--- title: Backstory Reviews meta\_title: 'Backstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 630 reviews by the users' company size, role or industry to find out how Backstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 630 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Backstory Reviews & Product Details Visit Website Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners. * * * Product Website Backstory Seller [Backstory](https://www.g2.com/sellers/backstory-028935a9-8328-404d-9b5c-6a5ddb3bfe2d) Discussions [Backstory Community](https://www.g2.com/products/people-ai-backstory/discuss) Languages Supported English Solution Type All-in-One Overview by George Kozlov Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 3 months [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## Backstory Integrations (2) What do users say about integrations? Verified by Backstory [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Show More ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 6/20/2022 "Efficiently update SFDC Records - Easy, Intuitive and Time Saving" 5/5 What do you like best about Backstory? Super fast and easy to make bulk changes to SFDC fields. Database clean-up made easy and maps directly to your SFDC fields and data. Filter on any SFDC data and show data in any SFDC field as columns. Sort and change easily. Review collected by and hosted on G2.com. What do you dislike about Backstory? For a beginner, could be a bit time confusing. If you understand how to build Lists in SFDC and understand the filter logic there, then this will be a breeze as uses same filtering logic. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Saving time to bulk change / revise / update fields in SFDC. We had some outdated fields that need to be updated for marketing campaigns and PeopleGlass made this super fast and easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Brooke S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brooke S.") BS Brooke S. Enterprise Account Executive Mid-Market (51-1000 emp.) 2/4/2022 "Simple and useful" 4/5 What do you like best about Backstory? Being able to update all of your opportunities in one place is extremely helpful and a huge time saver. The tool is fairly intuitive and the inital training was very straightforward Review collected by and hosted on G2.com. What do you dislike about Backstory? This would be the greatest tool ever if it were built directly into SFDC. We use so many tools and always have a million tabs open that having another one, even with it being super useful, is a bit annoying Review collected by and hosted on G2.com. Recommendations to others considering Backstory: Super useful- have your sales team test it/demo it to know if this is something they will find helpful or annoying Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? There is definitely a lot of time savings in this tool. It's also a great way to look at all of your accounts or opportunities at once with all the fields that you want rather than in an SFDC report view that you can't edit Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-5320460/official_response/edit) Thanks for the feedback. Glad you like it and find it useful. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 3/22/2022 "Keeping your sales opportunities in view" 4.5/5 What do you like best about Backstory? People.ai gives you (and as important, your executive management team) a view into the level of engagement you have with each sales opportunity with which you are working. This, in a well-constructed dashboard that enables you to drill down into greater detail as needed. Review collected by and hosted on G2.com. What do you dislike about Backstory? Connecting people.ai into Salesforce (and even Groove, if available) provides some of the "engagement activity" that people.ai is great at consolidating and displaying. One of the tedious aspects of people.ai is that you have to point the collection algorithm at the right data. for instance, if you have two opportunities for a company in Salesforce, People.ai may not pick up the right one. If that is the case, your "engagement score" doesn't reflect reality, and a lack of engagement can be displayed, when the opposite is true. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? People.ai helps me keep the opportunities I am working at the forefront of my mind. By simply reviewing my dashboard, I can see where my engagement has been and where I need to focus my efforts next. The benefit is that I save hours, not having to dig through Salesforce for activity on my opportunities Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-5444242/official_response/edit) Thank you for leaving a great review for People.ai. We also know that we can always improve and we're constantly working to do so. In fact, our development organization is working on some new and amazing score-based matching methods that will be in beta soon and released later this year to address that very issue. If you would like to be a beta customer, please contact your Customer Success Manager and we will get that going! Thanks again. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/6/2021 "Excellent Tool for Prospect Engagement - Need to Understand The Long Term Vision" 4/5 What do you like best about Backstory? People.ai is the leader in terms of tracking prospect engagement. They were an early tool and continue to refine their technology. I can easily see what accounts my sales reps are engaged with, how they are engaged and where there is an opportunity to engage even further. It is a huge time saver that the tool pulls prospect contact information into our database as well. I also appreciate the business impact section. It helps rationalize the tool price. Review collected by and hosted on G2.com. What do you dislike about Backstory? There are a lot of tools and products that can scrape prospect information and track engagement. The category is ripe for consolidation. Consequently, companies buy adjacent technologies to stay relevant without a clear vision. People.ai might be going down this path. It has some new tools to differentiate itself from competitors but there does not seem to be an overarching vision on what all of it will solve for companies. