislike about Backstory? I just started using the app. wish there was a way to close opps from people glass.this would make a huge difference. As I continue to work on the app I will discover if there are any other things Update: i recently learned you can bulk update and close opps! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? it helps me be faster in finding Opportunities and ensuring any existing deals are not overlooked. It helps me qiuckly find what my Account Managers are working on. Review collected by and hosted on G2.com. Show More 7/27/2023 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 10/6/2023 "It has been a pleasure to work with PeopleGlass and the tool" 5/5 What do you like best about Backstory? The ability to look at my opportunities within my territory. The ability to add contacts, create an opportunity, and have everything synced into Salesforce without having to go back in forth between both. Review collected by and hosted on G2.com. What do you dislike about Backstory? I really don't have any downsides. The reason I say this is because the tool gives everything a salesperson needs to stay informed on their accounts, opportunities, contacts, and overdue tasks Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? PeopleGlass simplifies the steps I take to review/update information in SFDC. Installation/configuration was. Since using PeopleGlass, I have experienced a reduction in the time needed to perform existing tasks. Many of the reports I utilize in SFDC took a considerable amount of time to build. After installing PeopleGlass, I was able to build views in minutes in PeopleGlass which took significantly longer in SFDC. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alysha C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alysha C.") AC Alysha C. Director, Enterprise Client Services Mid-Market (51-1000 emp.) 3/7/2023 "The interface is nice, but it lacks the ability to capture data from several sources" 3/5 What do you like best about Backstory? I like the visibility aspect and the way the dashboards and interface appear. It is also user-friendly from a reporting viewing standpoint when comparing team members in terms of productivity. Review collected by and hosted on G2.com. What do you dislike about Backstory? People.ai has the ability to do well in the future, and we met with individuals at People.ai a few times to discuss the features and abilities, as we were considering using it for account mapping (an upgrade and a bigger expense for us), but it just lacks so much. For instance, it won't pull activity from LinkedIn and Slack, and we run very heavily on those applications on a daily basis. Therefore, the "activity" surrounding both metrics/KPIs for my employees, as well as account health, is never accurate in the slightest. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It semi (see note on where People.ai needs to improve on the last page) helps me track my employee's activity, org chart, and account health, but again, it fails to capture so much data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kateryna‌ A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kateryna‌ A.") KA Kateryna‌ A. Customer Success Manager Mid-Market (51-1000 emp.) 2/27/2023 "Extremely helpful tool for managing CSM daily tasks" 4.5/5 What do you like best about Backstory? I like how easy it is to use. People.ai simplifies activity tracking for CSMs, reviewing and evaluating the adoption stage and relationship with a customer. All activities are logged to SFDC and easily accessible. The new UI allows locating all deals or accounts on the same page and building customizable reports. I also love the ability to track and analyze trends in team performance, metrics, and productivity. Review collected by and hosted on G2.com. What do you dislike about Backstory? Some of the data doesn't seem to be very accurate, while I am not using any dialer tools, it's being recorded in my performance metrics as calls instead of meetings. People.ai is really helpful for the entire organization, but we mostly use it for reviewing trends in team performance. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Analyzing team performance and trends, building custom reports of deals, accounts, or opportunities, showing levels of engagement with customers, and providing insights into what accounts or opportunities require more attention. Review collected by and hosted on G2.com. Show More 8/27/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 9/14/2023 "One stop shop for all sales info" 5/5 What do you like best about Backstory? I like how intuitive the solution is. I like the little details, the little clock to show that something has been updated, the ease of building filters, and other little things that make it easy to use. Review collected by and hosted on G2.com. What do you dislike about Backstory? I occasionally have to refresh my connection, but that should be expected. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It saves me time from having to have multiple screens open. I can update deals quickly and easily on the fly! Also it helps me plan trips to the field easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite AS Ammarah S. Enterprise (\> 1000 emp.) 3/2/2023 "People.ai for Corporate Organizations" 4/5 What do you like best about Backstory? Reducing the manual effort of recording every conversation. Configuration & adding new users with auto SF hierarchy is super easy, and articles are of great help. Review collected by and hosted on G2.com. What do you dislike about Backstory? Not able to capture the physical meetings. It has to be on the calendars for getting captured. Can there be a 2-way flow of info between People.ai and the CRM? Not all the meetings get synced and need to be validated. Can there be a notification triggered to see what meetings were not synced? Capturing additional information from events like the type of the meeting etc. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? -Automated activity Capturing helps minimize the time spent recording customer conversations. This has increased productivity as well. -Easy-to-digest data that forms the backbone of most of our leading indicators & Activity tracking dashboards -Intuitive UI for Managers to look at their teams' data in one place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SG Sebastian G. Mid-Market (51-1000 emp.) 8/9/2023 "Powerful to track and support the view of the business" 4.5/5 What do you like best about Backstory? Easy to use and allows to have good insights It is key to know how to use it and what is the potential Review collected by and hosted on G2.com. What do you dislike about Backstory? Nothing so far. I started using the tool just a couple of weeks back Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Bring clarity and visibility of the business in a user friendly way of accessing to it Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Parth P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parth P.") PP Parth P. Enterprise (\> 1000 emp.) 8/15/2023 "Pretty good to manage analytics" 4/5 What do you like best about Backstory? Seamless updation of all accounts via a single pane of dashboard. Review collected by and hosted on G2.com. What do you dislike about Backstory? UI could use some updating in terms of relative view sizes when switching from desktop to mobile. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Hassle free use of various tools via minimal interface and a single pain of window for several types of reports and charts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BW Blake W. Enterprise (\> 1000 emp.) 8/15/2023 "Game changer for SFDC" 5/5 What do you like best about Backstory? Allows users to move quickly thru SFDC hygene tasks. Gives times back each and every day. Review collected by and hosted on G2.com. What do you dislike about Backstory? When PeopleGlass does not have a feature or function, they are quick to address if when it makes sense. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Ability to look at a filtered views of the business simply and quickly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. 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