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Contact scraping/database building Sales rep engagement of prospects Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-4917482/official_response/edit) Thank you for the strong review! It is also great to hear how we can improve our communications and share our Long Term Vision. I have passed that on to our Marketing VP to action that. Please feel free to contact us directly and we will get a vision session set up for you. 3/21/2022 Current UserValidated ReviewerSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 7/30/2021 "I Love People.ai!" 5/5 What do you like best about Backstory? I absolutely love people.ai. It provides valuable insights to keep the team and me on track. I have not seen a tool like this before. It makes my job so much easier and takes the guesswork out of the picture. I dont have to guess how many interactions I have had or how many accounts I have emailed. It also shows me how my stats compare to the rest of the team. Very nice way to keep track of things and hold myself accountable Review collected by and hosted on G2.com. What do you dislike about Backstory? Not sure I dislike anything about people.ai. I would probably like it auto refreshed every so often, so I don't have to refresh it manually. That's the only pain I feel. Over the best product! Review collected by and hosted on G2.com. Recommendations to others considering Backstory: If you use various tools and CRM's for your role, people.ai is amazing. If you have sales reps that make calls, are in video meetings, send tons of prospecting emails, people.ai can help track your outreach. it takes out all the guesswork and manual tracking. You need this software for your rockstar (and upcoming sales reps). Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Sales can be a contact sports game. The only way to get better is to have more meaningful activities. People.ai provides the tools that help me stay on track. I put in my weekly and monthly goals, and it tells me how I am doing and what I need to meet my goals. It helps me stay more productive and accountable. Love it Review collected by and hosted on G2.com. Show More Response from Mark Gallant of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-4901537/official_response/edit) What a wonderful review! Very happy to hear how we've helped you with your sales activities and process. Insights is what we strive to provide and glad to hear your are getting such a benefit from it. I will pass your note directly to our R&D team on the refresh intervals. Thanks again! 3/21/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite EP Evan P. Enterprise Account Executive Mid-Market (51-1000 emp.) 6/24/2022 "Highly Recommend People.ai" 5/5 What do you like best about Backstory? I really enjoyed the actionable insightsI that People.ai provides. I was able to set parameters to get the most out of my GTM strategy for both Sales and Marketing. Review collected by and hosted on G2.com. What do you dislike about Backstory? Too early in the process to highlight any issues or concerns. Everything has been great from the buying process, the design, and deployment. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It has really allowed us to accelerate our Sales Pipeline and sell-through rates. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6777009/official_response/edit) Thank you for the review! Be sure to keep us posted on how People.ai is helping you out! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Design](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Design") UD Verified User in Design Small-Business (50 or fewer emp.) 7/17/2022 "PeopleGlass: straightforward and effective." 4/5 What do you like best about Backstory? PeopleGlass is generally a very helpful tool for sales, sales reps, and examining data and spreadsheets in a far more effective way than one could without it. It helps to improve data hygiene and accessibility, even for those who aren't quite as experienced with sales and data. Review collected by and hosted on G2.com. What do you dislike about Backstory? PeopleGlass, while a lovely tool, can be a little bit simple and lack extreme personal customization. This is based solely upon personal aesthetics, however, which is debatable on how useful it is for companies and is more just a smaller complaint. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? PeopleGlass makes properly visualizing and understanding my data far easier than it was in the past. I personally struggled a fair bit with understanding data, analysis, and information. Using PeopleGlass helps to make it far clearer and easier to understand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 6/28/2022 "Easily Records Sales Activities" 4/5 What do you like best about Backstory? When I am prospecting via email and have no record of this contact in salesforce, it will create a contact automatically, which saves some manual steps. It also creates my activity which is helpful in reporting for management. Review collected by and hosted on G2.com. What do you dislike about Backstory? You feel a little like big brother in the beginning, but realize it's there to help. Also, it would be nice if it could collect data to create the contacts title. Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It solves some of the mundane routines of creating new prospects or customers in CRM. It also helps review what is working in my prospecting activity to increase my performance. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-6790376/official_response/edit) Thanks for the review, we are glad you are finding it useful. The more People.ai is used within your organization, the more we can enrich the data for each contact (and account and opportunity). You should find that with time, most important contact information will be enriched. We are constantly working on the data models as well. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Marissa O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marissa O.") MO Marissa O. Director, Integrated Talent Solutions Enterprise (\> 1000 emp.) 6/28/2022 "Great interface!" 4.5/5 What do you like best about Backstory? It's so easy to use and the interface is great! I love that it logs my activity in Salesforce so I don't have to which in turn saves me time. Review collected by and hosted on G2.com. What do you dislike about Backstory? There's nothing I don't like about People.ai. It's made my sales documenting more efficient...and who doesn't like that?! Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? It tracks all of my meetings and monitors performance at a quick glance. Review collected by and hosted on G2.com. Show More Response from Rick Reid of Backstory [Editedit](https://www.g2.com/survey_responses/backstory-review-5456819/official_response/edit) Thanks for the review Marissa! We are so glad you are finding is useful! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jose L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose L.") JL Jose L. Account Executive Small-Business (50 or fewer emp.) 7/20/2022 "Makes opp management easy" 5/5 What do you like best about Backstory? the overview and ability to edit opp info from the dashboard is essential Review collected by and hosted on G2.com. What do you dislike about Backstory? nothing comes to mind, it meets all my expectations Review collected by and hosted on G2.com. What problems is Backstory solving and how is that benefiting you? Updating Salesforce information quickly, the overview you get on SF is not comprehensive enough and does not allow you to edit sections that you often need to update. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Backstory? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Backstory ](https://www.g2.com/products/people-ai-backstory/discussions/new) GU Guest User What is People.ai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-people-ai-used-for) MB Mitchel Bell • Last activity about 4 years ago what is the best use of People.AI for sales reps? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-the-best-use-of-people-ai-for-sales-reps) [ View all Discussions ](https://www.g2.com/products/people-ai-backstory/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 12 months ### Average Discount 21% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/people-ai-backstory/pricing) ## How much does Backstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 11 purchases. Get Price Estimate Backstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_639496e43ff3c84b8ca5dfb97a425de2/clari.png "Product Avatar Image") Clari 4.6/5(5,610) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-clari) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ba7ec16c546d0110cfe515805013d68d/gong.png "Product Avatar Image") Gong 4.7/5(6,679) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-gong) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_53e7c66e55b3e527e6d79f9fb234c7c6/outreach.png "Product Avatar Image") Outreach 4.3/5(3,574) [ Compare Now ](https://www.g2.com/compare/people-ai-backstory-vs-outreach) ##### ##### Backstory Features Data Sourcing Data Sourcing Interactive Dashboards Predictive Analytics Opportunity Scoring Sales Management Live Pipeline Management Account-Based Analytics Activity Tracking Incentives Triggers Leaderboards [ View More Features ](https://www.g2.com/products/people-ai-backstory/features) ## Top-Rated Alternatives [ ![Clari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clari") Clari 4.6/5(5,610) ](https://www.g2.com/products/clari/reviews) [ ![Outreach](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Outreach") Outreach 4.3/5(3,574) ](https://www.g2.com/products/outreach/reviews) [ ![Gong](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gong") Gong 4.7/5(6,679) ](https://www.g2.com/products/gong/reviews) [ View All Alternatives ](https://www.g2.com/products/people-ai-backstory/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[Sales Analytics](https://www.g2.com/categories/sales-analytics)[Sales Performance Management](https://www.g2.com/categories/sales-performance-management)[Sales Coaching](https://www.g2.com/categories/sales-coaching)[Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Account Data Management](https://www.g2.com/categories/account-data-management)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)[Org Chart](https://www.g2.com/categories/org-chart)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization) [Show MoreShow Less](javascript:void(0);) ##### Explore More [digital asset management solutions](https://www.g2.com/discussions/digital-asset-management-dam-solutions-what-do-you-look-for)[User-friendly virtual event solutions for small businesses](https://www.g2.com/discussions/user-friendly-virtual-event-solutions-for-small-businesses)[Which vendor supports offline access to notes across devices?](https://www.g2.com/discussions/which-vendor-supports-offline-access-to-notes-across-devices) [Which awards management platforms are most trusted by events coordinators based on user reviews?](https://www.g2.com/discussions/which-awards-management-platforms-are-most-trusted-by-events-coordinators-based-on-user-reviews)[Which Oracle PeopleSoft resellers have proven expertise and experience with large-scale PeopleSoft implementations for enterprise organisations?](https://www.g2.com/discussions/which-oracle-peoplesoft-resellers-have-proven-expertise-and-experience-with-large-scale-peoplesoft-implementations-for-enterprise-organisations)[Pros and Cons Details](https://www.g2.com/products/people-ai-backstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)